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Journal : Mamangan Social Science Journal

Digital Communication of Depok City Government in Sustainable Economic Recovery in Depok Saktisyahputra, Saktisyahputra; Evitha, Yuli; Sari, Sukarni Novita; Susanti, Endang; Ramadhan, Hafizh Faikar Agung
Jurnal Mamangan Vol 11, No 2 (2022): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (999.483 KB) | DOI: 10.22202/mamangan.v11i2.6341

Abstract

Digitalization media activities have been carried out in various daily lives. The impact of the Covid 19 pandemic has been felt by the community since the enactment of the PSBB on March 15, 2021. Community activities are forced to be carried out by digital transformation in services, transactions and work, for example the Depok City Government. This research was conducted to determine the Digital Communication Management of the Depok City Government in an inclusive and sustainable Economic Recovery. The object of this research is the Depok City Government. This study uses the method of Phenomenology of Edmund Husserl. Data collection techniques in this study by means of observation, interviews, and documentation. The research findings that the results of the data and discussion can be concluded that the Depok City Government has implemented a digital communication management process starting from planning, activities and evaluations in an Influential and Sustainable economic recovery in Depok. From Digital Communication Planning, the Depok City Government has tried to provide a lot of training, information to make Depok people know and care about the development of the city of Depok through the Depok City DPRD Instagram Platform.
Business Communication Strategy In An Effort To Increase Consumer Buying Interest At Aura Cafe 2 Ciputat Timur Salman, Dhani; Darmawanti, Darmawanti; Depina, Depina; Annisya, Raden Roro; Saktisyahputra, Saktisyahputra
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.5439

Abstract

Study This aiming For analyzing communication strategies business in increase interest buy consumers at Aura Cafe 2 Ciputat Timur. MSMEs, especially in industry culinary, facing challenge increasingly competitive tight. Through method descriptive qualitative, research This find that effective communication is very important in build strong relationship with customers. Social media plays a role as tool main in promotion and interaction with consumers. Research results show that with implementing a comprehensive communication strategy, Aura Cafe 2 can increase visibility, attractive customer new, and maintain existing customers there is. Research This give recommendation For evaluation periodic towards communication strategy use reach objective desired business.