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I Made Tamba
Universitas Mahasaraswati Denpasar
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Veterinary Other

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Implementation of the marketing mix and selection of chocholate marketing strategy priorities in a chocolate company in Bali [Implementasi marketing mix serta pemilihan prioritas strategi pemasaran cokelat pada perusahaan cokelat di Bali] Sukanteri, Ni Putu; Amaral, Putu Anglila; Lestari, Putu Fajar Kartika; Tamba, I Made
Jurnal Teknologi & Industri Hasil Pertanian Vol 29, No 2 (2024): Jurnal Teknologi & Industri Hasil Pertanian
Publisher : Teknologi Hasil Pertanian Fakultas Pertanian Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtihp.v29i2.157-167

Abstract

Chocolate is a processed product derived from cocoa beans that has undergone fermentation, drying, roasting, and grinding to produce high-quality cocoa powder. The processing of chocolate in a company involves many lengthy stages. Implementing a marketing mix is used as a technique to increase sales. The company needs to identify the superior products favored by consumers to develop priority marketing strategies. This study aims to analyze the application of the marketing mix in the chocolate industry and generate prioritized marketing strategies for the superior chocolate products produced by a company in Bali. The research method used is the Analytical Hierarchy Process (AHP). The results indicate that the marketing mix includes chocolate products such as chocolate cream, chocolate bars, and liquid chocolate. Product pricing depends on the form, with the most apparent pricing being for chocolate bars, calculated based on weight in grams. The production site is located at the main factory, which processes cocoa into chocolate cream, chocolate bars, and liquid chocolate, allowing consumers to experience the chocolate processing firsthand and try packaging chocolate at the factory. Chocolate promotion is continuously carried out through offline and online media, such as the company's website, which provides background information on chocolate production to the industry in Bali. The priority in chocolate marketing, based on the Analytical Hierarchy Process, is chocolate cream, followed by chocolate bars and liquid chocolate.
Pendapatan Usahatani Jagung di Subak Lanyah Delod, Desa Tangguntiti Kecamatan Selemadeg Timur, Kabupaten Tabanan Ni Gst.Ag Eka Martiningsih; I Made Tamba; Matias Sion
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 13 No. 26 (2023): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

The purpose of this study was to analyze the income from corn farming and to determine the efficiency of corn farming in Subak Lanyah Delod, Tabanan Regency. The sampling technique in this study used the purposive sampling method or deliberate sampling. The data analysis method used in this study is income analysis by determining costs and revenues. Farming efficiency is sought by the R/C formula. The results of this study show that maize farming income in Subak Lanyah Delod per harvest season is Rp. 13.723.630 The average land area is 73.2 acres and has an R/C Ratio of 3,66. From the results of the calculation of R/C above, it can be explained that corn farming has an excess value of> 1, this indicates that corn farming is efficient to work on.
PENGARUH FAKTOR PRODUKSI TERHADAP PENDAPATAN USAHATANI JERUK BRASTAGI DI DUSUN PAUSAN, KECAMATAN PAYANGAN, KABUPATEN GIANYAR I Made Budiasa; Nyoman Yudiarini; I Made Tamba; Ni Kadek Milasari
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 14 No. 1 (2024): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

The contribution of oranges of Gianyar Regency to the orange production of Bali province is around 29.36%. Orange production in Pausan village has only reached 10 tons per year, with the price of oranges ranging from Rp.4,000 to Rp.6,000 per kilogram. The combination of the use of production factors greatly determines the amount of orange commodity production that will be produced, so that the allocation of production factors more optimally. The purpose of this study is to analyze production factors that affect the income of brastagi orange farmers and analyze the amount of income of brastagi orange farmers in Pausan Village, Payangan District, Gianyar Regency. The location of the study was determined intentionally (purposive sampling), and carried out from January to March 2024. The sample in this study was determined by census method, where the entire population was made respondents totaling 35 brastagi orange farmers. The data analysis methods used in this study include analysis of Cobb-Douglas production function estimation as well as cost and revenue analysis. Data on independent and dependent variables include brastagi orange production(Y), land area(X1), seeds(X2), organic fertilizer(X3), NPK fertilizer(X4), pesticides(X5), and labor(X6). The results found that all factors of production together have an effect on income, but individually do not have a significant effect on income. Land area and pesticide factors have a negative influence on farmers income. Brastagi orange farming income in Pausan hamlet reaches Rp.91,113,517 per hectare. This income per hectare comes from revenues of Rp.115,912,442 minus farming costs of Rp.24,796,774
Competitiveness Analysis of the Productive Business Unit Catur Paramita Kintamani Coffee in Catur Village, Kintamani District, Bangli Regency Lestari, Putu Fajar Kartika; I Made Tamba; Ni Komang Winda Surya Putri
SEAS (Sustainable Environment Agricultural Science) Vol. 8 No. 1 (2024)
Publisher : Warmadewa University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/seas.8.1.9214.11-17

Abstract

Kintamani coffee is grown at an altitude of 900-1000 meters above sea level near Mount Batur. As already discussed, the taste and aroma of Kintamani Coffee tends to taste citrusy. One reason is the reporting process which is unique and unusual. The purpose of the study entitled Analysis of Arabica Coffee Competitiveness in UUP (Productive Business Unit) Catur Paramitha in Catur Village, Kec. Kintamani Regency Bangli is to analyze the competitive advantage of Arabica coffee in the UUP (Productive Unit) Catur Paramitha in Catur Village, Kec. Kintamani Regency Bangli, and to analyze the comparative advantage of Arabica coffee in UUP (Productive Business Unit) Catur Paramitha in Catur Village, Kec. Kintamani Regency Bangli. This research was conducted from October to December 2022. The research location was determined using a purposive method, while the sample of respondents was determined using a purposive sampling technique with 15 respondents. The analytical method in this study uses the Policy Analysis Matrix (PAM) or government policy analysis. The results of the PAM analysis research show that Arabica Coffee farming produced by Arabica Coffee farmers in Catur Village, Kintamani District, Bangli Regency has very strong competitiveness because it is seen from the value of the Private Cost Ratio (PCR) <1, namely 0.17 and the Domestic Resources Ratio (DCR) <1, namely 0.10, which means that Arabica coffee farming has a competitive advantage and a comparative advantage, because economic efficiency is already able to compete with Arabica coffee farming in other regions. The policies owned by the government have been able to provide effective protection (protection) for Arabica coffee farming to survive until now, this is due to the existence of policies in the form of input-output prices and subsidized assistance from the government. Keywords : Arabica Coffee, Competitiveness, Policy Analysis Matrix (PAM)
PEMANFAATAN TEKNOLOGI PADA USAHA KULINER DALAM UPAYA MENINGKATKAN KINERJA PEMASARAN PADA ERA NORMAL BARU Ni Putu Nita Anggraini; I Made Tamba; Muhammad Hercahya Abadi; I Gusti Ayu Imbayani
Jurnal Dharma Jnana Vol. 1 No. 2 (2021): JURNAL DHARMA JNANA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

Pandemi Covid 19 telah melumpuhkan perekonomian masyarakat Bali yang bertumpu pada sektor pariwisata. Imbas dari lumpuhnya pariwisata di Bali juga berdampak pada sector kuliner yang menjadi pelengkap industri pariwisata. Bakmi Bunda Koe sebagai salah satu UMKM yang bergerak di bidang kuliner juga merasakan dampak dari pendemi Covid 19. Bakmi Bunda Koe memiliki prospek keberlanjutan usaha yang sangat menjanjikan, namun masih memiliki masalah yang harus dicarikan solusinya. Permasalahan mitra dikelompokkan menjadi dua aspek, yaitu pemasaran, dan keuangan. Ditinjau dari aspek pemasaran permasalahan mitra adalah mitra belum memiliki logo dan brand, banner, daftar menu, dan belum melakukan digital marketing seperti : mitra belum mendaftarkan usahanya pada aplikasi jasa antar makanan, menggunakan sosial media facebook dan instagram. Ditinjau dari aspek keuangan, mitra belum memiliki pencatatan keuangan yang informatif. Solusi yang ditawarkan untuk mengatasi masalah mitra adalah ; dari aspek pemasaran yaitu : membuatkan logo, brand dan banner serta daftar menu, memperluas jangkuan pemasaran melalui media sosial seperti instagram dan facebook, mendaftarkan resto ke aplikasi jasa antar makanan gofood dan mendaftarkan lokasi resto pada Google Maps; dari aspek keuangan yaitu memberikan edukasi tentang pembukuan yang sederhana. Adapun capaian dari program yang dilakukan adalah meningkatnya kemampuan mitra dalam manajemen usaha dan peningkatan kemampuan mitra dalam menggunakan teknologi dalam pemasaran.
Faktor-Faktor yang Mempengaruhi Pembelian Beras Organik “Mentik Susu” di Badan Usaha Milik Desa (Bumdes) Sidan dwi susanti, Ida ayu made; Tamba, I Made; Sukanteri, Ni Putu; Budiasa, I Made; Jarut, Grasiani Agusta
Media Agribisnis Vol. 7 No. 2 (2023): November
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/agribisnis.v7i2.3815

Abstract

Gaya hidup masyarakat saat ini dalam memenuhi kebutuhan gizi, protein dan karbohidrat yaitu melalui produk-produk organic. Salah satu produk organic yang diminati yaitu beras organij dengan jenis “Mentik Susu”. Bumdes Sidan merupakan salah satu badab usage yang menjual beras organik “Mentik Susu” di Bali. Tujuan dilaksanakannya penelitian ini adalah untuk mengetahui proses pengambilan keputusan pembelian konsumen dan faktor apa saja yang berpengaruh pada keputusan konsumen untuk membeli beras “ Mentik Susu”. Metode analisis yang digunakan dalam penelitian ini adalah analisis deskripstif kuantitaif dan logistic biner dengan variable yang digunakan yaitu bauran pemasaran 7P. Hasil penelitian ini menyatakan bahwa factor harga mempengaruhi pemebelian beras.
Keuntungan Usahatani Kopi Arabika di Desa Catur, Kecematan Kintamani, Kabupaten Bangli Cening Kardi; Luh Putu Kirana Pratiwi; I Made Tamba; Dedi Yane Kadiwano
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 14 No. 2 (2024): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

The cultivation of Arabica coffee plays a strategic role in supporting the economy of farmers in Catur Village, Kintamani District, Bangli Regency, which is one of the centers for quality coffee production in Bali. This study aims to analyze production costs, profits, and the influence of production factors on the profits of Arabica coffee farming in farmer groups in Catur Village. The analysis method used in this research is the Cobb-Douglas multiple linear regression method. The analysis results show that the average production cost of Arabica coffee is Rp14,755,930 per 81 are of farmland per year, with a profit reaching Rp48,924,070 per year. The farming efficiency, measured through the R/C Ratio of 4.32, indicates that Arabica coffee farming in the research location is feasible for development. The production factor significantly affecting profits is NPK fertilizer, with a positive elasticity (1.060), while urea fertilizer has a negative impact on profits (-0.305). Therefore, proper fertilizer use and good farm management are essential to increase profits. Farmers are advised to optimize the use of NPK fertilizer and control the dosage of urea fertilizer to maximize productivity and farming efficiency for Arabica coffee
Agriculture and Culture Based Agrotourism: for the Development of Sibetan Village, Bali sukanteri, ni putu; Tamba, I Made; Pratiwi, Ni Luh Putu Kirana
International Journal on Food, Agriculture and Natural Resources Vol 5, No 4 (2024): IJ-FANRES
Publisher : Food, Agriculture and Natural Resources - NETWORKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46676/ij-fanres.v5i4.387

Abstract

Global competition between tourism destinations is increasing, more and more countries are valuing tourism resources. The aim of the research is to analyze the prospects and challenges facing the development of natural resource-based agrotourism in tropical villages in Bali, analyze the physical assets owned by Sibetan village as an agrotourism destination (agrotourism in East Bali) Analyze agrotourism development strategies in Sibetan Village. This research was conducted in Sibetan Village, Banyakdem District, Karangasem Regency, Bali Province, Indonesia.  Research data was obtained from primary data regarding Sibetan village agrotourism, agrotourism activities, characteristics of agrotourism actors and agrotourism visitors at home and abroad. The research results show that the prospects and challenges for developing natural resource-based agrotourism in Bali are local culture that is open to general visitors and provides the experience of participating in cultural attractions in Sibetan Village. Challenges include weak promotion, the distance between agrotourism and the airport for national and foreign tourists and competition between agrotourism.  The physical assets owned by Sibetan Village are local culture which only exists in Sibetan Village, Sibetan Salak only found in Sibetan Village, and outhor recreation.  The strategy for developing agrotourism in Sibetan Village is to develop an aggressive strategy, so as to be able to create alternative agro-based tourism in Sibetan Village with superior Balinese salak products. The novelty of the research is agrotourism opportunities based on local cultural traditions, Sibetan snake fruit agricultural commodities, full participation from the community, government and management, collaborating with international tourism institutions and celebrity  for promotion
The Enhancement of Production and Marketing of Cricket Farming Quality Business During Covid-19 Pandemic in Sudimara Village, Bali Putra, I Gede Cahyadi; Tamba, I Made; Santi, Ni Made Indah Rinita
Journal of The Community Development in Asia Vol 4, No 2 (2021): May 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i2.1098

Abstract

This study carried out in the cricket farming business in Sudimara Village, Tabanan, Bali. The purpose of this study is to help mintra in preventing Covid-19, to manage the production and marketing processes of cricket business in order to generate increased sales turnover during the Covid-19 pandemic. The method of this study was carried out by making prior observations about partner activity units. After that, mapping the problem in order to find the solution. After the activities were carried out, there was an increase in the quality of production and promotion, additional cages were available that could increase the yield of crickets, and business owners had understood how to use and maintain social media Facebook and Instagram and were able to operate them.
EDUKASI PEMILAHAN DAN DAUR ULANG SAMPAH PLASTIK SE-SD NEGERI DI DESA CELUK I Made Tamba; Putu Diah Kumalasari; Ni Nyoman Putriani; I Gede Asta Karya Agung
Jurnal Abdi Dharma Masyarakat (JADMA) Vol. 6 No. 1 (2025): April 2025
Publisher : LPPM Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/jadma.v6i1.11806

Abstract

Permasalahan sampah merupakan isu lingkungan yang masih menjadi tantangan di berbagai wilayah, termasuk di Desa Celuk, Kecamatan Sukawati, Kabupaten Gianyar, Bali. Minimnya kesadaran masyarakat terhadap pentingnya pemilahan dan pengolahan sampah, terutama pada usia dini, mendorong dilaksanakannya kegiatan pengabdian kepada masyarakat melalui edukasi di tingkat sekolah dasar. Kegiatan ini bertujuan untuk mengenalkan konsep pemilahan sampah organik, anorganik, dan residu serta pengolahan sampah plastik menjadi kerajinan yang bernilai guna kepada siswa kelas IV SD Negeri se-Desa Celuk. Metode pelaksanaan kegiatan meliputi observasi lapangan, penyuluhan langsung, dan praktik kreatif daur ulang sampah plastik. Seluruh tahapan kegiatan dilaksanakan dengan pendekatan partisipatif, melibatkan pihak sekolah dan siswa secara aktif. Hasil kegiatan menunjukkan tingkat keberhasilan 100% dalam pencapaian target, dengan tingginya partisipasi siswa dan pemahaman yang meningkat mengenai pemilahan serta pengolahan sampah. Antusiasme siswa tercermin dari keaktifan dalam sesi penyuluhan dan hasil karya kerajinan yang dihasilkan. Faktor pendukung keberhasilan kegiatan ini antara lain dukungan penuh dari pihak sekolah, pemerintah desa, serta kesiapan siswa sebagai subjek utama kegiatan. Kegiatan ini memberikan kontribusi positif dalam meningkatkan kesadaran lingkungan sejak dini serta menumbuhkan jiwa kewirausahaan melalui kreativitas daur ulang. Disarankan agar program serupa dilakukan secara berkelanjutan dan direplikasi di wilayah lain sebagai upaya sistematis dalam membentuk generasi yang peduli terhadap lingkungan.
Co-Authors A. A. Ketut Sudiana Amaral , Ni Putu Anglila Amaral, Ni Putu Anglila Amaral, Putu Anglila Anak Agung Gede Sugianthara Anak Agung Istri Sri Wiadnyani Anindita, Ratya Arisandhi, I Made Dimas Cening Kardi Dedi Yane Kadiwano Dwi Susanti, Ida Ayu Made Eduardus Hadus Egristofer Evander Tuar Hadus, Eduardus I Gede Asta Karya Agung I Gede Cahyadi Putra I Gusti Ayu Diah Yuniti I Gusti Ayu Imbayani I Gusti Ayu Vina Widiadnya Putri I Kadek Pande Yoga Kresnayana I Ketut Arnawa I Ketut Sumantra I Ketut Widnyana I Made Budiasa I Made Budiasa I Made Diarta I Made Jigra Wedanta I Made Jigra Wedanta I MADE SUJANA . I MADE SUKERTA I Made Suryana Jarut, Grasiani Agusta Kusniadi, Made Karwan Luh Putu Kirana Pratiwi Made Adelia Purnama Putri Made Karwan Kusniadi Made Sujana Made Sukerta Mardika Putra, I Wayan Agus Martina Anye Matias Sion Mayola Yosoa, Issac Jaques Muhammad Hercahya Abadi Namput, Verena Merlyn Ni Gst. Ag. Gde Eka Martiningsih Ni Gst.Ag Eka Martiningsih Ni Kadek Dwi Safitri Ni Kadek Milasari Ni Komang Winda Surya Putri Ni Made Indah Rinita Santi Ni Nyoman Putriani Ni Putu Ayu Tirta Yuliasti Ni Putu Ayu Tirta Yuliasti Yuliasti Ni Putu Lisa Ernawatiningsih Ni Putu Nita Anggraini Ni Putu Noni Suharianti Ni Putu Sukanteri Ni Wayan Sulastini Nyoman Yudiarini Pande Ketut Ribek Pande Ketut Ribek Ribek Patrianus Ramai Pratiwi, Ni Luh Putu Kirana Putu Diah Kumalasari Putu Fajar Kartika Lestari Santi, Ni Made Indah Rinita Shinta Maharani Sofiani Ritani Sofiani Ritani Solly Aryza Suharianti, Ni Putu Noni Sukerta, Made Tuar, Egristofer Evander Verena Merlyn Namput Yosafat Jala Tana Yosafat Jala Tana Yulianti Sapanca