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All Journal Agrimeta: Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem Jurnal Bakti Saraswati JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Teknologi & Industri Hasil Pertanian Media Agribisnis Jurnal Abdi Insani International Journal on Food, Agriculture and Natural Resources (IJFANRES) Jurnal Abdimas Sangkabira SEAS (Sustainable Environment Agricultural Science) Jurnal Pengabdian Papua Journal of the Community Development in Asia Dharma Jnana Jurnal Abdi Dharma Masyarakat JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
I Made Tamba
Universitas Mahasaraswati Denpasar
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Veterinary Other

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Implementation of the marketing mix and selection of chocholate marketing strategy priorities in a chocolate company in Bali [Implementasi marketing mix serta pemilihan prioritas strategi pemasaran cokelat pada perusahaan cokelat di Bali] Sukanteri, Ni Putu; Amaral, Putu Anglila; Lestari, Putu Fajar Kartika; Tamba, I Made
Jurnal Teknologi & Industri Hasil Pertanian Vol. 29 No. 2 (2024): Jurnal Teknologi & Industri Hasil Pertanian
Publisher : Teknologi Hasil Pertanian Fakultas Pertanian Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtihp.v29i2.157-167

Abstract

Chocolate is a processed product derived from cocoa beans that has undergone fermentation, drying, roasting, and grinding to produce high-quality cocoa powder. The processing of chocolate in a company involves many lengthy stages. Implementing a marketing mix is used as a technique to increase sales. The company needs to identify the superior products favored by consumers to develop priority marketing strategies. This study aims to analyze the application of the marketing mix in the chocolate industry and generate prioritized marketing strategies for the superior chocolate products produced by a company in Bali. The research method used is the Analytical Hierarchy Process (AHP). The results indicate that the marketing mix includes chocolate products such as chocolate cream, chocolate bars, and liquid chocolate. Product pricing depends on the form, with the most apparent pricing being for chocolate bars, calculated based on weight in grams. The production site is located at the main factory, which processes cocoa into chocolate cream, chocolate bars, and liquid chocolate, allowing consumers to experience the chocolate processing firsthand and try packaging chocolate at the factory. Chocolate promotion is continuously carried out through offline and online media, such as the company's website, which provides background information on chocolate production to the industry in Bali. The priority in chocolate marketing, based on the Analytical Hierarchy Process, is chocolate cream, followed by chocolate bars and liquid chocolate.
PENDAMPINGAN PERIKANAN TERPADU SERTA PAKAN MANDIRI DI DESA BUNUTIN, KECAMATAN BANGLI, KABUPATEN BANGLI Tamba, I Made; Yudiarini, Nyoman; Susanti, Ida Ayu Made Dwi; Parowa, Yosefiano Rigeri Rovinus; Jesen, Gonsaga F; Ariesti, Ni Made Martini
Jurnal Abdi Insani Vol 13 No 1 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i1.3305

Abstract

The program in Bunutin Village, Bangli District, was implemented to improve the efficiency of fish farming while reducing farmers’ dependence on commercial feed through the application of integrated aquaculture and independent feed production. The main issues faced by the community include limited knowledge, skills, and experience in practicing sustainable aquaculture, as well as the lack of access to alternative feed sources that are cheaper, environmentally friendly, and easy to produce independently. To address these challenges, the program introduced the use of African Nightcrawler earthworms (Eudrilus eugeniae) as a high-protein feed source. The activities were carried out over ten months, covering preparation, technical training, mentoring, and evaluation stages. The training provided comprehensive guidance on earthworm cultivation, media management, humidity and temperature control, and integration with aquaculture systems. Participants were also taught how to utilize organic waste as earthworm culture media and to use worms as live feed or feed meal, while also producing vermicompost for crops. Evaluations through pre-test and post-test showed significant improvements: understanding of feed production increased from 46.6% (less interested) to 71.8% (highly interested), and practical skills improved from 40.5% (poor) to 77.5% (very good). The program outputs included media publications, journal articles, training videos, and enhanced farmer capacity. The program proved effective in promoting feed self-sufficiency and establishing an environmentally friendly bio-circular system. Subsequent steps focus on technology replication, development of processed feed such as pellets, and strengthening farmer institutions to ensure sustainability and wider adoption. This model is suitable for rural areas as a cost-effective and eco-friendly solution for integrated agriculture and aquaculture. This program enhances feed self-sufficiency, strengthens farmers’ capacity, and develops a sustainable bio-circular system that effectively supports integrated agriculture–aquaculture in Bunutin Village.
Competitiveness Analysis of the Productive Business Unit Catur Paramita Kintamani Coffee in Catur Village, Kintamani District, Bangli Regency Putu Fajar Kartika Lestari; I Made Tamba; Ni Komang Winda Surya Putri
SEAS (Sustainable Environment Agricultural Science) Vol. 8 No. 1 (2024)
Publisher : Warmadewa University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/seas.8.1.9214.11-17

Abstract

Kintamani coffee is grown at an altitude of 900-1000 meters above sea level near Mount Batur. As already discussed, the taste and aroma of Kintamani Coffee tends to taste citrusy. One reason is the reporting process which is unique and unusual. The purpose of the study entitled Analysis of Arabica Coffee Competitiveness in UUP (Productive Business Unit) Catur Paramitha in Catur Village, Kec. Kintamani Regency Bangli is to analyze the competitive advantage of Arabica coffee in the UUP (Productive Unit) Catur Paramitha in Catur Village, Kec. Kintamani Regency Bangli, and to analyze the comparative advantage of Arabica coffee in UUP (Productive Business Unit) Catur Paramitha in Catur Village, Kec. Kintamani Regency Bangli. This research was conducted from October to December 2022. The research location was determined using a purposive method, while the sample of respondents was determined using a purposive sampling technique with 15 respondents. The analytical method in this study uses the Policy Analysis Matrix (PAM) or government policy analysis. The results of the PAM analysis research show that Arabica Coffee farming produced by Arabica Coffee farmers in Catur Village, Kintamani District, Bangli Regency has very strong competitiveness because it is seen from the value of the Private Cost Ratio (PCR) <1, namely 0.17 and the Domestic Resources Ratio (DCR) <1, namely 0.10, which means that Arabica coffee farming has a competitive advantage and a comparative advantage, because economic efficiency is already able to compete with Arabica coffee farming in other regions. The policies owned by the government have been able to provide effective protection (protection) for Arabica coffee farming to survive until now, this is due to the existence of policies in the form of input-output prices and subsidized assistance from the government. Keywords : Arabica Coffee, Competitiveness, Policy Analysis Matrix (PAM)
The Analysis of Organic Dry Lettuce (Lactuca sativa L) Supply Chain at CV. Artha Krina Denpasar, Bali Putu Fajar Kartika Lestari; I Made Tamba; Tengku Ramadan Syah
SEAS (Sustainable Environment Agricultural Science) Vol. 9 No. 1 (2025)
Publisher : Warmadewa University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/seas.9.1.11672.10-19

Abstract

Organic curly lettuce is one of the products in the organic market with increasing demand due to growing awareness of healthy lifestyles and environmental sustainability. Supply chain management activities are carried out to add value to the products offered and in turn, directly enhance the company's competitiveness. A well managed supply chain can increase the company product sales and improve customer satisfaction by delivering high quality products at low costs, accompanied by fast and responsive service. This study aims to analyse the supply chain performance of organic curly lettuce (Lactuca sativa L) at CV Artha Krina Denpasar, Bali, using the Supply Chain Operations Reference (SCOR) method. The analysis includes supply chain mapping, performance measurement based on SCOR attributes, and identification of constraints and potential solutions. The results showed that supply chain performance has generally met most of the specified indicators, such as delivery speed and flexibility. However, there is still room for improvement, especially in order fulfilments which was recorded at 77.7%, which is below the optimal category. supply chain activities at CV Artha Krina involve the flow of supplies from local farmers as the main supplier. If the supply from farmers is insufficient or does not meet the standards set by the company, CV Artha Krina will make purchases from the market as an alternative to meet customer needs. Seasonal factors and distribution constraints are key challenges that need to be managed to support the company's competitiveness. Supply chain mapping shows that CV Artha Krina has implemented an integrated system with local farmers and markets as suppliers, and hotels and villas as the main consumers. The results showed that the delivery performance: 100% (superior category). Supply Chain Flexibility: 3 days (superior category). Total Cost of Product Delivery: 57.14% (low category). Optimizing Order Fulfilments in a way that CV Artha Krina needs to increase cooperation with farmers to ensure product availability throughout the year. Regarding Logistics improvement CV Artha Krina requires investment in refrigeration and packaging technology to maintain product freshness during distribution
The Enhancement of Production and Marketing of Cricket Farming Quality Business During Covid-19 Pandemic in Sudimara Village, Bali I Gede Cahyadi Putra; I Made Tamba; Ni Made Indah Rinita Santi
Journal of The Community Development in Asia Vol 4, No 2 (2021): May 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i2.1098

Abstract

This study carried out in the cricket farming business in Sudimara Village, Tabanan, Bali. The purpose of this study is to help mintra in preventing Covid-19, to manage the production and marketing processes of cricket business in order to generate increased sales turnover during the Covid-19 pandemic. The method of this study was carried out by making prior observations about partner activity units. After that, mapping the problem in order to find the solution. After the activities were carried out, there was an increase in the quality of production and promotion, additional cages were available that could increase the yield of crickets, and business owners had understood how to use and maintain social media Facebook and Instagram and were able to operate them.
THE IMPACT OF GIANYAR TRADITIONAL MARKET REVITALIZATION ON THE INCOME OF VEGETABLE AND FRUIT TRADERS Arintus Hatu; Ida Ayu Made Dwi Susanti; I Made Tamba
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 16 No. 1 (2026): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/agrimeta.v16i1.13976

Abstract

The revitalization of traditional markets is a strategic effort by the government to enhance competitiveness, particularly in response to declining infrastructure quality and reduced consumer interest. This study is motivated by the condition of the Gianyar People’s Market, which was considered inadequate, prompting a revitalization program aimed at improving traders’ welfare. The objective of this research is to analyze the impact of market revitalization on the income of vegetable and fruit traders. The study was conducted at the Gianyar People’s Market, Gianyar Regency. A mixed-method approach was employed, combining quantitative and qualitative data derived from primary and secondary sources. Data collection techniques included observation, interviews, and documentation. Data analysis was carried out using income analysis, descriptive analysis, and the McNemar test to examine differences in traders’ income before and after revitalization. The results indicate that the implementation of the revitalization program led to a significant decrease in the income of vegetable and fruit traders. This decline was primarily attributed to a reduction in the number of visitors, suboptimal market management, and ineffective governance by the local authorities. Statistical analysis further confirms that market revitalization has a significant effect on traders’ income. In conclusion, the revitalization of the Gianyar People’s Market has not yet achieved its intended objective of improving traders’ income. Therefore, improvements in market management and governance are necessary to ensure the effectiveness of future revitalization programs
Co-Authors A. A. Ketut Sudiana Amaral , Ni Putu Anglila Amaral, Ni Putu Anglila Amaral, Putu Anglila Anak Agung Gede Sugianthara Anak Agung Istri Sri Wiadnyani Anindita, Ratya Ariesti, Ni Made Martini Arintus Hatu Arisandhi, I Made Dimas Cening Kardi Dedi Yane Kadiwano Dwi Susanti, Ida Ayu Made Eduardus Hadus Egristofer Evander Tuar Hadus, Eduardus I Gede Asta Karya Agung I Gede Cahyadi Putra I Gusti Ayu Diah Yuniti I Gusti Ayu Imbayani I Gusti Ayu Vina Widiadnya Putri I Kadek Pande Yoga Kresnayana I Ketut Arnawa I Ketut Sumantra I Ketut Widnyana I Made Budiasa I Made Budiasa I Made Diarta I Made Jigra Wedanta I Made Jigra Wedanta I MADE SUJANA . I MADE SUKERTA I Made Suryana Ida Ayu Made Dwi Susanti Jarut, Grasiani Agusta Jesen, Gonsaga F Kusniadi, Made Karwan Luh Putu Kirana Pratiwi Made Adelia Purnama Putri Made Karwan Kusniadi Made Sujana Made Sukerta Mardika Putra, I Wayan Agus Martina Anye Matias Sion Mayola Yosoa, Issac Jaques Muhammad Hercahya Abadi Namput, Verena Merlyn Ni Gst. Ag. Gde Eka Martiningsih Ni Gst.Ag Eka Martiningsih Ni Kadek Dwi Safitri Ni Kadek Milasari Ni Komang Winda Surya Putri Ni Komang Winda Surya Putri Ni Made Indah Rinita Santi Ni Nyoman Putriani Ni Putu Ayu Tirta Yuliasti Ni Putu Ayu Tirta Yuliasti Yuliasti Ni Putu Lisa Ernawatiningsih Ni Putu Nita Anggraini Ni Putu Noni Suharianti Ni Putu Sukanteri Ni Wayan Sulastini Nyoman Yudiarini Pande Ketut Ribek Pande Ketut Ribek Ribek Parowa, Yosefiano Rigeri Rovinus Patrianus Ramai Pratiwi, Ni Luh Putu Kirana Putu Diah Kumalasari Putu Fajar Kartika Lestari Putu Fajar Kartika Lestari Shinta Maharani Sofiani Ritani Sofiani Ritani Solly Aryza Suharianti, Ni Putu Noni Sukerta, Made Tengku Ramadan Syah Tuar, Egristofer Evander Verena Merlyn Namput Yosafat Jala Tana Yosafat Jala Tana Yulianti Sapanca