Article Per Year (5 Year)
p-Index From 2021 - 2026
7.931
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Akuntansi dan Bisnis Jurnal Keuangan dan Perbankan Jurnal Akuntansi Multiparadigma EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) AKRUAL: Jurnal Akuntansi Jurnal Riset Akuntansi dan Keuangan Primanomics : Jurnal Ekonomi & Bisnis JURNAL PENDIDIKAN TAMBUSAI Journal on Education Gorontalo Development Review Research In Management and Accounting (RIMA) Business and Finance Journal Jurnal Aplikasi Akuntansi Jurnal Review Pendidikan dan Pengajaran (JRPP) Tonika: Jurnal Penelitian dan Pengkajian Seni EconBank : Journal Economics and Banking Jurnal Akuntansi Bisnis Journal of Enterprise and Development (JED) Ilomata International Journal of Tax and Accounting Reviu Akuntansi dan Bisnis Indonesia Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal E-Bis: Ekonomi Bisnis Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Perspektif Akuntansi JURNAL LENTERA AKUNTANSI Bima Journal : Business, Management and Accounting Journal Journal of Education Research BIP'S : Jurnal Bisnis Perspektif COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Akuntansi AKUNESA Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Research In Management and Accounting (RIMA)
Cliff Kohardinata
Universitas Ciputra
Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

Published : 69 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 69 Documents
Search

 3   4   5   6   7 
PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA SKINCARE KOERX GORJES Anabella, Tania Adeline; Kohardinata, Cliff
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6277

Abstract

Sektor kecantikan sedang naik daun dan memiliki basis penggemar yang besar. Sebagai hasilnya, bisnis kecantikan telah melihat pertumbuhan perusahaan baru dan peningkatan tajam dalam daya saing. Oleh karena itu, sangat penting bagi bisnis untuk memiliki kemampuan dan rencana yang kompetitif untuk memastikan kelangsungan hidup mereka. Periklanan adalah salah satu taktik tersebut. Perawatan kulit Koerx Gorjes adalah salah satu merek kosmetik yang bersaing di pasar ini. Untuk mempertahankan keunggulan kompetitif dari perusahaan lain, perawatan kulit KOERX menggunakan metode pemasaran seperti menggunakan pendukung selebriti. Dengan citra merek sebagai variabel mediasi, penelitian ini bertujuan untuk mengetahui dampak dari celebrity endorser terhadap keputusan pembelian. Dengan menggunakan perangkat lunak SmartPLS, pendekatan Partial Least Squares digunakan. Kami menggunakan metode Hair untuk menghitung ukuran sampel, dan kami menggunakan purposive sampling untuk melakukan pengambilan sampel. Kuesioner yang menggunakan skala Likert digunakan untuk pengumpulan data. Survei ini disebarkan secara online dengan menggunakan Google Formulir, yang dibagikan melalui saluran media sosial KOERX. Jumlah pasti orang yang membeli produk KOERX Gorjes di masa lalu tidak diketahui, tetapi mereka membentuk populasi dalam penelitian ini. Dua ratus sepuluh partisipan menjadi sampel penelitian ini. Kami menggunakan metode Hair untuk menentukan ukuran sampel, dan kami menggunakan pengambilan sampel yang disengaja. Menurut temuan penelitian ini, terdapat hubungan yang kuat antara celebrity endorser dan citra merek, yang pada akhirnya mempengaruhi keputusan pembelian. Selain itu, penelitian ini menemukan bahwa celebrity endorser secara signifikan memengaruhi keputusan pembelian melalui citra merek.
The Influence of Capital Market Knowledge, Fundamental Analysis, Technical Analysis, and Locus of Control on Stock Investment Decisions Among Gen Z Novita, Rena; Santoso, Wiliam; Kohardinata , Cliff
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51439

Abstract

Generation Z has emerged as a significant force in capital markets, with their investment participation growing substantially in recent years. However, understanding the factors influencing their investment decisions remains limited, particularly in emerging markets such as Indonesia. This research aims to analyze the influence of capital market knowledge, fundamental analysis, technical analysis, and locus of control on stock investment decisions among Generation Z investors in Jambi Province, Indonesia. The study employed a quantitative approach using purposive sampling with 220 respondents aged 18–30 years who are active stock investors. Data were collected through online questionnaires and analyzed using multiple linear regression with SPSS 22. The results indicate that all three independent variables—fundamental analysis (β = 0.163, p < 0.05), technical analysis (β = 0.361, p < 0.05), and locus of control (β = 0.205, p < 0.05)—have significant and positive influences on investment decisions. Technical analysis demonstrates the strongest effect, followed by locus of control and fundamental analysis. These findings reveal that Generation Z's investment decisions are shaped by both analytical capabilities (fundamental and technical analysis) and psychological factors (locus of control). The research contributes to financial literacy development by providing insights for the Indonesia Stock Exchange and securities companies to design more effective educational programs tailored to Generation Z’s characteristics, ultimately promoting more informed and rational investment decision-making among young investors.
Analysis of Word of Mouth and Social Media Marketing on Purchase Decisions with Brand Awareness as Intervening Variable at Mitrakuli.Id Suryanto, Dicky Tanzila; Kohardinata, Cliff
Journal Research of Social Science, Economics, and Management Vol. 5 No. 1 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i1.962

Abstract

Abstract. Indonesia is experiencing significant development in the infrastructure sector with a projected construction market growth of 5.48% by 2025. This trend is driving the increasing demand for project tool leasing as a cost and time efficient solution for small to medium-sized contractors. PT. Mitra Kuli Indonesia (Mitrakuli.id) is a newcomer in the project equipment rental business in East Java, especially Malang City. However, as a new brand, the company faces challenges in building a loyal customer base. Sales data shows revenue instability, which is allegedly caused by increased competition in the industry. Competitors fall into two categories: legacy companies that rely on Word Of Mouth (WOM) and new companies that leverage digital marketing. Previous studies have shown that Word Of Mouth plays a significant role in building customer trust, while digital marketing allows new companies to reach a wider audience and increase customer engagement. With so many competitors, Mitrakuli.id need to increase Brand Awareness to stay competitive. This study aims to analyze the influence of Word Of Mouth and Social Media Marketing on the decision to purchase project equipment rental services, with Brand Awareness as an intervening variable. The results of the research are expected to provide strategic insights for the industry in designing marketing strategies that are more effective and relevant to current market conditions.
DO WE NEED P2P BETWEEN BANK THIRD PARTY FUNDS AND BANK CREDIT? Kohardinata, Cliff; Widianingsih, Luky Patricia
Research In Management and Accounting (RIMA) Vol. 6 No. 1 (2023): June
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v6i1.4654

Abstract

The main objective of this study is to obtain empirical evidence on the role of peer-to-peer (P2P) lending mediation in bridging the relationship between banking third party funds and bank credit in provinces with fewer branch offices or limited banking services. The test used is path analysis involving 33 provinces in Indonesia in the period from January to July 2022. The main results of this study show that third party funds in provinces with fewer banking branch offices have no effect on bank credit, but P2P lending can mediate the relationship between banking third party funds and bank credit in provinces with fewer banking branch offices. The additional results of this study indicate that banking third party funds in provinces with a greater number of bank branch offices have a positive effect on bank credit. The novelty of this research is that the researchers introduced the P2P lending mediating variable based on financial technology (FinTech) as a solution for provinces with limited access and exposure to banking to be able to bridge the distribution of third-party funds to debtors, thereby increase financial inclusion.
EFEK SUBSTITUSI PERTUMBUHAN PINJAMAN PEER-TO-PEER (P2P) TERHADAP PERTUMBUHAN KREDIT BANK KONVENSIONAL DI INDONESIA Kohardinata, Cliff; Widianingsih, Luky Patricia
JURNAL LENTERA AKUNTANSI Vol. 8 No. 1 (2023): JURNAL LENTERA AKUNTANSI, MEI 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrakt.v8i1.735

Abstract

Peer-to-peer (P2P) platforms have developed rapidly in the financial industry in Indonesia. The rapid P2P Platform influences the banking sector in Indonesia so that it is important to examine the effect of P2P loan growth on banking credit growth from various perspectives to gain a deeper understanding. This study aims to examine the effect of peer-to-peer (P2P) loan growth on the credit growth performance of conventional banks in Indonesia from July 2019 to March 2020 using data from 33 provinces in Indonesia. The results of this study indicate that P2P loan growth has a significant negative effect on overall banking credit growth.Key words: P2P, peer-to-peer, Fintech, Banking Credit, Loan
Pengaruh Fasilitas Kredit dan Pendampingan Avalis Terhadap Kinerja Usaha Penggemukkan Domba di Kabupaten Tegal Purwananti, Verra Okti; Kohardinata, Cliff; Santoso, Wiliam
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 10 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i10.2950

Abstract

Penelitian ini bertujuan untuk menguji pengaruh fasilitas kredit dan pendampingan terhadap kinerja usaha penggemukkan domba. Penelitian menggunakan metode non-probability sampling dengan pengambilan sampel menggunakan teknik sampling jenuh yang melibatkan 34 peternak domba yang menerima kredit usaha rakyat (KUR) dari Bank Jawa Barat dan Banten dan beberapa bank lain di Kabupaten Tegal. Data dikumpulkan melalui kuesioner dengan skala likert 5 poin dan dianalisis menggunakan teknik analisis regresi linier berganda. Hasil penelitian menunjukkan fasilitas kredit berpengaruh signifikan terhadap kinerja usaha penggemukkan domba. Temuan lain menunjukkan bahwa pendampingan usaha tidak berpengaruh signifikan terhadap kinerja usaha penggemukkan domba.
Is There God in Postmodern Accounting? Patricia Widianingsih, Luky; Kohardinata , Cliff
Journal of Education Research Vol. 4 No. 3 (2023)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v4i3.448

Abstract

The postmodern ethos is pervasive in various aspects including education, accounting in particular. This is certainly a challenge for the practice of education as what is ultimately given to students. The purpose of this study is to reflect on how accounting students interpret several terminologies that are closely related to their professional world in the postmodern world. The research site was conducted during the learning process of the Management Accounting course. The participants involved were nine students. The reflection session is carried out in the last two weeks before the end of the semester. The results of the students' reflections were analyzed reflectively by the researcher. The expressed and implied meanings of their reflection stories are fully understood, including how they express and convey them in front of other class participants. Researchers make memos, note important meanings, categorize them to compile findings and present them as a final synthesis of meaningful findings. This process is like the spiral data analysis for a qualitative study. The findings found that the students have tried to integrate their faith and beliefs in God’s sovereignty in the search for worldly knowledge accounting. The findings of this study indicate that during the challenges of the postmodern world, the students who participated in this study were still able to show traces of their spiritual and religious meaning expressions in looking at several issues that are closely related to the reality of their future profession.
Literasi Keuangan dari Drama Korea: Studi Netnografi Atas Konstruksi Nilai Widianingsih, Luky Patricia; Kohardinata, Cliff
Journal of Education Research Vol. 5 No. 1 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i1.844

Abstract

Gempuran gelombang Korea melalui sajian konten Dramanya berpotensi menghadirkan konstruksi nilai seperti terkait dengan literasi keuangan. Tujuan penelitian ini adalah untuk mendalami bagaimana Drama Korea mengkonstruksikan literasi keuangan dan bisnis dari masyarakat. Metode penelitian yang digunakan adalah netnografi, suatu studi etnografi berbasis internet dengan pengamatan atas realitas digital pada komunitas online. Analisis data dari dokumentasi tangkapan digital melalui tahapan proses kategorisasi tema dan proses iterasi interpretasi sehingga makna nilai yang terkandung dari realitas virtual tersebut dapat ditemukan. Hasil penelitian mengkonstruksikan bahwa literasi keuangan dipahami sebagai suatu koneksi integrasi dari pengetahuan, keterampilan dan keyakinan seseorang dalam keuangan yang secara sadar kemudian memberikan arah pada sikap dan perilaku mereka dalam mengambil keputusan dan mengelola keuangan dalam balutan kesadaran spiritual dan religius. Makna ini memberikan suatu perspektif yang beyond mengindikasikan bahwa tujuan pengelolaan keuangan tidak hanya demi mencapai suatu pemenuhan kebutuhan akan kesejahteraan materialistik saja, namun juga demi mencapai suatu pemenuhan kesadaran akan perannya sebagai makhluk ciptaan Tuhan.
APAKAH LITERASI KEUANGAN, INKLUSI KEUANGAN, ATAU DANA PIHAK KETIGA PERBANKAN DAPAT MENDUKUNG KREDIT UMKM PERBANKAN? Kohardinata, Cliff
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.25177

Abstract

Penelitian ini bertujuan untuk memperoleh hasil pengujian secara empiris mengenai pengaruh literasi keuangan, inklusi keuangan, dana pihak ketiga terhadap kredit UMKM perbankan. Untuk memperoleh pemahaman yang lebih mendalam, peneliti menguji secara bertahap dengan menggunakan 3 model, yaitu: model 1 yang mencerminkan pengaruh literasi keuangan terhadap kredit UMKM perbankan; model 2 yang mencerminkan pengaruh literasi keuangan, inklusi keuangan terhadap kredit UMKM perbankan; model 3 merupakan model pengaruh literasi keuangan, inklusi keuangan, dan dana pihak ketiga terhadap kredit UMKM perbankan. Penelitian ini menggunakan data dari OJK pada tahun 2022 di 33 provinsi dengan menggunakan metode penelitian regresi linier sederhana dan regresi linier berganda. Hasil penelitian pada model 1 menunjukkan bahwa literasi keuangan tidak berpengaruh terhadap kredit UMKM perbankan. Hasil penelitian pada model 2 menunjukkan bahwa literasi keuangan tidak berpengaruh terhadap kredit UMKM perbankan, sedangkan inklusi keuangan berpengaruh signifikan positif terhadap kredit UMKM perbankan. Model 3 menunjukkan bahwa literasi keuangan dan inklusi keuangan tidak berpengaruh signifikan terhadap kredit UMKM perbankan, sebaliknya dana pihak ketiga perbankan berpengaruh signifikan positif terhadap kredit UMKM perbankan.
Co-Authors Aldo Christian Budiharjo Alexandre Desousa Guterres Alexandre Desousa Guterres Anabella, Tania Adeline Anastasia Filiana Ismawati Anastasia Filliana Ismawati Anastasia, Michelle Bambang Tjahjadi Bella Novyana Christian Herdinata Clarissa Rachmadella Roshidawati Deandra Vidyanata Diana Silaswara Elvina Florensia Evi Thelia Sari Fabian Benediktus Gissella Ezar Heinrich Tunky Helena Sidharta Idelia Idelia Jennifer Jennifer Jennifer Jevan Andreas Talahaturusun Jevan Andreas Talahaturusun Jevan Andreas Talahaturusun Joshua Laurens Kamil Baraja Karen Aurelia Kazia Laturette Kusuma, Meidiahna Kylie Julia Ahmad Laurentia Yuke Elsinta Lieanto, Calvin Timothy Luky Patricia Widianingsih Maria Asumpta Evi Marlina Mega Brilliant Chandra Natalia, Karisma Ni Made Gianti Nicklaus Stanley Nicklaus Stanley Nico Selim Nike Ardiansyah Novita, Rena Novrys Suhardianto Nugroho, Alexander Yonathan Nydia Wirawati Ongkowijoyo, Meliana Kristin Ongkowijoyo, Meliana Kristin Pian Sopian Purwananti, Verra Okti Puspa Kirana Harwinanda Renata, Madeline Riyan Suwhikno Soetedja, Venny Stanley, Nicklaus Suryanto, Dicky Tanzila Talahaturusun, Jevan Andreas Trevina, Valisha Vania Caroline Hanjaya Verra Okti Purwananti Wiliam Santoso Wirawan ED Radianto Yopy Junianto