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Ashriana, Ahfi Nova
Fakultas Ekonomi,Universitas Mayjen Sungkono Mojokerto
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Strategi positioning toko madura sebagai market challenger untuk keunggulan kompetitif ditinjau dari risiko dan etika Sugeng Eko Yuli Waluyo; Ahfi Nova Ashriana; Rachmad Sholeh
Jurnal Pendidikan Ekonomi (JUPE) Vol. 14 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v14n1.p115-125

Abstract

This study analyzes the positioning strategy used by Madura stores to attract consumers to shop there. The positioning strategy employed is that Madura stores are open 24 hours a day and offer lower prices than modern retailers. This qualitative study employed a Systematic Literature Review, a structured research method used to collect, analyze, and identify other research evidence relevant to the author's topic. The results of this study indicate that by choosing a 24-hour positioning, Madura stores can compete with modern retailers such as Indomaret and Alfamart in attracting customers. However, this also increases safety and security risks. In terms of business ethics and risk management, special attention is also needed when a retail store business is only run by a husband and wife working 24 hours non-stop, without an employee recruitment system, shift schedule, wage system, modern bookkeeping, technological support such as CCTV, computerization, networks with several digital payment merchants and ATM machines.
Co-Authors Al Hakim, Yusuf Rahman Betty Maya Sari Betty Maya Sari Dadang Purwo Ariwidodo diah cahyani Diah Cahyani Didit Panji Saputra Dwi Sembe Sigita Efendi, Mohamad Johan Elly Joenarni Elok Cahyaning Pratiwi Eny Nuraeny Eny Nuraeny Eny Rachmawati Fajar Budiyanto Fajar Budiyanto Fitriyani, Zenita Afifah Ghozali, Ghozali Huda, Khasbulloh Ina Dwi Wijayanti Irwan Swandana Kridaningsih, Anna Lukito, Harjo Mega Darmi Novita Mila Harini Mila Harini Mochamad Irfan Mochammad Irfan Mochammad Irfan Mubarok, Ahmad Novrina Puspitasari Novrina Puspitasari Permatasari, Oktaviani Rahmad Sholeh Ratna Agustina, Ratna Ridha, Mokhammad Risa Amalia Muzrifah Sabani, Nurus Sari, Regina Raisa Sholeh, Rachmad Siti Noer Ainiyah Syavianty, Dea Trijadi Herdajanto Trijadi Herdajanto Vera Virgia Vera Virgia, Vera Wulan Kurnianingtyas Wulan Kurnianingtyas Wulan Kurnianingtyas S Yunita Wikandari Yunita Wikandari Yusuf Rachman Al Hakim Yusuf Rahman Al Hakim Zenita Afifah Fitriyani