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Wulandari, Sholihah Ayu
Politeknik Negeri Jember
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Journal : Journal of Community Development

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Implementasi Teknologi Produksi dan Digitalisasi Pemasaran Dalam Upaya Meningkatkan Daya Saing Produk Krupuk Rambak Sapi Pada Studi Kasus UMKM UD. IKABA di Pasar Global Wulandari, Sholihah Ayu; Hasanah, Qonitatul; Sucipto, Adi; Rosyady, Ahmad Fahriyannur; Asmunir, Asmunir
Journal of Community Development Vol. 5 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v5i3.1511

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in boosting Indonesia’s GDP, contributing 61.97%. In addition to generating employment, MSMEs promote economic equity and support national growth. Mojokerto Regency, with 474,346 MSME units contributing IDR 63.498 trillion to the GDP, demonstrates significant potential. However, many MSMEs in this region struggle with low competitiveness. This community engagement program focuses on empowering MSMEs in the food processing sector, particularly the production of kerupuk rambak (fried cowhide crackers) at UD. IKABA. Key challenges identified include limited technology, such as using a modified washing machine to remove excess oil, as well as conventional marketing methods and unappealing packaging. The intervention involved introducing an automatic oil spinner and providing digital marketing training, including the development of a website application for online orders and promotion. The results show improved production efficiency, with processing time reduced by 25%, production capacity increased by 50%, and higher product quality in terms of hygiene and shelf life. Digital marketing also expanded the market reach from local to national levels, resulting in a 70% increase in sales. The implementation of production technology and digital marketing has proven effective in enhancing MSME competitiveness, contributing to both local and national economic growth.
Co-Authors Adi Sucipto Adi Sucipto, Adi Afifudin, Muhammad Ahmad Affandi Ahmad Fahriyannur Rosyady Ahmad Fahriyannur Rosyady Ahmad Fahriyannur Rosyady, Ahmad Fahriyannur Ahmad Haris Hasanuddin Slamet Ahnaf, Ahnaf Aji Seto Arifianto Akmal, Marzuki Al ghifari, Mohammad Ghazi Albaab, Mochammad Rifki Ulil Aldiansyah, Agitha Rizky Ardana, Mohammad Dwiky Riza Asmiranti Asmiranti Asmunir Asysyauqi, Haris Baihaqi, Ahmad Bima Prayoga Boby Dwi Januarta Cahyono, Octavian Dava Putra Denny Trias Utomo, Denny Trias Dhony Manggala Putra Diaz Ellyas Fenca Putra, Muhammad Dimas Aswito Dimas Aswito Dina Dwi Arika Dinda Amalia Julyandri Dwiky Riza Ardana, Mohammad Dyiono, Dyiono Fadilah, Fitri Dwi Fatkhur Rozak Fatkhur Rozak I Gede Puja Astawa Jessica Desi Imelda Johan Krisbima Abi Kholid Fauzi Khomarudin, Agus Nur Laila, Abhinaya Fahar Lazuardi, Mochammad Enrique Lukman Lukman Mochammad Enrique Lazuardi Ramadany Mochammad Rifki Ulil Albaab Mochammad Rifki Ulil Albaab Muhamad Milchan Muqid, Muhammad Abdul Nabila Rahma Yusrilfa Trisyayanti Nensyah Permadani Nugroho Setyo Wibowo Nugroho, Daffa Agung Pangestu , Ageng Puji Prasetya, Fachry Rizky Prayoga , Bima Purbaningtyas , Rani Purbaningtyas, Rani Puspitasari, Trismayanti Dwi Putera Maulana, Wahyu Putra Rismawan, Dimas Bayu Putra, Erlangga Lesmana Qonitatul Hasanah Rahmat Dhandy Rani Purbaningtyas Rani Purbaningtyas, Rani Rica Rahmahidayatul Rifqi Aji Widarso Rifqi Aji Widarso Rizky, Mochammad Lury Choirul Salsabila At Thohir, Sasqia Sekar Ayu Wulandari Thohir, Sasqia Salsabila At Tri Budi Santoso Ulla, Lya Nurul Utomo, Agus Priyo