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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Reswara: Jurnal Pengabdian Kepada Masyarakat E-JRM
Muhammad Agus Salim
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Live Streaming Dan Brand Image Terhadap Repurchase Intention Pada Mahasiswa FEB Universitas Islam Malang Konsumen TikTok Shop Calista Efinda Niswah; Muhammad Agus Salim; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Live Streaming and Brand Image on Repurchase Intention among students of the Faculty of Economics and Business at the Islamic University of Malang who use TikTok Shop. The research applies a quantitative approach, with data collected through questionnaires distributed to 116 respondents. The instruments were examined using validity and reliability tests, followed by classical assumption testing. Due to the non-normal distribution of residual data, the bootstrapping method was utilized in the analysis. The findings reveal that Live Streaming does not have a significant effect on Repurchase Intention. This indicates that live streaming activities on TikTok Shop are not the primary factor driving students to repurchase products. On the other hand, Brand Image shows a significant effect on Repurchase Intention, meaning that a favorable brand perception can enhance students’ intention to make repeat purchases. In conclusion, Brand Image plays a more dominant role than Live Streaming in influencing Repurchase Intention among FEB Unisma students. These results suggest that strengthening brand perception is essential for increasing customer loyalty and encouraging repeat purchasing behavior among student consumers in digital marketplace environments. Keywords: Live Streaming, Brand Image, Repurchase Intention, TikTok Shop.
Pengaruh Influencer Marketing, Content Marketing, Online Consumer Review Terhadap Keputusan Pembelian Studi Pada Mahasiswa Kota Malang Pembeli Moisturizer Glad To Glow (G2G) Putri Zakiyah; Muhammad Agus Salim; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effects of influencer marketing, content marketing, and online consumer reviews on purchase decisiouns among university students in Malang City who have purchased Glad2Glow moisturizer products. This study employs a quantitative method using multiple lineaar regression analysis. Data were collected from 110 respondentss through a questionnaire, consisting of university students in Malang City who had previously purchased Glad2Glow moisturizer. Instrument testing included validity and reliability tests, as well as normality testing, classical assumption tests, F-tests, t-tests, and coefficient of determination analysis to evaluate the proposed hypotheses. The findings indicate that, both individually and simultaneously, influencer marketing, content marketing, and online consumer reviews have a significant effect on purchase decisions. Among these variables, influencer marketing demonstrates the strongest influence, suggesting that students tend to be more responsive to recommendations and the perceived credibility of influencers when making purchasing decisions for skincare products. Keywords: Influencer Marketing, Content Marketing, Online Consumer Review, Keputusan Pembelian, Glad2Glow
PENINGKATAN USAHA KECIL INDUSTRI RUMAH TANGGA KERUPUK MILER BERBAHAN DASAR “KETELA POHON” DI KELURAHAN KEDUNGKANDANG KOTA MALANG Nurul Umi Ati; Muhammad Agus Salim; Shofiatul Jannah; Georgo Winaktu
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v3i2.1967

Abstract

Industri kecil rumah tangga saat ini telah banyak ditekuni oleh masyarakat sebagai bentuk usaha untuk meningkatkan kesejahteraan bersama . Salah satunya adalah industri rumah tangga yang mengelola kerupuk miler berbahan baku singkong yang dikelola oleh ibu umroh, industri rumah tangga ini berlokasi di kelurahan Kedungkandang kecamatan Kedungkandang kabupaten Malang Jawa Timur Indonesia. Namun dalam proses pengelolannya industri rumah tangga kerupuk miler ini mengalami beberapa kendala antara lain: kendala dalam meningkatkan kualitas dan kuantitas produksi kerupuk miler, karena kurangnya alat produksi yang berbasis teknologi modern serta cara pengemasan dan memasarkan produk yang masih menggunakan cara tradisional. Adapun metode pengabdian masyarkat ini adalah sosialisasi yaitu memberikan materi serta alat inovasi guna mengembangkan dan meningkatkan industri rumah tangga jamu tradisional. Hasil dari pengabdian kepada masyarakat ini antara lain memberikan pendampingan dalam mengambangkan alat berbasis teknologi, menyediakan pelatihan dan pendampingan dalam pembuatan kerupuk miler yang bersih dan sehat, melakukan sosialisasai terkait dengan manajemen pengeloaan, manajemen pemasaran dan manajemen keuangan. Setelah adanya pelatihan-pelatihan tersebut pelaku isdustri rumah tangga menyadari akan pentingnya sistem pengelolaan bisnis
Co-Authors Abdullah Syakur Novianto Achmad Agus Priyono Afi Rachmat Slamet Afi Rahmat Slamet Afifuddin Afifuddin Alfian Budi Primanto Alviona Alviona Arini Fitria Mustapita Calista Efinda Niswah Fahrurrozi Rahman Fatmasari Fatmasari Finadila Arifin Georgo Winaktu Hanifah Ainun Nadhiro’ Heri Mohammad Setiawan Hesri Hesri Hilda Putri Dwi Oktaviani I Bagus Setiyadi Ika Nuriyanti Ita Athia Jeni Susyanti Khalikussabir, Khalikussabir M. Khoirul Anwarudin Broto Suharto Mahfudi Mahfudi Miranda Aulia Udayani Mutiarafani Tri Renata Nila Kusumawati Novi Dewi Sartika Novi Yulianti Ramadani Nurul Umi Ati Putri Zakiyah Reza Alvinova Amalia Dewi Shofiatul Jannah Siti Asiyah Siti Masluhah Titian Nurmaulidia Vinna Nisa’i Susanti Ningrum