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All Journal Warmadewa Management and Business Journal (WMBJ) BERNAS: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Environmental, Sustainability, and Social Science Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Postgraduated Community Service Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Agribusiness Journal JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA Journal of Governance, Taxation, and Auditing Agrifo: Jurnal Agribisnis Universitas Malikussaleh
Putra, I Putu Iwan Pramana
Universitas Warmadewa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Peran Pengetahuan Investasi, Literasi Keuangan Dan Motivasi Investasi Terhadap Minat Mahasiswa Dalam Berinvestasi Di Pasar Modal Made Surya Pramana; I Putu Iwan Pramana Putra; Ida Ayu Agung Idawati
Warmadewa Management and Business Journal (WMBJ) Vol. 8 No. 1 (2026)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.8.1.2026.115-123

Abstract

Investment is a crucial financial instrument for long-term financial planning, especially for students as the younger generation who will face various economic challenges in the future. A lack of understanding and awareness regarding investment can impact student engagement in capital market activities. The purpose of this study was to analyze the influence of investment knowledge, financial literacy, and investment motivation on investment interest in the capital market among students at the Faculty of Economics and Business, Warmadewa University in Denpasar City, Bali Province. The sample consisted of 100 students selected using purposive sampling. Data analysis in this study used multiple linear regression analysis with SPSS version 27. The results showed that investment knowledge, financial literacy, and investment motivation simultaneously had a significant positive effect on students' investment interest in the capital market. Investment knowledge, financial literacy, and investment motivation also partially had a positive and significant effect on students' investment interest in the capital market.
Pengendalian Sampah Plastik, Penanggulangan Banjir, dan Penguatan Kapasitas UMKM di Desa Getasan, Kecamatan Petang, Kabupaten Badung I Putu Iwan Pramana Putra; Ni Luh Putu Indiani
Postgraduated Community Service Journal Vol. 5 No. 1 (2024)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/pcsj.5.1.2024.9-14

Abstract

Getasan Village is one of the seven villages in Petang District. In addition to plantations, Getasan Village also has potential in the livestock sector. From the observation results, there are a number of problems faced by Getasan Village, the first is the lack of public awareness in utilizing plastic bottle waste. Second, the lack of water infiltration in the area of Village Temple and Dalem Temple, Getasan Village. Finally, many small MSMEs still cannot use social media to promote their businesses. The solution we provide for the first problem is to provide early education to elementary school children. The solution to the second problem is the installation of biopores around the Village Temple and Dalem Temple areas of Getasan Village. The solution to the last problem is the socialization of marketing strategies using social media, specifically Instagram. The success of activities is measured using indicators: the achievement of training objectives, the achievement of planned targets, and the sustainability of the program. The level of achievement of these three indicators shows an average value of above 75 percent so that this service activity has been running well. Programs in these community service activities need to be maintained in sustainability with cooperation between the government and the community so that they can increase awareness in recycling plastic bottle waste to provide more benefits, pay attention to the biopores that have been installed so that they are properly maintained, socialization about strategies in marketing products online must also be emphasized periodically so that MSME actors can continue to maintain their social media always update.
The Influence of Product Quality, Price, and Online Promotion on Purchasing Decisions Made Ari Nadia Putri; I Putu Iwan Pramana Putra; Anak Agung Sri Purnami
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

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Abstract

The phenomenon that occurs in this study is related to changes in consumer behavior towards digital through the increasingly competitive Shopee e-commerce platform where the consumer response rate is below 70 percent based on 2024 review statistical data, this causes a decrease in sales due to fluctuations, where product quality, price and online promotions are the main determining factors for purchasing decisions, especially at the Orianaeyewear Store. This study aims to determine the effect of product quality, price, and online promotions on purchasing decisions in Shopee e-commerce (case study at the Orianaeyewear Store in Gianyar). The number of populations in this study is not known for certain, therefore the sample in this study was selected using the Hair formula with a total sample of 100 respondents. The data analysis technique used in this study uses multiple linear regression analysis. The results of the study state that product quality, price and online promotions have a significant positive effect on purchasing decisions in Shopee E-commerce (Case Study at the Orianaeyewear Store in Gianyar). Product quality has a positive and significant effect on purchasing decisions in Shopee E-commerce (Case Study at the Orianaeyewear Store in Gianyar). Price has a positive and significant effect on purchasing decisions on Shopee e-commerce (Case Study on Orianaeyewear Store in Gianyar). Online promotions have a positive and significant effect on purchasing decisions on Shopee e-commerce (Case Study on Orianaeyewear Store in Gianyar).
The Role of Price Fairness in Mediating the Effect of Product Quality and Service Quality on Repurchase Intention (A Study of Honda Car Customers in Bali) I Putu Iwan Pramana PUTRA; Ni Putu Ayu Tika KURNIAWATI; Anak Agung Istri Krisna Gangga DEWI; Made Surya PRAMANA
Journal of Governance, Taxation and Auditing Vol. 4 No. 1 (2026): Journal of Governance, Taxation and Auditing (July - September 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

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Abstract

This study aims to analyze the role of price fairness as a mediating variable in the relationship between product quality, service quality, and repurchase intention among Honda car customers in Bali. The intense competition in the automotive industry in Bali requires companies to focus not only on product and service quality but also on effective pricing strategies to retain customers. Despite its importance, research on the role of price fairness as a mediator in this context is still limited. This study uses a quantitative approach with a survey method distributed to 160 respondents who are Honda car customers in Bali, selected using a purposive sampling technique. Primary data were collected through a questionnaire with a Likert scale and analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The results show that product quality does not have a significant direct effect on repurchase intention, and service quality has a positive and significant effect on repurchase intention. Furthermore, the findings confirm that price fairness significantly mediates the relationship between product quality and repurchase intention, as well as the relationship between service quality and repurchase intention. The output of this research is expected to provide strategic recommendations for Honda dealers in increasing customer retention through a better understanding of the role of price fairness.
Strategies for Developing Household Financial Management and Strengthening Entrepreneurial Intention for Recipient Members of the Family Hope Program in West Denpasar – Bali Made Surya PRAMANA; I Putu Iwan Pramana PUTRA; Ida Ayu Agung IDAWATI; Vital Nascimento BARRETO
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i3.1674

Abstract

Pemecutan Kelod is one of the villages in Denpasar city that is the target of assistance from the Indonesian government program. The assistance program provided to the Pemecutan Kelod village community is the Family Hope program. The family hope program aims to improve the welfare of the community and enable them to escape from poverty. Improving the community's abilities and skills needs to be done to maximize financial independence. This international collaborative service program aims to increase public understanding of financial literacy, financial management and interest in independent entrepreneurship. The target of this program is the community that receives assistance from the Family Hope program in Pemecutan Kelod Village, Denpasar City. The methods used were initial observation, in-depth interviews, group discussion forums, training and education, pre-tests and post-tests. The outcome and goal of this international collaborative community service program was to educate people about the importance of financial literacy in managing household and small business finances, as well as to increase community interest in entrepreneurship using their existing capital and skills. The program was successful, and post-test results indicated that the community understood the importance of financial literacy and independent entrepreneurship.
Content Marketing, e-WOM, dan Brand Image Pengaruhnya terhadap Minat Beli Tucicakes Gusti Ayu Putu Rani Lokahita; I Ketut Selamet; I Putu Iwan Pramana Putra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6773

Abstract

The digitalization era has shifted the role of social media to become a central axis in contemporary marketing practices. Social media no longer merely functions as a communication channel, but has become a strategic space that shapes public perceptions, interests, and consumption tendencies. This study aims to examine the extent to which content marketing, electronic word of mouth (e-WOM), and brand image influence consumer purchasing interest in Tucicakes products. The study subjects involved residents of South Denpasar aged at least 17 years who had been exposed to Tucicakes promotional content on social media and had purchasing experience. A total of 102 respondents were analyzed using a quantitative approach. Data processing was carried out through validity and reliability tests, classical assumptions, multiple linear regression analysis, and hypothesis testing with the F test and t test assisted by SPSS version 26. The research findings confirmed that these three variables have a positive and significant influence on purchasing interest, both simultaneously and partially.
Penguatan Pemasaran Digital, Pengelolaan Keuangan, dan Akuntansi Sederhana pada UMKM Kerajinan Bambu Straw di Kota Denpasar. I Putu Iwan Pramana Putra; Made Surya Pramana; I Made Aditya Pramartha
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v7i3.19277

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini dilaksanakan pada UMKM Kerajinan Bambu Straw di Desa Pemogan, Kota Denpasar, dengan tujuan meningkatkan kapasitas pelaku usaha dalam penerapan pemasaran digital, pengelolaan keuangan, dan akuntansi sederhana guna mendukung pengembangan usaha yang berkelanjutan. Permasalahan yang dihadapi mitra meliputi belum optimalnya pemanfaatan media digital sebagai sarana promosi dan pemasaran, rendahnya kemampuan dalam mengelola keuangan usaha, serta belum diterapkannya pencatatan akuntansi yang sistematis sehingga menyulitkan dalam memantau kondisi keuangan dan kinerja usaha. Metode pelaksanaan kegiatan meliputi tahap identifikasi kebutuhan mitra, sosialisasi, pelatihan, pendampingan, praktik langsung, serta evaluasi terhadap hasil kegiatan. Materi yang diberikan mencakup pemanfaatan media sosial untuk memperluas jangkauan pemasaran, teknik penyusunan anggaran usaha, serta laporan keuangan sederhana sesuai karakteristik UMKM. Hasil pelaksanaan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam mengelola pemasaran digital, melakukan pengelolaan keuangan secara lebih tertib, serta menyusun pencatatan transaksi dan laporan keuangan sederhana. Program PKM ini diharapkan mampu meningkatkan daya saing UMKM Kerajinan Bambu Straw, memperluas akses pasar, memperkuat tata kelola keuangan, serta mendukung keberlanjutan dan pertumbuhan usaha di tengah perkembangan ekonomi digital.
Co-Authors Anak Agung Istri Krisna Gangga Dewi Artha Aryasa, I Putu Gde Chandra BARRETO, Vital Nascimento Cokorda Krisna Yudha Gede Sanjaya Adi Putra Gusti Ayu Putu Rani Lokahita I Gde Wedana, Arjawa I Kade Astama I Ketut Selamet Ida Ayu Agung IDAWATI Ida Ayu Agung Idawati Ida Ayu Agung Idawati Made Ari Nadia Putri Made Surya Pramana Made Surya Pramana NI LUH MADE INDAH MURDYANI DEWI Ni Luh Putu Indiani Ni Luh Putu Indiani NI MADE CLASSIA SUKENDAR Ni Putu Ayu Tika Kurniawati Pardita, Dewa Putu Yudi Pramana, Made Surya Pramartha, I Made Aditya Purnami, Anak Agung Sri Putri, Made Ari Nadia Putu Ayu Sita Laksmi Putu Indah Hapsari Putu Ngurah Suyatna Yasa Sari, A.A Pt. Agung Mirah Purnama Utama, I Kadek Andika Budi Vital Nascimento BARRETO Yasa, Putu Ngurah Suyatna