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All Journal Warmadewa Management and Business Journal (WMBJ) BERNAS: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Environmental, Sustainability, and Social Science Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Postgraduated Community Service Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Agribusiness Journal JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA Journal of Governance, Taxation, and Auditing Agrifo: Jurnal Agribisnis Universitas Malikussaleh
Putra, I Putu Iwan Pramana
Universitas Warmadewa
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Membangun Fondasi Bisnis yang Kokoh dengan Menerapkan Laporan Keuangan yang Tepat, Pemasaran yang Terarah, dan Branding yang Menarik Bagi Pengusaha Kue Sagon Putra, Gede Sanjaya Adi; Yudha, Cokorda Krisna; Putra, I Putu Iwan Pramana
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 4 (2024): December
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v9i4.2120

Abstract

Program Kemitraan Masyarakat (PKM) dengan tema "Membangun Fondasi Bisnis yang Kokoh dengan Menerapkan Laporan Keuangan yang Tepat, Pemasaran yang Terarah, dan Branding yang Menarik bagi Pengusaha Kue Sagon" bertujuan untuk memberdayakan pengusaha kue sagon di komunitas lokal melalui peningkatan kompetensi dalam pengelolaan bisnis. Kegiatan ini meliputi pelatihan tentang penyusunan laporan keuangan yang sederhana dan efektif, penerapan strategi pemasaran yang terarah, serta pengembangan branding yang menarik untuk meningkatkan daya saing produk. Metode yang digunakan dalam pelaksanaan program terdiri dari sosialisasi, pelatihan, pendampingan, dan evaluasi. Hasil yang diperoleh menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta dalam mengelola laporan keuangan, merancang strategi pemasaran, dan menciptakan identitas merek yang kuat. Kendala yang dihadapi selama pelaksanaan program, seperti perbedaan tingkat pemahaman peserta dan keterbatasan waktu, juga diidentifikasi, disertai dengan masukan untuk perbaikan program di masa mendatang. Diharapkan, melalui program ini, pengusaha kue sagon dapat membangun fondasi bisnis yang lebih kokoh, yang tidak hanya mendukung keberlanjutan usaha mereka, tetapi juga berkontribusi pada pengembangan ekonomi lokal secara keseluruhan.
NILAI TAMBAH COCOA BUTTER DAN COCOA POWDER PADA UNIT PENGOLAHAN HASIL (UPH) SARI BUMI, KABUPATEN JEMBRANA Dewi, Ni Luh Made Indah Murdyani; Sukendar, Ni Made Classia; Putra, I Putu Iwan Pramana
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 9 No. 2 (2024): November 2024
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v9i2.19042

Abstract

Cocoa is a plantation commodity that plays an important role in the regional economy. Cocoa fruit is one of the products characterized by rottenness, damage, seasonality and variety. Prevention of damage to cocoa fruit from physical, biological and chemical influences must be immediately processed into fermented cocoa beans. The fermented cocoa beans must also be immediately processed into processed chocolate products so that they can be consumed. In addition, processed chocolate also adds a higher selling value. In 2021 cocoa production in Jembrana Regency amounted to 2,949.57 tons, down from the previous year due to pest and disease attacks, unfavorable weather, and lack of intensive care. In November-December, this research was conducted at Sari Bumi UPH in Jembrana Regency with the consideration that this UPH is famous internationally with the brand Cho-Jaensan. This study used key informants from three people including the chairman and treasurer as well as cocoa processing staff. The hayami method is the value-added data analysis used in this study. Value added can be interpreted as the difference value of commodities that get special treatment (output) and the value of sacrifice (input) which is used in one production cycle. Based on the capacity of the roasting machine, UPH only processes 20 cocoa beans that have been fermented to obtain 14 kg of cocoa nibs, then produces 13 kg of cocoa paste. From 13 kg of cocoa paste, 3.25 kg of cocoa butter is produced and the rest becomes butter pulp, then it is made into cocoa powder into 7.8 kg. A total of Rp 210,000 is spent on labor costs, Rp 239,880 for variable costs/other inputs, added value of Rp 38,577.52 and processing profit of Rp 28,077.52.
Penyuluhan Kewirausahaan, Pemasaran Digital Dan Pembuatan Laporan Keuangan Sederhana Pada Keluarga Penerima Manfaat Program Keluarga Harapan di Desa Tegal Harum, Kecamatan Denpasar Barat, Kota Denpasar, Provinsi Bali Putra, I Putu Iwan Pramana; Sari, A.A Pt. Agung Mirah Purnama; Putra, Gede Sanjaya Adi
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 4 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v5i4.10484

Abstract

Keluarga Penerima Manfaat Program Keluarga Harapan (KPM PKH) merupakan kelompok penerima bantuan sosial program perlindungan sosial yang diterapkan di Indonesia dengan tujuan membantu keluarga miskin untuk meningkatkan kesejahteraan. Program penyuluhan kewirausahaan ini diharapkan akan meningkatkan kesejahteraan keluarga yang merupakan unit terkecil dari masyarakat atau minimal membuka wawasan, pola dan cara berpikir bagaimana memanfaatkan potensi yang ada sekecil apapun. Mitra sasaran program ini adalah anggota KPM PKH di Desa Tegal Harum, Kecamatan Denpasar Barat, Kota Denpasar, Provinsi Bali. Metode yang digunakan adalah diskusi, penyuluhan, dan pelatihan. Hasil dan target luaran dari program pengabdian ini adalah program pelatihan kewirausahaan, pemasaran digital, dan laporan keuangan sederhana dengan baik.
PEMBERDAYAAN KELEMBAGAAN PETANI MELALUI PEMASARAN DIGITAL HASIL TANI DI SUBAK SIDAKARYA KECAMATAN DENPASAR SELATAN KOTA DENPASAR PROVINSI BALI Anak Agung Istri Krisna Gangga Dewi; I Putu Iwan Pramana Putra; Ni Luh Made Indah Murdyani Dewi
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 6, Nomor 1, Januari 2025
Publisher : Jurusan Teknik Lingkungan Fakultas Arsitektur Lanskap dan Teknologi Lingkungan, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/26vk6x47

Abstract

Meskipun perkembangan teknologi begitu pesat, namun anggota Subak Sidakarya belum menerapkan digital marketing, selain itu juga belum optimalnya kelembagaan petani membuat mereka kalah dalam persaingan pasar. Terdapat tiga metode yang digunakan yaitu observasi, persiapan dan pelaksanaan pengabdian masyarakat yang berupa sebuah penyuluhan. Penyuluhan dilakukan di Balai Subak Sidakarya dengan memaparkan dua materi yaitu Kelembagaan Petani dan Digital Marketing, dengan begitu petani mengetahui dan memahami bahwa pelaksanaan kegiatan usahatani sangat penting dalam proses produksi on-farm dan off-farm dengan cara membentuk sebuah UPH agar membantu petani menambah nilai produk hasil pertaniannya. Selain itu, petani juga memahami bahwa penggunaan social media dalam kegiatan marketing sangat membantu, karena produk yang dipasarkan oleh petani dapat dipasarkan keluar daerah dan keluar negeri.
PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN STRATEGI BISNIS, AKUNTANSI, DAN PERPAJAKAN PADA PENGERAJIN KAYU UKIR BALI Yudha, Cokorda Krisna; Putra, I Putu Iwan Pramana; Putra, Gede Sanjaya Adi
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i2.12000

Abstract

Pengrajin di Gianyar, Bali, mampu membuat karya yang berbahan dari logam dan kayu untuk kebutuhan upacara agama Hindu. Kelompok usaha dagang dan kerajinan ukir kayu Bali "Baliary Artcrafts", mitra I Komang Ari Harimbawa, berada di Desa Sukawati, Kabupaten Gianyar, Provinsi Bali, dan menerima program pengabdian masyarakat. Keahlian ini berasal dari keluarga besarnya. Kapasitas produksi yang bertumbuh, pemasaran internet yang berkembang, dan kualitas karyawan akuntansi dan perpajakan yang meningkat, serta peningkatan laba dan aset perusahaan adalah kontribusi utama dari program ini. Dalam menjalankan usaha, mitra mengalami kendala seperti: mereka tidak menyimpan data dalam bentuk pembukuan yang berkaitan dengan laba dan rugi usaha; mereka tidak mempunyai pembukuan yang memuat proses penentuan harga pokok produksi; serta mereka tidak memiliki katalog produk, yang membuat promosi sulit. Solusi untuk masalah ini meliputi: 1) Pembentukan dan perancangan sistem pembukuan laba rugi dan perpajakan, 2) Membangun dan membuat sistem pembukuan harga pokok produksi, dan 3) membuat strategi promosi dan pemasaran melalui internet dan membuat katalog produk yang dimiliki
The Role of Price Fairness in Mediating the Effect of Product Quality and Service Quality on Repurchase Intention (A Study of Honda Car Customers in Bali) PUTRA, I Putu Iwan Pramana; KURNIAWATI, Ni Putu Ayu Tika; DEWI, Anak Agung Istri Krisna Gangga; PRAMANA, Made Surya
Journal of Governance, Taxation and Auditing Vol. 4 No. 1 (2025): Journal of Governance, Taxation and Auditing (July - September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the role of price fairness as a mediating variable in the relationship between product quality, service quality, and repurchase intention among Honda car customers in Bali. The intense competition in the automotive industry in Bali requires companies to focus not only on product and service quality but also on effective pricing strategies to retain customers. Despite its importance, research on the role of price fairness as a mediator in this context is still limited. This study uses a quantitative approach with a survey method distributed to 160 respondents who are Honda car customers in Bali, selected using a purposive sampling technique. Primary data were collected through a questionnaire with a Likert scale and analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The results show that product quality does not have a significant direct effect on repurchase intention, and service quality has a positive and significant effect on repurchase intention. Furthermore, the findings confirm that price fairness significantly mediates the relationship between product quality and repurchase intention, as well as the relationship between service quality and repurchase intention. The output of this research is expected to provide strategic recommendations for Honda dealers in increasing customer retention through a better understanding of the role of price fairness.
Strategies for Developing Household Financial Management and Strengthening Entrepreneurial Intention for Recipient Members of the Family Hope Program in West Denpasar – Bali PRAMANA, Made Surya; PUTRA, I Putu Iwan Pramana; IDAWATI, Ida Ayu Agung; BARRETO, Vital Nascimento
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i3.1674

Abstract

Pemecutan Kelod is one of the villages in Denpasar city that is the target of assistance from the Indonesian government program. The assistance program provided to the Pemecutan Kelod village community is the Family Hope program. The family hope program aims to improve the welfare of the community and enable them to escape from poverty. Improving the community's abilities and skills needs to be done to maximize financial independence. This international collaborative service program aims to increase public understanding of financial literacy, financial management and interest in independent entrepreneurship. The target of this program is the community that receives assistance from the Family Hope program in Pemecutan Kelod Village, Denpasar City. The methods used were initial observation, in-depth interviews, group discussion forums, training and education, pre-tests and post-tests. The outcome and goal of this international collaborative community service program was to educate people about the importance of financial literacy in managing household and small business finances, as well as to increase community interest in entrepreneurship using their existing capital and skills. The program was successful, and post-test results indicated that the community understood the importance of financial literacy and independent entrepreneurship.
Credit Institutions in Improving the Village Economy Through Village-Owned Enterprises and Traditional Village Joint Enterprises in Kutuh Village, Bali PRAMANA, Made Surya; PUTRA, I Putu Iwan Pramana; IDAWATI, Ida Ayu Agung
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 1 (2024): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i1.932

Abstract

Village development is one way to contribute to the country's economy. One way is to build a business unit that is able to maximize village potential and is able to manage village assets and resources in a sustainable manner. The aim of this research is to determine the role of Village Finance Institutions (LPD) in efforts to improve the performance of Manik Mas Village-Owned Enterprises ( BUMDes ) in Kutuh Village and Baga Utsaha Manunggal Traditional Village (BUMDA) in Kutuh Village, Badung Regency is in order to be able to improve the economy of Kutuh Village. This research is an explanatory qualitative research that uses primary and secondary data. The data in this research was collected using observation techniques, in-depth interviews and documentation. The data analysis technique uses NVivo 12 Pro software to generate related keywords among the data resulting from in-depth interviews with participants. The keywords obtained will be analyzed and conclusions will be made regarding the role of LPD in improving the economy of Kutuh Village through BUMDes and BUMDA. The results of the analysis show that the LPD of Kutuh Village collaborates with BUMDes and BUMDA in the form of providing fund savings services and providing credit with interest that has been approved by both parties. Apart from that, BUMDes and BUMDA contribute to the economy in Kutuh Village in the form of absorbing labor that only comes from the Kutuh Village community, developing and managing the village's tourism potential professionally and contributing income to Kutuh Village.
PENGEMBANGAN USAHA KERAJINAN KAYU DI KAYUAMBUA BANGLI I Gde Wedana, Arjawa; I Putu Iwan Pramana Putra; I Putu Gde Chandra Artha Aryasa
Jurnal Pengabdian kepada Masyarakat Cahaya Mandalika (Abdimandalika) Vol. 3 No. 1 (2022): Juni
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/abdimandalika.v3i1.810

Abstract

This Community Partnership Program aims to identify partner problems and provide solutions to them. At the time of identification, it was known that the partner did not fully understand and master marketing techniques, did not know the procedures and procedures for exporting and also did not fully understand the application of science and technology in business. Mitra is classified as a handicraft business actor made of wood and vacant in micro, small and medium enterprises (MSMEs). Seeing the potential and obstacles possessed by MSME actors above, it is very possible if universities, especially Warmadewa University as an educational institution, contribute to providing solutions to these problems. The solution to this problem is to provide counseling on marketing strategies, export procedures and procedures as well as counseling on science and technology for MSMEs in running a business. The expected output in this activity is in the form of journals and partners who have knowledge in the field of exports, especially regarding export procedures and procedures, can carry out business marketing activities through the website by utilizing technological means. Partners get assistance in the form of a website that will be used as a means to do product marketing.
The Influence of Product Quality, Price, and Online Promotion on Purchasing Decisions Putri, Made Ari Nadia; Putra, I Putu Iwan Pramana; Purnami, Anak Agung Sri
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)-In Progress
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon that occurs in this study is related to changes in consumer behavior towards digital through the increasingly competitive Shopee e-commerce platform where the consumer response rate is below 70 percent based on 2024 review statistical data, this causes a decrease in sales due to fluctuations, where product quality, price and online promotions are the main determining factors for purchasing decisions, especially at the Orianaeyewear Store. This study aims to determine the effect of product quality, price, and online promotions on purchasing decisions in Shopee e-commerce (case study at the Orianaeyewear Store in Gianyar). The number of populations in this study is not known for certain, therefore the sample in this study was selected using the Hair formula with a total sample of 100 respondents. The data analysis technique used in this study uses multiple linear regression analysis. The results of the study state that product quality, price and online promotions have a significant positive effect on purchasing decisions in Shopee E-commerce (Case Study at the Orianaeyewear Store in Gianyar). Product quality has a positive and significant effect on purchasing decisions in Shopee E-commerce (Case Study at the Orianaeyewear Store in Gianyar). Price has a positive and significant effect on purchasing decisions on Shopee e-commerce (Case Study on Orianaeyewear Store in Gianyar). Online promotions have a positive and significant effect on purchasing decisions on Shopee e-commerce (Case Study on Orianaeyewear Store in Gianyar).
Co-Authors Anak Agung Istri Krisna Gangga Dewi Artha Aryasa, I Putu Gde Chandra BARRETO, Vital Nascimento Cokorda Krisna Yudha Gede Sanjaya Adi Putra Gusti Ayu Putu Rani Lokahita I Gde Wedana, Arjawa I Kade Astama I Ketut Selamet Ida Ayu Agung Idawati Ida Ayu Agung IDAWATI Ida Ayu Agung Idawati Made Ari Nadia Putri Made Surya Pramana Made Surya Pramana NI LUH MADE INDAH MURDYANI DEWI Ni Luh Putu Indiani Ni Luh Putu Indiani NI MADE CLASSIA SUKENDAR Ni Putu Ayu Tika Kurniawati Pardita, Dewa Putu Yudi Pramana, Made Surya Pramartha, I Made Aditya Purnami, Anak Agung Sri Putri, Made Ari Nadia Putu Ayu Sita Laksmi Putu Indah Hapsari Putu Ngurah Suyatna Yasa Sari, A.A Pt. Agung Mirah Purnama Utama, I Kadek Andika Budi Vital Nascimento BARRETO Yasa, Putu Ngurah Suyatna