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All Journal Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN Penentuan harga obligasi dan teori tingkat bunga MANAJEMEN DEWANTARA Jurnal Pengabdian kepada Masyarakat Nusantara Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan KREATIF: Jurnal Pengabdian Masyarakat Nusantara Journal of Finance and Business Digital (JFBD) Education Journal: General and Specific Research Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Innovative: Journal Of Social Science Research Seminar Nasional Hasil Penelitian LP2M UNM (JIMBE) Mutiara: Jurnal Penelitian dan Karya Ilmiah Joong-Ki Joong-Ki KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Zainal Ruma
Universitas Negeri Makassar
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Journal : MANAJEMEN DEWANTARA

 1 
PENGARUH KOMPENSASI DAN KOMITMEN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PT. SEMEN INDONESIA UNIT TONASA DI KABUPATEN PANGKEP Thoriq Khatam Alamsyah; Romansyah Sahabuddin; Ahmad Ali; Zainal Ruma; Uhud Darmawan Natsir
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i2.14510

Abstract

This study aims to determine the effect of compensation, work commitment on employee job satisfaction, this study uses primary data obtained by distributing questionnaires to the managers of PT. Semen Indonesia (Persero) Unit Tonasa with a population of 138 people and a sample of 103 people. The multiple analysis method using the SPSS application used in this study is an instrument test. This study used a quantitative approach and was analyzed using multiple linear regression analysis with the help of SPSS 25 data processing to prove three hypotheses. The results of this study prove that the compensation variable has a significant effect on job satisfaction, t count > ttable, which is 3.195 > from T table of 1.983. The commitment variable has a significant effect on job satisfaction because the tcount > ttable is where 2.916 > 1.983. Based on the results of this study it is also known that the independent variables jointly or simultaneously have a significant effect on the dependent variable, namely the performance of employees at PT. Semen Indonesia Unit Tonasa in Pangkep Regency. Therefore, if work motivation and compensation continue to be improved, then of course it will improve employee performance to be more optimal.
PENGARUH ESENSI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK MITSUBISHI XPANDER PADA PT. BOSOWA DI KOTA MAKASSAR Siti Rahmah; Romansyah Sahabuddin; Muh. Ichwan Musa; Zainal Ruma; Uhud Darmawan Natsir
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i2.14511

Abstract

This study aims to (1) determine the effect of brand awareness on purchasing decisions, (2) determine the effect of brand loyalty on purchasing decisions, (3) determine the influence of brand awareness and brand loyalty jointly on purchasing decisions at PT.Bosowa in Makassar city . The data used in this study are primary and secondary data with a total sample of 83 respondents. This study used a quantitative approach and was analyzed using multiple linear regression analysis with the help of SPSS 25 data processing to prove three hypotheses. The results of this study prove that the Brand Awereness variable has a significant effect on Purchase Decisions with the value of t count > t table where 2.871 > from T table of 1.664. The brand loyalty variable has a significant effect on purchasing decisions because the value of t count > t table is where 2.872 > 1.664. Based on the results of this study it is also known that the independent variables jointly or simultaneously have a significant effect on the dependent variable, namely the purchase decision at PT.Bosowa in Makassar City. Therefore, if Brand Awereness and Brand loyalty are continuously improved, then of course it will improve purchasing decisions to be more optimal.
Co-Authors Abdi Akbar Idris Agung Widhi Kurniawan Ahmad Ali Ahmad Syarifuddin Amiruddin Tawe Amirul Amri Andi Mustika Amin Anwar Anwar Anwar Anwar Anwar Anwar Ramli Athifah Nadya Putri Syahruddin Bayu Pamungkas Burhanuddin Burhanuddin Chalid Imran Musa Dwi Anugerah Lestari Musa Eka Suci Maharani Rivai Fadli Yudistira Hety Budiyanti Ilma Wulansari Hasdiansa Iqra Aiman Mufid Irawati Irawati M. Ikhwan Maulana Haeruddin Muhammad Aisyar Mata Muhammad Akbar Ramadhan Muhammad Idris Mustika Amin Mutmainnah Mutmainnah Nurhaedah Nurhaedah Nurhikmah Maharani Nurman Nurman Nurul Wahyuni Riska Yuniarti Romansyah Sahabuddin Sawal Sawal Siti Hasbiah Siti Rahmah Sitti Hasbiah Syarif Hidayatullah Tenri Sayu Puspitaningsih Dipoatmodjo Thoriq Khatam Alamsyah Zittaian Amelia