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All Journal Jurnal Ilmu Administrasi Bisnis

Sendhang Nurseto

Jurusan Ilmu Administrasi Bisnis

Author-ID : 4417299

Economics, Econometrics & Finance

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Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Surat Kabar Suara Merdeka Di Kota Semarang Fauzia Elva Putri; Sri Suryoko; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Newspaper is one of the frequently used means of information society. One of the newspapers of interest by people in Semarang with prices that are not too expensive and with a good quality of product is the newspaper Suara Merdeka. But with the advent of many competitors, the Suara Merdeka newspaper sales decline. Becouse of that, this research aim to determine the influence of quality product to purchasing decisions and the influence of price to purchasing decisions.The sampling technique used is Non-Probability Sampling and the sampling type used is Accidental Sampling. Sample in this research is 100 respondents consisting of Suara Merdeka consumers. Data analysis using analysis qualitative and quantitative with validity and reliability , simple regression analysis, double regression analysis, t test and f test with program spss 16.0 for windows.The results of research shows that there is a positive effect and significant between the product quality to purchasing decision amount 22,9 % and the price have positive effect and significant to purchasing decision amount 5.6 %.The price of Suara Merdeka worthy maintained becouse it is already adequate and not into consideration important for cunsumers to made the purchase. The quality of product needs to be considered balance is the aspect of the news, neatness as well as clarity mold.

Pengaruh Motivasi Kerja, Gaya Kepemimpinan, dan Budaya Organisasi Terhadap Kepuasan Kerja Karyawan (Studi pada PT. Bank Rakyat Indonesia (Persero),Tbk Kantor Wilayah Semarang) Diantari Indah Widiatmayanti; Saryadi Saryadi; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

AbstractThis study aims to determinate themselves the extend of the influence of work motivation, leadership style, and organizational culture to employee job satisfaction in Regional Office of PT Bank Rakyat Indonesia (Persero),Tbk Semarang. This type of research is explanotary research, that explain realationship between research variables. With a sample of this study were 57 respondents as appointed in the Slovin formula. This study uses quantitative analysis techniques using validity, rebilitas, simple linear regression, multiple linear regression.Result of calculation of the coefficient of determinations is 0,347. This suggest that the work motivation, leadership style, and organizational culture able to explain the variables performance of 34,70 percent. While 65,30 percent is influence with another variables that are not observed. Based on the result of the data analysis it can be conclude that influence of work motivation, leadership style, and organizational culture to job satisfaction employee of regional office of PT Bank Rakyat Indonesia (Persero),Tbk Semarang has a low level of closeness. This means that the higher work motivation, leadership style, and organizational culture will resulted the higher job satisfaction.

Pengaruh Citra Merek, Kualitas Pelayanan dan Promosi Terhadap Keputusan Penggunaan Jasa Pada Lembaga Bimbingan Belajar Neutron Yogyakarta” (Studi Kasus Pada Siswa SMP dan SMA Lembaga Bimbingan Belajar Neutron Yogyakarta cabang Kompol Maksum Semarang) Dessy Wulan Sari; Saryadi Saryadi; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

This research is motivated by the intense competition of tutoring agency in Semarang lately, showed by the emergence of a range of tutoring agency which every agency has its own advantages. Every business wants the survival of the business to stay awake, always growing and make profit. There for, the Neutron Yogyakarta tutoring agency must figure out how and what can attract students to use tutoring services. This research specifically discusses about Neutron Yogyakarta tutoring agency Kompol Maksum Branch Semarang. Which in every year from 2010 to 2013 the number of students fickle and decreased in the last three years the target set by the company. If it is not solved it will threaten of Neutron Yogyakarta tutoring agency Kompol Maksum Branch Semarang in competing with other tutoring agencies.The purpose of the research to determine the effect of Brand Image, Services Quality and Promotions of the decision using Neutron Yogyakarta tutoring agency Kompol Maksum branch Semarang. This type of research is explanatory, Data were collected use questionnaire and interview method. This research used method of probability sampling that was Proportionate Stratified Random Sampling. The sample of respondense totaled 94 junior and high school students who use the service of Neutron Yogyakarta tutoring agency Kompol Maksum branch Semarang. This research uses qualitative analysis and quantitative analysis techniques. Qualitative analysis using validity test, reability test, correlation coefficient test, single and multiple regression analysis, determination coefficient test, signification test (t test and F test).Result of the whole test are indicate there is an influence between Brand Image on the Decision of Using Service by during T-test(7,436)> t table(1,9860) on significant standard 5%, and coefficient determination for variable Brand image(x1) was contribute 37,5% to Service Usage Decision and the residue 62,5% was explain with another factor except variable Brand Image. There is an influence between Service Quality on the Decision of Using Service by during T-test(5,542)>t table(1,9860) on significant standard 5%, and coefficient determination for variable Service Quality(x2) was contribute 25% to Service Usage Decision and the residue 75% was explain with another factor except variable Service Quality. There is an influence between Promotion on the Decision of Using Service by during T-test(6,973)>t table(1,9860) on significant standard 5%, and coefficient determination for variable Promotion(x3) was contribute 34,6% to Service Usage Decision and the residue 65,4% explain with another factor except variable Promotion.Showed that there are 3 indepedent variables such as Brand Image, Service Quality and Promotions prove positive and significant effect on the depeden variable Service Usage Decision. Suggestion that can be delivered are Neutron should be more creative and innovative in marketing, well as in quality.

PENGARUH KEPEMIMPINAN DAN KOMPENSASI TERHADAP KINERJA MELALUI PENINGKATAN DISIPLIN KERJA PADA KARYAWAN BAGIAN PRODUKSI PT. GENTONG GOTRI SEMARANG Muhammad Sulthon Ardyansyah; Hari Susanta Nugraha; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

This study aims to determine whether there is influence between leadership, compensation on the performance through enhancing work discipline. Population of this research is the production workers of Gentong Gotri Semarang Co., Ltd. and the researchers took 76 workers as respondents. This type of research is explanatory research with primary data collection through questionnaires from using simple random sampling technique. Analysis techniques using validity, reliability test, simple linear regression, multiple linear regression, t test, and F test with SPSS version 15. The calculation results of multiple linear regression can be shown by the equation Y = 4,432 + 0,600X1 + 0,105X2 – 0,095Y1. Known that jointly leadership, compensation and work discipline effect on performance. Partially, the influence of leadership on performance of 64,7%, amounting to 29,4% compensation and work discipline of 4,2%. Simultaneously, the influence of the leadership and compensation for occupational performance through increased discipline at 71,9%. To improve the performance of their workers, companies should pay attention to the amount of compensation given mainly allowances and incentives, workers will socialize the importance of adherence to the rules. In solving problems that arise leader must also include the workers, as well as job training and job evaluation periodically.

PENGARUH CITRA DAN KUALITAS PELAYANAN MELALUI KEPUASAN TERHADAP LOYALITAS PELANGGAN PADA Renny Widhiastuti; Ari Pradhanawati; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Many of the problems faced by the beauty clinic. One of them is customer loyalty. Customer loyalty is influenced by several factors, including the image and quality service. In addition to improving satisfaction also affects customer loyalty. Object of this study is Monalizha Skin Care Semarang. The purpose of this study was to determine the effect of image and quality service on satisfaction and also its influence on customer loyalty in Monalizha Skin Care Semarang. The population in this study is Monalizha Skin Care Semarang customers, totaling 864 people. The study sample 90 respondents, the sampling technique is done using random sampling methods. Methods of data collection using questionnaires. Analysis techniques using simple linear regression analysis and multiple, T test and F test. Variables quality service most impact on satisfaction. The coefficient of determination of quality service to the satisfaction of 49.6%, which means the impact of service quality on satisfaction of 49.6%. Regression analysis showed that the image and service quality has a positive effect on customer satisfaction and loyalty. Conclusion, image and quality service effect on satisfaction and customer loyalty. This proves that the image and good quality service will increase customer satisfaction and ultimately create customer loyalty. The author suggested that Monalizha Skin Care Semarang constantly trying to improve customer satisfaction as a key to increasing customer loyalty by improving the image and quality of service. Things that can be done is to increase the professionalism, innovation of products, maintaining product safety levels, increasing the excellent service and others.

PENGARUH FASILITAS, LOKASI DAN TARIF TERHADAP LOYALITAS MELALUI KEPUASAN PASIEN SEBAGAI VARIABEL MEDIASI PADA PASIEN POLI RUMAH SAKIT MUHAMMADIYAH SEMARANG Anggri Vebnia; Ari Pradhanawati; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

Quality of health care in hospitals under the spotlight of the public. So as to achieve the purpose, Rs. Roemani Semarang should consider factors - factors that can influence patient loyalty. Among them are the facilities,location, rates and satisfaction.The purpose of this study was to determine the effect of facilities, location, rates, patient satisfaction to loyalty. This research was conducted using techniques explanatory. With a sample of 100 respondents from Rs poly patient. Roemani Muhammadiyah Semarang. Data retrieved by questionnaire and the analysis paths. As a result, the variables affect facilities by 66.6% Satisfaction, Variable Location influential by 66% against the Satisfaction, Variable rates are influential to the satisfaction of 64.1%, and variable facilities, location and rates simultaneously to the satisfaction of 72.5%. Facilities variables affect the loyalty of 76.7%, an effect of variable location Loyalty 77.1% against, variable rates are influenced by 75.2% to Loyalty, Satisfaction to Loyalty Variables of 79.5% and Variables Facility, Location and Rates for loyalty through satisfaction of 88.8%. The conclusion from this study is that there is influence between facilities, location and rates for Patient SatisfactionLoyalty through. Suggestions submitted are hospitals need to improve facilities such as parking system in force, so that Rs. Roemani Muhammadiyah Semarang can maintain good things that have been assessed by the patient and the thing that is still not good.

PENGARUH KUALITAS PELAYANAN, LOKASI, DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN (Studi kasus pada Konsumen “Warung Kopi Tunjang Cafe and Restaurant” Semarang) Gadhang Pengenggar; Wahyu Hidayat; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

gmail.comABSTRACTThis research is motivated by the hight growth rate of Semarang Cafes and Restaurants,respectively Cafe and Restaurant also offers a diverse range of facilities to increase the numberof consumers. This is of course just affects the number of visitors who will visit in Cafe orRestaurant because of the many competitors in Semarang. Cafe and Restaurant serviceproviders have to prepare the best strategy to attract consumers, because with the advent of thenew Cafe and Restaurant, consumers are becoming increasingly have many choices. WarkopTunjang Cafe And Restaurant Semarang is one hit from the impact of the number ofcompetitors in the more advanced, it can be seen from Semarang Tunjang warkop revenue thatfell in the last 2 years, namely 2013 and 2014. The problem in this study factors matter whatwhich affect one's decision to visit Warkop Tunjang Cafe And Restaurant Semarang.Specifically focused on three variables: quality of service, facilities and location. The purposeof this research is to study the influence of three variables in influencing consumer purchasingdecisions Warkop Tunjang Cafe And Restaurant Semarang.This type of research is Explanatory Research. The research sample of 100 respondents.Samples were taken using nonprobability sampling techniques, or accidental sampling method.Data were analyzed qualitatively and quantitatively using a data collection instrument(questionnaire) was previously tested through validity and reliability test. While the results ofthe data analysis is done through the analysis of tables, simple linear regression analysis,multiple linear regression analysis, t test, F test with SPSS.The results showed that the quality of service, location and facilities either partially orsimultaneously significantly influence purchasing decisions. Based on the calculation of dataanalysis through a simple regression test concluded that the quality of service influence onpurchasing decisions, the location influence on purchasing decisions, and facilities influenceon purchasing decisions, as well as through multiple regression test concluded that the qualityof service, location and facilities influence on purchase decisions show results significant

PENGARUH KARAKTERISTIK MEREK, DIFERENSIASI PRODUK, KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK TELEPON SELULER BLACKBERRY Abdullah Syafi'i; Nawazirul Lubis; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 3 (2014)
Publisher : Universitas Diponegoro

Trust in brand became the basis of the creation of the customer's brand loyalty considering problems brand to be one of the issues that should be monitored constantly by each company. Increasingly fierce competition and growing customer expectations Blackberry encourage companies to focus more on efforts to retain existing customers, through increased consumer loyalty to the brand. The increase in consumer brand loyalty is influenced by many factors, including brand characteristics, product differentiation and brand trust. The problem in this study was a decrease in the number of BlackBerry users in 2010 amid rise in the number of users in each year over the last 6 years. This study aims to determine whether there is influence between brand characteristics, product differentiation and brand trust on brand loyalty.This research used explanatory research. From 221 research population taked 69 respondents as sample with Simple Random Sampling method. Collecting data used questionnaire. Analysis data used correlation coefficient, determination coefficient, regression analysis, t test, and F test.The Result this research show that brand characteristic, product differentiation and brand trust have positive influence and significant on brand loyalty (with result as bis as 26,9%, 44,9%, and 33,2% for each variable) as well as in simultaneous as big as 52,1% with product differentiation gave biggest influence.For to the Blackberry should still perform periodic evaluations and improvements that can be better compared with other products, and has its own character, must maintain a viable product differentiation for consumers that is based on the quality and features are given, as well as providing design and warranty in accordance with the product the. For further research needs to be conducted research on factors other than the characteristics of the brand, product differentiation and brand trust on brand loyalty as price, equity, consumer satisfaction.

PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus Pada Karyawan Bagian Operasi Terminal PT. (persero) PELINDO III Terminal Petikemas Semarang) Muhammad Nur Isna; Rodhiyah Rodhiyah; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

Every organization which is either serving the public interest as State-owned Corporation, government or private organization, want to get maximum achievement from their employee’s performance, result improvement and attain the goal of organization. From the performance’s appraisal there is still unfulfilled working standard so that is why the organization made company working plan. Referring to the decreasing of export import flow and unfulfilled working standard reflect to the influence of compensation and work environment toward employee’s performance.The aim of the study is to determine the effect of compensation and working environment toward employee's performance at Container Terminal of PT (Persero) PELABUHAN INDONESIA III Semarang.The type of the study is explanatory, which is the technique of collecting data throughquestionnaires. Sampling using Slovin formula by using purposive sampling techniques which taken from 93 people from Terminal Operation Division employees. Method of analysis used in this study is Quantitative Data Analysis.From the result of the study showed that compensation has significantly positive and powerful effect toward employee’s performance which also 36% for contribution given and the working environment has beneficial and strong effect toward employee’s performance which also 47.5% for contribution given. From the result of the study the writer concludes that compensation and working environment have positive effect toward employee’s performance besides it has strong influence toward employee’s performance which is showed 0.724.

Analisis Tingkat Kepuasan Pelanggan Berdasarkan Kualitas Produk Motor Matic Yamaha Soul GT Pada PT. Yamaha Mataram Sakti Setiabudi Semarang Tri Handayani; Apriatni Endang Prihatini; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

This research exposed background by wave of globalization that led to the emergence of free competition which make the principals compete in their business. Yamaha was the first company that introduce the motor automatic-based technology. Starting 2005 Yamaha matic motorcycle class become the market leader. However, if viewed developments in the following years after the emergence of other competitors, Yamaha matic market share declined to 2013. In 2013 matic motorcycle Yamaha Soul GT became the best-selling, but sales achievement matic motorcycle Yamaha Soul GT than other series of matic motorcycle Yamaha. In 2014 sales of Yamaha Soul GT also decreased and the sales below Yamaha Mio and Mio GT.The purpose of this research was to determine the level of satisfaction of customers / users Yamaha Soul GT at PT. Yamaha Mataram Sakti Setiabudi Semarang. This type of research is descriptive data capture techniques through questionnaires, interviews and literature study. The sampling technique used purposive sampling. The sample in this study amounted to 81 respondents who are customers of PT. Yamaha Mataram Sakti Setiabudi which uses Yamaha Soul GT. This research uses quantitative and qualitative analysis techniques. Quantitative analysis using the Importance-Perfomance Analysis and Cartesian diagram.The results of this research about average level of customer satisfaction Yamaha Soul GT into the category of content, but the average level of customer expectations on eight dimensions used in this research is higher than the level of performance.Based on the research results, the researchers suggested that the company give more attention to the quality of the engine and the frame on the Yamaha Soul GT and companies need to give attention to the dimensions of durability (Age productive Yamaha Soul GT and resale price of Yamaha Soul GT) so as to improve customer satisfaction.

Co-Authors Abdullah Syafi'i Agung Giri Kusuma Agus Hermani Alfanandu Arya Widagda Andika Putra Pratama Angga Maulana Anggri Vebnia Anita Dwi Kurniati Apriatni Endang Prihatini Aprilian Wulan Ari Pradhanawati Asih Fitri Cahyani Audita Devita Laksmitadewi Bulan Prabawani Christine Natalia Gultom Dani Suprianto Desbrian Vidi Pradana Dessy Wulan Sari Diantari Indah Widiatmayanti Dwi Putri Handayani Fauzia Elva Putri Fransisca Anugrahani Friska Agnanda Gadhang Pengenggar Handoyo Djoko Waluyo Hari Susanta Nugraha Hilda Primahappy Ika Putri Utami Jazilatun Najakhah Leonardus Ardian Nugroho Muhammad Nur Isna Muhammad Sudwiyatmoko Muhammad Sulthon Ardyansyah Naili Farida Naili Farida Nawazirul Lubis Nilla Mega Permata Nova Renta Renny Widhiastuti Rodhiyah Rodhiyah Ruditya Endi Pratama Ruth Suharyati Saryadi Saryadi Sri Suryoko Sudharto Prawoto Hadi Tri Handayani Wahyu Hidayat Wulandari Pratami Yunita Sawitri Yusuf Hazmi Anugrah

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