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All Journal Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Abdidas LEGAL BRIEF Studi Ilmu Manajemen dan Organisasi Jurnal Pengabdian Masyarakat (ABDIRA) JUKESHUM: Jurnal Pengabdian Masyarakat Jurnal Manajemen Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Optimal: Jurnal Ekonomi dan Manajemen Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Indonesia Sosial Sains Cakrawala: Jurnal Pengabdian Masyarakat Global Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika Journal of Community Service and Society Empowerment Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Parlementer : Jurnal Studi Hukum Dan Administrasi Publik Wissen: Jurnal Ilmu Sosial dan Humaniora Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Jurnal Pelayanan Masyarakat Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial JIMEK
Bahri, Salmi Yuniar
ITSKes Muhammadiyah Selong
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Pendampingan Pembuatan Kemasan, dan Pemasaran Digital Pada Industri Abon Ikan di Desa Obel-Obel Kecamatan Sambelia Abdul Khalik; Abdul Chalel Rahman; Salmi Yuniar Bahri; Baiq Puspita Lestari Putri; Sultanil Jamil; Sri Apriani Damayanti
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to enhance the competitiveness of fish floss SMEs in Obel-Obel Village, Sambelia District, through training on packaging design and digital marketing. Local SMEs often struggle to compete with factory-made products due to less attractive packaging and conventional marketing strategies. The training was conducted using lectures, practical sessions on design using the Canva application, and the introduction and utilization of social media platforms such as Facebook, Instagram, TikTok, and WhatsApp as digital marketing tools. The results of the program show an improvement in participants' understanding of digital literacy, basic packaging design, and their ability to leverage digital platforms for product promotion. Additionally, participants received knowledge on health standards and product labeling from the Lombok Timur Health Office. This PKM has successfully encouraged local SMEs to innovate in product packaging, build brand awareness, and expand their market reach through digital media.
Empowering Coastal Women Entrepreneurship Groups in An Effort to Improve Prokelok (Local Wisdom Productivity) Based on Digital Entrepreneurship in Labuhan Haji Beach, East Lombok Regency: Pemberdayaan Kelompok Wanita Wirausaha Pesisir dalam Upaya Meningkatkan Prokelok (Produktivitas Kearifan Lokal) Berbasis Digital Entrepreneurship di Pantai Labuhan Haji Kabupaten Lombok Timur Yuniar Bahri, Salmi; Chalel Rahman, Abdul; Hartiani, Hartiani; Jamil, Sultanil; Apriani Damayanti, Sri
Jukeshum: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): Edisi Juli 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jukeshum.v5i2.1319

Abstract

This Community Service (PKM) activity was conducted with the Coastal Women Entrepreneurs Joint Business Group (Kube) located on the coast of Labuhan Haji, East Lombok Regency, West Nusa Tenggara (NTB). Over the past two years, the partners' businesses have not shown significant growth due to limited knowledge and skills. This situation is evident in the partners' inability to create innovative products. The products sold by the partners are processed foods with short shelf life, resulting in low sales value. Furthermore, the partners faced challenges in product marketing, which was limited to their business premises, with a limited target audience of visitors/tourists. To address this issue, the Community Service (PKM) Team of the Muhammadiyah Selong Institute of Social and Health Technology (ITSKes) provided solutions in the form of workshops and mentoring on entrepreneurship, digital marketing using websites and social media (Facebook, Instagram, TikTok), and label design using the Canva app. In addition to the workshops, practical work on making fish floss and fish crackers was also conducted. The goal of these solutions was to create product diversity and expand product marketing. The impact of implementing technology and innovation for partners can transform conventional business activities into digital entrepreneurship, the process of managing a business using digital technology
Faktor-Faktor yang Mempengaruhi Kinerja Koperasi Syariah di Kabupaten Lombok Timur Bahri, Salmi Yuniar; Santhi, Nova Hari
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 5 No 1 (2018): Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v5i1.3264

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui faktor apa saja yang mempengaruhi kinerja koperasi syariah di Kabupaten Lombok Timur. Penelitian ini adalah metode deskriptif kuantitatif fokusnya adalah untuk membuat deskripsi gambaran atau lukisan secara sistematis, faktual dan akurat serta menjelaskan dan menganalisa kemudian menarik  suatu  kesimpulan  dari  hasil  penelitian  tentang  faktor-faktor  yang mempengaruhi kinerja koperasi syariah. Sampel dalam penelitian ini adalah seluruh koperasi syariah di Kabupaten Lombok Timur yang berjumlah 41 unit. Analisis data yang digunakan dalam  penelitian ini adalah Regregi Linier Berganda. Analisis Regresi Linear Berganda digunakan untuk mengukur pengaruh antara lebih dari satu variabel prediktor (variabel bebas) terhadap variabel terikat, yang menjadi variabel terikat (Kinerja   koperasi   syariah)  sedangkan   variabel   bebas   Partisipasi,   Komitmen, Kemampuan Berinovasi). Hasil penelitian ini mengungkapkan bahwa terdapat pengaruh antara partispasi, komitmen, kemampuan berinovasi terhadap kinerja koperasi syariah.
Co-Authors Abdul Chalel Rahman Abdul Chalel Ramham Abdul Khalik Abdul Khalik Adatya Bias Yumam Agus Purnama Agus Putra Apriani Damayanti, Sri Asbarini, Nur Fitri Eka Asria Romdiana Bahrian Yodik Firman Baiq Dewi Kamariani Baiq Puspita Lestari Putri Chalel Rahman, Abdul Dadang Kurniawan Saputra Hartiani Hartiani Hartiani, Hartiani Jamil, Sultanil Juhad, Moh. Kamariani, Baiq Dewi Martin Romiza Masbullah Moh. Juhad Moh. Juhad Muhammad Atha Iqbal Muhammad Atha Iqbal Mutiara Hafsah Nova Hari Santhi Nova Hari Santhi Nur Fitri Eka Asbarini Pitriadi Pitriadi Rabiatul Adawiyah Ratna Yuniarti Ratna Yuniarti Ratna Yuniarti Saifurruhaidi, Saifurruhaidi Sandy Ari Wijaya Sandy Ari Wijaya Santhi, Nova Hari Santhi, Nova Hari Sri Apriani Damayanti Sultanil Jamil Tahur Ramdani Widya Hartati WIDYA HARTATI Widya Hartati Widya Hartati, Widya Yuniar Affandy Yuniar Affandy