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Upaya Peningkatan Nilai Ekonomi Produk UMKM Melalui Pemanfaatan Marketplace sebagai Platform Pemasaran Digital: (Studi Kasus pada Sinar Timur, Desa Tanjung Luar, Keruak, Lombok Timur) Yuniar Affandy; Salmi Yuniar Bahri; Masbullah Masbullah; Asria Romdiana; Mutiara Hafsah
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 3 (2025): Juli: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i3.1628

Abstract

One form of enterprise that represents the potential of villages and receives government support is Micro, Small, and Medium Enterprises (MSMEs). However, limitations in marketing have led to the underrepresentation of local products. This highlights the importance of community service programs. The aim of this program is to enhance the marketing of UMKM products through the utilization of the Shopee marketplace and WhatsApp Business social media. The community service methods used include socialization, training, and direct assistance to UMKM actors in the target area. Shopee is utilized as an online marketplace, while WhatsApp Business serves as a medium for product advertising. This activity aims to provide understanding of the importance of digital marketing, as well as practical skills in creating and managing accounts on Shopee and WhatsApp Business. The results of this program indicate an increase in participants' understanding and ability to use both platforms. The conclusion of this research states that the effective utilization of Shopee and WhatsApp Business can assist UMKM actors in enhancing their marketing and sales, which in turn can drive local economic growth.
Pemanfaatan Ikan sebagai Bahan Baku dalam Meningkatkan Perekonomian UKM di Dusun Batu Rimpang Utara Yuniar Affandy; Salmi Yuniar Bahri; Masbullah Masbullah; Pitriadi Pitriadi; Tahur Ramdani
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 1 No. 4 (2024): Oktober : Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v1i4.1629

Abstract

North Batu Rimpang Hamlet is known as a center for fresh fish trading; however, its utilization as a raw material for processed fish products remains low. This study aims to analyze the use of fish in improving the economy of Small and Medium Enterprises (SMEs) in North Batu Rimpang Hamlet through fish processing training. The method used is descriptive qualitative, including interviews, observations, and documentation involving SME actors. The results show that the training provided on processing fish into two types of products—fish nuggets and shredded fish—successfully increased the knowledge and skills of the SME participants. They reported higher incomes and better market access after attending the training. Moreover, more innovative and competitive processed fish products have begun to enter the market, demonstrating the program's success in supporting the local economy.
Efektivitas Pelayanan E-Ticket terhadap Pengguna Jasa Penyeberangan Angkutan Bahan Bakar di Pelabuhan Kayangan Yuniar Affandy; Salmi Yuniar Bahri; Agus Purnama
WISSEN : Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei : WISSEN : Jurnal Ilmu Sosial dan Humaniora
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/wissen.v2i2.992

Abstract

This study aims to describe and analyze the effectiveness of E-Ticket services for users of fuel transportation crossing services at Kayangan port. The method used in this study is qualitative descriptive. Data collection techniques are carried out through interviews with informants who are considered to have the potential to provide information related to the problem being studied, also through observation and documentation. Effectiveness is the main element in achieving goals or targets that have been determined in any organization, activity, or program. It is called effective if the goals or targets are achieved according to what has been set. Efforts to evaluate the running of an organization can be done through the concept of effectiveness. In this case, effectiveness is the achievement of organizational goals through the efficient use of available resources, in terms of input, process, and output. This study describes the effectiveness of E-Ticket services for users of fuel transportation crossing services at Kayangan port which includes 3 focuses, namely the Source Approach, Process Approach, and Target Approach.
Implementasi Penggunaan Aplikasi Sisekuedes dalam Pengelolaan Keuangan Desa didesa Pijot Utara Kecamatan Keruak Kabupaten Lombok Timur Tahun 2024 Yuniar Affandy; Salmi Yuniar Bahri; Rabiatul Adawiyah
WISSEN : Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 4 (2023): November : WISSEN : Jurnal Ilmu Sosial dan Humaniora
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/wissen.v1i4.993

Abstract

This study explores the implementation of the SiskeuDes application in financial management in Pijot Utara Village. SiskeuDes, as a village financial information system, aims to improve the efficiency, transparency, and accountability of village financial management. This study identifies and analyzes the stages of SiskeuDes use, namely planning, implementation, administration, and reporting, and evaluates the advantages and disadvantages of the system in the village context. At the planning stage, SiskeuDes assists in the preparation of planning documents such as RKPDes and APBDes through village deliberations involving village officials and the community. This system supports the accuracy and efficiency of budget planning despite challenges such as network disruptions and HR skills. At the implementation stage, SiskeuDes facilitates verification and budget preparation and reporting, with the active role of the Village Secretary and the Village Financial Management Unit (UPKD). Financial administration has also progressed thanks to this system, which reduces the risk of manipulation and increases transparency. The reporting and accountability process is carried out in a structured and integrated manner with SiskeuDes, although there are obstacles in conveying information to the community. The advantages of using SiskeuDes include increased efficiency of financial recording and reporting, real-time transparency, and support for community participation. However, disadvantages include limited infrastructure, suboptimal HR skills, and challenges in delivering information to the community. Improvement efforts such as increasing training and improving infrastructure are being made to address these shortcomings. Overall, SiskeuDes has made a positive contribution to village financial management, but still requires adjustments to address the various challenges that exist.
Manajemen Mutu Perguruan Tinggi: Studi tentang Kepemimpinan Visioner terhadap Kinerja Dosen dan Mutu Perguruan Tinggi di STIA Muhammadiyah Selong Nova Hari Santhi; Salmi Yuniar Bahri
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6527

Abstract

The objectives of this study were (1) to test the effect of visionary leadership on lecturer performance, (2) to test the influence of visionary leadership on higher education quality, (3) to test the effect of lecturer performance on university quality. (4) Testing the effect of visionary leadership indirectly on the quality of higher education through Lecturer Performance.This research is a type of causality research, namely cause and effect research. The population in this study were all elements at STIA Muhammadiyah Selong (lecturers, administrative staff, leaders and students) so the total population was 500 respondents. The sample in this study were 222 respondents who were taken using proportionate statified random sampling technique, which is taking samples that have the same strata. Data collection using a questionnaire or questionnaire method. A questionnaire method or questionnaire is used to get respondents' responses regarding service quality, employee performance and student satisfaction. The data analysis used to test the hypothesis in this study is to use the Structural Equation Model (SEM) analysis included in the AMOS v program. 22.The results showed that there was a positive and significant influence between visionary leadership on lecturer performance, visionary leadership had a significant effect on quality management, lecturer performance had a significant effect on quality management. The direct effect is greater in value than the indirect effect. Therefore the lecturer performance variable is a variable that cannot be a mediating variable in this study. Therefore, it is necessary to add another variable as a mediating variable in this Study.
Pendampingan Pembuatan Kemasan, dan Pemasaran Digital Pada Industri Abon Ikan di Desa Obel-Obel Kecamatan Sambelia Abdul Khalik; Abdul Chalel Rahman; Salmi Yuniar Bahri; Baiq Puspita Lestari Putri; Sultanil Jamil; Sri Apriani Damayanti
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to enhance the competitiveness of fish floss SMEs in Obel-Obel Village, Sambelia District, through training on packaging design and digital marketing. Local SMEs often struggle to compete with factory-made products due to less attractive packaging and conventional marketing strategies. The training was conducted using lectures, practical sessions on design using the Canva application, and the introduction and utilization of social media platforms such as Facebook, Instagram, TikTok, and WhatsApp as digital marketing tools. The results of the program show an improvement in participants' understanding of digital literacy, basic packaging design, and their ability to leverage digital platforms for product promotion. Additionally, participants received knowledge on health standards and product labeling from the Lombok Timur Health Office. This PKM has successfully encouraged local SMEs to innovate in product packaging, build brand awareness, and expand their market reach through digital media.
Empowering Coastal Women Entrepreneurship Groups in An Effort to Improve Prokelok (Local Wisdom Productivity) Based on Digital Entrepreneurship in Labuhan Haji Beach, East Lombok Regency: Pemberdayaan Kelompok Wanita Wirausaha Pesisir dalam Upaya Meningkatkan Prokelok (Produktivitas Kearifan Lokal) Berbasis Digital Entrepreneurship di Pantai Labuhan Haji Kabupaten Lombok Timur Yuniar Bahri, Salmi; Chalel Rahman, Abdul; Hartiani, Hartiani; Jamil, Sultanil; Apriani Damayanti, Sri
Jukeshum: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): Edisi Juli 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jukeshum.v5i2.1319

Abstract

This Community Service (PKM) activity was conducted with the Coastal Women Entrepreneurs Joint Business Group (Kube) located on the coast of Labuhan Haji, East Lombok Regency, West Nusa Tenggara (NTB). Over the past two years, the partners' businesses have not shown significant growth due to limited knowledge and skills. This situation is evident in the partners' inability to create innovative products. The products sold by the partners are processed foods with short shelf life, resulting in low sales value. Furthermore, the partners faced challenges in product marketing, which was limited to their business premises, with a limited target audience of visitors/tourists. To address this issue, the Community Service (PKM) Team of the Muhammadiyah Selong Institute of Social and Health Technology (ITSKes) provided solutions in the form of workshops and mentoring on entrepreneurship, digital marketing using websites and social media (Facebook, Instagram, TikTok), and label design using the Canva app. In addition to the workshops, practical work on making fish floss and fish crackers was also conducted. The goal of these solutions was to create product diversity and expand product marketing. The impact of implementing technology and innovation for partners can transform conventional business activities into digital entrepreneurship, the process of managing a business using digital technology
A Synergy Model for Sustainable Tourism and the Blue Economy in the Coastal Area of East Lombok Regency Kamariani, Baiq Dewi; Eka Asbarini, Nur Fitri; Bahri, Salmi Yuniar
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 4 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i4.9474

Abstract

This study aims to formulate a synergy model between sustainable tourism and the blue economy in the coastal areas of East Lombok Regency. The background of this research is based on the great potential of coastal areas that are rich in marine resources but still face environmental degradation, low community welfare, and the suboptimal utilization of marine potential. The research method uses a descriptive qualitative approach with data collection techniques through literature studies, field observations, and interviews with stakeholders, including local government, tourism actors, coastal communities, and academics. Data were analyzed by adapting the Indonesian Ocean Health Index (IKLI) and Ocean Health Index (OHI), as well as SWOT analysis to identify opportunities, challenges, strengths, and weaknesses in the development of blue economy-based tourism. The results show that East Lombok coastal tourism has great potential through marine tourism, ecotourism, fisheries, and salt farming. However, the implementation of the blue economy concept is still not optimal due to limited infrastructure, institutional capacity, and coordination among stakeholders. The proposed synergy model emphasizes integration between environmental conservation, local community empowerment, and sustainable policy support. This research contributes to strengthening the literature on coastal development and serves as a reference for sustainable tourism policy development in East Lombok.
Implementasi Program Jaminan Kesehatan Nasional dalam Mencapai Universal Health Coverage (UHC) di Kabupaten Lombok Timur Study Tahun 2024 Yuniar Affandy; Salmi Yuniar Bahri; Tuti Ika Ihwani
Jurnal Ilmu Kedokteran dan Kesehatan Indonesia Vol. 4 No. 3 (2024): November : Jurnal Ilmu Kedokteran dan Kesehatan Indonesia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jikki.v4i3.6588

Abstract

Universal Health Coverage (UHC) is a health insurance system that ensures that every citizen in the population has fair access to quality promotive, preventive, curative, and rehabilitative health services at affordable costs. The achievement of Universal Health Coverage (UHC) planned in the National Medium-Term Development Plan (RPJMN 2020–2024), namely at least 98% of the total population becomes JKN members. The purpose of this study was to determine the Implementation of the National Health Insurance Program in achieving Universal Health Coverage (UHC) and the driving and inhibiting factors for the Implementation of the National Health Insurance Program in achieving Universal Health Coverage (UHC) which is specifically for the underprivileged in East Lombok Regency. This study uses a descriptive research type, using a qualitative approach. Based on the implementation approach, the four aspects that support the implementation of the program have been running well, but there are still some shortcomings in the communication aspect because there is still a lack of public awareness to realize that this program is indeed targeted at the underprivileged and have not received health insurance, resulting in inaccurate targets, and will actually become a burden on the government with the increase in the budget. The number of East Lombok residents who have JKN is 1,392,488 people (99.16%) of the total population of East Lombok Regency 1,404,343 people so that the UHC target of 98% has been achieved.
Peran Badan Usaha Milik Desa (BUM-Des) dalam Meningkatkan Pendapatan Usaha Kecil Menengah (UKM) di Desa Gerung Permai, Kecamatan Suralaga, Kabupaten Lombok Timur Bahri, Salmi Yuniar; Khalik, Abdul; Romiza, Martin
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 1 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i1.2689

Abstract

Small and Medium Enterprises (SMEs) are one of the pillars of the domestic economy, especially for village government. However, they often do not get good support from the village government. Therefore, the government must involve the existence of Village-Owned Enterprises (BUMDes) to increase the income of SMEs so that they can improve the village economy. Village-Owned Enterprises have become a pillar of social economy (social economy) and commercial (commercial Institution) for people who want to manage and develop the potential and needs of villages to be used as business facilities in increasing village community income, as well as contributing to good social service and presentation. Meanwhile, as a commercial institution, it aims to seek profit through offering local resources (goods and services) to the community. This research uses a qualitative descriptive approach that emphasizes understanding the design of the proposed social phenomenon approach from the subject of the research perspective. This research was conducted in Gerung Permai Village, Suralaga District, East Lombok Regency by involving BUMDes Management and UKM actors as sources of data taken by means of interviews and questionnaires. The results of the research are that BUMDes Gerung Permai, Suralaga District, East Lombok Regency supports the existence of SMEs as a means to improve the community's economy. Therefore, BUMDes plays an active role in providing assistance to SMEs in the form of savings and loans with only one percent interest.