Article Per Year (5 Year)
p-Index From 2021 - 2026
1.853
P-Index
This Author published in this journals
All Journal TEKNIK AGRIVITA, Journal of Agricultural Science MAJALAH ILMIAH GLOBE Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Multidisiplin Jurnal Sistem Informasi dan Teknik Informasi NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Ilmu Kesehatan Mahakam Nursing Journal (MNJ) Jurnal Padamu Negeri As-Sulthan Journal of Education Wiranomika
Edi Purwanto
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
PENGARUH KUALITAS PELAYANAN DAN NILAI KONSUMEN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA SALON MORRIN KLATEN Dyah Afryyanti Wahyu; Sri Isfantin Puji Lestari; Edi Purwanto
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16743

Abstract

This study aims to determine the effect of Service Quality and Consumer Value on Consumer Loyalty with Consumer Satisfaction as an Intervening Variable. This study covers the field of marketing management. The population studied was 137 consumers of Salon Morrin in Klaten. The sample selected using random sampling according to the number of samples set. The number of samples taken in this study was 100 respondents. Data were collected using a personal questionnaire. According to Arianto (2018:83) service quality can be interpreted as focusing on meeting needs and requirements, as well as on timeliness to meet customer expectations. Yazid (2001: 2), the customer value received is the overall consumer assessment of the usefulness of a product based on the perception of what is received and what is given. Danang Sunyoto (2015:140). Consumer satisfaction is one of the reasons why consumers decide to shop at a place. Consumer loyalty is a condition where consumers make consistent repeat purchases and have a positive attitude towards a brand, are committed to the brand and intend to continue their purchases in the future. The data analysis method that will be used in this study is by using a structural equation model (Structural Equation Modeling). SEM offers the ability for path analysis (Path Analytic) (Ghozali, 2015: 39). The path analysis that will be used in this study is Partial Least Squares (PLS), using Smart-PLS 3.0 software. Keywords : Service Quality, Consumer Value, Consumer Loyalty, Consumer Satisfaction
SOSIOLOGI PENDIDIKAN: MEMAHAMI INTERAKSI ANTARA PENDIDIKAN DAN MASYARAKAT Edi Purwanto; Mukhamad Rifai; Muriyanto
As-Sulthan Journal of Education Vol. 1 No. 4 (2025): Mei
Publisher : As-Sulthan Journal of Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to explore the definition and scope of educational sociology as a scientific discipline that studies interactions between education and society. The main focus of this research is to identify various sociological aspects that influence the education system and how education plays a role in forming norms and values in society. The method used in this research is the literature study method. Data was collected through literature studies which included books, scientific articles and other related documents. This approach allows researchers to explore the concepts of educational sociology in depth and understand the social dynamics that influence education. The research results show that educational sociology does not only focus on educational institutions, but also on social, cultural and economic relationships that influence the educational process. In addition, this research identifies several factors such as social stratification, family roles, and media influence as important elements in understanding educational phenomena. Sociology of education functions as a tool for analyzing the challenges faced by the education system, as well as providing insight for improving education policy. With a better understanding of the definition and scope, it is hoped that this research can contribute to the development of the sociology of education and educational practice in society.
PENGARUH WORD OF MOUTH, HARGA DAN KUALITAS PRODUK TERHADAP BRAND IMAGE PADA PERUSAHAAN PT. KALBE FARMA SURAKARTA Arif Wieko; Edi Purwanto; Ngaisah
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18119

Abstract

This study aims to examine the significance of the influence of Word of Mouth (X1) on Brand Image (Y) of PT. Kalbe Farma Surakarta, the influence of Price (X2) on Brand Image (Y) of PT. Kalbe Farma Surakarta, the influence of Product Quality (X3) on Brand Image (Y) of PT. Kalbe Farma Surakarta, the simultaneous influence of Word of Mouth (X1), Price (X2), and Product Quality (X3) on Brand Image (Y) of PT. Kalbe Farma Surakarta, and to identify which variable has the most dominant effect on Brand Image (Y) of PT. Kalbe Farma Surakarta. The results of the study conclude that the multiple linear regression equation is: Y = -2.393 + 0.629X1 + 0.467X2 + 0.273X3.The t-test analysis for Word of Mouth shows a t-value of 8.871 > t-table 1.986, thus Ho is rejected. This indicates that Word of Mouth has a positive and significant effect on the Brand Image of PT. Kalbe Farma Surakarta (Y). The t-test analysis for Price (X2) shows a t-value of 8.053 > t-table 1.986, thus Ho is rejected. This indicates that Price has a positive and significant effect on the Brand Image of PT. Kalbe Farma Surakarta (Y). The t-test analysis for Product Quality (X3) shows a t-value of 4.976 > t-table 1.986, thus Ho is rejected. This indicates that Product Quality has a positive and significant effect on the Brand Image of PT. Kalbe Farma Surakarta (Y). Based on the F-test analysis, the F-value is 117.730 > F-table 2.311, thus Ho is rejected, meaning that simultaneously Word of Mouth (X1), Price (X2), and Product Quality (X3) have a significant effect on the Brand Image of PT. Kalbe Farma Surakarta (Y).The coefficient of determination (R²) is 0.780 or 78%, meaning that Word of Mouth (X1), Price (X2), and Product Quality (X3) together influence the Brand Image of PT. Kalbe Farma Surakarta (Y) by 78%, while the remaining 22% is influenced by other factors not examined in this study, such as facilities, technology, location, and others. Kata kunci : Word of mouth, Product Quality, Brand Image
Prediksi Bidang Minat Konsentrasi Dengan Metode Learning Vector Quantization Edi Purwanto; Gunadi; Parlindungan Kudadiri
Jurnal SANTI - Sistem Informasi dan Teknik Informasi Vol. 4 No. 3 (2024)
Publisher : Yayasan Rahmatan Fiddunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/santi.v4i3.1006

Abstract

Sekolah Tinggi Ilmu Ekonomi Riau (STIE RIAU) merupakan salah satu perguruan tinggi di Riau. Saat ini, STIE RIAU memiliki 2 Jurusan, Yakni S1 Manajemen dan D3 Keuangan.Mahasiswa jurusan mahajemen harus memilih salah satu dari dua konsentrasi pada akhir semester. Pemilihan Konsentrsi yang tepat akan menjadi farktor penting bagi wisudawan nantinya ketika sudah lulus kuliah. Dalam hal ini nilai mahasiswa yang telah mengambil konsentrasi menjadi data yang dapat di olah kembali menjadi sebuah informasi. Metode Learning Vector Quantization (LVQ) adalah sebuah metode yang dapat melakukan pembelajaran di lapisan kompetitif yang terawasi. Metode LVQ digunakan untuk pengelompokan yang mana jumlah kelompok telah ditentukan arsitekturnya.  Dengan pelatihan data nilai mahasiswa, mendapatkan nilai akurasi sebesar 84 % dengan tingkat error 0.14. Dari hasil pengujian data, LVQ dapat di terapkan untuk memprediksi bidang minat mahasiswa dalam mengambil konsentrasi
PENGARUH FLASH SALE, CASHBACK DAN SUBSIDI ONGKOS KIRIM TERHADAP KEPUTUSAN PEMBELIAN DI APLIKASI SHOPEE Umayroh Nur Antika Prapmanto; Edi purwanto; ngaisah
JURNAL WIRANOMIKA Vol. 4 No. 1 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui dan menganalisis Flash Sale, Cashback dan Subsidi Ongkos Kirim secara parsial dan simultan berpengaruh terhadap keputusan pembelian pada Aplikasi Shopee. Variabel yang paling dominan mempengaruhi keputusan pembelian pada Aplikasi Shopee kalangan Muda – Mudi di Dukuh Krebet. Jenis penelitian ini adalah penelitian kuantitatif. Penelitian ini menggunakan data primer yang diperoleh dari penyebaran kuesioner yang dibagikan kepada 50 responden. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, uji regresi linier berganda, uji hipotesis, uji simultan dan uji koefisien determinasi (R2) dengan menggunakan SPSS 25. Hasil penelitian menunjukkan bahwa variabel Flash sale dan Subsidi Ongkos kirim berpengaruh positif terhadap dan pengaruh parsial yang signifikan. terhadap keputusan pembelian pada Aplikasi Shopee dengan nilai variabel Flash Sale (3,310>1,679) dengan nilai signifikansi sebesar 0,002 (0,002<0,05) dan variabel Subsidi Biaya Pengiriman (5,888>1,679) dengan nilai signifikansi sebesar 0,000 (0,000<0,05 ). Variabel Cashback tidak berpengaruh secara parsial terhadap keputusan pembelian pada Aplikasi Shopee dengan nilai sebesar (-4,339< ttabel 1,679) dan nilai signifikan sebesar (0,000<0,05). Variabel Flash Sale, Cashback dan Subsidi Ongkos Kirim secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian pada Aplikasi Shopee dengan nilai sebesar (0,000<0,05). Berdasarkan hasil analisis regresi linier berganda diketahui bahwa Subsidi Pengiriman mempunyai pengaruh yang relatif besar dibandingkan variabel lainnya, dengan nilai sebesar 0,581. Kata Kunci : flash sale; cashback; subsidi ongkos kirim; keputusan pembelian
EKSISTENSI “PASAR SEMAWIS” SEBAGAI SALAH SATU STRATEGI REVITALISASI KAWASAN PECINAN SEMARANG Edi Purwanto
TEKNIK Vol 31, No 2 (2010)
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.234 KB) | DOI: 10.14710/teknik.v31i2.1765

Abstract

Revitalization is one of preservation kinds with adapting old building that is impractical to serve new use and inthe same time, to prevent the original characteristics. Revitalization can be done without or with changingbuilding formation. Sometimes, it really cannot be avoided if it is viewed from benefit expense analysis, it doesnot bring benefit to be preserved, so that, let the building façade be prevented, thus, the observer can imaginecity face in the past time.Revitalization effort of old city is not merely effort to preserve building, but also effort that has broughteconomic life in the less developed area. Preservation effort at the moment is holistic effort that aims to givebetter society life quality based on old resource power and to do life injection that is interesting and creative andsustainable, with involving society by calculating economy value. Management is instrument to achieve aimincluding society total involvement that is people centered management-oriented.Revitalization of Chinatown of Semarang area shall be read as an effort to bring back Chinatown area that hasethnic specification. Revitalization effort also has aim to bring Chinatown area life as well as to be tourismdestination as it has been implemented in several other countries, like Singapore, Australia, Malaysia andseveral others.One effort to fulfill revitalization of Chinatown area of Semarang is to give activity stimuli that is hoped to beable to be tourist’s interest. That interest is “Pasar Semawis”that is night fair in Chinatown area of Semarang.“Pasar Semawis” is only a part of revitalization. In the other word, if the revitalization is the aim, thus, “PasarSemawis” is one instrumen used to fulfill it.
Co-Authors Abid Abdillah Adi Wijaya Ahmad Souma Fahrur Rozi Akhmad Husien Akyas Shodiq Kurniawan Arif Wieko Ashar Muda Lubis Azizah Nurlelasari Candra Irawan Derma S. Gultom Desi Anitasari Dyah Afryyanti Wahyu Erika Saputri Gunadi Hidayah Uswatun Kasanah Indah Dwi Pratiwi Muhammad Fajar Ratanca Duri Muhammad Syaiful Anwar Mukhamad Rifai Muriyanto Mustamiah Nanang Erwanto Ngaisah Nurwijayanti Parlindungan Kudadiri Putriana Wijanarti Retnoning Ambar Rini Juriyah Samanhudi Samanhudi Siswanto, Deny Hadi Siti Zaadah Sri Isfantin Sri Isfantin Puji Lestari Sudarmi Sudarmi Sukamdiani Teguh Rahmat Agung Priyono Titin Lukmiatin Umayroh Nur Antika Prapmanto Umi Kalsum Valentina Br Tambunan Yanti, Ovie