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All Journal Jurnal Wira Ekonomi Mikroskil Damianus Journal of Medicine Journal of Educational Research and Evaluation JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen JURNAL MUTIARA MANAJEMEN FIRM: Journal of Management Studies Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Business, Law, and Education SENMEA International Journal of Economics, Business and Innovation Research
Fitria Halim
Fakultas Kedokteran Unika Atma Jaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Analysis of Improving Business Performance in the Creative Industry Through Management of Human Capital, Social Capital, and Innovation Capability in the Era of Society 5.0 Halim, Fitria; Kusuma, Rr. Chusnu Syarifa Diah; Sherly, Sherly; Panggabean, Esther Praja Anggriany; Sudirman, Acai
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4576

Abstract

In the era of Society 5.0, creative industry businesses must be able to optimize human capital, social capital, and innovation capability to improve business performance so that it is more optimal. This study aims to analyze the increase in creative industry business performance through managing human capital, social capital, and innovation capability in society 5.0. This study used a library and field research design with a causal associative approach. This study used a total sample of 150 samples. Data analysis confirms that human capital, social capital, and innovation capability significantly affect business performance. The implications of this research highlight the importance of organizations in the creative industries having to invest more in developing their human resources. This can be done through appropriate training, further education, skills development, and hiring. Focus on developing human resources will help improve the quality of the workforce and produce better innovation. Organizations must build and strengthen social relationships with business partners, customers, educational institutions, and related communities. Collaboration and knowledge exchange with relevant parties can help improve access to resources, market opportunities, and new ideas. Further, organizations must prioritize innovation efforts and create an environment encouraging creativity and experimentation. It is essential to develop a culture of innovation throughout the organization, encourage employees to share ideas, provide adequate support and resources, and adopt a flexible and adaptive management approach.
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Ester, Ester; Tandela, Cindy; Halim, Fitria; Lubis, Tya Wildana Hapsari
Jurnal Wira Ekonomi Mikroskil Vol. 15 No. 1 (2025): Volume 15 Nomor 1 Edisi April 2025
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v15i1.1612

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisa pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Loyalitas Pelanggan, dengan Kepuasan Pelanggan sebagai variabel intervening pada T1311 (Thirteen Eleven) Bakery and Café. Metode pengumpulan sampel yang digunakan adalah accidental sampling, dengan kriteria responden yaitu pelanggan T1311 (Thirteen Eleven) Bakery and Café yang telah melakukan pembelian setidaknya dua kali dalam periode enam bulan terakhir. Jenis penelitian yang digunakan adalah asosiatif kuantitatif. Sampel penelitian terdiri dari 100 responden, dengan memakai rumus Lemeshow. Analisis data dilakukan lewat PLS-SEM menggunakan program Smart PLS 4.0. Hasil penelitian menunjukkan adanya pengaruh signifikan dari variabel kualitas pelayanan terhadap Loyalitas Pelanggan, sementara kualitas produk tidak berpengaruh signifikan terhadap Loyalitas Pelanggan. Secara langsung, variabel Kualitas Pelayanan dan Kualitas Produk berpengaruh signifikan terhadap Kepuasan Pelanggan. Secara tidak langsung, variabel Kualitas Pelayanan dan Kualitas Produk berpengaruh signifikan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan.
THE INFLUENCE OF SOCIAL CAPITAL AND INNOVATION CAPABILITY ON CREATIVE INDUSTRY BUSINESS PERFORMANCE Halim, Fitria; Kusuma, Rr. Chusnu Syarifa Diah; Sherly, Sherly; Loist, Christine; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.267

Abstract

The rapid development of information technology in creative industry businesses forces business people to optimize social capital and innovation capability well. This is what underlies the development of the creative industry so that it can optimize all its resources, especially in the aspects of social capital and innovation capability. This research aims to analyze the influence of social capital and innovation capability on creative industry business performance. Data analysis confirms that social capital and innovation capability significantly affect business performance. The conclusions of this research inform creative industry business players so that they can develop a culture of innovation throughout the organization, encourage employees to share ideas, provide sufficient support and resources, and adopt a flexible and adaptive management approach to be internationally competitive. Through this research, it is hoped that it can provide a fundamental contribution in supporting information regarding strategic steps in optimizing the resources owned by every creative industry business actor, both in terms of social capital and innovation capability in marketing activities.
PENGARUH DIGITAL MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK (STUDI KASUS: PENJAHIT AGAPE PASAR PETISAH MEDAN) GINTING, MARETTA; SIRAIT, RONNIE TOGAR MULIA; HULU, NORITARNI; HALOHO, ELIZABETH; HALIM, FITRIA
JURNAL MUTIARA MANAJEMEN Vol 10 No 1 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v10i1.6179

Abstract

Latar Belakang: Perkembangan teknologi digital telah mendorong perusahaan untuk memanfaatkan digital marketing sebagai strategi promosi yang efektif. Di sisi lain, kualitas produk tetap menjadi faktor penting dalam menarik minat konsumen. Oleh karena itu, penting untuk memahami bagaimana digital marketing dan kualitas produk secara bersama-sama memengaruhi keputusan pembelian konsumen. Tujuan: Penelitian ini untuk mengetahui pengaruh digital marketing dan kualitas produk terhadap keputusan pembelian baik secara parsial atau simultan. Metode: Penelitian ini menggunakan kuantitatif. Populasi dalam penelitian ini adalah seluruh pelanggan yang telah membeli produk Penjahit Agape sebanyak 2.000 orang. Metode pemilihan sampel menerapkan teknik sampling jenuh dengan pendekatan perhitungan menggunakan rumus Slovin. Jumlah sampel yang representatif adalah 95 orang. Analisis data terdiri dari uji instrumen, uji asumsi klasik, analisa regresi linier berganda, uji hipotesis dan uji koefisien determinasi (R2). Hasil: Temuan pada penelitian menunjukkan bahwa variabel digital marketing berpengaruh positif dan signifikan terhadap variabel keputusan pembelian. Sama halnya dengan variabel kualitas produk berpengaruh positif dan signifikan terhadap variabel keputusan pembelian. Selanjutnya variabel digital marketing dan kualitas produk secara simultan berpengaruh positif dan signifikan terhadap variabel keputusan pembelian. Simpulan: Penelitian menunjukkan bahwa variabel digital marketing dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian baik secara parsial atau simultan. Temuan ini mengimplikasi bahwa bahwa perusahaan perlu mengoptimalkan strategi pemasaran digital serta menjaga dan meningkatkan kualitas produk guna mendorong peningkatan keputusan pembelian dan daya saing di pasar.
Strategi Penulisan Artikel Ilmiah pada Jurnal Nasional Terakreditasi bagi Civitas Akademika STIE Sultan Agung Pematangsiantar Sherly, Sherly; Dharma, Edy; Halim, Fitria; Sisca, Sisca; Kisno; Marudut Mulia Siregar, Victor; Sugara, Heru
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tugas seorang dosen tidak terlepas dari Tri Dharma Perguruan Tinggi yang merupakan tiga pilar utama yang menjadi landasan dan tugas pokok seorang dosen dalam menjalankan profesinya. Di antara ketiga pilar utama tersebut, riset dan publikasi ilmiah merupakan tantangan dan kendala utama bagi setiap dosen. Hal ini terihat dari jumlah publikasi di jurnal nasional terakreditasi di Indonesia masih terbilang rendah, terutama jika dibandingkan dengan negara-negara lain di kawasan Asia Tenggara dan dunia. Mengingat pentingnya publikasi ilmiah dalam pengembangan ilmu pengetahuan dan peningkatan reputasi perguruan tinggi atau lembaga penelitian, perlu adanya sosialisasi strategi peningkatan publikasi jurnal nasional terakreditasi yang melibatkan berbagai pihak, termasuk peneliti, dosen, mahasiswa, perguruan tinggi, dan lembaga penelitian. Sosialisasi ini bertujuan meningkatkan pemahaman dan kesadaran tentang pentingnya publikasi ilmiah, mengidentifikasi hambatan dan tantangan yang dihadapi dalam proses publikasi serta merumuskan solusi dan strategi yang efektif untuk mengatasi hambatan tersebut, mendorong perbaikan manajemen penelitian, peningkatan kapasitas peneliti, dan pengembangan kolaborasi antar lembaga dalam penelitian dan publikasi. Sosialisasi dilakukan pada tanggal 9 Februari 2023 secara online melalui aplikasi zoom meeting yang diikuti oleh sekitar 90 orang yang merupakan peneliti, dosen dan mahasiswa. Hasil sosialisasi efektif dalam meningkatkan pemahaman dan keterampilan peserta dalam penelitian dan publikasi ilmiah.
SOCIALIZATION OF DIGITAL ENTREPRENEURS FOR GENERATION Z AT SULTAN AGUNG PEMATANGSIANTAR PRIVATE HIGH SCHOOL Sherly, Sherly; Halim, Fitria; Augustinah, Fedianty; Dharma, Edy; Sudirman, Acai
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1777

Abstract

The urgency of this community service activity with the theme of Socializing Digital Entrepreneurs for Generation Z at Sultan Agung Pematangsiantar Private High School is to provide knowledge about digital entrepreneurs and training on applying digital marketing using the E-Commerce platform. The method used to implement this activity is through lectures and direct practice of implementing digital entrepreneurs. The stages of implementing this event include the opening and introduction of digital entrepreneurs, presentations on digital entrepreneurs, presentations on several problems often faced by digital entrepreneurs, then continued with practices related to digital marketing. After the service activities were completed, a follow-up interview was conducted regarding the impact of implementing the service activities
Optimalisasi Digital Entrepreneurship Melalui Pelatihan Digital Marketing bagi Siswa-Siswi SMA Swasta Sultan Agung Pematangsiantar Halim, Fitria; Sherly, Sherly; Lie, Darwin; Supitriyani, Supitriyani; Sudirman, Acai
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i1.17855

Abstract

The main purpose of this community service activity with the theme of Optimizing Digital Entrepreneurship Through Digital Marketing Training for Private High School Students Sultan Agung Pematangsiantarini is to provide additional knowledge about the importance of using and utilizing digital marketing for business management to gain competitive competitiveness. The method used to implement this activity is through lectures and direct practice of using and creating e-commerce accounts. The stages of implementing this service include the opening and introduction of digital entrepreneurship, exposure to the introduction of digital entrepreneurship and competitiveness, presenting some of the problems students often face regarding digital marketing, and then continued with practices related to e-commerce. After the service activities were completed, a follow-up interview was conducted regarding the impact of implementing the service activities. Following the results of follow-up interviews, it is known that the changes that occurred after participating in the activity, namely understanding of the digital aspect of entrepreneurship and understanding related to the use of digital marketing increased by 80%.
Faktor-Faktor Yang Mendorong Minat Beli Smartphone Merek OPPO Dalam Kondisi Pandemi Covid-19 Sudirman, Acai; Halim, Fitria; Pakpahan, Grace Endang; Sherly, Sherly
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The use of smartphones currently grows rapidly and has become a necessity in everyday life. Compared to the past, the basic use of cell phones is only for making phone calls or sending messages, but the function of the smartphone today has improved in terms of its usefulness to meet social needs. However, looking at the recent condition of the COVID-19 Pandemic, it is totally contradicted with the growing trend of internet use. Some smartphone companies experienced a decrease in sales due to lower economic activity, which has implications in decreased people’s purchasing power. The objective of this study was to determine the factors that can encourage consumer buying interest, consisting of product quality, price, and brand experience. The data analysis obtained from the research object used a survey model with a quantitative approach. The number of samples obtained as respondents was 240 people. The data were analyzed using validity and reliability tests by the outler model and the SEM structural model as a representative of the inner model. Based on the results of the study, it was found that the quality of the product had no effect on buying interest. Price had a significant effect on buying interest. Brand experience had a significant effect on buying interest.
Co-Authors Acai Sudirman Alexius Leonard Limantara AMELIA SETYAWATI, AMELIA Andy Wijaya Anggraeini, Dessy Anggreani, Jenni Augustinah, fedianty AYU LESTARI Butarbutar, Marisi Butarbutar, Novita Christine Loist Chusnu Syarifa Diah Kusuma Damanik, Dini Darwin Lie Desyi Devi Devi, Devi Dharma, Edy Efendi Efendi Ester Ester Fadhila, Siti Fenny Fenny Ginting, Maretta HULU, NORITARNI Inrawan, Ady Karim Susanto Kevin Indajang Kisno Lenny Dermawan Sembiring lifany, Lifany Marudut Mulia Siregar, Victor Nana Triapnita Nainggolan Nasution, Fitri Yani Pakpahan, Grace Endang Panggabean, Esther Praja Anggriany Panggabean, Yohana Lasmaria Poppy Kristina Sasmita Samosir, Lasma Rohani Rosalia sherly sherly Sibuea, Ressy Julianti Silitonga, Hery Pandapotan Sirait, Ronnie Togar Mulia Sisca Sisca, Sisca Sriandani, Lili Sugara, Heru Supitriyani, Supitriyani Tandela, Cindy Tya Wildana Hapsari Lubis Ulfa, Fitria Fadillah