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All Journal Jurnal Wira Ekonomi Mikroskil Damianus Journal of Medicine Journal of Educational Research and Evaluation JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen JURNAL MUTIARA MANAJEMEN FIRM: Journal of Management Studies International Journal of Business, Law, and Education International Journal of Economics, Business and Innovation Research
Fitria Halim
Fakultas Kedokteran Unika Atma Jaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Analysis of Improving Business Performance in the Creative Industry Through Management of Human Capital, Social Capital, and Innovation Capability in the Era of Society 5.0 Halim, Fitria; Kusuma, Rr. Chusnu Syarifa Diah; Sherly, Sherly; Panggabean, Esther Praja Anggriany; Sudirman, Acai
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4576

Abstract

In the era of Society 5.0, creative industry businesses must be able to optimize human capital, social capital, and innovation capability to improve business performance so that it is more optimal. This study aims to analyze the increase in creative industry business performance through managing human capital, social capital, and innovation capability in society 5.0. This study used a library and field research design with a causal associative approach. This study used a total sample of 150 samples. Data analysis confirms that human capital, social capital, and innovation capability significantly affect business performance. The implications of this research highlight the importance of organizations in the creative industries having to invest more in developing their human resources. This can be done through appropriate training, further education, skills development, and hiring. Focus on developing human resources will help improve the quality of the workforce and produce better innovation. Organizations must build and strengthen social relationships with business partners, customers, educational institutions, and related communities. Collaboration and knowledge exchange with relevant parties can help improve access to resources, market opportunities, and new ideas. Further, organizations must prioritize innovation efforts and create an environment encouraging creativity and experimentation. It is essential to develop a culture of innovation throughout the organization, encourage employees to share ideas, provide adequate support and resources, and adopt a flexible and adaptive management approach.
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Ester, Ester; Tandela, Cindy; Halim, Fitria; Lubis, Tya Wildana Hapsari
Jurnal Wira Ekonomi Mikroskil Vol 15, No 1 (2025): Volume 15 Nomor 1 Edisi April 2025
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v15i1.1612

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisa pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Loyalitas Pelanggan, dengan Kepuasan Pelanggan sebagai variabel intervening pada T1311 (Thirteen Eleven) Bakery and Café. Metode pengumpulan sampel yang digunakan adalah accidental sampling, dengan kriteria responden yaitu pelanggan T1311 (Thirteen Eleven) Bakery and Café yang telah melakukan pembelian setidaknya dua kali dalam periode enam bulan terakhir. Jenis penelitian yang digunakan adalah asosiatif kuantitatif. Sampel penelitian terdiri dari 100 responden, dengan memakai rumus Lemeshow. Analisis data dilakukan lewat PLS-SEM menggunakan program Smart PLS 4.0. Hasil penelitian menunjukkan adanya pengaruh signifikan dari variabel kualitas pelayanan terhadap Loyalitas Pelanggan, sementara kualitas produk tidak berpengaruh signifikan terhadap Loyalitas Pelanggan. Secara langsung, variabel Kualitas Pelayanan dan Kualitas Produk berpengaruh signifikan terhadap Kepuasan Pelanggan. Secara tidak langsung, variabel Kualitas Pelayanan dan Kualitas Produk berpengaruh signifikan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan.
THE INFLUENCE OF SOCIAL CAPITAL AND INNOVATION CAPABILITY ON CREATIVE INDUSTRY BUSINESS PERFORMANCE Halim, Fitria; Kusuma, Rr. Chusnu Syarifa Diah; Sherly, Sherly; Loist, Christine; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.267

Abstract

The rapid development of information technology in creative industry businesses forces business people to optimize social capital and innovation capability well. This is what underlies the development of the creative industry so that it can optimize all its resources, especially in the aspects of social capital and innovation capability. This research aims to analyze the influence of social capital and innovation capability on creative industry business performance. Data analysis confirms that social capital and innovation capability significantly affect business performance. The conclusions of this research inform creative industry business players so that they can develop a culture of innovation throughout the organization, encourage employees to share ideas, provide sufficient support and resources, and adopt a flexible and adaptive management approach to be internationally competitive. Through this research, it is hoped that it can provide a fundamental contribution in supporting information regarding strategic steps in optimizing the resources owned by every creative industry business actor, both in terms of social capital and innovation capability in marketing activities.
PENGARUH DIGITAL MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK (STUDI KASUS: PENJAHIT AGAPE PASAR PETISAH MEDAN) GINTING, MARETTA; SIRAIT, RONNIE TOGAR MULIA; HULU, NORITARNI; HALOHO, ELIZABETH; HALIM, FITRIA
JURNAL MUTIARA MANAJEMEN Vol 10 No 1 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v10i1.6179

Abstract

Latar Belakang: Perkembangan teknologi digital telah mendorong perusahaan untuk memanfaatkan digital marketing sebagai strategi promosi yang efektif. Di sisi lain, kualitas produk tetap menjadi faktor penting dalam menarik minat konsumen. Oleh karena itu, penting untuk memahami bagaimana digital marketing dan kualitas produk secara bersama-sama memengaruhi keputusan pembelian konsumen. Tujuan: Penelitian ini untuk mengetahui pengaruh digital marketing dan kualitas produk terhadap keputusan pembelian baik secara parsial atau simultan. Metode: Penelitian ini menggunakan kuantitatif. Populasi dalam penelitian ini adalah seluruh pelanggan yang telah membeli produk Penjahit Agape sebanyak 2.000 orang. Metode pemilihan sampel menerapkan teknik sampling jenuh dengan pendekatan perhitungan menggunakan rumus Slovin. Jumlah sampel yang representatif adalah 95 orang. Analisis data terdiri dari uji instrumen, uji asumsi klasik, analisa regresi linier berganda, uji hipotesis dan uji koefisien determinasi (R2). Hasil: Temuan pada penelitian menunjukkan bahwa variabel digital marketing berpengaruh positif dan signifikan terhadap variabel keputusan pembelian. Sama halnya dengan variabel kualitas produk berpengaruh positif dan signifikan terhadap variabel keputusan pembelian. Selanjutnya variabel digital marketing dan kualitas produk secara simultan berpengaruh positif dan signifikan terhadap variabel keputusan pembelian. Simpulan: Penelitian menunjukkan bahwa variabel digital marketing dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian baik secara parsial atau simultan. Temuan ini mengimplikasi bahwa bahwa perusahaan perlu mengoptimalkan strategi pemasaran digital serta menjaga dan meningkatkan kualitas produk guna mendorong peningkatan keputusan pembelian dan daya saing di pasar.
Co-Authors Acai Sudirman Alexius Leonard Limantara AMELIA SETYAWATI, AMELIA Andy Wijaya Anggraeini, Dessy Anggreani, Jenni AYU LESTARI Butarbutar, Marisi Butarbutar, Novita Christine Loist Chusnu Syarifa Diah Kusuma Damanik, Dini Darwin Lie Desyi Devi Devi, Devi Efendi Efendi Ester Ester Fadhila, Siti Fenny Fenny Ginting, Maretta HULU, NORITARNI Inrawan, Ady Karim Susanto Kevin Indajang Lenny Dermawan Sembiring lifany, Lifany Nana Triapnita Nainggolan Nasution, Fitri Yani Panggabean, Esther Praja Anggriany Panggabean, Yohana Lasmaria Poppy Kristina Sasmita Samosir, Lasma Rohani Rosalia sherly sherly Sibuea, Ressy Julianti Silitonga, Hery Pandapotan Sirait, Ronnie Togar Mulia Sriandani, Lili Tandela, Cindy Tya Wildana Hapsari Lubis Ulfa, Fitria Fadillah