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Bambang Kusbandrijo
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Journal : JURNAL MANAJEMEN BISNIS

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Strategic Management to Increase Visitors of Mount Kayoe Putih, Kupang Village, Mojokerto District Sari, Desi Ratna; Sukristyanto, Agus; Kusbandrijo, Bambang
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.826

Abstract

This study aimed to describe and analyze the strategic management to increase tourist visits to Bukit Kayoe Putih in Desa Kupang, Kabupaten Mojokerto. Using a SWOT analysis approach, this research highlighted the potential and challenges faced by this tourist attraction. The study employed a descriptive qualitative method with data collection techniques including interviews, observations, and documentation. The analysis results indicated that Bukit Kayoe Putih was well-suited to employ aggressive strategies and SO strategies to enhance tourist visits. The recommended strategies included the development of tourist attractions, conservation of eucalyptus trees, involvement of the local community in tourism development, and increased socialization with the local community. Additionally, infrastructure improvements, enhancement of tourist facilities, and better service quality were also the focus of tourism development strategies at Bukit Kayoe Putih. It was hoped that the findings of this study would contribute positively to increasing tourist visits and improving the local community's economy in the region.
Co-Authors Achluddin Ibnu Rochim Achluddin Ibnu Rochim, Achluddin Ibnu Adi Soesiantoro Agus Supriyanto Ahmad Nurefendi Fradana Akmal Vyandri, Masadib Andriyanto Andriyanto Anggraeny Puspaningtyas Anggraeny Puspaningtyas Anjani, Shafa Jihan Arief Setyawan Astutiek , Dwi Aswin Febrianto, Aswin Ati, Norbertus Darius Avina, Rizky Chairil Akbar, Putra Chayradafia, Sumardan Mandala Desi Ratna Sari, Desi Ratna Devi Christina, Dhea Dimung, Oktavia Triany Dito Firmansyah Rosidi Djoko Widodo Dwi Hardaningtyas Dwijayanti, Rizkya Edi Dwi Riyanto Hadiyatullah, Afifah Hartono, Supri Hermanus Ama Raya, Hermanus Ama ibnu rochim, Achluddin Idwar, Widya Arzetiya Jihan Nabilah Adinda Putri Joko Susanto Joko Widodo KHOIRUN NISAK Lilis Rahmadhanti Martini, Renanda Yulio Putri Masadib Akmal Vyandri Mawarni, Astrid Dian Meiliana, Riesa Mohammad Iqbal Syahriar Nuksmengtyas, Ratih Nurmiati Nurmiati Nyoman Suwarta Octavia Fransiska Prabawanti, Banun Pradana, Ahmad Nurefendi Pratiwi, Soffanah Dina prayoga, Akbar Puspita Buana Putri, Stevany Puspitasari, Cindy Puspitasari, Erika Aprilia Puteri Anggraini Oktavianty Putri, Sukma Ari Ragil Rachmanto, Tito Reno Affrian Rudy Handoko Rusmin Siswantoro, Tri Yudi Subargo, Yopi Lutfi sukristyanto, Agus Suwarta, Nyoman Talitha Zitha Vasthi Tamahdur Jahro Fajariyyah Thenu, Anastasya Priskila Priskila Elisabeth Thenu Tri Yulianti, Tri Wahyudi, Eddy Yoke Veranda, Yoke Yudiana, Tjetjep