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All Journal TEMA (Jurnal Tera Ilmu Akuntansi) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen (JIMBE) Jurnal Ilmiah Ekonomi dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI Kajian Ekonomi dan Akuntansi Terapan Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Bisnis, Ekonomi Syariah dan Pajak Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Nurbaiti Nurbaiti
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Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Mathematics Public Health Social Sciences Other

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Cybercrime and Its Impact on E-Commerce Technology Efni Yulia Santri Harahap; Nabila Ramadhani; Nurbaiti Nurbaiti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i1.398

Abstract

This study aims to educate those who use e-commerce about the existence of cybercrime and its impact on e-commerce applications. Cybercrime is known as a cyber crime that is carried out online. One example of this is e-commerce. Those who use e-commerce already know about the effects of cybercrime on e-commerce. Predicting cybercrime remains difficult. So should be more vigilant against this crime.
Analisis Harga, Inovasi, dan Kualitas Layanan Aplikasi Maxim Terhadap Keputusan Konsumen Vitha Audya Putri; Nurbaiti Nurbaiti; Ayu Nursari
Kajian Ekonomi dan Akuntansi Terapan Vol. 3 No. 1 (2026): Maret: Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v3i1.2182

Abstract

This study was conducted with the aim of identifying and analyzing the influence of price, innovation, and service quality variables on consumer decisions in using the Maxim online transportation service. The background of this research is the increasing competition in the online transportation industry in Indonesia, which encourages companies to continuously improve their marketing strategies to attract and retain customers. As one of the rapidly growing online transportation service providers, Maxim needs to understand the factors that influence consumer decisions in order to compete effectively. The method used in this research is a quantitative approach, with data collected through questionnaires distributed to 134 respondents who are active users of Maxim's transportation services. The data collected were analyzed using multiple linear regression to examine the effect of each independent variable (price, innovation, and service quality) on the dependent variable (consumer decision). Validity and reliability tests were also conducted to ensure the research instrument was appropriate for use.The results of the study show that all three independent variables—price, innovation, and service quality—have a positive and significant effect on consumer decisions. This means that the more competitive the price offered, the higher the level of innovation provided, and the better the perceived service quality, the more likely consumers are to choose and continue using the Maxim online transportation service.These findings provide practical implications for Maxim’s management in designing more targeted marketing strategies and service improvements, as well as strengthening the company’s position in facing market competition.
Co-Authors Ahmad Al Fauzan Anggun Rohaya Putri Munthe araza yudha magfira Ayu Hani Marsani Ayu Nursari Dinda Nurayuni Humaira Efni Yulia Santri Harahap Egi Gufanda Fadillah Syafitri Haya Aghnia Azzahra Intan Azzahra Juliya Arma Laisa Asri Nasution Mawar Rasimah Br. Dalimunthe Meri Roito Siregar Mohamad Anouvan Syumantra Muhammad Abdillah Pratama Aminullah Muhammad Nur Fahmi Nabila Nasywa Nabila Ramadhani Nazli Aulia Nidaul Husna Rahma Aulia Hasanah Risa Adelila Hasibuan Salma Indriani sella fauziati harlina Soviani Soviani Try Wahyuni Mawatdah Vitha Audya Putri Yoga Prawira Rukmana Zahir Muhammad Fadhilah Harahap