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All Journal JOURNAL AGRIBUSINESS Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL GALUNG TROPIKA Journal of Socioeconomics and Development Forest and Society Jurnal Sosial Ekonomi Kelautan dan Perikanan Media Agribisnis
Rahim Darma
Universitas Hasanuddin
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Efisiensi Pemasaran Kopi Arabika di Kabupaten Tana Toraja Gabryaldo, Igods; Darma, Rahim; Mahyuddin, Mahyuddin
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18497

Abstract

Most of the raw Arabica coffee in Tana Toraja Regency is marketed in the form of Horn Skin (HS) coffee. This study aims to analyze the marketing efficiency of raw Arabica coffee in Tana Toraja Regency. The research was conducted in Mengkendek and Gandangbatu Sillanan Districts using a snowball sampling method, while sample selection was carried out through purposive sampling. The samples in this study consisted of coffee processing industries, namely the Autonomous Business Unit (UUO) of Agribusiness Toraja and Gandangbatu Coffee, as well as marketing institutions involved in the distribution of raw Arabica coffee to these industries. Data were collected through surveys and analyzed using both qualitative and quantitative approaches, applying the Structure-Conduct-Performance (S-C-P) model as the analytical framework. The results indicate that the most efficient marketing system for raw Arabica coffee is the marketing system for cherry coffee. Although the market structure in this system tends to be monopsonistic, farmers still maintain strong bargaining power. This is due to the limited number of farmers who can sell cherry coffee, as it requires a high-quality standard. As a result, farmers receive higher prices. Additionally, farmers do not incur marketing costs, making the marketing margin and profit margin ratio in the cherry coffee marketing system equal to zero.
Co-Authors Andi Adri Arief Arsal, Ariady Darmawan Salman Diah Retno Dwi Hastuti Gabryaldo, Igods Igods Gabryaldo Letty Fudjaja Mahyuddin Mahyuddin Mahyuddin Mahyuddin Mahyuddin Mahyuddin Mahyuddin Mahyuddin Novaty Eny Dungga Philipus Betaubun Rhamadani, Naurha Saadah Saadah Saadah Saadah, Saadah Slamet Santosa Sugirah Hidayah Rauf Sulianderi, Ni Made Viantika Tenriawaru, Andi Nixia Triyatni Martosenjoyo Untari Untari Untari Untari