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All Journal JOURNAL AGRIBUSINESS Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL GALUNG TROPIKA Journal of Socioeconomics and Development Forest and Society Jurnal Sosial Ekonomi Kelautan dan Perikanan Media Agribisnis
Rahim Darma
Universitas Hasanuddin
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Efisiensi Pemasaran Kopi Arabika di Kabupaten Tana Toraja Gabryaldo, Igods; Darma, Rahim; Mahyuddin, Mahyuddin
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18497

Abstract

Most of the raw Arabica coffee in Tana Toraja Regency is marketed in the form of Horn Skin (HS) coffee. This study aims to analyze the marketing efficiency of raw Arabica coffee in Tana Toraja Regency. The research was conducted in Mengkendek and Gandangbatu Sillanan Districts using a snowball sampling method, while sample selection was carried out through purposive sampling. The samples in this study consisted of coffee processing industries, namely the Autonomous Business Unit (UUO) of Agribusiness Toraja and Gandangbatu Coffee, as well as marketing institutions involved in the distribution of raw Arabica coffee to these industries. Data were collected through surveys and analyzed using both qualitative and quantitative approaches, applying the Structure-Conduct-Performance (S-C-P) model as the analytical framework. The results indicate that the most efficient marketing system for raw Arabica coffee is the marketing system for cherry coffee. Although the market structure in this system tends to be monopsonistic, farmers still maintain strong bargaining power. This is due to the limited number of farmers who can sell cherry coffee, as it requires a high-quality standard. As a result, farmers receive higher prices. Additionally, farmers do not incur marketing costs, making the marketing margin and profit margin ratio in the cherry coffee marketing system equal to zero.
HOUSEHOLD PREFERENCES FOR PROCUREMENT OF RICE CONSUMPTION IN MAKASSAR CITY, INDONESIA Sulianderi, Ni Made Viantika; Tenriawaru, Andi Nixia; Darma, Rahim
AGRIBUSINESS JOURNAL Vol. 17 No. 2 (2023): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v17i2.34624

Abstract

Advances in technology in production, rice processing, and community welfare are changing consumer behavior. The purpose of the study is to analyze consumer preferences in rice procurement. This study was conducted in the city of Makassar, South Sulawesi Province with a survey method on 60 households of respondents who were randomly selected in three residential clusters, namely housing complexes, suburban areas, and the middle of the city. The data analyzed is based on the income level of the household. There are two groups of a factor in rice procurement, rice properties and buying methods. Rice properties consist of, characteristics, varieties, buying preferences, and packaging sizes. The buying process consists of methods, buyers, places, sellers, and information sources for rice procurement. The data is analyzed by using the descriptive method and presented on the frequency table matrix. The results showed that households buy rice with considerations, such as variety, price, and buying habits. While the purchase method is carried out either by the wife or husband, packaging 10-25 kg, and shopping at traditional markets and small groceries for low-income households. In contrast, supermarkets and small grocery places are chosen as places to shop for rice for high-income households. The source of information about the quality and price of rice is obtained at the place of purchase. The ease of obtaining rice is affected by packaging, place of purchase, and quality information are factors that must be considered in the development of rice marketing in the city.
Co-Authors Andi Adri Arief Arsal, Ariady Darmawan Salman Diah Retno Dwi Hastuti Gabryaldo, Igods Igods Gabryaldo Letty Fudjaja Mahyuddin Mahyuddin Mahyuddin Mahyuddin Mahyuddin Mahyuddin Mahyuddin Mahyuddin Novaty Eny Dungga Philipus Betaubun Rhamadani, Naurha Saadah Saadah Saadah Saadah, Saadah Slamet Santosa Sugirah Hidayah Rauf Sulianderi, Ni Made Viantika Tenriawaru, Andi Nixia Triyatni Martosenjoyo Untari Untari Untari Untari