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Efisiensi Pemasaran Kopi Arabika di Kabupaten Tana Toraja Gabryaldo, Igods; Darma, Rahim; Mahyuddin, Mahyuddin
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18497

Abstract

Most of the raw Arabica coffee in Tana Toraja Regency is marketed in the form of Horn Skin (HS) coffee. This study aims to analyze the marketing efficiency of raw Arabica coffee in Tana Toraja Regency. The research was conducted in Mengkendek and Gandangbatu Sillanan Districts using a snowball sampling method, while sample selection was carried out through purposive sampling. The samples in this study consisted of coffee processing industries, namely the Autonomous Business Unit (UUO) of Agribusiness Toraja and Gandangbatu Coffee, as well as marketing institutions involved in the distribution of raw Arabica coffee to these industries. Data were collected through surveys and analyzed using both qualitative and quantitative approaches, applying the Structure-Conduct-Performance (S-C-P) model as the analytical framework. The results indicate that the most efficient marketing system for raw Arabica coffee is the marketing system for cherry coffee. Although the market structure in this system tends to be monopsonistic, farmers still maintain strong bargaining power. This is due to the limited number of farmers who can sell cherry coffee, as it requires a high-quality standard. As a result, farmers receive higher prices. Additionally, farmers do not incur marketing costs, making the marketing margin and profit margin ratio in the cherry coffee marketing system equal to zero.
HOUSEHOLD PREFERENCES FOR PROCUREMENT OF RICE CONSUMPTION IN MAKASSAR CITY, INDONESIA Sulianderi, Ni Made Viantika; Tenriawaru, Andi Nixia; Darma, Rahim
AGRIBUSINESS JOURNAL Vol. 17 No. 2 (2023): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v17i2.34624

Abstract

Advances in technology in production, rice processing, and community welfare are changing consumer behavior. The purpose of the study is to analyze consumer preferences in rice procurement. This study was conducted in the city of Makassar, South Sulawesi Province with a survey method on 60 households of respondents who were randomly selected in three residential clusters, namely housing complexes, suburban areas, and the middle of the city. The data analyzed is based on the income level of the household. There are two groups of a factor in rice procurement, rice properties and buying methods. Rice properties consist of, characteristics, varieties, buying preferences, and packaging sizes. The buying process consists of methods, buyers, places, sellers, and information sources for rice procurement. The data is analyzed by using the descriptive method and presented on the frequency table matrix. The results showed that households buy rice with considerations, such as variety, price, and buying habits. While the purchase method is carried out either by the wife or husband, packaging 10-25 kg, and shopping at traditional markets and small groceries for low-income households. In contrast, supermarkets and small grocery places are chosen as places to shop for rice for high-income households. The source of information about the quality and price of rice is obtained at the place of purchase. The ease of obtaining rice is affected by packaging, place of purchase, and quality information are factors that must be considered in the development of rice marketing in the city.
Determinants of paddy farmers' market information-seeking behavior in Soppeng District, Indonesia as implications for adaptive decision making toward sustainable agriculture ARDIANSYAH, MUH. FARREL PRAYOGA; SALAM, MUSLIM; JAMIL, MUHAMMAD HATTA; RUKKA, RUSLI M.; DARMA, RAHIM; AKZAR, RIDA
Asian Journal of Agriculture Vol. 10 No. 1 (2026)
Publisher : Smujo International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.13057/asianjagric/g100152

Abstract

Abstract. Ardiansyah MFP, Salam M, Jamil MH, Rukka RM, Darma R, Akzar R. 2026. Determinants of paddy farmers' market information-seeking behavior in Soppeng District, Indonesia as implications for adaptive decision making toward sustainable agriculture. Asian J Agric 10 (1): g100152. https://doi.org/10.13057/asianjagric/g100152. Access to accurate and timely agricultural market information is essential for improving farmers' decision-making, market participation, adoption of sustainable agricultural practices, biodiversity conservation, and their ability to respond to economic and environmental uncertainty, ultimately promoting sustainable agriculture. However, many farmers remain reluctant to seek such information actively. This study aimed to analyze the determinants of paddy farmers' market information-seeking behavior, explicitly distinguishing it from general agricultural information access that dominates existing studies. A cross-sectional survey was conducted with 190 paddy farmers in Soppeng District, South Sulawesi, Indonesia, selected using Cochrans' sampling method. The data were analyzed using descriptive statistics and binary logistic regression. Descriptive results show that farmer groups (30.43%) are the primary source of market information, followed by independent searching (20.11%), extension workers (19.02%), and fellow farmers (18.48%). Logistic regression results indicate that age (β = -0.080; p < 0.05) and farming experience (β = -0.045; p < 0.10) negatively influence information-seeking behavior, while education (β = 0.325; p < 0.01), crop diversification (β = 2.790; p < 0.01), extension contact (β = 0.148; p < 0.10), market distance (β = 0.515; p < 0.10), and credit access (β = 1.273; p < 0.05) have positive effects. The model demonstrates good fit (Hosmer-Lemeshow p = 0.881) and strong explanatory power (Nagelkerke R² = 0.665). These findings suggest that market information seeking is a behavioral response shaped by farmers' capacity, institutional exposure, and incentives to manage price and income uncertainty, rather than by information availability alone, with implications for how farmers adapt their sustainable production, resource use, and marketing strategies under changing economic and environmental conditions for sustainable agriculture goals. This study provides empirical evidence that strengthening behavior-sensitive extension systems, local information intermediaries, and integrated market information services is critical to enhancing farmers' decision-making and supporting sustainable agricultural systems.
Contribution of Coffee Farming to Household Income Amir, Ayu Anisa; Tenriawaru, Nixia; Fudjaja, Letty; Darma, Rahim; Salim, Adriyanto Rahman
AGRITEXTS: Journal of Agricultural Extension Vol 47, No 1 (2023): May
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agritexts.v47i1.65927

Abstract

This study aims to analyze income and determinants of coffee farming and the contribution against household income in the Tinggimoncong. The location of this study was implemented in the District Tinggimoncong, especially in Parigi, Bontolerung, and Malino, from February until March 2022. The total respondents in this research are 60 farmers. The data was processed using descriptive analysis, analysis percentage, and analysis multiple linear regression with help from the SPSS 22 application. The results of this study show coffee farming contributes to income farming, as well as influencing factors by simultaneous and partial income farming that is a total tree, productivity trees, age plant, cost fixed, cost variables, and output prices as well as in the coefficient test determination proven that no other variables affect income farming. From that result, the author recommends more notice enhancement of efficiency and effectiveness from the variables mentioned before.