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Effects of Omnichannel Marketing, Product Quality and Customer Engagement on Uniqlo Customer Loyalty Desi Listiyani; Danang Kurniawan; Nurliya Apriyana
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4171

Abstract

The fashion retail industry in Indonesia is experiencing rapid growth, mainly driven by lifestyle changes and the development of digital technology. However, the COVID-19 pandemic has had a huge negative impact on this sector. A decline in sales occurred due to social restrictions and the shift of consumers to online shopping. To survive, many retail companies, including fashion industry players, adopted an omnichannel strategy that integrates online and offline sales. With a combination of physical stores, e-commerce platforms, and strong promotional strategies on social media, it is expected to reach more consumers and increase customer loyalty. In addition, high product quality and good customer engagement is one of the supporting factors in building customer loyalty. Uniqlo, being a Japanese appareal brand that is quite successful in Indonesia. Moreover, it was able to survive amid the COVID-19 pandemic that hit at that time. Through empirical testing and data analysis, this study aims to prove the positive and significant influence between Omnichannel Marketing, Product Quality, and Customer Engagement with Customer Loyalty on Uniqlo clothing products. Testing was carried out using quantitative methods to analyze all existing variables and sampling techniques using  purposive sampling techniques. The respondents totaled 102 people. Primary data was collected through an online questionnaire (Google Form) for one month. Data analysis using multiple linear regression with the help of SPSS software version 30 of 2024. The results of this study indicate that Omnichannel Marketing, Product Quality and Customer Engagement have a positive influence on Customer Loyalty. With these positive significance results and understanding the relationship between these factors is expected to provide insight for companies to develop more effective marketing strategies and increase market share.
Sistem Pendukung Keputusan Pemilihan Jurusan di STMIK Bina Patria Magelang deftandhi, Vaisa; Faris Setiadi, Yoga; Kurniawan, Danang
Jurnal Sistem Komputer (SISKOM) Vol. 5 No. 2 (2025): Agustus
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/siskom.v5i2.1330

Abstract

Choosing a college major is an important decision that can significantly impact a student's career and future. This study aims to assist prospective students in selecting the most suitable major at STMIK Bina Patria using the Simple Additive Weighting (SAW) method. The three majors evaluated in this study are Computer Engineering, Information Systems, and Management Informatics. The SAW method is used to process several relevant criteria in the major selection process, including personal interest, job prospects, availability of facilities, tuition fees, and study duration. Each criterion is assigned a specific weight, and the evaluation is carried out for the three majors based on the scores obtained from each criterion. The calculation results indicate that the Computer Engineering major received the highest score, followed by Management Informatics and Information Systems. This study provides recommendations for prospective students to consider the factors that have been analyzed when selecting a major that aligns with their preferences and career goals. Therefore, the SAW method can be used as a tool to support more objective and structured decision-making in the college major selection process at STMIK Bina Patria.
Strategy of KSPPS BMT NU Sejahtera Genuk District, Semarang City: Analysis of Problematic Financing Resolution in the Perspective of Islamic Economics Kurniawan, Danang; Ilmih, Andi Aina
Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Vol 6 No 01 (2024): MEI
Publisher : INAIFAS Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62097/al-tsaman.v4i01.1700

Abstract

KSPPS BMT NU Sejahtera is an Islamic financial institution in Genuk District, Semarang City, facing problematic financing issues due to several factors. These factors include: customers closing businesses, changing the business they run, and reducing business activities due to the COVID-19 pandemic; customers being less competent in running businesses; and the decline in consumer purchasing power. Based on this analysis, we conducted research on strategies to handle problematic financing. Problematic financing collection, as part of the problematic financing handling strategy, must be carried out intensively. This is qualitative research using descriptive analysis methods. Data collection techniques include library research and field research, with data validity tests using source triangulation. After conducting research, several factors have been identified as causing problematic financing at BMT NU Sejahtera Genuk. These factors include: Internal Factors: Incompetent customers, poor management, poorly organized financial reports, poor fund usage planning, immature planning, and insufficient funds. External Factors: Changes in consumer interest, decreased purchasing power of the community, government policies, and the borrower's bad intentions.
Narrative Policy Framework: Analysis of Policy Discourse for the Three-Term Presidential Term Syukri, Ahmad; Al-Hamdi, Ridho; Suswanta, Suswanta; Kurniawan, Danang
Journal of Government and Civil Society Vol 7, No 2 (2023): Journal of Government and Civil Society (October)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jgcs.v7i2.5880

Abstract

The discourse on the policy of a three-term presidential term raises pros and cons in the political circles of the government and the people of Indonesia. The narrative can be seen through the opinions of policy actors, government, political parties, Non-Governmental Organizations (NGOs), and the community. This study uses a method with a Q-DAS (Qualitative Data Analysis Software) approach. The data in the study were taken through four national online news media with a high level of credibility. This research will conduct a study using the Narrative Policy Framework (NPF) which can explain the structure of the political narrative in the policy-making process of changing the President's term of office. This study aims to examine the role of the media in shaping public narratives in formulating policies for the Presidential General Election in Indonesia. The results of this study indicate that the votes in the group that is against the narrative of the presidential term policy are more dominant for three periods. President Joko Widodo's firm refusal was able to influence the intensity of the discussion on the policy to increase the President's term of office.Wacana kebijakan masa jabatan presiden tiga periode menimbulkan pro dan kontra di kalangan politik pemerintah dan masyarakat Indonesia. Narasi tersebut dapat dilihat melalui pendapat dari aktor-aktor kebijakan, pemerintah, partai politik, Lembaga Swadaya Masyarakat (LSM), dan masyarakat. Penelitian ini menggunakan metode dengan pendekatan Q-DAS (Qualitative Data Analysis Software). Data pada penelitian diambil melalui empat media berita online nasional dengan tingkat kredibilitas yang tinggi. Penelitian ini akan melakukan studi menggunakan Narrative Policy Framework (NPF) yang dapat menjelaskan bagaimana struktur narasi politik pada proses pembuatan kebijakan perubahan masa jabatan Presiden. Penelitian ini bertujuan untuk melihat peran media dalam membentuk narasi publik dalam penyusunan kebijakan Pemilihan Umum Presiden di Indonesia. Hasil pada penelitian ini menunjukkan bahwa suara pada kelompok yang kontra terhadap narasi kebijakan masa jabatan presiden menjadi tiga periode lebih dominan. Penolakan secara tegas yang disampaikan oleh Presiden Joko Widodo mampu mempengaruhi intensitas pembahasan wacana kebijakan penambahan masa jabatan Presiden.
A Bibliometric Analysis of the Electoral Studies journal Sihidi, Iradhad Taqwa; Suhermanto, Dedik Fitrah; Kurniawan, Danang
Journal of Government and Civil Society Vol 7, No 2 (2023): Journal of Government and Civil Society (October)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jgcs.v7i2.6315

Abstract

Elections are one of the important topics in the study of global democracy. This study aims to analyze scientific literature in the Journal of Electoral Studies as one of the highly reputable international journals from 2016 to August 2021. The data was analyzed using a bibliometric approach and visualization using VOSViewer and R Studio. This study took 618 articles from various international authors which showed that the electoral studies journal was consistently published with the most authors coming from the United States even though the origin of the university came from the Universiteit van Amsterdam Netherlands. Voting behavior and elections are two important keywords that often appear, indicating that these two issues are most often discussed by authors because they are considered to contribute greatly to electoral studies. These two keywords will also continue to be relevant in future election studies both in electoral studies journals and in other reputable journals because the development of the issue is very dynamic.Pemilu merupakan salah satu topik penting dalam kajian demokrasi global. Penelitian ini bertujuan melakukan analisis literatur ilmiah di  Jurnal electoral Studies sebagai salah satu jurnal internasional bereputasi tinggi dari terbitan 2016 sampai dengan Agustus 2021. Data dianalisa dengan menggunakan pendekatan bibliometrik dan visualisasi menggunakan VOSViewer dan R Studio. Studi ini mengambil 618 artikel dari berbagai penulis internasional yang menunjukan bahwa jurnal electoral studies konsisten terbit dengan penulis terbanyak berasal dari amerika serikat meskipun untuk asal universitas berasal dari Universiteit van Amsterdam Belanda. Voting behavior dan elections adalah 2 kata kunci penting yang sering muncul yang menandakan bahwa kedua isu tersebut paling sering dibahas oleh para penulis karena dianggap sangat memberikan kontribusi dalam kajian kepemiluan. Kedua kata kunci tersebut juga akan terus relevan dalam kajian-kajian pemilu selanjutnya baik di jurnal electoral studies maupun di jurnal-jurnal bereputasi lainya karena perkembangan isunya yang sangat dinamis. 
Mapping the Concept of the Narrative Policy Framework (NPF) on Political Studies and Public Policy Kurniawan, Danang; Suswanta, Suswanta; Nurmandi', Achmad; Salahudin, Salahudin
Jurnal Review Politik Vol. 12 No. 1 (2022): June
Publisher : Fakultas Ushuluddin dan Filsafat UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jrp.2022.12.1.74-92

Abstract

Narrative Policy Framework (NPF) berupaya mendeskripsikan, menjelaskan, dan memprediksi peran narrasi dalam policy making. Tujuan penelitian ini melakukan pendekatan bibliometric untuk melihat perkembangan penelitian pada bidang Narrative Policy Framework (NPF). Data penelitian ini merupakan 125 artikel berepurtasi internasional (Scopus) pada tahun 2010 sampai 2020 dengan kata kunci Narrative Policy Framework (NPF). Indikator bibliometrik, seperti kutipan, digunakan untuk mengidentifikasi struktur tema. Analisis data dilakukan dengan perangkat lunak softwere VOSviewer dan NVivo Plus 12. Penggunaan VOSviewer untuk memetakan tren tema utama di area penelitian dan dapat menemukan literature baru. Kemudian melakukan project map tema besar artikel penelitian Narrative Policy Framework dengan perangkat lunak softwere Nvivo Plus 12. Hasil analisis, penulis, lembaga, dan kata kunci menunjukkan bahwa: (1) Studi penelitian Narrative Policy Framework memiliki tren perkembangan jumlah publikasi sangat fluktuatif pada sepuluh tahun terkahir; (2) United States memiliki kontribusi tinggi dalam publikasi penelitian topik ini; (3) tidak adanya dominasi penulis tunggal yang siginifikan: (4) Studi Narrative Policy Framework berdasarkan analisis jaringan, menunujukan empat tema besar yang menjadi konsen author, Policy, Narrative, Politik. Narrative Policy Framework memiliki peran dalam melihat struktur narasi, ideologi narasi dan gap narasi antar aktor, sehingga kondisi tersebut dapat membuat analisis kebijakan publik semakin komperhensif.
Pendampingan Mitigasi Risiko pada UMKM Aneka Jaya Snack di Kabupaten Demak Kurniawan, Danang; Ghofur, Muhammad Abdul
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 10 No 1 (2026): Volume 10 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v10i1.26498

Abstract

Data Usaha Mikro Kecil Menengah di Kabupaten Demak pada tahun 2024 sebanyak 13.027. Ini merupakah jumlah yang sangat besar dan perlu mendapatkan pembinaan khususnya terhadap mitigasi dan pengelolaan risiko. Hasil literasi dan pendampingan dari total 22 karyawan ternyata belum pernah mengikuti pelatihan tentang pengelolaan risiko usaha. Kegiatan pengabdi dilakukan dengan pendampingan mitigasi risiko bagi UMKM Aneka Jaya Snak untuk mengidentifikasi lebih dini, merancang penerapan manajemen risiko yang cocok, mengetahui kriteria manajemen risiko, mengetahui dampak risiko yang ditimbulkan serta merancang mengakanisme pengukuran risiko. Pengabdian ini dilakukan dengan menggunakan metode PAR (Participatory Action Research), langkahnya mulai dari persiapan, sosialisasi, pendampingan pada UMKM. Dengan adanya pendampingan UMKM bisa memahami pentingnya pengelolaan risiko dalam kegiatan kerja. Pengelolaan risiko dilakukan supaya memberikan dampak khususnya untuk keberlangsungan kegiatan kerja, antisipasi sejak dini serta keputusan untuk penanganan risiko bisa diambil dan disesuaikan dengan resiko yang ada. Serta bisa memiliki pemahaman yang lebih sehingga para karyawan mampu bekerja dengan maksimal.
HUBUNGAN ANTARA KADAR HBA1C DAN KOLESTEROL TOTALDENGAN KEPARAHAN PENYAKIT JANTUNG KORONER DI RSUD DR. MOEWARDI: THE RELATIONSHIP BETWEEN HBA1C LEVEL AND TOTAL CHOLESTEROL WITH THE SEVERITY OF CORONARY HEART DISEASE IN DR. MOEWARDI HOSPITAL Kurniawan, Danang; elan, saelan; Fitriana, Rufaida Nur
Jurnal Ilmiah Pamenang Vol. 7 No. 2 (2025): Jurnal Imiah Pamenang (JIP)
Publisher : Stikes Pamenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53599/jip.v7i2.389

Abstract

Penyakit jantung koroner (PJK) menjadi penyebab utama kematian di seluruh dunia. Kematian akibat PJK dapat dapat dicegah dengan memperhatikan faktor risiko utama seperti diabetes mellitus, hiperlipidemia dan kolesterol. Tujuan penelitian ini untuk mengetahui hubungan HbA1c dan kolesterol total dengan keparahan PJK. Metode penelitian ini adalah  kuantitatif observasional analitik dengan desain cross sectional, sampel diambil menggunakan teknik purposive sampling, dengan responden sebanyak 56. Penelitian ini dilakukan pada pasien dengan PJK pada bulan Maret sampai dengan April 2025, alat yang digunakan adalah lembar observasi karakteristik responden, nilai HbA1c dan kolesterol total, dan Sullivan vessel score. Hasil penelitian didapatkan responden berjenis kelamin laki-laki 48 responden (85,7%), nilai HbA1c kategori diabetes (48,2%), nilai kolestrol total normal (42,9%), tingkat keparahan PJK paling banyak Single Vessel Disease (1VD) (41%). Hasil analisa bivariat  didapatkan hasil ada hubungan nilai HbA1c dengan tingkat keparahan PJK (nilai p value = 0,000), dengan arah hubungan positif dan nilai correlation coefficient 0,490. Hasil analisa bivariat didapatkan hasil ada hubungan nilai kolesterol total dengan tingkat keparahan PJK (nilai p value = 0,000), dengan arah hubungan positif dan nilai correlation coefficient 0,527. Kesimpulan terdapat hubungan antara kadar HbA1c dan kolesterol total dengan keparahan PJK. Abstract Coronary heart disease (CHD) is the leading cause of death worldwide. Deaths from CHD can be prevented by paying attention to major risk factors such as diabetes mellitus, hyperlipidemia, and cholesterol. The purpose of this study was to determine the relationship between HbA1c and total cholesterol with the severity of CHD. This study used a quantitative observational analytical method with a cross-sectional design. Samples were taken using purposive sampling, with 56 respondents. This study was conducted on patients with CHD from March to April 2025. The tools used were a respondent characteristic observation sheet, HbA1c and total cholesterol values, and the Sullivan vessel score. The results showed that 48 respondents (85.7%) were male, 48.2% had HbA1c values in the diabetes category, 42.9% had normal total cholesterol values, and 41% had Single Vessel Disease (1VD), which was the most severe level of CHD. Bivariate analysis showed that there was a relationship between HbA1c values and the severity of CHD (p-value = 0.000), with a positive direction and a correlation coefficient of 0.490. Bivariate analysis results showed a relationship between total cholesterol levels and the severity of CHD (p-value = 0.000), with a positive direction and a correlation coefficient of 0.527. Conclusion: There is a relationship between HbA1c and total cholesterol levels and the severity of CHD.
LITERASI DAN PENDAMPINGAN SERTIFIKASI HALAL BAGI PELAKU USAHA MIKRO KECIL DAN MENENGAH Suparwi, Suparwi; Kurniawan, Danang; Rahmawati, Ita; Nurohman, Yulfan Arif
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 3 (2024): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i3.23480

Abstract

Abstrak: Sertifikat halal penting bagi pelaku UMKM untuk menjamin dan memastikan bahwa produk yang diproduksi benar-benar halal untuk dikonsumsi. Sertifikasi halal menjadi bagian dari senjata UMKM dalam menembus competitive advantage sehingga mampu berkembang dan bersaing di Tingkat lokal maupun internasional. Undang-undang Nomor 11 Tahun 2020 tentang Cipta Kerja, mewajibkan pelaku UMKM untuk memiliki sertifikat halal bagi produk olahannya. Tujuan utama pengabdian adalah memberikan sosialisasi, pemahaman, pengetahuan dan kemudahan dalam mendaftarkan sertifikasi halal bagi para pelaku usaha di Kabupaten Kudus khususnya UMKM di sekitar kampus IAIN Kudus. Hasil literasi dan pendampingan dari total 30 pelaku usaha hampir 90% belum pernah mengikuti pelatiahan sisanya 10% pernah mendapatkan pelatihan/sosialisasi. Sedangkan pemahaman peserta pasca pelatihan terkait dengan literasi sertifikasi halal yang kami sampaikan 50% memahami, 36,7% kurang memahami dan 13,3% tidak faham. Adapun keinginan mendaftarkan sertifikasi halal pasca kegiatan 56,7% memiliki keinginan, 26, 7% masih ragu-ragu dan sisanya 16,7% belum memiliki keinginan. Dalam memantau keberhasilan kegiatan literasi dan pendampingan sertifikasi halal bagi pelaku UMKM dilakukan pendampingan pasca pelatihan untuk teknis pendaftaran dan syarat mendapatkan sertifikat halal. Evaluasi kegiatan kami lakukan melalui pengisian google form yang sudah kami sediakan. Kegiatan pengabdian Masyarakat yang kami laksankan mendapatkan apresiasi dari peserta dan mengharapkan dilakukan kegiatan.Abstract: Halal certificates are important for MSME players to guarantee and ensure that the products produced are truly halal for consumption. Halal certification is part of MSMEs' weapons in gaining competitive advantage so that they are able to develop and compete at local and international levels. Law Number 11 of 2020 concerning Job Creation requires MSMEs to have halal certificates for their processed products. The main aim of the service is to provide outreach, understanding, knowledge and convenience in registering halal certification for business actors in Kudus Regency, especially MSMEs around the IAIN Kudus campus. Nearly 90% of the literacy and mentoring results from a total of 30 business actors have never attended training, the remaining 10% have received training/socialization. Meanwhile, post-training participants' understanding regarding halal certification literacy, we said, was 50% understanding, 36.7% did not understand and 13.3% did not understand. Regarding the desire to register for halal certification after the activity, 56.7% had the desire, 26.7% were still unsure and the remaining 16.7% did not have the desire. In monitoring the success of literacy activities and halal certification assistance for MSME players, post-training assistance is provided for technical registration and requirements for obtaining a halal certificate. We evaluate our activities by filling in the Google form that we have provided. The community service activities that we carry out receive appreciation from the participants and they hope that the activities will be carried out.