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All Journal JURNAL MANAJEMEN AGRIBISNIS Briliant: Jurnal Riset dan Konseptual Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Jambura Journal of Educational Management MANAJEMEN DEWANTARA JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) COMMUNITY : Jurnal Pengabdian Kepada Masyarakat KARYA: Jurnal Pengabdian Kepada Masyarakat Al Khidma: Jurnal Pengabdian Masyarakat AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Bussman Journal : Indonesian Journal of Business and Management Nautical: Jurnal Ilmiah Multidisiplin Indonesia Formosa Journal of Multidisciplinary Research (FJMR) Padma: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics (IJEC) Prosiding Seminar Nasional Teknologi Informasi dan Bisnis IIJSE El-Mujtama: Jurnal Pengabdian Masyarakat JER Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat JHSS (Journal of Humanities and Social Studies) Balance: Jurnal Ekonomi
Sulastri Irbayuni, Sulastri
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Other

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Strategi Pemasaran Digital Efektif Dengan Menggunakan Marketing Model AISAS Syarif Qosim K, Naufal; Irbayuni, Sulastri
PADMA Vol 4 No 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i2.1643

Abstract

Perkembangan teknologi saat ini mengubah aktivitas manusia ke dunia digital, menjadikan strategi pemasaran yang efektif kunci bagi bisnis di pasar kompetitif. Perusahaan harus memahami pelanggan dan menciptakan nilai melalui pemasaran digital. Strategi seperti analisis pasar, segmentasi, penentuan target audiens, dan pengembangan proposisi nilai dapat menghemat biaya promosi. Teknologi digital dan data analitik membantu perusahaan beradaptasi dengan tren konsumen. Model AISAS (Attention, Interest, Search, Action, Share) meningkatkan interaksi antara konsumen dan perusahaan. PT. Victory International Futures menerapkan pemasaran digital untuk memperbaiki citra di tengah persaingan. Karyawan yang responsif dan proaktif penting untuk membangun kepercayaan. Meskipun memiliki keunggulan dalam legalitas dan sumber daya manusia, perusahaan perlu memperbaiki pelatihan karyawan dan kerja sama tim. Pengembangan strategi baru sangat diperlukan untuk menghadapi persaingan ketat di pasar pialang, agar perusahaan dapat meraih keberhasilan jangka panjang.
PENGARUH EMPLOYEE ENGAGEMENT TERHADAP KINERJA KARYAWAN BAGIAN SERVICE MELALUI KEPUASAN KERJA DI PT ASTRA INTERNATIONAL TBK AUTO2000 BASUKI RACHMAT SURABAYA Nordianto, Akhmad Farhan; Irbayuni, Sulastri
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.11973

Abstract

Penelitian ini memiliki tujuan guna menguji pengaruhemployee engagement terhadap kinerja karyawan bagian service di PT Astra International Tbk Auto2000 Basuki Rachmat Surabaya, baik secara langsung maupun tidak langsung melalui kepuasan kerja. Metode kuantitatif menggunakan pengumpulan data dari sumber primer melalui observasi, wawancara, juga penyebaran kuesioner kepada 56 responden yang merupakan karyawan bagian service, menggunakan teknik sampling jenuh. Data dianalisis dengan metode Partial Least Square (PLS) menggunakan uji validitas, reliabilitas, R-Square, dan bootstrapping untuk uji hipotesis.Studi menunjukkan hasil bahwa employee engagementmempunyai pengaruh positif dan signifikan secara langsungterhadap kinerja karyawan dan kepuasan kerja. Kepuasan kerja mempunyai pengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, employee engagement juga mempunyai pengaruh kinerja karyawan secara tidak langsung melalui peran variabel mediasi kepuasan kerja pada karyawan bagian service di PT Astra International Tbk Auto2000 Basuki Rachmat Surabaya.
Edukasi Industri Komoditi Berjangka Kepada Masyarakat Sebagai Sarana Memperkuat Branding Perusahaan Mukti, Aging Sarana; Irbayuni, Sulastri
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): April
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i2.233

Abstract

At present, commodity futures trading is still not widely recognised by the public. Lack of trust from the public towards brokerage companies is one of the causes. Therefore, there is a need for innovation aimed at increasing public trust and awareness of brokerage companies. The way that can be done is to provide education about the commodity futures industry to the public as a means of strengthening company branding. With strong company branding, it can increase public trust and awareness of brokerage companies. The methods used in this community service are problem identification, implementation and assessment. The results of the community service carried out are the implementation of education to the community can increase the trust and enthusiasm of the community towards brokerage companies.
PERAN PROSES REKRUTMEN DAN SELEKSI DALAM MEMBANGUN TENAGA KERJA KOMPETEN: STUDI MAGANG DI PT VICTORY INTERNATIONAL FUTURES Abdullah, Abdullah; Irbayuni, Sulastri
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.392

Abstract

Recruitment and selection are crucial processes in human resource management that play a vital role in ensuring the quality of the workforce recruited by a company. PT Victory International Futures, as a futures brokerage company, implements active and adaptive recruitment strategies through various digital media such as social media and a Customer Relationship Management (CRM) system. According to Simamora (2006), effective recruitment aims to attract potential candidates who meet the organization’s needs. This is supported by Rivai (2015), who states that proper selection determines the long-term success of a company. This study uses observation and hands-on practice during the internship at PT Victory International Futures. The findings show that the recruitment and selection processes implemented by the company enhance candidate quality through direct approaches such as canvassing, digital promotion, and orientation training. Moreover, the use of technology in managing candidate data supports the efficiency of the selection process. These findings support Dessler's (2020) view that integrating technology into HR processes can accelerate recruitment and improve accuracy in employee selection. Thus, a structured recruitment and selection practice contributes to developing a competent workforce ready to compete in the futures trading industry.
Kontribusi Artifical Intelligence Terhadap Pengembangan Sumber Daya Manusia Di Sektor UMKM Digital Octavian Kusdardjanto, Fakhri; Irbayuni, Sulastri; Sugito, Sugito
Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Prosiding Seminar Nasional Teknologi Informasi dan Bisnis (SENATIB) 2025
Publisher : Fakultas Ilmu Komputer Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/eqnyrb10

Abstract

Transformasi digital telah mendorong Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengadopsi teknologi agar tetap kompetitif di tengah perubahan pasar. Salah satu teknologi yang memainkan peran penting dalam mendukung adaptasi ini adalah Artificial Intelligence (AI). Artikel ini bertujuan untuk mengkaji kontribusi AI dalam pengembangan sumber daya manusia (SDM) pada sektor UMKM digital melalui pendekatan literature review. Hasil studi menunjukkan bahwa AI memiliki peran strategis dalam mendukung efisiensi manajerial, percepatan proses rekrutmen, efektivitas pelatihan, serta personalisasi dalam pengembangan kompetensi SDM. Selain itu, penggunaan AI juga terbukti meningkatkan resiliensi bisnis dan adaptabilitas digital UMKM. Namun, tantangan seperti rendahnya literasi digital, keterbatasan pelatihan, serta kesenjangan teknologi masih menjadi hambatan utama. Oleh karena itu, diperlukan kolaborasi antara pemerintah, akademisi, dan sektor swasta dalam membentuk ekosistem pengembangan SDM berbasis AI yang inklusif dan berkelanjutan.
Analisis Kemampuan Kerja dan Kompensasi Terhadap Kinerja Driver Grab di Surabaya Dwi setiawan, Rizky; Irbayuni, Sulastri
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1787

Abstract

This study is titled Analysis of Employability and Compensation for Grab Driver Performance in Surabaya and aims to analyze how these two variables affect performance. The background of this study is based on the phenomenon of declining grab driver performance which is shown through the decrease in the number of downloads of the grab driver application and the existence of complaints from users about the service. The approach used was quantitative with respondents as many as 90 Grab drivers in Surabaya who were selected through purposive sampling techniques. Data analysis was carried out using the Partial Least Square (PLS) method. The results show that both employability and compensation contribute to driver performance. These findings indicate that the higher the level of employability and compensation received, the better the performance of Grab drivers.
MENETAP ATAU PERGI? ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI TURNOVER INTENTION KARYAWAN OUTSOURCING PRODUKSI PADA SALAH SATU PERUSAHAAN MANUFAKTUR DI KOTA GRESIK Kusdardjanto, Fakhri Octavian; Irbayuni, Sulastri; Sugito
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20663

Abstract

This study aims to analyze the effect of job insecurity and job satisfaction on turnover intention among outsourced employees in the production division of a manufacturing company in Gresik. High turnover intention is a serious problem for companies because it can disrupt operational stability. By understanding the triggering factors, companies are expected to be able to take strategic steps to retain their employees. This study employs a quantitative approach with an associative research design. Data was collected from 80 respondents, who are outsourced production employees at the company, through a questionnaire. Data analysis was conducted using the Smart Partial Least Squares (PLS) application. The results of this study indicate that job insecurity is the main factor driving employees to consider changing jobs. When employees feel a high level of uncertainty about the continuity of their jobs, they are more likely to seek employment opportunities elsewhere. Conversely, job satisfaction plays a crucial role in retaining employees. The higher the level of satisfaction employees feel toward their jobs, the stronger their commitment to remain with the company.
The Effect of Workload and Occupational Health Safety on the Performance of Production Employees at PT. Indovickers Furnitama Rafif Muhammad Wijdan; Irbayuni, Sulastri
Formosa Journal of Multidisciplinary Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i4.8507

Abstract

The purpose of this study is to explain the effect of workload and occupational safety and health on the performance of production employees at PT. Indovickers Furnitama. The population in this study is employees of the production department of PT. Indovickers Furnitama, 40 responders made up the study's sample, however. Every test conducted using the SmartPLS Application demonstrates that all test results are higher than those necessary to be deemed genuine. In this work, PLS analysis, descriptive statistics, and a quantitative research design were employed for data analysis. The findings demonstrated that the workload had a noteworthy adverse impact and could not be used to boost PT staff' performance. Indestructibles Furnitama. When it comes to enhancing employee performance in production workers, occupational safety and health has a major beneficial impact.
Pencegahan Kekerasan Seksual terhadap Anak di SDN Rejoso Irbayuni, Sulastri; Fadhila, Rina
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi ini meneliti pencegahan kekerasan seksual terhadap anak di SDN Rejoso, mengenali masalah serius yang mengancam kesejahteraan anak-anak di lingkungan sekolah. Tujuannya adalah untuk mengeksplorasi dan mengevaluasi efektivitas strategi pencegahan yang telah diterapkan. Metode penelitian menggunakan pendekatan kualitatif dengan studi kasus, melibatkan wawancara mendalam dengan guru, orang tua, dan siswa. Hasil penelitian menunjukkan bahwa kebijakan sekolah yang kuat, pelatihan reguler untuk staf, serta pendidikan yang intensif kepada siswa dan orang tua memainkan peran kunci dalam meningkatkan kesadaran dan mengurangi risiko kekerasan seksual. Kesimpulannya, kolaborasi erat antara sekolah, komunitas, dan orang tua sangat penting untuk menciptakan lingkungan sekolah yang aman dan mendukung bagi anak-anak. Penelitian ini memberikan wawasan penting bagi pengembangan kebijakan pencegahan yang lebih efektif di sekolah-sekolah lain, serta menegaskan perlunya komitmen bersama dalam melindungi anak-anak dari kekerasan seksual.
Meningkatkan Akses Pendidikan Masyarakat melalui Workshop Gratis: Program Pengabdian untuk Masyarakat Valensiana, Brigita Febi; Irbayuni, Sulastri
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 5 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i5.3848

Abstract

Learning is a right for every individual. However, many people are still unable to pursue education to the fullest. The field of information technology is currently in high demand. Yet, many Indonesians cannot study this field due to various reasons, such as financial constraints and limited access. Recognizing this, Hacktiv8, in collaboration with the Semarang Android Developer Centre (SANDEC), has organized a free online workshop event for the community members who wish to learn about information technology but lack adequate resources. Through this program, workshop participants receive basic training in Android development, equipping them with relevant skills to compete in the digital era.  
Co-Authors Abdullah Abdullah Al Kahfi, Mufarrij Dwi setiawan, Rizky Fadhila, Rina Fansuri, Sufi Hamzah fatmawati, selly Furi Candra Diana Putri Ghassani, Sabila Aisyah Hasinah, Hasinah Kartikasari, Cintya Ayu Kusdardjanto, Fakhri Octavian Laili, Khullatul Luky Susilowati Maulani, Allen Meiliasari, Ditha Mukti, Aging Sarana Mumtaz, Annisa Nazwa P.P., Jeihan Nirmala, Aida Ayu Natasha Nordianto, Akhmad Farhan Octavian Kusdardjanto, Fakhri Prakusya, Diva Yunieq Putri, Shafira Salsabilla Kemala Rachma Kamila, Sayyidati Hilda Rafif Muhammad Wijdan Ramadhan, Dicky Saada, Nurus Shintianingrum, Oktavia Sirajida, Aditya Okta SUGITO Sugito - Syarif Qosim K, Naufal Valensiana, Brigita Febi Wiwik Handayani Wiyanti, Fiana Dwi