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All Journal JURNAL MANAJEMEN AGRIBISNIS Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jambura Journal of Educational Management JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) KARYA: Jurnal Pengabdian Kepada Masyarakat AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Bussman Journal : Indonesian Journal of Business and Management Padma: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics (IJEC) Prosiding Seminar Nasional Teknologi Informasi dan Bisnis IIJSE JER Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Sulastri Irbayuni, Sulastri
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Other

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Strategi Pemasaran Digital Efektif Dengan Menggunakan Marketing Model AISAS Syarif Qosim K, Naufal; Irbayuni, Sulastri
PADMA Vol 4 No 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i2.1643

Abstract

Perkembangan teknologi saat ini mengubah aktivitas manusia ke dunia digital, menjadikan strategi pemasaran yang efektif kunci bagi bisnis di pasar kompetitif. Perusahaan harus memahami pelanggan dan menciptakan nilai melalui pemasaran digital. Strategi seperti analisis pasar, segmentasi, penentuan target audiens, dan pengembangan proposisi nilai dapat menghemat biaya promosi. Teknologi digital dan data analitik membantu perusahaan beradaptasi dengan tren konsumen. Model AISAS (Attention, Interest, Search, Action, Share) meningkatkan interaksi antara konsumen dan perusahaan. PT. Victory International Futures menerapkan pemasaran digital untuk memperbaiki citra di tengah persaingan. Karyawan yang responsif dan proaktif penting untuk membangun kepercayaan. Meskipun memiliki keunggulan dalam legalitas dan sumber daya manusia, perusahaan perlu memperbaiki pelatihan karyawan dan kerja sama tim. Pengembangan strategi baru sangat diperlukan untuk menghadapi persaingan ketat di pasar pialang, agar perusahaan dapat meraih keberhasilan jangka panjang.
PENGARUH EMPLOYEE ENGAGEMENT TERHADAP KINERJA KARYAWAN BAGIAN SERVICE MELALUI KEPUASAN KERJA DI PT ASTRA INTERNATIONAL TBK AUTO2000 BASUKI RACHMAT SURABAYA Nordianto, Akhmad Farhan; Irbayuni, Sulastri
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.11973

Abstract

Penelitian ini memiliki tujuan guna menguji pengaruhemployee engagement terhadap kinerja karyawan bagian service di PT Astra International Tbk Auto2000 Basuki Rachmat Surabaya, baik secara langsung maupun tidak langsung melalui kepuasan kerja. Metode kuantitatif menggunakan pengumpulan data dari sumber primer melalui observasi, wawancara, juga penyebaran kuesioner kepada 56 responden yang merupakan karyawan bagian service, menggunakan teknik sampling jenuh. Data dianalisis dengan metode Partial Least Square (PLS) menggunakan uji validitas, reliabilitas, R-Square, dan bootstrapping untuk uji hipotesis.Studi menunjukkan hasil bahwa employee engagementmempunyai pengaruh positif dan signifikan secara langsungterhadap kinerja karyawan dan kepuasan kerja. Kepuasan kerja mempunyai pengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, employee engagement juga mempunyai pengaruh kinerja karyawan secara tidak langsung melalui peran variabel mediasi kepuasan kerja pada karyawan bagian service di PT Astra International Tbk Auto2000 Basuki Rachmat Surabaya.
The Influence of Workload and Compensation on Employee Performance at J&T Express Couriers in the North Surabaya Region Nursyamsi, Fachmi; Irbayuni, Sulastri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5465

Abstract

To support and advance a company, everything depends on existing human resources. Because human resources have an important role in a company because human resources are what determine the success of a company in the long term. However, in reality, there are many challenges that employees must face in supporting the successful performance of a company. This research aims to determine the effect of workload and compensation on employee performance. The method used is a quantitative method with a population of 40 J&T Express employees in the North Surabaya Region and the sampling technique uses saturated sampling, namely the sample takes the entire population of 40 courier employees. Data was obtained through a questionnaire compiled based on indicators for each research variable and then analyzed using SmartPLS software. The results of the research show that a high workload can reduce employee performance and providing good compensation can improve employee performance for J&T Express couriers in the North Surabaya Region.
The Effect of Work Life Balance and Perceived Organizational Support on Work Engagement in Female Employees of PTPN I Regional 4 Surabaya Pramudita, Della Widya; Irbayuni, Sulastri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5469

Abstract

Women deciding to pursue a career has caused a shift in the main role of women. The increase in the number of female workers is due to the equal opportunity between women and men in obtaining higher education. However, in reality, there are many challenges that must be faced by married women when they decide to start their careers. In dealing with this phenomenon, work-life balance and organizational support are needed to increase the work engagement of female employees in the company. The purpose of this study was to determine the effect of work life balance and perceived organizational support on work engagement. The method used is a quantitative method with a population of 40 married female employees of PTPN I Regional 4 Surabaya and sampling techniques using saturated samples, namely samples taken to represent the entire population. Data were obtained through a questionnaire which was compiled based on indicators of each research variable and then analyzed using SmartPLS software. The results of the study showed the influence of work life balance and perceived organizational support on work engagement.
Edukasi Industri Komoditi Berjangka Kepada Masyarakat Sebagai Sarana Memperkuat Branding Perusahaan Mukti, Aging Sarana; Irbayuni, Sulastri
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): April
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i2.233

Abstract

At present, commodity futures trading is still not widely recognised by the public. Lack of trust from the public towards brokerage companies is one of the causes. Therefore, there is a need for innovation aimed at increasing public trust and awareness of brokerage companies. The way that can be done is to provide education about the commodity futures industry to the public as a means of strengthening company branding. With strong company branding, it can increase public trust and awareness of brokerage companies. The methods used in this community service are problem identification, implementation and assessment. The results of the community service carried out are the implementation of education to the community can increase the trust and enthusiasm of the community towards brokerage companies.
PERAN PROSES REKRUTMEN DAN SELEKSI DALAM MEMBANGUN TENAGA KERJA KOMPETEN: STUDI MAGANG DI PT VICTORY INTERNATIONAL FUTURES Abdullah, Abdullah; Irbayuni, Sulastri
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.392

Abstract

Recruitment and selection are crucial processes in human resource management that play a vital role in ensuring the quality of the workforce recruited by a company. PT Victory International Futures, as a futures brokerage company, implements active and adaptive recruitment strategies through various digital media such as social media and a Customer Relationship Management (CRM) system. According to Simamora (2006), effective recruitment aims to attract potential candidates who meet the organization’s needs. This is supported by Rivai (2015), who states that proper selection determines the long-term success of a company. This study uses observation and hands-on practice during the internship at PT Victory International Futures. The findings show that the recruitment and selection processes implemented by the company enhance candidate quality through direct approaches such as canvassing, digital promotion, and orientation training. Moreover, the use of technology in managing candidate data supports the efficiency of the selection process. These findings support Dessler's (2020) view that integrating technology into HR processes can accelerate recruitment and improve accuracy in employee selection. Thus, a structured recruitment and selection practice contributes to developing a competent workforce ready to compete in the futures trading industry.
Kontribusi Artifical Intelligence Terhadap Pengembangan Sumber Daya Manusia Di Sektor UMKM Digital Octavian Kusdardjanto, Fakhri; Irbayuni, Sulastri; Sugito, Sugito
Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Prosiding Seminar Nasional Teknologi Informasi dan Bisnis (SENATIB) 2025
Publisher : Fakultas Ilmu Komputer Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/eqnyrb10

Abstract

Transformasi digital telah mendorong Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengadopsi teknologi agar tetap kompetitif di tengah perubahan pasar. Salah satu teknologi yang memainkan peran penting dalam mendukung adaptasi ini adalah Artificial Intelligence (AI). Artikel ini bertujuan untuk mengkaji kontribusi AI dalam pengembangan sumber daya manusia (SDM) pada sektor UMKM digital melalui pendekatan literature review. Hasil studi menunjukkan bahwa AI memiliki peran strategis dalam mendukung efisiensi manajerial, percepatan proses rekrutmen, efektivitas pelatihan, serta personalisasi dalam pengembangan kompetensi SDM. Selain itu, penggunaan AI juga terbukti meningkatkan resiliensi bisnis dan adaptabilitas digital UMKM. Namun, tantangan seperti rendahnya literasi digital, keterbatasan pelatihan, serta kesenjangan teknologi masih menjadi hambatan utama. Oleh karena itu, diperlukan kolaborasi antara pemerintah, akademisi, dan sektor swasta dalam membentuk ekosistem pengembangan SDM berbasis AI yang inklusif dan berkelanjutan.
Analisis Kemampuan Kerja dan Kompensasi Terhadap Kinerja Driver Grab di Surabaya Dwi setiawan, Rizky; Irbayuni, Sulastri
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1787

Abstract

This study is titled Analysis of Employability and Compensation for Grab Driver Performance in Surabaya and aims to analyze how these two variables affect performance. The background of this study is based on the phenomenon of declining grab driver performance which is shown through the decrease in the number of downloads of the grab driver application and the existence of complaints from users about the service. The approach used was quantitative with respondents as many as 90 Grab drivers in Surabaya who were selected through purposive sampling techniques. Data analysis was carried out using the Partial Least Square (PLS) method. The results show that both employability and compensation contribute to driver performance. These findings indicate that the higher the level of employability and compensation received, the better the performance of Grab drivers.
Co-Authors Abdullah Abdullah Al Kahfi, Mufarrij Dwi setiawan, Rizky Furi Candra Diana Putri Ghassani, Sabila Aisyah Laili, Khullatul Luky Susilowati Maulani, Allen Meiliasari, Ditha Mukti, Aging Sarana Nazwa P.P., Jeihan Nordianto, Akhmad Farhan Nursyamsi, Fachmi Octavian Kusdardjanto, Fakhri Pramudita, Della Widya Rachma Kamila, Sayyidati Hilda Ramadhan, Dicky Shintianingrum, Oktavia Sugito - Syarif Qosim K, Naufal Wiwik Handayani