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All Journal Journal The Winners MIX : Jurnal Ilmiah Manajemen Binus Business Review JOIV : International Journal on Informatics Visualization Warta Ardhia : Jurnal Perhubungan Udara International Journal of New Media Technology SEEIJ (Social Economics and Ecology International Journal) Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Annals of Human Resource Management Research
Hartiwi Prabowo, Hartiwi
Management Department, BINUS Online Learning, Bina Nusantara University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences Transportation Other

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GREEN INTELLECTUAL CAPITAL AND RICH DIGITAL ECO-DYNAMIC TO IMPROVE E-BUSINESS SMES’ INNOVATION PERFORMANCE Yuniarty Yuniarty; Bramulya Ikhsan, Ridho; Prabowo, Hartiwi; Simarmata, Juliater
Jurnal Bisnis dan Akuntansi Vol. 27 No. 1 (2025): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/8pjpgb51

Abstract

This research investigates the impact of green intellectual capital, dynamic capability, IT ambidexterity, environmental uncertainty, and RICH on the innovation performance of entrepreneurial small and medium-sized enterprises (SMEs). Focusing on Indonesian e-business SMEs, this study aims to deepen comprehension of the elements fostering innovation within SME entrepreneurship. Data were gathered from 313 SME entrepreneurs via online questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The study identifies key determinants influencing the improvement of innovation performance among Indonesian ebusiness SMEs and offers recommendations for its enhancement. Findings indicate that IT ambidexterity, environmental uncertainty, RICH, and green intellectual capital exert a significant positive effect on dynamic capability. Furthermore, dynamic capability, IT ambidexterity, environmental uncertainty, RICH, and green intellectual capital all demonstrate a substantial positive influence on innovation performance, with green intellectual capital emerging as the most impactful contributor. Ultimately, these insights can empower businesses to develop novel products and implement innovative marketing strategies, thereby expanding their market reach and customer base. 
The Impact of E-Business Technologies and Social Media Marketing on Indonesian SMEs Sustainability Prabowo, Hartiwi; Sriwidadi, Teguh
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.001

Abstract

Objectives: As a result of the COVID-19 pandemic, many MSMEs in Indonesia have experienced losses and some have even gone bankrupt. To try to keep their business running, MSMEs must carry out digital transformation, including by selling their merchandise via the internet, using social media such as Instagram and Facebook, as well as online markets including Tokopedia, Shopee, Bukalapak, Blibli, and Lazada. By using the internet for business, it is necessary to know the role of e-business technology and social media marketing. Therefore, this research examines how perceived usefulness, perceived ease of use, and digital transformation influence the sustainability of SMEs through e-business technology and social media marketing.Methodology: This research uses quantitative methods with a type of causal research. The population in this study were members of the CUP Bestari UKM community, numbering around 600 SMEs. To determine the sample size, the convenience sampling method was used, the sampling process was from the population closest and easiest to reach for researchers, taken from members of the CUP Bestari SMEs participating in the November 2021 bazaar at the Periuk District Hall, Tangerang City, totaling 108 samples. Primary data collection was carried out using a questionnaire by sending a Google Forms link to members of the UKM CUP Bestari community via WhatsApp. Then the data was analyzed using partial square rent structural equation modeling techniques. Finding:  As a result, perceived usefulness and perceived ease of use have a significant influence on e-business technology. Perceived ease of use significantly affects social media marketing, perceived usefulness does not affect social media marketing. In addition, e-business technology significantly influences SMEs' sustainability, and e-business technology also influences SMEs' sustainability. Perceived usefulness and perceived ease of use influence SME sustainability both through e-business technology and through social media marketing. Meanwhile, digital transformation does not influence social media marketing both direct and indirect through social media marketing as a mediator.Conclusion: SME sustainability is influenced by factors of perceived usefulness, and perceived ease of use with e-business technology, and social media marketing as mediating variables. Another factor, namely digital transformation does not influence social media marketing both directly and indirectly through social media marketing as a mediator. In future research, it is recommended to use digital transformation as a variable that moderates the achievement of SME sustainability.
Student Engagement Mechanism of Online Learning: The Effect of Service Quality on Learning Management System Prabowo, Hartiwi; Yuniarty, Yuniarty; Bramulya Ikhsan, Ridho
JOIV : International Journal on Informatics Visualization Vol 6, No 3 (2022)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/joiv.6.3.1263

Abstract

Since typical classrooms do not include discussions, collaborative learning, or interactive learning activities, engagement is a major challenge in distant learning. Online learning satisfaction levels should be measured as evaluation material for future implementation. Although online learning has many advantages, a high dropout rate remains a significant challenge. This study investigates how higher education students' engagement and satisfaction with online learning are enhanced by information, system, and service aspects. The research design was quantitative research, and we used a questionnaire to collect data. The questionnaire was designed on a five-rating interval scale. The sampling technique was simple random sampling. The target minimum sample was counted using the Slovin method, and 206 undergraduate students taking online courses were surveyed online. The model was tested using structural equation modeling partial least squares (SEM PLS). This method is useful for investigating the relationship between constructs. The model was tested with the application of the SmartPLS program. The results revealed a positive and significant effect of system quality, information quality, service quality to student engagements, and their impact on student satisfaction, both direct and indirect. This study answers the literature gap and verifies the importance of online learning quality factors on students’ satisfaction and engagement. These results are expected to help to improve online learning in higher education settings, specifically on students' engagement and satisfaction, leading to perseverance and success.
The Influence of Effort Expectancy and Digital Facilitating Conditions on Use Behavior of Online Expedition Service Sidjabat, Sonya; Abdurachman, Edi; Setiawan, Edhie Budi; Prabowo, Hartiwi
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4738

Abstract

Indonesia’s rapidly expanding digital economy has made online expedition services a crucial component of e-commerce last-mile delivery. However, the determinants of actual usage behavior, particularly the role of demographic factors, remain insufficiently explored. This study examines the direct effects of effort expectancy, social media influence, and digital facilitating conditions on use behavior, as well as the mediating role of age among Indonesian users of online expedition services. Using a quantitative approach, data were collected from 250 purposive respondents who had used major expedition platforms within the past six months and analyzed using partial least squares structural equation modeling. The results indicate that all three antecedents have significant positive effects on use behavior, with effort expectancy emerging as the strongest predictor. Age shows a significant direct effect and mediates the relationships between the three predictors and use behavior. The model explains 68% of the variance and demonstrates strong predictive relevance. These findings underscore the importance of usability, social influence, and digital support, while highlighting age as a key factor shaping adoption. Online expedition providers should therefore focus on user-friendly platforms, active social media strategies, and inclusive digital infrastructure to increase adoption across age groups.
Co-Authors Agustina Tutik Agustina Tutik, Agustina Antonius Herusetya Aries Aries Brian Garda Muchardie Darman Darman Darman Darman Dedy Handrimurtjahjo Dewulf Wouter Edhie Budi Setiawan, Edhie Budi Edi Abdurachman Enny Noegraheni Enny Noegraheni, Enny Erwin Erwin Handrimurtjahjo, Dedy Idris Gautama Idris Idris Ikhsan, Ridho Bramulya Juliater Simamarta Lianna Wijaya Lily Lily Lily Lily, Lily Marshellina Marshellina Marshellina, Marshellina Mohamad Azhar Pona Nurhanka Pona Nurhanka, Pona Rini Kurnia Sari Rini Kurnia Sari Sidjabat, Sonya Sri Budi Utami Nur Hasanah Sri Budi Utami Nur Hasanah, Sri Budi Utami Nur Stephanie Bangapadang Synthia Atas Sari Synthia Atas Sari Synthia Atas Sari Synthia Atas Sari, Synthia Atas Teguh Sriwidadi, Teguh Vana Lestari Vana Lestari, Vana Viona viona Viona viona, Viona Wouter, Dewulf Yuniarty Yuniarty Yuniarty Yuniarty