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All Journal Journal The Winners MIX : Jurnal Ilmiah Manajemen Binus Business Review JOIV : International Journal on Informatics Visualization Warta Ardhia : Jurnal Perhubungan Udara Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Manajemen Kesatuan Annals of Human Resource Management Research
Hartiwi Prabowo, Hartiwi
Bina Nusantara University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation

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The Influence of Effort Expectancy and Digital Facilitating Conditions on Use Behavior of Online Expedition Service Sidjabat, Sonya; Abdurachman, Edi; Setiawan, Edhie Budi; Prabowo, Hartiwi
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4738

Abstract

Indonesia’s rapidly expanding digital economy has made online expedition services a crucial component of e-commerce last-mile delivery. However, the determinants of actual usage behavior, particularly the role of demographic factors, remain insufficiently explored. This study examines the direct effects of effort expectancy, social media influence, and digital facilitating conditions on use behavior, as well as the mediating role of age among Indonesian users of online expedition services. Using a quantitative approach, data were collected from 250 purposive respondents who had used major expedition platforms within the past six months and analyzed using partial least squares structural equation modeling. The results indicate that all three antecedents have significant positive effects on use behavior, with effort expectancy emerging as the strongest predictor. Age shows a significant direct effect and mediates the relationships between the three predictors and use behavior. The model explains 68% of the variance and demonstrates strong predictive relevance. These findings underscore the importance of usability, social influence, and digital support, while highlighting age as a key factor shaping adoption. Online expedition providers should therefore focus on user-friendly platforms, active social media strategies, and inclusive digital infrastructure to increase adoption across age groups.
Co-Authors Agustina Tutik, Agustina Antonius Herusetya Brian Garda Muchardie Darman Darman Edhie Budi Setiawan, Edhie Budi Edi Abdurachman Enny Noegraheni, Enny Handrimurtjahjo, Dedy Idris Idris Ikhsan, Ridho Bramulya Juliater Simamarta Lily Lily, Lily Marshellina, Marshellina Pona Nurhanka, Pona Sidjabat, Sonya Sri Budi Utami Nur Hasanah, Sri Budi Utami Nur Synthia Atas Sari, Synthia Atas Teguh Sriwidadi, Teguh Vana Lestari, Vana Viona viona, Viona Wouter, Dewulf Yuniarty Yuniarty Yuniarty Yuniarty