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All Journal Journal The Winners Wacana, Jurnal Sosial dan Humaniora Jurnal Pembangunan dan Alam Lestari Az-Zahra: Journal of Gender and Family Studies Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Madani: Multidisciplinary Scientific Journal Journal of Chemistry Education and Integration AJUDAN Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Lisa Aulia, Lisa
Fakultas Ekonomi Jurusan Manajemen, UBiNus, Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Journal The Winners

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Pengaruh Perilaku Pembelian Mahasiswa terhadap Keputusan Pembelian Komputer Notebook di Lingkungan Mahasiswa Bina Nusantara International Sriwardiningsih, Enggal; Angelia, Lydia; Aulia, Lisa
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 7, No 1 (2006): The Winners Vol. 7 No. 1 2006
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v7i1.608

Abstract

Customer decision the goal of the research is to clarify that to buy product is influenced by four factors; those are culture, social, characterictic individu, and psycology. Analysis was done by consumer behavior theory, consumer buying, decision, validity and reliability tests. The result of the research show that these factors influence strongly, expecially individual factor influence very strong. 
Co-Authors Ajizah, Lutfia Wirdatul Al zamzami, Ilham Misbakudin Alifiulahtin Utaminingsih Almira, Nabila Sella Amin, Abd Aziz Andi Kurniawan Andini, Sri Wahyu Anggayasti, Wresti L. Az-zahra, Salsabila Azzahra, Aisya Azzahra, Salsabila Berliana , Farida Dwi Susanti, Yogita Ayu Efani, Anton Enggal Sriwardiningsih, Enggal Eti Setiawati, Eti Febrian, Revi Fitriyah, Ikhrotul Galisong, Ridwan Danuarta Harahap, Nursapiah Harsuko Riniwati Ina Irawati, Ina Kansha, Tsabitah Lilik Wahyuni Lydia Angelia, Lydia Maharani Pertiwi Koentjoro Miterianifa, Miterianifa Moehammad, Khibar Syiar Ndoen, Daisy Pangalila Pramudia, Zulkisam Retty Ratnawati Salamah, Lutfi Ni’matus Siti Mariyah Ulfa Uyun, Dhia Al- Wike, Wike Wulandari, Tanya Chynta Yanuar, Adi Tiya Zen, Fadli Febriansyah