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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Sains & Teknologi Lingkungan Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Teknologi Sistem Informasi dan Aplikasi Jurnal Pengabdian Magister Pendidikan IPA Al-Sharf: Jurnal Ekonomi Islam HOAQ (High Education of Organization Archive Quality) : Jurnal Teknologi Informasi Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis INVOICE : JURNAL ILMU AKUNTANSI Management Studies and Business Journal Journal Of Computer Engineering And Information Technology JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
S Sumarlin
STIKOM Uyelindo Kupang
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Physics Public Health Social Sciences

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Journal : Jurnal Pengabdian Magister Pendidikan IPA

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PELATIHAN DAN PENDAMPINGAN PEMANFAATAN LILIN LEBAH DAN STRATEGI PEMASARAN USAHA MADU KELOMPOK AI SANGER, DESA MATAIYANG sumarlin, sumarlin; Dewi Seprianingsih; Lidiawati; Ismiati; Sahratullah
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 3 (2025): Juli-September 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i3.12815

Abstract

Forest honey production in Mataiyang Village, West Sumbawa Regency, plays a crucial role as a primary source of community livelihood but faces challenges related to fluctuating harvests, limited product diversification, and conventional marketing strategies. This Community Partnership Empowerment Program (PKM) aimed to enhance the capacity of the Ai Sanger Farmers Group through training and mentoring in utilizing beeswax as a value-added derivative product and strengthening digital-based marketing strategies. The implementation stages included needs assessment, program socialization, training in processing beeswax into honey soap and aromatherapy candles, and product marketing assistance. The results indicated a significant improvement in participants’ knowledge and skills regarding production techniques and marketing management. Innovative products such as honey soap and aromatherapy candles were successfully produced and marketed through both direct distribution to local retailers and digital platforms, thereby creating opportunities to increase group income. This program demonstrates that the utilization of bee by-products can serve as a sustainable strategy to strengthen the resilience of local honey enterprises and enhance their competitiveness in broader markets.
Co-Authors Abdullah, Wahyuddin Adami, Aryani Aini, Sarah Ainun, A. Nur Asri Amrullah, La Ode Aries Saifudin Aritonang, Romulo Parlindungan Asrawan, Asrawan Chaerullah Burhan, Muh. Dedi Mardianto Della Fadhilatunisa Dewi Anggraini Dian Srikandi, Eka Edwin Ariesto Umbu Malahina Herdin, Herdin Ilham Ilham Ismail, Megawati Ismiati Japar, Rahayu Kaban, Roberto Karmila Sari Khairani Khairani Koswara, Robby Lidiawati Lince Bulutoding Meidiaz Satria, Rafly Nasution, Intan Suhelfi Rani, Selvia Rasnawati, Rasnawati Ridwanto Ridwanto Rosdiana Rosdiana Rudi Hariyanto Sahratullah Sari, Sri Novida Seprianingsih, Dewi Siradjuddin, Siradjuddin Subarkah, Mulud Suhartono Syariati, Alim Teti Desyani Wibowo, Dwiprayogo Yanti, Sri Devi