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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Hukum SITEKIN: Jurnal Sains, Teknologi dan Industri IKRA-ITH EKONOMIKA Jurnal Teknik Industri Terintegrasi (JUTIN) Journal of English Language and Education JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Sains dan Ilmu Terapan Journal of Engineering Science and Technology Management Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Journal of Current Research in Humanities, Social Sciences, and Business
Rahmad akbar, Rahmad
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Journal : Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan

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Penerapan Pemasaran Digital pada UMKM Indah Donat di Bengkalis Oby, Muhammad; Bustami Bustami; Nofiar.Am, Andri; Hadi, Larbiel; Akbar, Rahmad
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1187

Abstract

The digital era has transformed human lifestyles and demands rapid adaptation across various sectors, including Micro, Small, and Medium Enterprises (MSMEs). MSMEs play a strategic role in Indonesia’s economy as labor absorbers and developers of local products. However, limited digital literacy and skills often hinder their utilization of digital marketing. This community service program aims to enhance the capacity of the “Indah Donat” MSME in Bengkalis through guidance in implementing digital marketing strategies. The participatory approach includes initial surveys, needs assessment, development of a digital marketing framework, promotion via Google My Business, social media, and online marketplaces, as well as sustainability evaluation. The results show improved capabilities of the partner in managing digital content, expanding market reach, and increasing sales. “Indah Donat” now has an integrated online business profile, structured content calendar, and distribution channels through social media and marketplaces. This approach aligns with the Technology Acceptance Model (TAM) and modern marketing concepts based on Segmenting, Targeting, and Positioning (STP). In conclusion, the program effectively enhances MSME digital capacity, broadens marketing networks, and strengthens business independence, while contributing to digital transformation and local economic empowerment.
Co-Authors Am, Andri Nofiar Asma Deli, Nur Azhari Boris Kaido Bustami Bustami CAHYANI, ANNISA Deli, Nur Asma Dharma Setiawan Febrianton, Adi habibie, indra Habibullah, Abdi Naufal Hasybi, Khairul Hayatul Khairul Rahmat Junaidi Junaidi Junaidi, Anwar Kurnia, Dedi Kurniaty, Tri Larbiel Hadi Mexsasai Indra Nethania Nava, Lilian Nofiar, Andri Nurbit, Nurbit Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Oby, Muhammad Octora Br. Turnip, Mariana Priyana, Winda Putri, Indah Purnama Rahmayani, Merlia Ramadhan, Denis Rezkillah, Nafil Vitria Nur Qholiva, Hawa Yedi Sispurwanto Yelmi, Harmi Yetti, Dzulhijjah Yoga Winanda, T.