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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri Journal of English Language and Education JETE Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Journal of Engineering Science and Technology Management Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis
Yetti, Dzulhijjah
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Designing Innovative Packaging to Enhance the Appeal of Adifidz Putra's Small and Medium Enterprises Products habibie, indra; Akbar, Rahmad; Nurkholis, Nurkholis; Yetti, Dzulhijjah; Am, Andri Nofiar; Febrianton, Adi; Kurniaty, Tri
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 22, No 1 (2024): December 2024
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v22i1.33150

Abstract

The rapid development of the global market is in the global industry where companies must have the ability to compete globally in the face of advancing times. Therefore, this global market development becomes a challenge for companies, including the Adifidz Putra beef skin cracker Small and Medium Enterprises (SMEs) in Bangkinang City, which must be able to compete by offering their consumers the best taste, quality, service, price, and packaging design compared to other competing products, so that they can continue to maintain their performance. Therefore, it is necessary to develop the packaging design for the skin cracker products from SMEs Adifidz Putra in Bangkinang City by applying the Kansei Engineering approach. This approach takes into account the emotional and psychological aspects of product packaging with the aim of creating a positive experience for consumers. The Kansei Engineering method will be used to link the physical characteristics of the packaging with the emotional responses expected from consumers. It is hoped that the results of this research will enhance product appeal and consumer satisfaction, while helping SMEs Adifidz Putra to improve their marketing efforts and increase the competitiveness of their products.
The Effectiveness of English Animated Videos in Enhancing the Vocabulary Yetti, Dzulhijjah; Yelmi, Harmi; Nurbit, Nurbit; Akbar, Rahmad; Nofiar, Andri
Journal of English Language and Education Vol 9, No 6 (2024)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v9i6.582

Abstract

The issue addressed in this study is the low ability of children to recognize English vocabulary. There is a lack of variation in the use of teaching media for vocabulary instruction. The research questions are as follows: first, does the use of animated videos enhance children's ability to recognize English vocabulary? Second, how can animated videos be utilized to improve vocabulary recognition? The aim of this research is to improve early childhood vocabulary recognition in English through the use of animated videos, as well as to evaluate the effectiveness of these videos in vocabulary instruction at SDN 020 Ridan Permai for the 2024/2025 academic year. The method employed in this study is Classroom Action Research (CAR) based on the model developed by Kemmis and McTaggart. The subjects of this study consist of 28 students. Data were collected using both test and non-test methods. 
Analisis Pengaruh Kualitas Produk dan Strategi Pemasaran Instagram terhadap Keputusan Pembelian Yourdayflower Bouquet Kecamatan Bangkinang Kota Rahmad Akbar; Yetti, Dzulhijjah; Nofiar.Am, Andri; Perdana, M. Alkadri; Nurkholis; Habibie, Indra
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 1 (2025): Maret: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i1.942

Abstract

This study aims to analyze the influence of product quality and Instagram marketing strategies on purchasing decisions for bouquets at Yourdayflower Bouquet, Bangkinang Kota District. The data collection methods used in this study are questionnaires and documentation. Data analysis was conducted quantitatively using multiple linear regression tests. Based on the partial test results (T-test), Instagram marketing strategies have a significant influence on bouquet purchasing decisions at Yourdayflower Bouquet. Meanwhile, the simultaneous test results (F-test) indicate that product quality and Instagram marketing strategies collectively impact purchasing decisions. The findings of this study confirm that both product quality and digital marketing strategies through Instagram play a crucial role in increasing consumer attraction and influencing their decision to purchase bouquets at Yourdayflower Bouquet. Therefore, optimizing digital marketing strategies and improving product quality can be strategic steps to enhance sales
The Role of Work Discipline in Mediating the Influence of Work Environment and Leadership on Employee Performance at BUMDES Barokah, Pulau Lawas Village, Bangkinang District Habibie, Indra; Nurkholis; Akbar, Rahmad; Yetti, Dzulhijjah; Azhari
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 1 (2025): Maret 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i1.229

Abstract

This research aims to analyze how the work environment and leadership influence employee performance, with work discipline serving as a mediating factor. The study was conducted at BUMDes Barokah, located in Pulau Lawas Village, Bangkinang District. A quantitative approach was used, involving 30 employees selected through a census technique. Data collection was carried out using a questionnaire, and analysis employed multiple regression and Sobel test to examine the mediation effect. The results show that both the work environment and leadership have a positive and significant impact on employee performance. Additionally, work discipline significantly mediates the relationship between these two variables and performance outcomes. This indicates that a supportive work environment and effective leadership must be complemented by strong employee discipline to improve performance. The findings suggest that BUMDes management should focus on creating a conducive workplace and applying participative leadership while also strengthening work discipline to enhance productivity and achieve organizational goals.
Pengaruh Penerapan Bahasa Inggris Pada Menu Makanan Terhadap Minat Beli Konsumen Pada Dapur Seblak Bangkinang Yetti, Dzulhijjah; Rahmad Akbar; Nurkholis Nurkholis; Nofiar. Am, Andri; M. Alkadri Perdana
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 2 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v3i2.1085

Abstract

This study aims to analyze the effect of using English in food menu names on consumer purchase intention at Dapur Seblak Bangkinang. In the globalization era, the use of foreign terms is believed to enhance product appeal, especially among younger consumers. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 active customers of Dapur Seblak Bangkinang. The results show that using English in menu naming creates a more modern and trendy image, which significantly increases consumers' buying interest. These findings indicate that language strategy in product naming plays a crucial role in shaping consumer perceptions and influencing purchase decisions. Therefore, culinary business owners are encouraged to consider using foreign languages as part of their marketing strategy.
AN ANALYSIS OF READABILITY LEVEL OF READING MATERIAL IN ENGLISH TEXTBOOK FOR FIRST GRADE OF SENIOR HIGH SCHOOL Yetti, Dzulhijjah
Journal of Education and Teaching Vol 2, No 1 (2021): Juli
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jete.v2i1.8211

Abstract

Predicting readability level of reading texts can help the teachers to match the texts with student’s grade. The appropriate reading text is expected to ease the students in comprehending the material. This research focused on the readability level of English reading material found in English textbook entitled Bahasa Inggris for first grade of Senior High School Published by Curriculum and Books Center, Research and Development Agency, Ministry of Education and Culture. This study attempts to find out whether the reading materials are appropriate or not in terms of readability level for the target students. This research used descriptive quantitative design. The object of the research is English textbook entitled Bahasa Inggris for First Grade of Senior High School published by Curriculum 2013. The textbook consists fifteen chapters which contained kinds of reading materials such as dialogue and reading texts. The researcher only focuses on analyzing the reading materials. There are three kinds of genre found in this book, they are descriptive, recount and narrative. The data were collected by using document analysis. In calculating readability level, the researcher employed the Flesch Reading Ease (FRE) formula. The results of the study showed that there were 9 reading texts in the Bahasa Inggris textbook. From those 9 texts found that there were 3 descriptive texts, 4 recount texts, and 2 narrative texts. According to the analysis using Flesch Reading Ease (FRE) formula, the researcher found that there were 3 texts in Fairly Easy level, 3 texts in Fairly Difficult level, and 3 texts in Difficult level. In average, the texts are in Fairly Difficult level (57,3). Based on the theory of Flesch Reading Ease (FRE) formula, it is found that the texts are in the appropriate level for tenth grade students.Keyword: Readability level, Reading Material, Textbook.
The Influence of Digital Marketing Strategy and Brand Image on Consumer Purchase Intention at Warehouse Coffee Container in Panam, Pekanbaru Akbar, Rahmad; Yetti, Dzulhijjah; Nurkholis, Nurkholis; Kaido, Boris; Febrianton, Adi
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.282

Abstract

This study investigates the influence of digital marketing strategy and brand image on consumer purchase intention at Warehouse Coffee Container in Panam, Pekanbaru, where competition among coffee shops continues to intensify. Digital marketing has become a crucial channel to reach consumers, while brand image strongly shapes consumer perceptions and purchase behavior. A quantitative explanatory design was applied, with data collected from 120 consumers selected through purposive sampling. Questionnaires were distributed to measure perceptions of digital marketing strategy, brand image, and purchase intention. Data analysis was conducted using SPSS, employing validity and reliability tests, classical assumption tests, and multiple linear regression to test the proposed hypotheses. The results demonstrate three major findings: digital marketing strategy has a positive and significant effect on consumer purchase intention, brand image also positively and significantly influences purchase intention, and digital marketing strategy significantly enhances brand image. Furthermore, the joint influence of digital marketing strategy and brand image was found to be significant in determining purchase intention. This study provides both theoretical and practical contributions. Theoretically, it extends evidence on the role of marketing strategies in shaping consumer behavior within the food and beverage industry. Practically, it emphasizes that effective digital marketing combined with a consistent brand image can strengthen competitiveness, attract more consumers, and increase purchase intention in the highly competitive coffee shop market
The Role of Brand Awareness in Mediating the Influence of Digital Marketing and Digital Content Quality on Increasing Sales of Culinary MSMEs (Case Study in Panam, Pekanbaru) Kurnia, Dedi; Akbar, Rahmad; Yetti, Dzulhijjah; Sispurwanto, Yedi; Nofiar. Am, Andri
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.286

Abstract

This study aims to analyze and understand the role of brand awareness as a mediator in the relationship between digital marketing strategies and digital content quality on the sales growth of culinary MSMEs in Panam, Pekanbaru. The research employs a quantitative approach using Path Analysis. Data were collected randomly from culinary MSMEs in Panam, Pekanbaru, over the period from 2020 to 2024. Data analysis techniques include descriptive analysis, normality test, multicollinearity test, autocorrelation test, and heteroskedasticity test. The findings of the study are as follows: 1) Digital marketing strategies have a positive and significant impact on brand awareness of culinary MSMEs. 2) Digital content quality has a positive and significant impact on brand awareness of culinary MSMEs. 3) Digital marketing strategies have a positive and significant impact on the sales growth of culinary MSMEs. 4) Digital content quality has a positive and significant impact on the sales growth of culinary MSMEs. 5) Brand awareness has a positive and significant impact on the sales growth of culinary MSMEs. 6) Digital marketing strategies significantly enhance sales growth through the mediation of brand awareness in culinary MSMEs. 7) Digital content quality significantly enhances sales growth through the mediation of brand awareness in culinary MSMEs.
The Effect of Influencer Marketing and Price on Generation Z’s Purchase Intention toward Trendy Food in Bangkinang City Sispurwanto, Yedi; Yetti, Dzulhijjah; Kurnia, Dedi; Rukhshah, Muhammad; Pribadi, Antoni
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.287

Abstract

This study aims to analyze the effect of influencer marketing and price on the purchase intention of trendy food among Generation Z in Bangkinang City. The rapid growth of social media has significantly influenced consumer behavior, particularly among Generation Z, who are known for their high level of digital engagement and openness to new trends. This research employs a quantitative approach using a survey method with a structured questionnaire distributed to respondents aged 17–26 years. A total of 385 valid responses were obtained through purposive sampling, assuming an infinite population. The data were analyzed using multiple linear regression to determine the significance and magnitude of the relationships between variables. The results indicate that influencer marketing has a positive and significant effect on purchase intention, suggesting that endorsements and promotions by social media personalities can effectively stimulate consumer interest. Price also shows a significant influence, indicating that affordability and perceived value remain important considerations for Generation Z consumers. These findings provide practical implications for culinary business owners and marketers in designing promotional strategies that combine influencer engagement with competitive pricing to maximize purchase intention.
Co-Authors Am, Andri Nofiar Azhari Boris Kaido Febrianton, Adi habibie, indra Kurnia, Dedi Kurniaty, Tri M. Alkadri Perdana Nofiar, Andri Nurbit, Nurbit Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Perdana, M. Alkadri Pribadi, Antoni Rahmad Akbar Rahmad akbar, Rahmad Rukhshah, Muhammad Yedi Sispurwanto Yelmi, Harmi