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All Journal HUMANIS E-Journal of Linguistics Linguistika Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora RETORIKA: Jurnal Ilmu Bahasa Diglossia Jurnal Arbitrer LINGUAL: Journal of Language and Culture IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature E-Dimas: Jurnal Pengabdian kepada Masyarakat Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya SPHOTA: Jurnal Linguistik dan Sastra LINGUISTIK : Jurnal Bahasa dan Sastra Linguistik Indonesia Yavana Bhasha : Journal of English Language Education Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Kulturistik : Jurnal Bahasa dan Budaya Kibas Cenderawasih : Jurnal Ilmiah Kebahasaan dan Kesastraan TRAVERSE - Journal of Language and Applied Linguistics Journal of Education Research Jurnal Penelitan Mahasiswa Indonesia Jurnal Impresi Indonesia Austronesian: Journal of Language Science & Literature Jurnal Abdi Dharma Masyarakat Elysian Journal : English Literature, Linguistics, and Translation Studies BINA CIPTA LOKATARA SARASWATI Journal of Business on Hospitality and Tourism SPHOTA: Jurnal Linguistik dan Sastra Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar Journal of Linguistic and Literature Studies (JOLLES) Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Litera : Jurnal Bahasa dan Sastra
Desak Putu Eka Pratiwi
Universitas Mahasaraswati Denpasar
Religion Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Austronesian: Journal of Language Science

 1 
The Verbal and Non-verbal Signs of “For Women by Women: IDÔLE Lancôme” Advertisement Ni Made Candra Sandita Dewi; Desak Putu Eka Pratiwi; Ni Wayan Suastini
Austronesian: Journal of Language Science & Literature Vol. 1 No. 2 (2022): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.341 KB) | DOI: 10.59011/austronesian.1.2.2022.84-93

Abstract

The study is intended to identify the verbal and non-verbal signs used in the advertising “For Women by Women: IDÔLE Lancôme.” Humans employ both verbal and non-verbal communication techniques to engage, including messages, sounds, visuals, and gestures. This study is designed using a descriptive qualitative method. Data is gathered through observation methods. The analysis of verbal and non-verbal signs is done based on Saussure’s semiotic theory. As a result, there are three verbal and three non-verbal signs found. Besides that, the advertiser also wants to provide the audience with a relevant message or piece of advice, emphasizing that ladies should have the courage to follow their vast aspirations. The commercial has nonverbal that may be examined in the form of an image or graphic and appear in terms of color. Through this study, researchers recommend scholars research to explore the vocabulary and grammatical use in advertisements.
Verbal and Non-verbal Signs of “AQUA Life: Care for Nature, Nature Cares for You” Ni Nyoman Sayun Trinadi; Desak Putu Eka Pratiwi; I Made Perdana Skolastika
Austronesian: Journal of Language Science & Literature Vol. 1 No. 1 (2022): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.821 KB) | DOI: 10.59011/austronesian.1.1.2022.38-46

Abstract

This study aims to analyze the verbal and non-verbal signs as well as the meaning contained in the “AQUA Life: Care for Nature, Nature Cares for You” Advertisement. This study used a qualitative method. An observation method was used to collect the data. The data were taken from the YouTube platform. In analysing the verbal and non-verbal signs based on the Saussure’s semiotic theory while in analyzing the meaning of the verbal and non-verbal signs based on the Barthes’s theory. In addition, the study of colors was done using the approach of color term submitted by Cerrato. As the result, the researchers found three verbal signs and three non-verbal signs in this advertisement. The advertiser highlighted the advertised product in this advertisement, attempting to persuade the viewers that using 100% recycled products is one of the essential things to protect this planet. Furthermore, this advertisement also emphasized the importance of consuming mineral water for body health. From the analysis, it can be concluded that the “AQUA Life: Care for Nature, Nature Cares for You” advertisement employed meaningful sentences to gain the attention of their target consumers.
Verbal and Non-verbal Signs of “Scream” Movie Posters Ni Putu Mirah Handayani; Desak Putu Eka Pratiwi; I Gusti Ayu Vina Widiadnya Putri
Austronesian: Journal of Language Science & Literature Vol. 1 No. 2 (2022): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.954 KB) | DOI: 10.59011/austronesian.1.2.2022.94-102

Abstract

This study aims to analyze the verbal and non-verbal signs and to figure out the meaning of verbal and non-verbal signs in Scream movie posters. An observation method was used to collect the data. The data were taken from two Scream movie posters downloaded from https://m.imdb.com. The method used is a qualitative approach. To analyze verbal and non-verbal signs, researchers used Saussure's semiotic theory, while to analyze the meaning, researchers used the theories of Barthes and Cerrato. As a result, the researchers found eight verbal and five non-verbal signs in these Scream movie posters. The creator's message is usually conveyed implicitly, requiring the viewers to interpret the meaning of the movie posters. The presence of both verbal and non-verbal signs in the movie poster serves to highlight the creator's message to the audience. Furthermore, a movie poster tends to promote a movie, provide information, and persuade the audience to watch the movie.
An Analysis of Verbal and Non-Verbal Signs in Rexona Clinical Protections Advertisement I Made Tobi Arinata; Desak Putu Eka Pratiwi; I Komang Sulatra
Austronesian: Journal of Language Science & Literature Vol. 1 No. 2 (2022): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.378 KB) | DOI: 10.59011/austronesian.1.2.2022.47-55

Abstract

Humans interact using verbal and nonverbal communication tools, such as messages, pictures, sounds, and gestures. This study is intended to examine the connotative and denotative meanings of verbal and nonverbal signs in the “Rexona Clinical Protection” advertisement. The study is designed with a qualitative approach. The observation method was used in collecting the data. The data was obtained from the website Rexona. There are three items of the data analysis, namely verbal and nonverbal signs analyzed based on Saussure’s semiotic theory, and the meaning of the verbal and nonverbal signs was analyzed using Barthes’s theory. Wierbicka’s color theory lends support to the denotative and connotative meanings. As a result, the writer discovered six verbal and six nonverbal signs in this advertisement. Advertisers highlight the products in this advertisement, attempting to persuade viewers that using “Rexona Clinical Protection” products is one of the most important things we can do to protect our bodies from body odor and excessive sweating. From this analysis, it can be concluded that the “Rexona Clinical Protection” advertisement uses meaningful sentences to attract the attention of its target consumers.
Verbal and Non-verbal Signs of Starbucks Advertisements Casmita, Putu; Pratiwi, Desak Putu Eka; Tustiawati, Ida Ayu Mela
Austronesian: Journal of Language Science & Literature Vol. 3 No. 3 (2024): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59011/austronesian.3.3.2024.149-156

Abstract

Advertisements are an effort of the company to attract the customer’s attention by using attractive colours, words, pictures, and so on. Hopefully, the product that they sell will be better known by the people. This study presents the verbal and non-verbal signs contained in the Starbucks advertisement. Besides presenting verbal and non-verbal signs, this study also explains the meaning of the verbal and non-verbal signs. Two Starbucks advertisements were used as data sources. The data source has been taken from the internet. The theory used in this study is the theory of semiotics that was proposed by Saussure (1983) to describe verbal and non-verbal signs. The theory proposed by Barthes (1977) to analyse the meaning of verbal and non-verbal signs and the supporting theory of the meaning of colours was proposed by Wierzbicka (1996). As a result, the writer found six (6) verbal signs and six (6) non-verbal signs in this Starbucks advertisement.
The Verbal and Non-verbal Signs of “For Women by Women: IDÔLE Lancôme” Advertisement Ni Made Candra Sandita Dewi; Desak Putu Eka Pratiwi; Ni Wayan Suastini
Austronesian: Journal of Language Science & Literature Vol. 1 No. 2 (2022): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59011/austronesian.1.2.2022.84-93

Abstract

The study is intended to identify the verbal and non-verbal signs used in the advertising “For Women by Women: IDÔLE Lancôme.” Humans employ both verbal and non-verbal communication techniques to engage, including messages, sounds, visuals, and gestures. This study is designed using a descriptive qualitative method. Data is gathered through observation methods. The analysis of verbal and non-verbal signs is done based on Saussure’s semiotic theory. As a result, there are three verbal and three non-verbal signs found. Besides that, the advertiser also wants to provide the audience with a relevant message or piece of advice, emphasizing that ladies should have the courage to follow their vast aspirations. The commercial has nonverbal that may be examined in the form of an image or graphic and appear in terms of color. Through this study, researchers recommend scholars research to explore the vocabulary and grammatical use in advertisements.
Verbal and Non-verbal Signs of “AQUA Life: Care for Nature, Nature Cares for You” Ni Nyoman Sayun Trinadi; Desak Putu Eka Pratiwi; I Made Perdana Skolastika
Austronesian: Journal of Language Science & Literature Vol. 1 No. 1 (2022): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59011/austronesian.1.1.2022.38-46

Abstract

This study aims to analyze the verbal and non-verbal signs as well as the meaning contained in the “AQUA Life: Care for Nature, Nature Cares for You” Advertisement. This study used a qualitative method. An observation method was used to collect the data. The data were taken from the YouTube platform. In analysing the verbal and non-verbal signs based on the Saussure’s semiotic theory while in analyzing the meaning of the verbal and non-verbal signs based on the Barthes’s theory. In addition, the study of colors was done using the approach of color term submitted by Cerrato. As the result, the researchers found three verbal signs and three non-verbal signs in this advertisement. The advertiser highlighted the advertised product in this advertisement, attempting to persuade the viewers that using 100% recycled products is one of the essential things to protect this planet. Furthermore, this advertisement also emphasized the importance of consuming mineral water for body health. From the analysis, it can be concluded that the “AQUA Life: Care for Nature, Nature Cares for You” advertisement employed meaningful sentences to gain the attention of their target consumers.
Verbal and Non-verbal Signs of “Scream” Movie Posters Ni Putu Mirah Handayani; Desak Putu Eka Pratiwi; I Gusti Ayu Vina Widiadnya Putri
Austronesian: Journal of Language Science & Literature Vol. 1 No. 2 (2022): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59011/austronesian.1.2.2022.94-102

Abstract

This study aims to analyze the verbal and non-verbal signs and to figure out the meaning of verbal and non-verbal signs in Scream movie posters. An observation method was used to collect the data. The data were taken from two Scream movie posters downloaded from https://m.imdb.com. The method used is a qualitative approach. To analyze verbal and non-verbal signs, researchers used Saussure's semiotic theory, while to analyze the meaning, researchers used the theories of Barthes and Cerrato. As a result, the researchers found eight verbal and five non-verbal signs in these Scream movie posters. The creator's message is usually conveyed implicitly, requiring the viewers to interpret the meaning of the movie posters. The presence of both verbal and non-verbal signs in the movie poster serves to highlight the creator's message to the audience. Furthermore, a movie poster tends to promote a movie, provide information, and persuade the audience to watch the movie.
An Analysis of Verbal and Non-Verbal Signs in Rexona Clinical Protections Advertisement I Made Tobi Arinata; Desak Putu Eka Pratiwi; I Komang Sulatra
Austronesian: Journal of Language Science & Literature Vol. 1 No. 2 (2022): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59011/austronesian.1.2.2022.47-55

Abstract

Humans interact using verbal and nonverbal communication tools, such as messages, pictures, sounds, and gestures. This study is intended to examine the connotative and denotative meanings of verbal and nonverbal signs in the “Rexona Clinical Protection” advertisement. The study is designed with a qualitative approach. The observation method was used in collecting the data. The data was obtained from the website Rexona. There are three items of the data analysis, namely verbal and nonverbal signs analyzed based on Saussure’s semiotic theory, and the meaning of the verbal and nonverbal signs was analyzed using Barthes’s theory. Wierbicka’s color theory lends support to the denotative and connotative meanings. As a result, the writer discovered six verbal and six nonverbal signs in this advertisement. Advertisers highlight the products in this advertisement, attempting to persuade viewers that using “Rexona Clinical Protection” products is one of the most important things we can do to protect our bodies from body odor and excessive sweating. From this analysis, it can be concluded that the “Rexona Clinical Protection” advertisement uses meaningful sentences to attract the attention of its target consumers.
Verbal and Non-verbal Signs of Starbucks Advertisements Casmita, Putu; Pratiwi, Desak Putu Eka; Tustiawati, Ida Ayu Mela
Austronesian: Journal of Language Science & Literature Vol. 3 No. 3 (2024): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59011/austronesian.3.3.2024.149-156

Abstract

Advertisements are an effort of the company to attract the customer’s attention by using attractive colours, words, pictures, and so on. Hopefully, the product that they sell will be better known by the people. This study presents the verbal and non-verbal signs contained in the Starbucks advertisement. Besides presenting verbal and non-verbal signs, this study also explains the meaning of the verbal and non-verbal signs. Two Starbucks advertisements were used as data sources. The data source has been taken from the internet. The theory used in this study is the theory of semiotics that was proposed by Saussure (1983) to describe verbal and non-verbal signs. The theory proposed by Barthes (1977) to analyse the meaning of verbal and non-verbal signs and the supporting theory of the meaning of colours was proposed by Wierzbicka (1996). As a result, the writer found six (6) verbal signs and six (6) non-verbal signs in this Starbucks advertisement.
Co-Authors Adrianus Sudirman, Yakobus Adriano Lajar Andina, A.A. Diah Trisna Andriani, Ria Ariyaningsih, Ni Nyoman Deni Arnadi, I Wayan Redi Asako Shiohara Astawan, I Made Agus Astini, Ni Luh Putu Nur Sri Ayu Pujiastuti, Ni Komang Bagul, Apolinarius Bamagin Fatwansyah Barung, Lodovikus Budiantini, Ni Kadek Novita Casmita, Putu Darmapratiwi, Kadek Devi Maharani Santika I Dewa Ayu Dewi, Ni Luh Eka Trisna Dewi, Ni Luh Putu Septiadewi Dewi, Putu Diah Puspita Enos Bodu Saga Evantri Ngailo Ferdinal, Ferdinal Gusti Ayu Arlinda Liestya Devi Heni, Monika I Dewa Ayu Devi Maharani Santika I Gede Agus Dewangga I Gede Dayuh Suryantara I Gede Suardana I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya I Gusti Ayu Vina Widiadnya Putri I Kadek Adi Panaji I Kadek Bayu Parmawan I Komang Sulatra I Komang Sulatra I Made Andika Dwi Jaya I Made Perdana Skolastika I Made Tobi Arinata I Putu Ade Pratama I Putu Andri Permana I Putu Andri Permana I Wayan Arka I Wayan Juniarta I Wayan Juniartha I Wayan Restu Widiarta Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari Ida Bagus Gde Nova Winarta Janggur, Oktavianus Jaya, Made Dhaniswara Jayantini, IGA Sri Rwa Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Komang Widya Udiani Dewi Lajar, Yakobus Adriano Legawa, I Gede Aditya Cipta Lembu, Eufronius Sarino Listaningsih, Ni Putu Heni Lutfiana, Dina Made Perdana Sekolastika Maria Alvita Nai Modok Ngadu, Dominikus Ni Gusti Ayu Putu Ananda Devi Ni Kadek Debi Puspita Manggalita Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Kurnia Nareswari Dewi Ni Kadek Widya Putri Ni Ketut Ria Agustina Ni Komang Ayu Suardani Ni Luh Emi Puspita Sari Ni Luh Gede Elsa Wiyanti Ni Made Ayu Widiantari Ni Made Candra Sandita Dewi Ni Made Desi Trisnayanti Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Sayun Trinadi Ni Nyoman Tri Jayanti Ni Putu Adik Mariani Ni Putu Mirah Handayani Ni Putu Risma Cahyani Ni Putu Wina Damayanti Ni Wayan Alan Mirani NI WAYAN SUASTINI Ni Wayan Suastini Oktavianus Oktavianus Padmi, Ni Luh Indriyani Patrisia Adma Renda Pratiwi Rusadi, Ni Made Putri Utami, Ni Putu Cahyani Putri, Ni Kadek Ayu Putu Nur Ayomi Rika, Ni Wayan Silvester Aman Sri Rwa Jayantini, I Gusti Agung Stefanus Dendy Prasetya Bere Sudarmini, Ni Kadek Ayu Sulatra I Komang Suwitri, Ni Luh Nita System, Administrator Utami, Ni Putu Cahyani Putri Wiyanti, Ni Luh Gede Elsa Yohanes Kapistrano Agung Yosefa Amung Yugiastari Yustina Juita Simarmata