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Journal : Dynamic Management Journal

COMPENSATION, MOTIVATION, PERFORMANCE AND WORK SPIRITUALITY OF LECTURERS: A STRATEGY MODEL FOR DEVELOPING HIGHER EDUCATION RESOURCES IN INDONESIA Sazly, Syukron; Tambunan, Diana; Harun, Muhamad; Saputra, Suwanda Aditya
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10600

Abstract

Employee performance is one of the most important  factor to achieve an organization objectives. Employee performance is a measurement the ability of employees  to carry out their taks  and obligations  well and with high satisfaction. This research aims to develop theoretical modeling on how to measure and research related to employee performance, especially lecturers at tertiary institutions in Indonesia. The theory we used is based on the theory put forward by Colquitt which explains the Integrative Model of Organizational Behavior. The research method is qualitative with literature study, theoretically analyzing theories from 30 previous researchers which have been published in Scopus indexed international journals and also accredited national journals. The result shows, compensation and motivation factors have a positive and significant influence on employee performance and also the work spirituality factor as a moderating variable which also determines the level of this influence. Recommendations to future researchers to examine several factors other than compensation and motivation that influence employee performance, both as predictor variables and moderating variables.
MAPPING THE INFLUENCE: A CONCEPTUAL MODEL OF BRAND REPUTATION, INFLUENCER MARKETING, ORGANIZATIONAL AGILITY, STRATEGIC LEADERSHIP, AND BUSINESS PERFORMANCE Andriani, Ria; Heirunissa, Heirunissa; Harun, Muhamad; Herlan, Hasta
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13862

Abstract

This study proposes a conceptual model that integrates brand reputation, influencer marketing, and organizational agility in driving business performance, with strategic leadership as a moderating variable. The study is motivated by the need for organizations to adapt to rapid market changes. The method employed is a systematic review of journal articles indexed in SINTA, Google Scholar, and Scopus, as well as relevant industry reports. The results indicate that brand reputation and influencer marketing have a positive influence on organizational agility, which in turn mediates the improvement of business performance through enhanced responsiveness and operational efficiency. Furthermore, strategic leadership strengthens the relationship between organizational agility and business performance by effectively leveraging market dynamics. The findings highlight the importance of synergy between brand reputation management, ethical implementation of influencer marketing, and the reinforcement of organizational agility to achieve sustainable business performance, particularly among SMEs in Indonesia. The study's limitation lies in its reliance on secondary data, suggesting that future research should involve field studies for model validation.
REBRANDING WEST JAVA: INTEGRATING VISIONARY LEADERSHIP, SOCIAL TRANSFORMATION, AND PLACE IDENTITY TO ACHIEVE COMPETITIVE ADVANTAGE AND INVESTMENT READINESS Islami, Vina; Andriani, Ria; Heirunissa, Heirunissa; Harun, Muhamad
Dynamic Management Journal Vol 9, No 4 (2025): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i4.15130

Abstract

This study focuses on regional marketing strategies in West Java to address suboptimal economic development and to leverage local cultural potential in regional branding. The purpose of the research is to develop a conceptual model integrating visionary leadership, social transformation, and place identity to enhance investment readiness through the mediation of Sustainable Competitive Advantage (SCA), with environmental sustainability and infrastructure support as moderating variables. The method employed is qualitative conceptual analysis and a review of literature and reliable documentary sources. The findings produce a conceptual model showing that successful regional marketing strategies require a holistic synergy of leadership, Sundanese cultural values, and social innovation supported by sustainable practices. The study’s contribution and novelty lie in the multidimensional integration of regional branding strategies, focusing on SCA and investment readiness. The study’s limitation is its conceptual nature, necessitating empirical validation and gradual policy implementation.