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Bram, Barli
Universitas Sanata Dharma Yogyakarta, Indonesia
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Physics Social Sciences Other

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Journal : JOURNAL OF APPLIED LINGUISTICS AND LITERATURE

 1 
LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE Irene Anggita Dennaya; Barli Bram
JOALL (Journal of Applied Linguistics and Literature) Vol 6, No 2: August 2021
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/joall.v6i2.14549

Abstract

In advertising, one of the purposes of communication is to offer a particular product. Advertisements display the advantages, features, and values of the products. This paper aimed to analyse the language styles used in online Vogue Magazine fashion advertisements. The data were collected by selecting ten advertisements collected from Vogue Magazine’s compilation entitled “The Fall 2020 Trends Vogue Edition Editors are Shopping This Season” published on 18 September 2020. The researchers employed mixed methods to analyse the language styles used in the fashion advertisements based on nine types of language styles proposed by Wells, Burnett, and Moriarty (1995). The results showed that there were three language styles found from ten online fashion advertisements in Vogue Magazine advertisements, namely the hard sell style (three times), soft sell style (three times), and mixed style or the combination of the hard sell and soft sell styles (four times). Each advertisement style has its specific features and functions in fashion promotion.
Co-Authors A.A. Ketut Agung Cahyawan W Aditya Agung Sutono Adityo Prawinanto Adityo Prawinanto Adityo Prawinanto Agustin, Ernawati Alberik Ryan Tendy Wijaya Albertus Agung Sanjaya Albertus Yordhana Arsanto Aletheia Ajeng Priskinanda Alfonsa Vina Kanasya Aloisius Wisnu Mahendra Alvia Nurrahma Ekasiwi Anchieta Ave Avillanova Andang, Kristina Andang, Kristina Andriani, Erina Angelina Diva Angelina Diva Wijaya Anita Galuh Sri Hapsari Aprilia Arnis Ginting Ari Sandy, Yuli Armando, Eric Ginta Arsanto, Albertus Yordhana Arya Putra, Akbar Mandala Astri Wulandari Astriningsih, Nurhapsari Aulia, Ahmida Rizki Ayu Ratri Ayuni Kabobu Heda Bernadeta Siska Indriyana Blasius Banu Suryaleksana Bria, Maria Gaudensia Brigitta Shinta Hapsari Catur Fitriana Christiani Tiwi Sumanti Dayan Domisianus Toar Dewanty, Monika Dyah Ayu Kusumawardani Efrika Siboro Elisabeth Suminto Elisabeth Wulan Wahyuningtyas Elizabeth Emmanuela Sulistyawati Erina Andriani Erina Andriani Erina Andriani Fransiska Selvy Wulandari Ginting, Aprilia Arnis Gracia Vica Ade Nugraheni Gregorius Punto Aji, Gregorius Punto Haninda, Marcellina Happy Indriyono Happy Indriyono Hapsari, Anita Galuh Sri Hapsari, Brigitta Shinta Hardi Prasetyo Hardi Prasetyo Heda, Ayuni History, Jati Landhung Indira Lusianingtyas Siswanto Irene Anggita Dennaya Jati Landhung History Jeane Theresia Limeranto Kanasya, Alfonsa Vina Kartika Widiastuti, Maria Kasmiran, Marselus Suarta Keny, Anatasia Krismalita Sekar Diasti Kristian Florensio Wijaya Kriswinahyu, Aprilia Dyah Kusuma Jelita Mawarni, Angelina Lazar, Paskalina Dwi Intan Bui Lisa Wijaya Lista Indriani LUKMAN SARJONO, RADEN INDRAJID Lumintang, Sheline Feranda Lusiana Sari Rahayu Margareta Novita Sari Maria Nadilia Maria Wisendy Sina Markus Budiraharjo Mawarni, Angelina Kusuma Jelita Mety, Mety Michael Alfredo Pesurnay Michael Alfredo Pesurnay, Michael Alfredo Monika Dewanty Nabila, Kafa Bella Nadeak, Ave Lucia Nadia Aprilia Listyantari Nadilia, Maria Napitupulu, Esther Febriana Tiurmaida Natasha Ayalus Yoan Yola Yolanda Nernere, Regina Putri Noviani, Stella Nugraheni, Gracia Vica Ade Nugraheni, Maria Paskalia Putri Nugroho, Alvian Nurinik Wea, Teofanne Ouda Teda Ena Paradewari, Dirtya Sunyi Paskalis Damar Aji Kurnia Patricia Angelina Prasetyo, Hardi Prawinanto, Adityo Raden Indrajid Lukman Sarjono Ratri , Ayu Ratri, Ayu Retno Muljani Riandana, Martinus Hergirico Sanjaya, Paschalis Kurniawan Sari, Margareta Novita Setiawan, Widiarto Adhi Sinom, Patrick Adtya Pratama Sisilia Endah Lestari Sisilia Endah Lestari, Sisilia Endah Stella Noviani Sulistyawati, Elizabeth Sulistyawati, Elizabeth Emmanuela Sumit Choemue Sumit Choemue Sumit Choemue Suryaleksana, Blasius Banu Susan Maria Tabita Hermayani Tabitha, Ratya Khelin Teofanne Nurinik Wea Theresia Seismika Widowati Trifosa, Maria Truly Almendo Pasaribu Upor, Rose A. Veronica Esti Nugrahani Veronica Esti Nugrahani Wahyuni, Hanna Irma Wahyuningtyas, Elisabeth Wulan Wasisti Argo Tyas Reno Wasisti Argo Tyas Reno, Wasisti Argo Tyas wijaya, kristian florensio Yeskha Martika Megariani Yoannes Yuka Krisdianata Yolanda, Natasha Ayalus Yoan Yola Yulius Nahak Yulius Nahak Yuliyana Yuliyana Yundari, Yundari