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All Journal Jurnal Bisnis dan Manajemen Jurnal Administrasi Bisnis Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Daya Saing : Jurnal Ilmu Manajemen Jurnal Komunikasi dan Kajian Media Jambura Science of Management MABIS: Manajemen dan Bisnis Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Manajemen Universitas Bung Hatta Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Entrepreneurship & Business Jurnal Ilmu Sosial dan Humaniora Business Management Research International Journal of Economics, Management and Accounting Digital Innovation : International Journal Of Management International Journal of Economics, Business and Innovation Research International Journal Business, Management and Innovation Review Global Management: International Journal of Management Science and Entrepreneurship
Fatmasari Endayani
Departemen Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Merdeka Malang, Malang, 65146
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Challenges and Opportunities for MSMEs in Accessing the Global Market: Qualitative Analysis through In-Depth Inter-views with Export-Oriented MSME Entrepreneurs Endayani, Fatmasari; Sudarmiatin Sudarmiatin; Heri Pratikto
International Journal of Economics, Management and Accounting Vol. 3 No. 1 (2026): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v3i1.1145

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy with a contribution of more than 60 percent to the Gross Domestic Product and the absorption of 97 percent of the national workforce, but their participation in international trade is still low with only 14 percent involved in export activities. This research aims to analyze the challenges and opportunities faced by MSMEs in accessing the global market and identify adaptation strategies developed by entrepreneurs. A qualitative method with a phenomenological approach was applied through in-depth interviews with 18 export-oriented MSME owners and managers in East Java who were selected by purposive sampling. Thematic analysis using ATLAS.ti revealed seven main challenges including limited access to capital, complexity of export regulations, constraints on production capacity and quality consistency, language and cross-cultural communication barriers, lack of international market information, logistics infrastructure problems, and intensive competition. On the other hand, four strategic opportunities were identified, namely increasing demand for sustainable authentic products, accelerating digitalization and e-commerce, utilizing free trade agreements, and ethical consumerism trends. MSMEs develop effective adaptation strategies in the form of strategic collaboration, product differentiation with premium positioning, the use of digital technology, and a focus on specific market niches. The research emphasizes that the successful internationalization of MSMEs requires a holistic approach integrating internal capacity building with the support of a conducive external ecosystem.
Co-Authors Agus Hermawan Akbar, Roby Nur Arifin, Syaiful Aryntika Cahyantini Cahyantini, Aryntika Christania Putri, Katarina Dewi Rakhmawati Dian Puspasari, Ernita Dyah Arini R Dyah Setyawati Eka Intan Primadani Ernita Dian Puspasari Herditya, Alfin Achmad Fahmi Heri Pratikto Indira, Okshanela Jansen, Godelfridus Feneral K, Aditya Budi Lestari, Resanti Lilik Kustiani Lilik Kustiani Ludi Wishnu Wardana Meinar Puspasari Nanis Hairunisya Oktavia Diaz, Tedi Puspasari, Ernita Dian Roby Akbar Roby Roby Nur Akbar Saman Saman Saman Saman Saman, Saman Shinta Salsabila Siswati, Aris Sopiah Sopiah Sudarmiatin Umu Khouroh Wahyu Artha Kusuma, I Gede Widiawati, Diah Yulistiowati, Irma Mufita