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All Journal Jurnal Bisnis dan Manajemen Jurnal Administrasi Bisnis Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Daya Saing : Jurnal Ilmu Manajemen Jurnal Komunikasi dan Kajian Media Jambura Science of Management MABIS: Manajemen dan Bisnis Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Manajemen Universitas Bung Hatta Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Entrepreneurship & Business Jurnal Ilmu Sosial dan Humaniora Business Management Research International Journal of Economics, Management and Accounting Digital Innovation : International Journal Of Management International Journal of Economics, Business and Innovation Research International Journal Business, Management and Innovation Review Global Management: International Journal of Management Science and Entrepreneurship
Fatmasari Endayani
Departemen Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Merdeka Malang, Malang, 65146
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Evolution Of Philosophy In The Development Of Management Theory Fatmasari Endayani; Dyah Arini R; Agung Winarno; Heri Pratikto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the influence of philosophy on the development and application of management theory in organizational practice. The research method uses a mixed-methods approach that combines quantitative analysis through surveys and qualitative analysis through in-depth interviews, as well as the use of secondary data from annual reports and academic publications. The results of the study indicate that managerial strategies based on philosophical principles have a significant positive impact on organizational performance and employee satisfaction. This study also found that adaptation and flexibility in the application of management theory are very important in facing technological changes and globalization. The implications of these findings include theoretical contributions to the development of management science and philosophy, practical recommendations for managers in implementing more effective managerial strategies, and policy suggestions for policy makers to support managerial education and training that focuses on philosophical aspects and employee welfare.
The Implementation of Talent Management System in Retaining Millennial Generation Employees Fatmasari Endayani; Ernita Dian Puspasari; Saman Saman
International Journal of Economics, Management and Accounting Vol. 2 No. 1 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i1.442

Abstract

This study aims to analyze the implementation of the talent management system in the context of retaining millennial generation employees. Using a qualitative research method with a literature study approach, this study explores the characteristics and expectations of millennial employees, the factors that affect the effectiveness of talent management, and the challenges in its implementation. The results of the study show that the success of talent management for the millennial generation is greatly influenced by the integration of digital technology, personalization of development programs, and work flexibility. Organizational and leadership support, along with a culture that supports innovation and collaboration, are critical factors in increasing engagement and talent retention. The research also identified key challenges such as the generation gap and the complexity of measuring program effectiveness. An effective talent management model requires a holistic approach that aligns the various components of the system, supported by comprehensive metrics for program impact evaluation. These findings make a significant contribution to the development of talent management practices that are adaptive to the needs of the millennial generation
Transformasi UMKM Kajoetangan Heritage: Peran Pelatihan Kewirausahaan Kreativitas dan Motivasi dalam Meningkatkan Pengembangan Usaha Fatmasari Endayani; Sudarmiatin, Sudarmiatin; Ludi Wishnu Wardana
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 3 (2024): September 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v3i3.4149

Abstract

This study aims to analyze the role of entrepreneurship training, creativity, and motivation in enhancing the business development of MSMEs in Kajoetangan Heritage. MSMEs in this area have significant potential to support the local economy but face challenges in adapting to a rapidly changing business environment. Business transformation through entrepreneurship training is expected to facilitate the improvement of skills and knowledge among MSME actors, while creativity plays a role in generating competitive product and service innovations. Furthermore, high motivation is identified as a crucial factor influencing business enthusiasm in facing market competition. Through a quantitative approach using a survey method, this study involves 120 business owners of MSMEs in Kajoetangan Heritage, with all of them included as the sample. The results indicate that both entrepreneurship training and creativity have a significant and positive impact on business development. However, motivation has an insignificant effect on business development. These findings are expected to provide insights for the government and other stakeholders in designing sustainable MSME development strategies.
Analysis of Employee Performance Determinants: The Role of Work Life Balance, Work Family Conflict, and Work Motivation Fatmasari Endayani; Ernita Dian Puspasari; Saman Saman
International Journal Business, Management and Innovation Review Vol. 2 No. 4 (2025): International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i4.160

Abstract

This study analyzes the determinants of employee performance through an investigation of the influence of work life balance, work family conflict, and work motivation in contemporary organizational contexts. A quantitative approach with a descriptive-verifiable design was applied to 100 permanent employee respondents who were selected using purposive sampling techniques. The research instrument in the form of a structured questionnaire with a five-point Likert scale has passed an adequate validity and reliability test. Data analysis used multiple linear regression techniques with the help of SPSS to test the research hypothesis. The results of the analysis showed that work motivation had a significant positive effect on employee performance (β=0.629; p<0.001), while work life balance showed a positive but insignificant effect (β=0.198; p=0.056), and work family conflict showed a negative influence that was not significant (β=-0.012; p=0.888). Simultaneously, the three independent variables explained 55.7% of the variance in employee performance (Adjusted R²=0.557). The findings confirm the dominance of motivational factors in shaping optimal employee performance. The practical implications emphasize the need for organizations to develop strategies to increase work motivation through a comprehensive reward system and the creation of a conducive work environment to support the achievement of sustainable performance.
Social media marketing impact on Gen Z's brand engagement, awareness and image Wahyu Artha Kusuma, I Gede; Endayani, Fatmasari; K, Aditya Budi; Khouroh, Umu
Manajemen dan Bisnis Vol 23, No 2 (2024): September 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i2.803

Abstract

The research aims to advance our understanding of the realm of social media marketing and how these dynamics influence consumers' engagement with brands and subsequently shape brand awareness and brand image. The research methodology utilized a rigorous quantitative approach, systematically gathering and analyzing numerical data through structured surveys and statistical techniques to uncover patterns, measure variables, and derive objective conclusions. Respondents consist of people in Bali who used social media to connect with the brand. The total number of respondents for this study is 138. they were particularly used for hypotheses testing. Elements of social media marketing, particularly entertainment and trendiness, play a more significant role in fostering Consumer-Brand Engagement. Additionally, Consumer-Brand Engagement has a notable impact on brand awareness and brand image.
PELATIHAN PENGELOLAAN PELANGGAN DAN KEWIRAUSAHAAN PADA LUMBUNG STROBERI Fatmasari Endayani; Setyawati, Dyah; Kustiani, Lilik; Rakhmawati, Dewi; Akbar, Roby Nur; Puspasari, Ernita Dian; Cahyantini, Aryntika; Lestari, Resanti; Widiawati, Diah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

Pengabdian kepada masyarakat bukan hanya tentang memberikan bantuan jangka pendek, tetapi juga tentang memperkuat kapasitas masyarakat untuk mencapai perubahan berkelanjutan. Pada program pengabdian kepada masyarakat ini melibatkan komunitas petani stroberi yang bernama Lumbung Stroberi dan berlokasi di desa Pandanrejo, Kota Batu. para petani stroberi akan diberikan pelatihan berupa cara mengelola pelanggan di era saat ini serta pelatihan Business Model Canvas (BMC). Tujuan dari kegiatan pengabdian ini adalah Para Petani stroberi mampu mengembangakan kegiatan ini bukan hanya sebagiai pengisi aktivitas tetapi juga mampu membuat ini sebagai cikal bakal produksi yang bisa meningkatkan pendapatan serta kemandirian masyarakat. Metode yang digunakan dalam pengabdian ini melalui 3 tahapan yaitu, tahap persiapan materi, pembukaan dan pengenalan, serta tahap pelaksanaan.
Navigating Engagement: Exploring the Impact of Leadership, Work-Life Balance, and Job Satisfaction Endayani, Fatmasari; Christania Putri, Katarina
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 19 No 2 (2024): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v19i2.24884

Abstract

This study aims to examine the impact of leadership style, work-life balance, and job satisfaction on employee engagement in Perumda Tirta Kanjuruhan, Malang Regency. Utilizing a quantitative research approach, data were gathered through surveys distributed to employees of Perumda Tirta Kanjuruhan. The sample size was determined using the Slovin formula with a confidence level of 95%. Analysis was conducted employing multiple linear regression. Findings revealed significant effects of leadership style, work-life balance, and job satisfaction on employee engagement in Perumda Tirta Kanjuruhan, Malang Regency. Of the three independent variables, one variable, namely leadership style, had a positive but non-significant impact. This occurs due to several possible reasons. Firstly, the sample size might not have been large enough to detect a significant effect of leadership style on employee engagement. Additionally, the specific leadership styles observed within the organization may not have varied significantly, leading to limited variability in the data. Moreover, other unaccounted-for factors, such as organizational culture or external influences, could have overshadowed the impact of leadership style on employee engagement. Finally, measurement limitations or inaccuracies in assessing leadership style may have contributed to the non-significant findings.
Willingness to Pay Analyse for Green Cosmetics Product in Malang City Puspasari, Ernita Dian; Endayani, Fatmasari; Herditya, Alfin Achmad Fahmi; Indira, Okshanela
Jambura Science of Management Vol 6, No 1 (2024): Jambura Science of Management - January 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v6i1.23074

Abstract

Purpose: This research aims to determine the characteristics of green cosmetics consumers in the city of Malang. Additionally, it seeks to analyze the estimates and percentage changes in prices of green cosmetics products that consumers are willing to pay.Design/Methodology/Approarch: Descriptive analysis and the Contingent Valuation Method are employed in this research. The respondents consist of women in Malang who have used green cosmetics products. The total number of respondents for this study is 100.Findings: The characteristics of the respondents in this study are predominantly women aged 26 to 35, working in the private sector, with expenditures exceeding Rp. 6,000,000. Overall, the majority of respondents in this study are willing to pay more for green cosmetics products. They express no objection because the benefits of green cosmetics products are not only advantageous for users but also contribute to environmental sustainability. Green cosmetics products such as serum, facewash, and sunscreen are frequently used and preferred by consumers.
Reward Management Strategy to Increase MSME Employee Loyalty in the Digital Era Endayani, Fatmasari; Sopiah Sopiah; Ludi Wishnu Wardana
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 1 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i1.102

Abstract

This study examines the effectiveness of reward management strategies in increasing the loyalty of MSME employees in the digital era. Using a quantitative approach with a sample of 10 MSMEs in Indonesia for the 2020-2024 period, the study analyzed the relationship between the reward management component and employee loyalty, with the level of digitalization as the moderator variable. The results of hierarchical multiple regression analysis showed a significant positive relationship between all components of reward management and employee loyalty, with financial compensation (r = 0.68) and recognition system (r = 0.62) as the strongest predictors. The level of digitalization has been shown to significantly moderate the relationship, with highly digitized MSMEs showing an average increase in employee loyalty of 12.5% per year. Variations in effectiveness were found based on the characteristics of MSMEs, where the service sector showed higher elasticity towards the implementation of the digital reward system. This research contributes to the development of an adaptive reward management framework for MSMEs in the digital era, as well as providing practical implications for optimizing employee retention strategies in the MSME sector.  
Systematic Literature Review: Models and Indicators for Measuring Organizational Performance in the Digital Era Fatmasari Endayani; Sudarmiatin Sudarmiatin; Agus Hermawan
Digital Innovation : International Journal of Management Vol. 2 No. 4 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i4.564

Abstract

Digital transformation has changed the way modern organizations measure their success, but traditional performance measurement models have not fully adapted to the needs of the digital age. This study conducted a systematic literature review of 25 high-quality publications from the Scopus, Web of Science, and Emerald Insight databases to identify models and indicators of organizational performance measurement in the digital era. Using the PRISMA 2020 framework and strict inclusion-exclusion protocols, this study analyzes research from the period 2021-2025 with a focus on the integration of the digital dimension in the performance measurement framework. Key findings identify 13 categories of key indicators that consistently appear in the literature, including financial performance, operational efficiency, innovation performance, digital transformation readiness, customer experience, and employee digital capability. The analysis of influence mechanisms found three ways in which digital transformation affects performance: direct effects, mediating effects through dynamic capability and organizational agility, and moderation effects from contextual and organizational cultural factors. The research proposes a three-level integrative framework (strategic, operational, and individual-cultural) that can be differentially adapted according to the size of the organization and the industry sector. The theoretical contribution of this research enriches the academic literature with a systematic synthesis of digital performance measurement, while practical contribution provides evidence-based guidance for organizations in designing a comprehensive performance measurement system that is responsive to the evolving dynamics of digital transformation.
Co-Authors Agus Hermawan Akbar, Roby Nur Arifin, Syaiful Aryntika Cahyantini Cahyantini, Aryntika Christania Putri, Katarina Dewi Rakhmawati Dian Puspasari, Ernita Dyah Arini R Dyah Setyawati Eka Intan Primadani Ernita Dian Puspasari Herditya, Alfin Achmad Fahmi Heri Pratikto Indira, Okshanela Jansen, Godelfridus Feneral K, Aditya Budi Lestari, Resanti Lilik Kustiani Lilik Kustiani Ludi Wishnu Wardana Meinar Puspasari Nanis Hairunisya Oktavia Diaz, Tedi Puspasari, Ernita Dian Roby Akbar Roby Roby Nur Akbar Saman Saman Saman Saman Saman, Saman Shinta Salsabila Siswati, Aris Sopiah Sopiah Sudarmiatin Umu Khouroh Wahyu Artha Kusuma, I Gede Widiawati, Diah Yulistiowati, Irma Mufita