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Abung Supama Wijaya, Abung Supama
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Assemblr Edu Berbasis Augmented Reality sebagai Medium Komunikasi Digital Interaktif pada Siswa Sekolah Dasar Wijaya, Abung Supama; Nur Amimatusholihah, Fairus
JURNAL KOMUNIKATIO Vol. 11 No. 2 (2025): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v11i2.20959

Abstract

This study investigates the effectiveness of Assemblr Edu, an augmented reality (AR) application, as a digital communication medium for enhancing elementary students’ conceptual understanding of science. The research was conducted with 22 fifth-grade students at SDN Ciapus 05, Bogor, using a pre-experimental one-group pretest–posttest design. Data were collected through tests, observations, and documentation to capture both quantitative outcomes and qualitative responses. The pretest results revealed an average score of 48.5, with only 27% of students reaching the minimum mastery criterion. Following the AR-based treatment, the posttest average increased significantly to 78.2, with 86% of students surpassing the criterion. The normalized gain (N-Gain) score of 0.52 indicated a medium category improvement, confirming the measurable impact of AR on learning performance. Beyond numerical gains, students demonstrated enthusiasm, curiosity, and active participation in group discussions while exploring three-dimensional models of the human ear. These findings validate the relevance of multimedia learning principles and the Cognitive-Affective Model of Immersive Learning, which emphasize the synergy of visual-verbal channels and the motivational role of immersive media. In conclusion, Assemblr Edu contributes positively not only to science education but also to the broader field of digital communication and media by bridging abstract concepts into tangible experiences. This research offers theoretical reinforcement for interactive communication models and practical recommendations for educators and communication practitioners seeking to integrate AR into diverse learning and public communication contexts.
Strategi Peningkatan Efektivitas Akun Instagram @beacukaibogor dalam Penyampaian Informasi Kepabeanan dan Cukai Bachtiar, Haza Liz Indry; Wijaya, Abung Supama
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11814

Abstract

ABSTRAK  Penelitian ini bertujuan untuk meningkatkan strategi efektivitas akun instagram Bea Cukai Bogor dalam penyampaian informasi kepabeanan dan cukai. penelitian ini menggunakan metode deskriptif kualitatif dengan Teknik pengumpulan data melalui wawancara mendalam, observasi, studi Pustaka, dan dokumentasi. Teori yang digunakan yaitu teori asumsi uses and gratification. Selain itu penelitian ini juga menggunakan analisis faktor yang memengaruhi efektivitas media sosial. Tujuan penelitian ini adalah untuk menganalisis efektivitas akun instagram bea cukai bogor dalam menjangkau dan memberikan pemahaman kepada publik mengenai informasi kepabeanan dan cukai, mengidentifikasi faktor faktor yang memengaruhi efektivitas akun instagram bea cukai bogor sebagai media informasi kepabeanan dan cukai, memberikan rekomendasi strategi peningkatan efektivitas akun instagram bea cukai bogor. Hasil penelitian menunjukan bahwa akun instagram bea cukai bogor sudah efektif dalam menjangkau dan memberikan pemahaman kepada publik mengenai informasi kepabeanan dan cukai, namun masih perlu adanya evaluasi terhadap tema, format konten, maupun waktu publikasi agar tidak ada ketimpangan atau perbedaan engagement yang sangat siginifikan pada akun instagram Bea Cukai Bogor. Dapat disimpulkan bahwa peningkatan strategi sangat diperlukan untuk efektivitas akun instagram agar informasi dapat tersampaikan dengan baik dan memenuhi kebutuhan khalayak. ABSTRACT This study aims to improve the effectiveness strategy of the Bogor Customs Instagram account in delivering information on customs and excise. This research uses a qualitative descriptive method with data collection techniques including in-depth interviews, observation, literature study, and documentation. The theory used is the Uses and Gratifications theory. In addition, this study also analyzes factors influencing the effectiveness of social media. The objectives of this research are to Analyze the effectiveness of the Bogor Customs Instagram account in reaching and providing public understanding of customs and excise information, Identify the factors that influence the effectiveness of the Instagram account as an informational media on customs and excise, provide strategic recommendations to enhance the effectiveness of the Bogor Customs Instagram account. The results show that the Instagram account of Bogor Customs has been effective in reaching and educating the public about customs and excise information. However, it still requires evaluation of content themes, formats, and publication timing to avoid disparities or significantly unequal engagement across its posts. It can be concluded that strategy enhancement is crucial to ensure the effectiveness of the Instagram account, so that information can be communicated properly and meet audience needs.
Proses Editing Sebagai Encoding Pesan: Studi Kasus Di Super 8mm Studio Permana, Muhammad Fakhri Rizqullah; Wijaya, Abung Supama
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 11.D (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penyuntingan film bukan sekadar proses teknis, melainkan sebuah praktik komunikatif krusial tempat pesan sinematik dibentuk secara aktif oleh tim penyunting. Penelitian ini bertujuan mengkaji bagaimana proses penyuntingan offline di Super 8mm Studio dapat dipahami sebagai praktik encoding (pengkodean) pesan, dengan menggunakan kerangka analisis dari teori encoding/decoding Stuart Hall. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dengan data yang dikumpulkan melalui wawancara mendalam bersama Asisten Editor Tsabita Salsabila dan Editor Johan Leonardo dari Super 8mm Studio. Hasil penelitian menunjukkan bahwa peran asisten editor dalam menyusun dan merangkai penceritaan dalam sebuah film merupakan encoding tahap awal, sementara peran editor dalam menerapkan "grammar of edit" untuk memberi "nuansa" adalah manifestasi konkret dari proses encoding yang lebih kompleks. Praktik kerja ini mencerminkan "momen produksi" dalam teori Stuart Hall, di mana tim penyunting secara sadar mengemas pesan untuk mengarahkan audiens pada makna yang disukai (preferred meaning).
Efektivitas Komunikasi Pemasaran Properti Melalui Media Email Blast Agustin, Dinda Putri; Wijaya, Abung Supama
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6192

Abstract

The rapid development of digital technology has significantly transformed marketing communication strategies, including in the property industry. One widely used strategy is email blast, which enables businesses to reach their target audience quickly, personally, and efficiently. This study aims to analyze the effectiveness of property marketing communication through email blast media and to identify its role in increasing client engagement and loyalty. The research uses a descriptive qualitative approach by collecting data through observations during the internship program and literature studies. The findings show that email blast not only expands promotional reach but also allows companies to personalize content and analyze campaign performance in real-time. This strategy has a positive impact on improving customer engagement and loyalty. Therefore, email blast can serve as an effective marketing communication tool for property companies to remain competitive in an increasingly dynamic market. In addition, this study also provides insights for property marketing practitioners to optimize their digital communication strategies. The results of this study are expected to serve as a reference for companies in utilizing email blasts more strategically to enhance the effectiveness of marketing campaigns and strengthen long-term relationships with customers.
Analisis SWOT dalam Optimalisasi Penyebaran Informasi Internal KG Media Nurferdiany, Intan Putri; Wijaya, Abung Supama; Marithasari, Harries
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 3 (2025): Desember 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i3.6168

Abstract

This study aims to analyse the role of KG Media's Public Relations in optimising internal information dissemination through digital communication strategies implemented on the Instagram account @dailyatkgmedia. In addition, this study was conducted to improve on previous research that did not use SWOT analysis to optimise KG Media's internal information dissemination. The method used in this study is descriptive qualitative with data collection techniques in the form of observation, interviews, and active participation of the author during an internship at KG Media. The analysis focuses on how digital communication strategies are used to optimise the dissemination of KG Media's internal information, strengthen internal communication, increase employee engagement, and build organisational identity and culture. The SWOT analysis approach used in this study aims to identify the strengths, weaknesses, opportunities, and threats that affect the effectiveness of KG Media's internal communication strategies. The results of the study show that the main strength of KG Media's Public Relations lies in its ability to utilise digital platforms, produce informative and emotionally valuable content, and keep up with digital trends.
The Role of Radar Bogor Journalists in Delivering News and Digital Promotion through Local Online Media Lahagu, Josephine; Wijaya, Abung Supama
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 4 (2025): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i4.516

Abstract

The rapid advancement of digital technology has transformed online media into a primary source of real-time information for the public. This study examines the role of journalists at Radar Bogor in presenting news and conducting digital promotion through local online platforms. Employing a descriptive qualitative approach, the study analyzes how journalists curate trending topics such as social assistance, K-pop, tourism, culinary content, and music to align with audience interests and enhance reader engagement. Findings indicate that Radar Bogor journalists act not only as information providers but also as mediators who ensure news accuracy, relevance, and clarity. Furthermore, they develop creative promotional content that supports local businesses and community initiatives, strengthening the platform’s competitiveness in today’s crowded digital media landscape. The study concludes that journalists play a dual role: maintaining journalistic quality while optimizing digital promotional strategies to expand audience reach. These insights contribute to understanding the evolving responsibilities of local online journalists in the era of digital media.
Digital Marketing Strategy in Building Brand Awareness on Instagram of PT Skinplay Labs Indonesia Aufa Amanu, Zhevio; Wijaya, Abung Supama
Sinergi International Journal of Communication Sciences Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i1.925

Abstract

The rapid growth of Indonesia’s digital ecosystem and the expanding skincare industry have positioned Instagram as a key platform for brand development and consumer engagement. While many studies evaluate digital marketing effectiveness through quantitative indicators, limited research explores how marketing teams qualitatively conceptualize and execute strategies to build brand awareness. This study addresses that gap by examining the digital marketing practices of PT Skinplay Labs Indonesia (Skinplay), a local skincare brand targeting Generation Z consumers. Using a qualitative case study approach, this research collected data through participatory observation during a five-month internship, in-depth interviews with the marketing team, and analysis of content strategy documents, Instagram analytics, and campaign archives. The findings show that Skinplay applies an agile content framework supported by trend monitoring, social listening, and structured planning cycles. The brand emphasizes meaningful metrics, such as Save Rate and community conversion, over vanity metrics, reflecting a shift toward long-term brand-building priorities. One of the most notable results emerged from the “PLAYDATE Vol. 1 – Mission: Skinpossible” campaign, which integrated online and offline activation and produced a 62% increase in impressions from non-followers. This outcome indicates a substantial rise in exposure beyond the existing audience. Overall, the study concludes that Skinplay’s combination of gamification, emotional storytelling, and community-based engagement effectively strengthens brand awareness and enhances competitive positioning within Indonesia’s saturated skincare market.
Integrasi Pengelolaan Konten Digital dan Pembinaan Literasi Digital oleh Humas BBPPMP sebagai Upaya Penguatan Reputasi Lembaga Ramdhani, Najwa Shofia; Wijaya, Abung Supama
PRoMEDIA Vol 11, No 2 (2025): JURNAL PUBLIC RELATION DAN MEDIA KOMUNIKASI
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i2.9060

Abstract

Penelitian ini mengkaji integrasi pengelolaan konten digital dan pembinaan literasi digital yang dijalankan Humas BBPPMP. Permasalahan penelitian berfokus pada bagaimana komunikasi kelembagaan dan pemberdayaan masyarakat berjalan sebagai strategi terpadu dalam penguatan komunikasi publik. Pendekatan kualitatif deskriptif digunakan melalui wawancara, pengamatan langsung, dan studi kepustakaan. Temuan menunjukkan adanya alur kerja komunikasi yang terstruktur, produksi konten yang konsisten, serta pelatihan digital partisipatif di desa binaan. Integrasi kedua fungsi tersebut meningkatkan interaksi dua arah, mengurangi hambatan komunikasi, dan mendorong munculnya kreator digital lokal. Hasil penelitian menegaskan bahwa praktik komunikasi digital berkontribusi pada kredibilitas lembaga dan memperkuat peran komunikasi sektor publik dalam penciptaan nilai publik.
TUGAS DESAINER GRAFIS DALAM PRODUKSI KONTEN PADA AKUN INSTAGRAM @BPIKEMENDES Dasniar, Luthsya Artvi; Wijaya, Abung Supama
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.37523

Abstract

This study examines the role of graphic designers in the content production process on the Instagram account @bpikemendes, managed by the Agency for Development and Information of Villages under the Ministry of Villages, Disadvantaged Regions of Indonesia. In the context of government communication, Instagram serves as a key platform for disseminating information and engaging with the public. Graphic designers play a vital role not only in creating visually appealing content but also in ensuring that messages are effectively communicated to diverse audiences. Their ability to translate complex data and policy messages into accessible visual formats enhances both the reach and impact of the content. This research highlights how collaboration between design and communication teams contributes to the success of digital strategies in government social media, emphasizing the strategic importance of visual communication in public sector outreach. Studi ini mengkaji peran desainer grafis dalam proses produksi konten pada akun Instagram @bpikemendes, yang dikelola oleh Badan Pengembangan dan Informasi Desa di bawah Kementerian Desa, Daerah Tertinggal, dan Transmigrasi Republik Indonesia. Dalam konteks komunikasi pemerintah, Instagram berfungsi sebagai platform utama untuk menyebarkan informasi dan berinteraksi dengan masyarakat. Desainer grafis memainkan peran vital tidak hanya dalam menciptakan konten yang menarik secara visual tetapi juga dalam memastikan pesan-pesan disampaikan secara efektif kepada berbagai audiens. Kemampuan mereka untuk menerjemahkan data dan pesan kebijakan yang kompleks menjadi format visual yang mudah diakses meningkatkan jangkauan dan dampak konten. Penelitian ini menyoroti bagaimana kolaborasi antara tim desain dan komunikasi berkontribusi pada kesuksesan strategi digital di media sosial pemerintah, menekankan pentingnya komunikasi visual secara strategis dalam upaya jangkauan sektor publik.
PERAN VIDEO EDITOR DALAM MENINGKATKAN ENGAGEMENT TIKTOK MEDIA PARAPUAN Alyindra, Sophie Fathima Primannisa; Wijaya, Abung Supama
Jurnal Network Media Vol 9, No 1 (2026): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v9i1.6471

Abstract

Penelitian ini membahas peran video editor dalam proses kreatif pengemasan konten video singkat pilar entertainment pada akun TikTok @cerita_parapuan. Latar belakang penelitian ini didasari oleh meningkatnya konsumsi konten video pendek di media sosial serta pentingnya strategi visual dalam menarik keterlibatan audiens. Tujuan penelitian ini adalah untuk mendeskripsikan peran video editor dalam membentuk strategi editing yang relevan dengan kebutuhan pengguna, serta bagaimana strategi tersebut berkontribusi pada peningkatan engagement. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus, melalui observasi partisipatif dan wawancara mendalam yang dilakukan selama praktik kerja lapangan di Parapuan, bagian dari Kompas Gramedia. Temuan menunjukkan bahwa video editor tidak hanya berperan dalam aspek teknis editing, tetapi juga terlibat dalam pengambilan keputusan kreatif seperti penentuan hook, durasi, audio, dan visual yang sesuai dengan identitas brand Parapuan. Strategi visual yang digunakan terbukti mampu memenuhi motivasi audiens berdasarkan teori Uses and Gratification, seperti pencarian hiburan, informasi, identitas personal, dan koneksi sosial. Implikasi dari penelitian ini menunjukkan bahwa peran video editor sangat penting dalam membangun keterlibatan audiens dan memperkuat posisi brand di tengah kompetisi konten digital yang semakin dinamis.
Co-Authors Agief Julio Pratama Agustin, Dinda Putri Ahmad Aulia Arsyad, Ahmad Aulia Alyindra, Sophie Fathima Primannisa Amiruddin Saleh Andini Tribuana Tunggadewi, Andini Tribuana Astuti, Vivien Febri Aufa Amanu, Zhevio Bachtiar, Haza Liz Indry Bachtiar, Willy Dasniar, Luthsya Artvi Dwi Retno Hapsari, Dwi Retno Febri Astuti, Vivien Hamidah, Nida Kuntoro, Diadji Lahagu, Josephine Leonard Dharmawan Made Gayatri Anggarkasih Manalu, Doni Sahat Tua Marithasari, Harries Muttaqin, Fajar Nasicha, Fairuz Yumna Nur Amimatusholihah, Fairus Nurferdiany, Intan Putri Permana, Muhammad Fakhri Rizqullah Prasetya, Rafli Dwi Pudji Muljono Ramdhani, Najwa Shofia Ridwan Siskandar Sandi, Niken Ari Santoso, Hudi Sintiya, Sintiya Suriaatmaja Suwanda, Bayu Suwanda, Bayu Suriaatmaja Wahyu Budi Priatna Zahrina, Filzah