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Studi implementasi visual guideline pada Instagram PT PWD Insurance Indonesia Muttaqin, Fajar; Wijaya, Abung Supama
Jurnal Desain Vol 13 No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i2.1200

Abstract

Penelitian ini bertujuan mengkaji pedoman visual yang diterapkan dalam unggahan Instagram PT FWD Insurance Indonesia serta memberikan wawasan tentang konsistensi dan poin penting identitas visualnya. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif yang memberikan gambaran detail mengenai implementasi visual guideline yang dimiliki oleh PT FWD Insurance Indonesia ke dalam Instagram. Hasil penelitian ini menggambarkan terdapat tiga poin penting guideline yang harus digunakan oleh PT FWD Insurance Indonesia, mulai dari color palette, fon, dan disclaimer OJK. Poin-poin guideline tersebut memberikan konsistensi identitas brand PT FWD Insurance Indonesia dengan memberikan visual guideline yang dapat mengatur secara komprehensif elemen-elemen yang dapat dan wajib ditampilkan pada Instagram. Dengan adanya guideline tersebut, Instagram PT FWD Insurance Indonesia dapat menampilkan unggahan yang konsisten di Instagram. Meskipun, batasan dalam guideline ini juga seringkali membuat proses kreatif menjadi terbatas dan tidak bervariasi utamanya terkait warna dan tipografi yang berjalan konsisten tetapi memerlukan penyempurnaan pedoman.
Farmer Preferences for Organic Fertilizer Attributes: A Conjoint Analysis of Okiagaru Agricoop Manalu, Doni Sahat Tua; Tunggadewi, Andini Tribuana; Pratama, Agief Julio; Anggarkasih, Made Gayatri; Wijaya, Abung Supama
Agro Bali : Agricultural Journal Vol 9, No 1 (2026)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v9i1.2583

Abstract

The use of organic fertilizers in horticultural farming remains limited due to farmers’ perceptions regarding effectiveness, practicality, and economic considerations. Understanding farmers’ preferences for organic fertilizer attributes is therefore important to support the adoption of sustainable agricultural practices. This study aims to analyze the preferences of Okiagaru Agricoop partner farmers toward organic fertilizer attributes in horticultural cultivation in Cianjur Regency, West Java. This study employed a descriptive quantitative approach using conjoint analysis to evaluate farmers’ preferences for different combinations of fertilizer attributes. Data were collected through field observations, questionnaires, and direct interviews with 30 partner farmers selected using purposive sampling. The attributes analyzed included price, quality, effectiveness, and ease of use. The results show that ease of use is the most influential attribute, with the highest importance value (30.397%) and utility estimate (0.542), indicating that farmers strongly prefer fertilizers that are easy to apply in farming activities. This was followed by quality (23.580%), effectiveness (23.093%), and price (22.930%). In addition, most farmers (96.67%) expressed their willingness to process organic waste into organic fertilizer. These findings indicate that practical and functional attributes play a crucial role in farmers’ decisions to adopt organic fertilizers. Therefore, the development and dissemination of organic fertilizer technologies should prioritize ease of application, effectiveness, and affordability to encourage wider adoption among horticultural farmers.