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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar PRoMEDIA JURNAL KOMUNIKATIO Jurnal Riset Komunikasi Agro Bali: Agricultural Journal Jurnal Ilmu Komunikasi Network Media Jurnal Sains Indonesia Jurnal Ilmiah Wahana Pendidikan Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi The International Journal of Politics and Sociology Research Petanda : Jurnal Ilmu Komunikasi dan Humaniora All Fields of Science Journal Liaison Academia and Sosiety Sinergi International Journal of Communication Sciences El-Mujtama: Jurnal Pengabdian Masyarakat Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Jurnal Cendekia Ilmiah JURNAL SOSIAL TERAPAN (JSTR) As-Syirkah: Islamic Economic & Financial Journal Jurnal Desain
Abung Supama Wijaya, Abung Supama
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Farmer Preferences for Organic Fertilizer Attributes: A Conjoint Analysis of Okiagaru Agricoop Manalu, Doni Sahat Tua; Tunggadewi, Andini Tribuana; Pratama, Agief Julio; Anggarkasih, Made Gayatri; Wijaya, Abung Supama
Agro Bali : Agricultural Journal Vol 9, No 1 (2026)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v9i1.2583

Abstract

The use of organic fertilizers in horticultural farming remains limited due to farmers’ perceptions regarding effectiveness, practicality, and economic considerations. Understanding farmers’ preferences for organic fertilizer attributes is therefore important to support the adoption of sustainable agricultural practices. This study aims to analyze the preferences of Okiagaru Agricoop partner farmers toward organic fertilizer attributes in horticultural cultivation in Cianjur Regency, West Java. This study employed a descriptive quantitative approach using conjoint analysis to evaluate farmers’ preferences for different combinations of fertilizer attributes. Data were collected through field observations, questionnaires, and direct interviews with 30 partner farmers selected using purposive sampling. The attributes analyzed included price, quality, effectiveness, and ease of use. The results show that ease of use is the most influential attribute, with the highest importance value (30.397%) and utility estimate (0.542), indicating that farmers strongly prefer fertilizers that are easy to apply in farming activities. This was followed by quality (23.580%), effectiveness (23.093%), and price (22.930%). In addition, most farmers (96.67%) expressed their willingness to process organic waste into organic fertilizer. These findings indicate that practical and functional attributes play a crucial role in farmers’ decisions to adopt organic fertilizers. Therefore, the development and dissemination of organic fertilizer technologies should prioritize ease of application, effectiveness, and affordability to encourage wider adoption among horticultural farmers.
Co-Authors Agief Julio Pratama Agustin, Dinda Putri Alyindra, Sophie Fathima Primannisa Amiruddin Saleh Andini Tribuana Tunggadewi, Andini Tribuana Astuti, Vivien Febri Aufa Amanu, Zhevio Bachtiar, Haza Liz Indry Bachtiar, Willy Dasniar, Luthsya Artvi Dwi Retno Hapsari, Dwi Retno Febri Astuti, Vivien Hamidah, Nida Kuntoro, Diadji Lahagu, Josephine Made Gayatri Anggarkasih Manalu, Doni Sahat Tua Marithasari, Harries Muttaqin, Fajar Nasicha, Fairuz Yumna Nur Amimatusholihah, Fairus Nurferdiany, Intan Putri Permana, Muhammad Fakhri Rizqullah Prasetya, Rafli Dwi Pudji Muljono Ramdhani, Najwa Shofia Ridwan Siskandar Sandi, Niken Ari Sintiya, Sintiya Suriaatmaja Suwanda, Bayu Suwanda, Bayu Suriaatmaja Zahrina, Filzah