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All Journal Jurnal Manajemen Bisnis Gadjah Mada International Journal of Business Jurnal Manajemen Dayasaing SINEKTIKA: Jurnal Arsitektur Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Kesehatan Indonesia Riset Akuntansi dan Keuangan Indonesia Jurnal Mirai Management Jurnal Akuntansi dan Pajak Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JMM (Jurnal Masyarakat Mandiri) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) DIJB (Diponegoro International Journal of Business) Jurnal Kewirausahaan dan Bisnis International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Almana : Jurnal Manajemen dan Bisnis Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis JURNAL LENTERA BISNIS Jurnal MEBIS (Manajemen dan Bisnis) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Jurnal Fokus Manajemen Bisnis Journal of Management and Entrepreneurship Research Komitmen : Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Proceedings Series on Social Sciences & Humanities International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium International Journal of Science and Environment PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management JER Journal of Ekonomics, Finance, and Management Studies International Conference on Digital Advanced Tourism, Management, and Technology EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah

Kussudyarsana

Universitas Muhammadyah Surakarta

Author-ID : 510086

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

Published : 136 Documents Claim Missing Document

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BUDAYA DAN PEMASARAN Tinjauan Pengaruh Budaya terhadap Perilaku Konsumen Kussudyarsana Kussudyarsana
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 12 No 2 Desember 2008
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v12i2.1284

This paper tried to describe the role of culture in management marketing, especiallyin the consumer behavior field. Some aspects of culture be investigated and analyzed bycombined of theorytical background in the real context. This paper also explored the level ofculture, the existence of culture value, and discussing their impact to consumer behavior.Finally, in the end of the paper, author explained the existence of ritual and their implicationto marketing strategies.

Analisis Penilaian Tingkat Kesehatan Bank pada PD BPR BKK Sragen Kota Kabupaten Sragen Tahun 2003-2005 Agustin Dwi Hastuti; Kussudyarsana Kussudyarsana
Riset Akuntansi dan Keuangan Indonesia Vol 6, No 1 (2007): Jurnal Akuntansi dan Keuangan
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/reaksi.v6i1.3546

Uncertainty, trust and formal governance mechanism in Indonesian family SMEs K Kussudyarsana; Muhammad Halim Maimun; S Soepatini
Diponegoro International Journal of Business Vol 2, No 1 (2019)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

This paper discusses the relationship between uncertainty, trust and the application of formal governance mechanism in Indonesian family SMEs. The data were obtained through survey to 360 family firms in indonesia. This study used factor analysis to validate the construct and multiple regression analysis to examine the hypothesis. The moderation testing indicated that trust moderated the relationship between uncertainty and formal governance was negatively significant

Is Percieved Quality Mediate the relationship between Brand Image and Country of Origin toward Purchase Intension? Kussudyarsana Kussudyarsana; Yessy Bangkit Forma; Nur Achmad
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 6 No 2 (2020): September
Publisher : Universitas Muhammadiyah Sidoarjo

This study analyzes the effect of country of origin and brand image on purchnase intension through perceived quality as an intervening variable. The research setting was on Skin cares and Beauty clinic Industry. This research used incidental sampling as a sampling technique. This study involved 300 respondents which acces the online questionnaires through google form. The data obtained were processed used descriptive analysis and SEM analysis with SmartPLS. The results indicate that the country of origin positively effect on perceived quality. Meanwhile, the country of origin variable did not affect on purchase intension. The brand image variable has a positively impact on the perceived quality variable. Brand image has a positive effect on intension to buy. The perceived quality positively effects on intension to buy. Ccountry of origin indirectly effect on intension to buy through perceived quality. Brand image has an indirect effect on intension to buy through perceived quality as an intervening variable

The Impact of Hedonic, Utilitarian Value, and Perceived Quality Toward Costumer Loyalty in Cosmetic Industry Kussudyarsana Kussudyarsana; Naisha Rahma Indraswari
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 8 No 1 (2022): April
Publisher : Universitas Muhammadiyah Sidoarjo

This study examined hedonic value, utilitarian value, perceived quality and customer satisfaction and their impact on consumer loyalty. Data collected used questionnaires with Likert scale 1-5 to measure respondents' responses. The sampling method used in this research was purposive sampling. Data collection was carried out on people who live in Surakarta Residency by distributing questionnaires online using Google Form. Data collection was carried out on February 15, 2021 to February 28, 2021 with a total 157 respondents. The findings of this study confirm that hedonic value has no effect on customer satisfaction and customer loyalty. Utilitarian values have an influence on customer satisfaction and customer loyalty. Meanwhile, perceived quality has a direct influence on customer satisfaction and has no effect on consumer loyalty.

PENGARUH PENGETAHUAN LINGKUNGAN DAN SIKAP KONSUMEN TERHADAP NIAT BELI PRODUK RAMAH LINGKUNGAN (Studi pada Konsumen Air Mineral ADES di Kota Klaten) Kussudyarsana Kussudyarsana; Nur Yuliana Devi
Jurnal Fokus Manajemen Bisnis Vol. 10 No. 1 (2020)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v10i1.2065

Business competition in the development in the era of globalization and high environmental damage requires companies to be able to meet the needs of consumers but also protect the preservation of the environment. This research is a quantitative causal research that allows to know the relationship that is influential between two or more variables by using two hypothesis tests, simple regression analysis and multiple linear regression analysis. The population in this study is Ades mineral water consumers who live in the city of Klaten, while the study sample was 125 respondents with a non-probability sampling purposive sampling method as a sampling method. Based on the results of research that environmental knowledge has a significant effect on consumer attitudes, environmental knowledge has no significant effect on purchase intention, consumer attitudes positively influence purchase intention. The attitude of consumers is also a variable that mediates the influence of environmental knowledge on purchase intention, the results of this study indicate that consumer attitudes do not mediate between independent and dependent variables. In this study the mediating variable is a fulling mediation model because a to Z has a significant effect, b to Y has a significant effect, and X to Y has no significant influence.

Inter-Firms Relationships and Supply Chain Strategy Mechanism in Indonesian Family SMEs Kussudyarsana Kussudyarsana; Muhammad Halim Maimun; Anton Agus Setyawan; Ram Vemuri
International Journal of Supply Chain Management Vol 9, No 4 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract— In an emerging economy such as Indonesia, family firms represent the most common form of business organization. This study discussed the supply chain strategy mechanism for inter-firms relationships in context of family small medium enterprises (SMEs). This study investigated in what situation family SMEs should apply relational or and formal supply chain strategy mechanism. This study used multiple regression analysis to examine hypothesis. In the data collection, questionnaires were distributed to 350 owners and managers of small-medium enterprises, around seven cities in Java Island in Indonesia. Results indicated two factors asset specificity and uncertainty – influenced both formal and relational supply chain strategy. Through the investigation of supply chain strategy mechanism in family SMEs this study contributes to answer the appropriateness of the application supply chain strategy mechanism in Family SME

THE EFFECT OF PRICE, PRODUCT, AND FLASH SALE ON REPURCHASE DECISION WITH CUSTOMER SATISFACTION AS MODERATION ON TIKTOKSHOP FEATURES Riska Atqiyya Baroroh; Kussudyarsana Kussudyarsana; Soeptaini Soeptaini
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

The development of the internet from year to year continues to increase, this makes the growth of e-commerce businesses appear, one of which is Tiktokshop. This study aims to analyze the effect of price, product, and flash sales to repurchase decisions with consumer satisfaction as a variable moderating Tiktokshop. The research technique used is quantitative, data collection uses a questionnaire method and the sample in this study amounted to 100 people. The analysis in this study was assisted using SPSS and SmartPLS. The result is Price has a significant effect on repurchase decisions, product quality has a significant effect on repurchase decisions, a flash sale has a significant effect on purchasing decisions, and customer satisfaction has a significant effect on repurchase decisions. Customer satisfaction does not moderate the effect of price on repurchase decisions, customer satisfaction does not moderate the effect of product quality on repurchase decisions, and customer satisfaction moderates the effect of promotions on consumer repurchase decisions at Tiktokshop.

Analisis Daya Saing Pasar Tradisional terhadap Pasar Modern di Sukoharjo K Kussudyarsana; Eling Widiatmoko; Ayu Sri Utami
Prosiding University Research Colloquium Proceeding of The 8th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.295 KB)

Penelitian ini bertujuan untuk menganalisis potensi daya saing pasar tradisional, serta merumuskan strategi yang dapat dilakukan pasar tradisional untuk meningkatkan daya saingnya. Penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif. Penelitian tentang analisis daya saing pasar tradisional terhadap pasar modern di laksanakan di Kabupaten Sukoharjo. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder, yang bersifat kualitatif. Sumber data primer diperoleh melalui wawancara mendalam dengan pihak yang terkait yaitu pedagang pasar tradisional ( toko kelontong ). Strategi yang dapat direkomendasikan adalah 1) Strategi S-O (Comparative Advantages): membangun konsep one stop shopping dan tetap menggunakan sitem tradisional, tidak swalayan. 2) Strategi S-T (Mobilization) menjaga dan menjalin hubungan yang baik dengan pelanggan, pertahankan imege toko dan membuat standarisasi pelayanan. 3) Strategi W-O (Divestment/Investment): memanfaatkan bantuan KUR dan laba penjualan untuk memperbaiki kekurangan toko serta memperluas jaringan dan mencari pasokan barang di tempat yang murah. 4) Strategi W-T (Damage Control): meningkatkan kualitas pelayanan sebagai upaya dalam mempertahankan pelanggan, dan membuat standarisasi pelayanan.

The Influence of Brand Ambassador & Eletronic Word of Mouth (e-WOM) on Consumer Buying Interest in Lazada Marketplace With Brand Image as a Mediator Nur Achmad; Maulaniya Nestri Setya Zhari; K Kussudyarsana; M. Sholahudin
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.062 KB)

Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador dan electronic word of mouth (e-WOM) terhadap minat beli konsumen marketplace Lazada dengan brand image sebagai variabel intervening. Penelitian ini merupakan penelitian kuantitatif, jenis data yang digunakan pada penelitian ini adalah kuesioner dan diolah menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa brand ambassador, electronic word of mouth (e-WOM) dan brand image berpengaruh positif dan signifikan terhadap minat beli. Variabel brand ambassador dan electronic word of mouth (e-WOM) berpengaruh positif dan signifikan terhadap brand image. Brand ambassador dan electronic word of mouth (e-WOM) berpengaruh positif dan signifikan terhadap minat beli melalui brand image sebagai variabel intervening.

Co-Authors Aan Sofyan Adelia Putri Istiqomah Aflit Nuryulia Praswati Agus Setiawan, Anton Agustin Dwi Hastuti Ahmada Auliya Rahman Ahmada Auliya Rahman Alfito Akbar Wibisono Anggraini, Wahyu Putri Anggrayuda fajar Anggun Azizah Anggun, Nita Putri Anisya Cahyaningrum Annisa Annisa Antika, Mia Anton Agus Setiawan Anton Agus Setyawan Aprilia Galih Raka Siwi Arumsari, Septiana Lisa Ayu Khoirotul Umaroh Ayu Sri Utami Ayuandira, Ririn Berliana, Rahma Novita Budi Santoso Cintaning Harda Pramita Devi, Nur Yuliana Devia Putri Dewi Prasetya Rahayu Dimas Satriyo Wibowo Dwi Budi Santoso Dwi Putri Kinasih Dyah Widi Astuti Ebida Zakiya Edy Purwo Saputro Eling Widiatmoko Erza Ramadhan, Demas Evana, Silvia Soba Evita Dhewi Hananti Farhan Afifudin, Muhammad Fari Adi Prasetya Farid Wajdi Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Firda Ainiya Firmansyah Firmansyah Firnanda Dwi Syahputra Fitriasari, Defita Gusva Nanda Prayoga Haidar Arief Satria Halim Hananti, Evita Dhewi Hasrini Hasrini Hastuti, Agustin Dwi Hidayah, Mahabbatul Huda Kurnia Maulana Ihsan Cahyo Utomo Ihwan Susila Imronudin Imronudin Imronudin Irfan Didi Wibowo Iwan Setiawan Adji Jannah, Zainur Miftakhul Jati Waskito Jufendri Kharina Febby Prabowo Labibah Hasna Syatiqa Laili Isrofa Lestari Rejeki Lestari Rejeki, Lestari Luki Sri Anggorowati Luluk Ria Rakhma Luqiana, Asyifa Lulu M. Farid Wajdi M. Rizki M. Sholahuddin M. Sholahudin Mahmudi Nur Arifin Mangestuti, Ratna Mai Mardriatama, Jati Shobri Maulaniya Nestri Setya Zhari Mia Antika Moechammad Nasir Muchlison Anis Muh Tasrif Muh. Tasrif Muhammad Alvin Danu Arta Muhammad Fahmi Johan Syah Muhammad Halim Maimun Muhammad Sholahuddin Muhriza, Nurul Muhtadi Muhtadi Mulyono, Afieina Maulida Munajat Tri Nugroho Munir, Alfarizqi Faliq Muzakar Isa Nais Irawati Naisha Rahma Indraswari Nindya Putri Maharani Niti Sabda, Laila Fatma Novita Kusuma Rahmadhoni Nur Achmad Nur Ahmad Nur Ahmad, Nur Nur Yuliana Devi Nurhidayat Nurhidayat Nurul Muhriza Pandu Prashanantyo Prabowo, Kharina Febby Puro, Intan Widia Puspitasari, Anita Rahmad Ageng Handoko Rahmadhoni, Novita Kusuma Rahmawati, Clara Fadhilla Ram Vemuri Ramadhaningtyas, Novendra Frida Reni Nur Alviana Ricky Apriadi Rini Kuswati Ririn Ayuandira Riska Atqiyya Baroroh Rizcho Louistama Setyana Putra Rizky Oktaviani Isba Rohmani, Nala Putriana Haidir Ruruh Ayu Utami Ryan Styo Aji Prambudi Sholahudin, M. Sita Ningrum Sastri Dewi Soepatini Soeptaini Soeptaini Solly Aryza Suranto Suranto Suryana, Alean Kistiani Hegy Susanti, Nani Irma Sutanto, Wullyatri Dewi Risma Suwito, Ghirrid Salsabila Syahputra, Firnanda Dwi Utami, Ayu Sri Utami, Ruruh Ayu Widi Utami, Dyah Widiatmoko, Eling Winda Linansya Yessy Bangkit Forma Zainur Miftakhul Jannah Zhari, Maulaniya Nestri Setya Zulaika Uma Hafizah Zulfa Irawati Zulfa Irawati, Zulfa

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