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All Journal Jurnal Manajemen Bisnis Gadjah Mada International Journal of Business Jurnal Manajemen Dayasaing SINEKTIKA: Jurnal Arsitektur Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Kesehatan Indonesia Riset Akuntansi dan Keuangan Indonesia Jurnal Mirai Management Jurnal Akuntansi dan Pajak Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JMM (Jurnal Masyarakat Mandiri) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) DIJB (Diponegoro International Journal of Business) Jurnal Kewirausahaan dan Bisnis International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Almana : Jurnal Manajemen dan Bisnis Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis JURNAL LENTERA BISNIS Jurnal MEBIS (Manajemen dan Bisnis) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Jurnal Fokus Manajemen Bisnis Journal of Management and Entrepreneurship Research Komitmen : Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Proceedings Series on Social Sciences & Humanities International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium International Journal of Science and Environment PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management JER Journal of Ekonomics, Finance, and Management Studies International Conference on Digital Advanced Tourism, Management, and Technology EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Kussudyarsana
Universitas Muhammadyah Surakarta
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THE INFLUENCE OF SOCIAL MEDIA CONTENT, PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASE DECISIONS GRAPE SEEDS IN JOGJA ANGGUR GRAPE FARM Ricky Apriadi; Kussudyarsana Kussudyarsana
Komitmen: Jurnal Ilmiah Manajemen Vol 4, No 2 (2023): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v4i2.30250

Abstract

This research aims to determine the influence of Social Media Content, Product Quality and Service Quality on the Decision to Purchase Grape Seeds at the Jogja Wine Grape Farm. The population in this study were all consumers who bought grape seeds at the Jogja Wine Grape Farm. The number of samples in this research was 100 respondents. The sampling used in this research was non-probability sampling using a convenience sampling approach. The data collection method uses a questionnaire. The data analysis technique for this research uses multiple linear regression analysis tests. The results of this research show that partially there is a significant influence of social media content, product quality and service quality on the decision to purchase grape seeds at the Jogja Wine Grape Farm. Simultaneously, there is a significant influence between the variables of social media content, product quality and service quality on the decision to purchase grape seeds at the Jogja Wine Grape Farm.
MINAT BERKUNJUNG ULANG DAN WORD OF MOUTH PENGUNJUNG PADA DE TJOLOMADOE Mahmudi Nur Arifin; M. Farid Wajdi; Kussudyarsana
Jurnal Cakrawala Ilmiah Vol. 3 No. 2: Oktober 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of responsibility (reliability), tangible (direct evidence), responsivenes (responsiveness), assurance (guarantee), empathy (empathy), tourist satisfaction on tourist satisfaction in de Tjolomadoe through visitor quality service as a mediating variable. The population in this study were de Tjolomadoe visitors who had visited. A sample search was carried out by distributing questionnaires online or offline in December 2021 and getting 180 respondents. After the selection was made, 100 samples were obtained that met the requirements and criteria in this study. Then data analysis was carried out using the Partial Least Square (PLS) – SEM approach with the help of SmartPLS version 3.0 software. The results of the study show that: (1) tangible has no significant effect on tourist satisfaction, so the first hypothesis is rejected. (2) reliability has no significant effect on tourist satisfaction, so the second hypothesis is rejected. Based on the results obtained reliability does not prove a positive influence on tourist satisfaction. (3) responsiveness has no significant effect on tourist satisfaction, so the third hypothesis is rejected. Based on the results obtained, responsiveness does not prove a positive influence on tourist satisfaction. (4) assurance has a significant effect on tourist satisfaction, so the fourth hypothesis is accepted. (5) empathy has a significant effect on tourist satisfaction, so that the fifth hypothesis is accepted. (6) tourist satisfaction has a significant effect on word of mouth, so that the sixth hypothesis is accepted. (6) tourist satisfaction has a significant effect on intention to revisit, so the seventh hypothesis is accepted. (7) Tourist satisfaction has a direct, positive and significant influence on the intention to revisit de Tjolomadoe tourists. (8) Tourist satisfaction does not mediate the direct effect of service quality on word of mouth tourists from de Tjolomadoe. (9) Tourist satisfaction does not mediate the direct effect of service quality on tourists' intention to revisit de Tjolomadoe
The Influence Of E-Service Quality, E-Payment, And Web Design Quality On Customer Satisfaction In Purchasing Gacoan Noodles Through The Shopeefood Application Dwi Putri Kinasih; Kussudyarsana Kussudyarsana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5261

Abstract

The purpose of this study was to analyze the effect of E-Service Quality, E-Payment, and Web Design Quality on customer satisfaction in purchasing Gacoan Noodles through the Shopeefood application in Surakarta City. This type of research is quantitative with explanatory research. The population in this study were all Gacoan consumers in Surakarta city. The sampling technique in this study. using purposive sampling. The sample calculation uses the theory of Ferdinand. The sample of this study amounted to 200 respondents. This study uses primary data in its preparation. Primary data is obtained through the first source or respondent answers from Gacoan Noodle customers in Surakarta City using a questionnaire. The results of this study show that the E-Service Quality variable has a positive influence on Customer Satisfaction with Gacoan products is a significant result. The ease and security of the payment process can affect customer satisfaction. Web Design Quality variable has a positive influence on Customer Satisfaction. The three independent variables (E-Service Quality, E-Payment, and Web Design Quality) together have a positive effect on Customer Satisfaction, indicating that service and a holistic shopping experience are key to increasing customer satisfaction.
Pengaruh Brand Image, Persepsi Kemudahan, Persepsi Kualitas Dan Kepercayaan Terhadap Penggunaan Online Shopping Anggrayuda fajar; Kussudyarsana Kussudyarsana
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5723

Abstract

Penelitian ini bertujuan untuk dua hal utama. Penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan tipe deskriptif. Penelitian ini menggunakan jenis penelitian kuantitatif. Penelitian dengan pendekatan kuantitatif menekankan analisisnya pada data-data numerical (angka) yang diolah dengan metode statistik, Hasil pengujian menunjukkan bahwa variabel kepercayaan diperoleh t hitung sebesar 7,129 dan t tabel sebesar 1,9852 dengan nilai signifikan sebesar 0,000 dengan menggunakan batas signifikan sebesar 0,05. Hal tersebut menunjukkan bahwa 7,129 > 1,9852 atau 0,000 < 0,05 yang berarti H4 diterima. Sehingga dapat disimpulkan bahwa variabel kepercayaan berpengaruh terhadap penggunaan online shopping. Berdasarkan hasil uji F dalam penelitian ini menunjukkan bahwa nilai f hitung > f tabel yaitu 110,278 > 2,47 dengan nilai signifikansi 0,00 dimana nilai ini < 0,05. Sehingga dapat disimpulkan bahwa brand image, persepsi kemudahan, persepsi kualitas dan kepercayaan secara bersamaan atau simultan memiliki pengaruh yang signifikan terhadap penggunaan online shopping. Kata kunci : Brand Image, Persepsi Kemudahan, dan Online Shopping
Social media influencers and e-WOM on Skintific products purchase intentions: the mediating role of brand image Zulaika Uma Hafizah; Kussudyarsana Kussudyarsana
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4873

Abstract

Social media is a digital marketing tool that is more adaptive and provides convenience for its users, including product campaign. Changes in consumer behavior have made companies consider new value propositions for consumers, including utilizing social media influencers and the presence of e-WOM to increase potential consumer’s purchasing intentions. This research aims to identify the influence of social media influencers and e-WOM on Skintific products purchase intention through brand image. The research used a quantitative approach with a correlational research type. The sampling technique used was nonprobability sampling, specifically purposive sampling. Data was obtained from Solo Raya respondents. The sample in this study amounted to 200 respondents. The data analysis technique used in this research was SEM PLS (Structural Equation Modeling - Partial Least Square) using SmartPLS statistical software. Results indicate a positive effect between social media influencers and e-WOM on consumer’s purchase intention with brand image mediating this relationship
PENGARUH SOCIAL MEDIA MARKETING TERHADAP NIAT PEMBELIAN ULANG DENGAN BRAND IMAGE DAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING PADA PRODUK SCARLETT WHITENING Laili Isrofa; Kussudyarsana Kussudyarsana
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.517

Abstract

This study aims to analyze the influence of Social Media marketing on Repurchase Intent with Brand Image and Brand Awareness as intervening variables in Scarlett Whitening Products. In this study using 180 respondents. The types of data used are primary and secondary data. Data was collected through an online questionnaire and processed using the Partial Least Square analysis tool  with SmartPLS 3.0 software. The results of this study show that: Social Media Marketing has a positive and significant effect on Brand Image. Social Media Marketing has a positive and significant effect on Brand Awareness. Social Media Marketing has a positive and significant effect on Repurchase Intent. Brand Image has a positive and significant effect on Repurchase Intent. Brand Awareness has a positive and significant effect on Repurchase Intent. Brand Image is able to mediate the influence of Social Media Marketing on Repurchase Intent. Brand Awareness is able to mediate the influence of Social Media Marketing on Repurchase Intent
Pengaruh Customer Experience dan Service Quality Terhadap Word of Mouth pada Hotel Bobobox dengan Customer Satisfaction sebagai Variabel Intervening Firnanda Dwi Syahputra; Kussudyarsana Kussudyarsana
Jurnal Akuntansi dan Pajak Vol 24, No 2 (2024): JAP : Vol. 24, No. 2, Agustus 2023 - Januari 2024
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v24i2.12523

Abstract

The purpose of this research is to determine whether customer experience and service quality can affect word of mouth mediated by customer satisfaction at Bobobox hotel. The method used in this research is quantitative research with the sampling technique used, namely non probability sampling, with purposive sampling method. The results in this research indicate that customer experience has no effect on word of mouth, but service quality affects word of mouth, customer experience affects customer satisfaction, service quality affects customer satisfaction, customer satisfaction affects word of mouth, customer satisfaction can mediate the relationship between customer experience and word of mouth, customer satisfaction can mediate the relationship between service quality and word of mouth. Keywords: Customer Experience, Service Quality, Word of Mouth, Customer Satisfaction
ANALISIS EFEKTIVITAS KAMPANYE PEMASARAN STORYTELLING PADA PLATFORM AZARINE COSMETIC UNTUK MENINGKATKAN BRAND IMAGE DAN BRAND TRUST SEBAGAI MEDIASI TERHADAP NIAT PEMBELIAN KONSUMEN Ruruh Ayu Utami; Kussudyarsana Kussudyarsana
Jurnal Akuntansi dan Pajak Vol 24, No 2 (2024): JAP : Vol. 24, No. 2, Agustus 2023 - Januari 2024
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v24i2.12524

Abstract

This research combines concepts related to marketing, communication, and consumer psychology to test hypotheses about the effectiveness of storytelling marketing campaigns on social media platforms focused on the Azarine brand, which is a local brand in Indonesia with a variety of products that have been recognized by the public. The research design used in this study is included in the type of quantitative research. This research uses the Partial Least Square (PLS) method. The results of the effectiveness of the storytelling marketing campaign on the Azarine cosmetics platform to improve brand image and brand trust as mediation on consumer purchase intentions, it is found the storytelling marketing campaign has a positive and significant effect on consumer purchase intentions, the first hypothesis is supported, the storytelling marketing campaign has a positive and significant effect on brand image, so the second hypothesis is supported, the storytelling marketing campaign has a positive and significant effect on brand trust, so the third hypothesis is supported, Brand trust has no positive and significant effect on consumer purchase intentions, so the fourth hypothesis is rejected and the last brand image has a positive and significant effect on consumer purchase intentions, so the fifth hypothesis is supported. Keywords : Marketing, Storytelling, Brand Image, Brand Image, Consumer
Pengaruh Kepuasan Kerja Terhadap Kinerja Dokter yang Dimoderasi oleh Spiritualitas Pandu Prashanantyo; Iwan Setiawan Adji; Rini Kuswati; Kussudyarsana Kussudyarsana
Jurnal Manajemen Kesehatan Indonesia Vol 11, No 3 (2023): Desember 2023
Publisher : Magister Kesehatan Masyarakat, Fakultas Kesehatan Masyarakat, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jmki.11.3.2023.298-306

Abstract

Job satisfaction is a positive emotional condition as a result of job appraisal. Spirituality possessed by a doctor is an inner condition that grows because it interprets work in his life. This study aims to examine and explain the relationship between job satisfaction and physician performance, which is moderated by spirituality. From the questionnaires that were distributed, a total of 150 respondents were obtained consisting of general practitioners (71 people), doctors with Masters degrees (65 people), specialist doctors (9 people) and doctors with Doctoral education as many as 5 people. The doctors have worked for < 5 years (63 people), 5-10 years (32 people), 10-20 years (31 people) and > 20 years (24 people). The results of the construct validity test (job satisfaction) obtained data that there were 5 valid statement indicators. While the validity of spirituality obtained 4 valid data, and on the performance, parameters obtained 6 valid performance indicators. The results of the analysis obtained data that job satisfaction has a positive significant effect on the performance of doctors (P = 0.000). Spirituality has a positive significant effect on doctors' performance with a significance level of P=0.000. However, spirituality as a moderating variable has a negative effect, which means it reduces the effect of job satisfaction on performance. The spirituality factor reduces job satisfaction. It can be logically explained that job satisfaction is not solely a determinant of performance. Spirituality reflects the vocation of dedication as a doctor who has special knowledge to help human health and humanity. Spiritually, working doctors do not pursue job satisfaction merely, but there is a spirituality of dedication that aims to help save the souls of fellow human beings.
The Effect of Social Media Marketing and Service Quality on Customer Satisfaction of “Rpm Body Fitness” with Brand Image as an Intervening Variable Rahmad Ageng Handoko; Kussudyarsana Kussudyarsana
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.947

Abstract

This research addresses the challenge of maintaining competitiveness and customer satisfaction in fitness centers, during the increasing popularity of fitness activities after the COVID-19 pandemic. With a study case of RPM Body Fitness, this research aims to explore the correlation of Social Media Marketing, Service Quality, Brand Image, and Customer Satisfaction. The number of samples used in this study was 104 using non-probability sampling techniques with purposive sampling methods. In this study, the tool used to analyze is the Structural Equation Model Partial Least Square (SEM-PLS) with the help of SMART PLS 4.0 software. The results of the analysis show that social media marketing has a positive and significant effect on brand image, Social media marketing does not have a positive and significant effect on customer satisfaction, Service quality has a positive and significant effect on brand image, Service quality has a positive and significant effect on customer satisfaction, Brand image has a positive and significant effect on customer satisfaction, Brand image can mediate social media marketing on customer satisfaction, Brand image can mediate service quality on customer satisfaction. RPM Body Fitness has successfully treated its customers with great customer service and optimized its social media to increase brand image and customer satisfaction.
Co-Authors Aan Sofyan Adelia Putri Istiqomah Aflit Nuryulia Praswati Agus Setiawan, Anton Agustin Dwi Hastuti Ahmada Auliya Rahman Ahmada Auliya Rahman Alfito Akbar Wibisono Anggraini, Wahyu Putri Anggrayuda fajar Anggun Azizah Anggun, Nita Putri Anisya Cahyaningrum Annisa Annisa Antika, Mia Anton Agus Setiawan Anton Agus Setyawan Aprilia Galih Raka Siwi Arumsari, Septiana Lisa Ayu Khoirotul Umaroh Ayu Sri Utami Ayuandira, Ririn Berliana, Rahma Novita Budi Santoso Cintaning Harda Pramita Devi, Nur Yuliana Devia Putri Dewi Prasetya Rahayu Dimas Satriyo Wibowo Dwi Budi Santoso Dwi Putri Kinasih Dyah Widi Astuti Ebida Zakiya Edy Purwo Saputro Eling Widiatmoko Erza Ramadhan, Demas Evana, Silvia Soba Evita Dhewi Hananti Farhan Afifudin, Muhammad Fari Adi Prasetya Farid Wajdi Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Firda Ainiya Firmansyah Firmansyah Firnanda Dwi Syahputra Fitriasari, Defita Gusva Nanda Prayoga Haidar Arief Satria Halim Hananti, Evita Dhewi Hasrini Hasrini Hastuti, Agustin Dwi Hidayah, Mahabbatul Huda Kurnia Maulana Ihsan Cahyo Utomo Ihwan Susila Imronudin Imronudin Imronudin Irfan Didi Wibowo Iwan Setiawan Adji Jannah, Zainur Miftakhul Jati Waskito Jufendri Kharina Febby Prabowo Labibah Hasna Syatiqa Laili Isrofa Lestari Rejeki Lestari Rejeki, Lestari Luki Sri Anggorowati Luluk Ria Rakhma Luqiana, Asyifa Lulu M. Farid Wajdi M. Rizki M. Sholahuddin M. Sholahudin Mahmudi Nur Arifin Mangestuti, Ratna Mai Mardriatama, Jati Shobri Maulaniya Nestri Setya Zhari Mia Antika Moechammad Nasir Muchlison Anis Muh Tasrif Muh. Tasrif Muhammad Alvin Danu Arta Muhammad Fahmi Johan Syah Muhammad Halim Maimun Muhammad Sholahuddin Muhriza, Nurul Muhtadi Muhtadi Mulyono, Afieina Maulida Munajat Tri Nugroho Munir, Alfarizqi Faliq Muzakar Isa Nais Irawati Naisha Rahma Indraswari Nindya Putri Maharani Niti Sabda, Laila Fatma Novita Kusuma Rahmadhoni Nur Achmad Nur Ahmad Nur Ahmad, Nur Nur Yuliana Devi Nurhidayat Nurhidayat Nurul Muhriza Pandu Prashanantyo Prabowo, Kharina Febby Puro, Intan Widia Puspitasari, Anita Rahmad Ageng Handoko Rahmadhoni, Novita Kusuma Rahmawati, Clara Fadhilla Ram Vemuri Ramadhaningtyas, Novendra Frida Reni Nur Alviana Ricky Apriadi Rini Kuswati Ririn Ayuandira Riska Atqiyya Baroroh Rizcho Louistama Setyana Putra Rizky Oktaviani Isba Rohmani, Nala Putriana Haidir Ruruh Ayu Utami Ryan Styo Aji Prambudi Sholahudin, M. Sita Ningrum Sastri Dewi Soepatini Soeptaini Soeptaini Solly Aryza Suranto Suranto Suryana, Alean Kistiani Hegy Susanti, Nani Irma Sutanto, Wullyatri Dewi Risma Suwito, Ghirrid Salsabila Syahputra, Firnanda Dwi Utami, Ayu Sri Utami, Ruruh Ayu Widi Utami, Dyah Widiatmoko, Eling Winda Linansya Yessy Bangkit Forma Zainur Miftakhul Jannah Zhari, Maulaniya Nestri Setya Zulaika Uma Hafizah Zulfa Irawati Zulfa Irawati, Zulfa