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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Jurnal Mirai Management JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) DIJB (Diponegoro International Journal of Business) International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis JURNAL LENTERA BISNIS Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Fokus Manajemen Bisnis Komitmen : Jurnal Ilmiah Manajemen Jurnal Bina Bangsa Ekonomika Proceedings Series on Social Sciences & Humanities International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah International Journal of Science and Environment Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Jurnal Sistem Informasi dan Manajemen
Kussudyarsana Kussudyarsana
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Transportation Other

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The Role of Internship Program and Entrepreneurship Training to Hole Entrepreneur Capability and Startup Performance Febrianti, Bella; Kussudyarsana, Kussudyarsana; Setyawan, Anton Agus; Sholahuddin, Muhammad; Maimun, Muhammad Halim
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.19251

Abstract

Research aims: This study aims to determine whether entrepreneurial capability mediates the association between an internship, entrepreneurship training, networking learning, and startup performance.Design/Methodology/Approach: This research design is quantitative. The population in this exploration totaled 869 UMS Independent Entrepreneurial Students. Purposive sampling was the sampling method used. The sample size of this study was 250 respondents. Utilizing SMARTPLS software, the Partial Least Square (PLS) was employed to analyze the data in this study.Research findings: Internships, entrepreneurship training, and networking learning had a significant positive effect on startup performance by fostering a portion of their entrepreneurial capabilities.Theoretical contribution/Originality: This research contributes to the field of entrepreneurship in startup companies. In addition, it provides insight into the millennial generation's entrepreneurship to motivate them to become young entrepreneurs. This research also discusses corporate entrepreneurship.Practitioners/Policy implications: Companies need to know what factors affect startup performance so that they can make policies based on the existing conditions for the creation of quality startup companies.Research limitations/Implications: Based on the research done and the research results obtained, several limitations to the research exist. The questionnaire in this study was closed so that each respondent only answered the answer criteria provided. It could allow each respondent to answer the questionnaire, not by the actual situation. Also, the respondents in this study were only limited according to the level of respondents who were within the sample criteria. In this study, it was only limited to the independent and mediating variables. As for other factors that might affect startup performance, they were not examined.
The influence of influencer endorsement on brand awareness and brand image towards purchase intention on "lozy" fashion and hijab products Annisa, Annisa; Kussudyarsana, Kussudyarsana
Jurnal Mantik Vol. 8 No. 4 (2025): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i4.6026

Abstract

This study investigates the influence of influencer endorsement on brand awareness and brand image toward purchase intention for "Lozy" fashion and hijab products. Employing a quantitative research approach, the study uses SPSS for data analysis, with primary data collected through questionnaires distributed via Google Forms. The sample is selected through purposive sampling, focusing on individuals aged 17 years or older with an interest in Lozy products. The study examines four variables: Influencer Endorsement (X1), Brand Awareness (X2), Brand Image (X3), and Purchase Intention (Y). Influencer Endorsement is assessed through reliability, knowledge, confidence, visibility, and attraction; Brand Awareness is evaluated based on recall, recognition, purchase consideration, and consumption; Brand Image is measured through brand association, favorability, and uniqueness; and Purchase Intention is gauged through transactional, exploratory, preferential, and referential interest. Statistical tests for validity, reliability, classical assumptions, coefficient of determination (R²), F-tests, and t-tests are conducted. The results reveal that brand awareness, brand image, and influencer endorsement all have a positive and significant impact on purchase intention. The study suggests expanding the scope of variables in future research to include factors such as electronic word-of-mouth (e-WOM), perceived quality, and product pricing
Application of The Technology Acceptance Model in Measuring Customer Satisfaction and Loyalty Tasrif, Muh; Agus Setiawan, Anton; Purwo Saputro, Edy; Kussudyarsana, Kussudyarsana
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1049

Abstract

This study aims to investigate the influence of technology acceptance factors and website service quality in measuring customer satisfaction and loyalty for online shopping. This research was conducted in Mamuju, Indonesia. The sample was selected using accidental sampling involving 200 Shopee marketplace users. The data in this study were processed using structural Equation Molding (SEM) with partial least square alternative 3.0 (PLS). The results of this study indicate that the technology acceptance factor has a positive and significant effect on customer satisfaction, the technology acceptance factor has a positive and significant effect on customer loyalty, website service quality has a positive and significant effect on customer satisfaction, website service quality has a positive and significant effect on customer loyalty and Consumer satisfaction has a positive and significant influence on consumer loyalty as well as customer satisfaction also plays a moderating role in the technology acceptance factor on loyalty through customer satisfaction and website service quality on customer loyalty through customer satisfaction.
The Influence of Empowering Leadership and Compensation System Mediated by Employee Intrinsic Motivation on Turnover Intention at PT IMIP Bahadopi Regency Central Sulawesi Ayuandira, Ririn; Kussudyarsana, Kussudyarsana; Waskito, Jati; Wajdi, Farid
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1752

Abstract

This study analyzes the effect of empowering leadership and compensation systems mediated by Employee Intrinsic Motivation on Turnover Intention at PT. Industrial Morowali Industry Park Bahadopi Regency, Central Sulawesi, while the research method used is quantitative correlation analysis using SMART PLS 3 with 166 employee samples as a result of removing outliers. The results of this study indicate that Empowering leadership, Compensation system, and Employee intrinsic motivation have a positive and significant effect on Turnover Intention, Empowering Leadership, Compensation system has a positive and significant effect on Employee intrinsic motivation then Empowering leadership, Compensation system has a positive and significant effect on Turnover intention mediated by Employe intrinsic motivation.
The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust Muhriza, Nurul; Purwo Saputro, Edy; Sholahuddin, Muhammad; Kussudyarsana, Kussudyarsana
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2931

Abstract

This study focuses on analyzing the impact of live streaming features and ease of use on purchase intention for Muslim fashion products on Shopee, with consumer trust as a mediator. The research uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to 150 respondents who are active Shopee users in Sukoharjo Regency. Data analysis is performed using SmartPLS 3 to test the structural model and relationships between variables. The results show that live streaming and ease of use significantly affect consumer trust. Live streaming features also significantly affect purchase intention, while ease of use does not. Consumer trust is proven to mediate the relationship between live streaming features and purchase intention, as well as between ease of use and purchase intention. This research provides important implications for e-commerce industry practitioners, especially in marketing strategies for Muslim fashion products through the Shopee platform, highlighting the importance of live streaming features and building consumer trust to enhance purchase intention.
The Role of Brand Trust, Brand Image, Brand Equity on Repurchase Intention Sutanto, Wullyatri Dewi Risma; Kussudyarsana, Kussudyarsana
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2395

Abstract

In the rapidly growing business world, companies are faced with intense competition due to the emergence of new companies. This research analyzes the role of brand trust, brand image and brand equity on repurchase intention of Wardah brand cosmetics. The aim of this research is to determine brand trust, brand image and brand equity on repurchase intentions. This research uses quantitative analysis with purposive sampling technique. The population of this study were FEB students at Muhammadiyah University, Surkarta who had purchased Wardah cosmetics with a sample of 192 respondents. The data collection technique uses a questionnaire with a standardized Likert scale using SPSS version 26. The analytical method used in this research is multiple linear regression analysis using several variables, namely brand trust, brand image, brand equity and repurchase intention. The results of this research show that brand trust has a significant effect on repurchase intentions, brand image has a positive and significant effect on repurchase intentions, brand equity has a significant effect on repurchase intentions. This is proven by F sig. 0.000 is smaller than 0.05. The R Square value of 0.982 indicates that the ability of the brand trust model (X1), brand image (X2), brand equity (X3) explains the variation in the repurchase intention variable (Y) by 98.2% and the remainder is influenced by other independent variables by 1.8 %.
PENGARUH SOSIAL MEDIA ENGAGEMENT, PERSEPSI KUALITAS PRODUK, DAN PERSEPSI KEMUDAHAN APLIKASI TERHADAP MINAT BELI PRODUK FASHION TIK TOK SHOP Reni Nur Alviana; Kussudyarsana Kussudyarsana
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 1 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i1.14001

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh keterlibatan media sosial (Social Media Engagement), persepsi kualitas produk, dan persepsi kemudahan aplikasi terhadap minat beli produk fashion di TikTok Shop. Penelitian menggunakan metode kuantitatif dengan sampel sebanyak 220 responden yang dipilih secara purposive sampling, terdiri dari pengguna TikTok Shop yang pernah melakukan pembelian produk fashion. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa keterlibatan media sosial dan persepsi kualitas produk memiliki pengaruh positif dan signifikan terhadap minat beli, sementara persepsi kemudahan aplikasi tidak berpengaruh signifikan. Temuan ini menyoroti pentingnya peran media sosial dan kualitas produk dalam meningkatkan minat beli konsumen di platform TikTok Shop.
ANALISIS CELEBRITY ENDORSER, HARGA DAN KUALITAS PRODUK TERHADAP NIAT BELI ULANG PADA PRODUK LOKAL SCARLET WHITENING Anggun Azizah; Kussudyarsana Kussudyarsana
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1522

Abstract

In an era of increasing business competition, especially in the beauty industry, effective marketing strategies are key in building consumer loyalty. Local products such as Scarlet Whitening are required to not only attract new consumers, but also retain existing customers through repeat purchases. Factors such as the use of celebrity endorsers, competitive pricing, and product quality are important aspects that influence consumer decisions to make repeat purchases. This study aims to analyze Celebrity Endorser, Price and Product Quality on Repurchase Intention on Scarlet Whitening local products. This research method is quantitative. The population in this study were all Muhammadiyah Surakarta students. The number of samples in this study were 185 respondents. The sampling technique in this study used a purposive sampling method. The data source of this research is primary data. This study used a questionnaire to collect data. The data collected for this study were analyzed using the Partial Least Square (PLS) program. The results of this study are celebrity endorsement has a positive and significant effect on repurchase intentions. Price has no positive and insignificant effect on repurchase intention. Product quality has a positive and significant effect on repurchase intention.
ANALISIS PENGARUH ENDORSER, KONTEN DIGITAL, DAYA TARIK PRODUK TERHADAP MINAT BELI ULANG PADA HIGHT DAN LOW INVOLVEMENT Gusva Nanda Prayoga; Kussudyarsana Kussudyarsana
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1566

Abstract

This research endeavors to examine the effects of endorsers, digital content, and product appeal on consumers' intentions to repurchase, incorporating product involvement as a moderating factor. A quantitative methodology was utilized, employing an online survey targeting 200 respondents who are active users of social media and have previously engaged in purchases via digital endorsements. The analysis of data was conducted through the Structural Equation Modeling Partial Least Squares (SEM–PLS) technique. The results indicate that each of the three independent variables endorser, digital content, and product appeal exerts a positive and statistically significant impact on repurchase intention. Furthermore, product involvement serves as a significant moderator within these dynamics, particularly affecting the relationships involving digital content and product appeal. The model produced an R² value of 0.797 and a Q² value of 0.794, demonstrating substantial predictive relevance in elucidating the dependent variable.
Pengaruh Brand Image, Perceived Quality, Dan Brand Positioning Terhadap Repurchase Intention Melalui Brand Trust Sebagai Mediasi Pada Produk Sepatu Adidas Arta, Muhammad Alvin Danu; Kussudyarsana, Kussudyarsana
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.8779

Abstract

Tujuan dari penelitian ini adalah untuk memahami bagaimana citra merek and kualitas yang dilihat konsumen, dan posisi merek berdampak pada keinginan untuk membeli kembali produk sepatu Adidas melalui kepercayaan merek sebagai mediasi. Penelitian ini dilakukan dengan metode kuantitatif. Kuesioner yang dipilih digunakan untuk mendapatkan informasi secara purposive dari 150 responden. Perangkat lunak SmartPLS 3.2.9 digunakan untuk melakukan analisis data dengan alat analisis Modeling Equation Structural Partly Least Square (PLS-SEM). Hasil penelitian menunjukkan bahwa citra merek, kualitas yang dilihat, dan posisi masing-masing memiliki efek positif dan besar pada keinginan untuk membeli kembali. Selain itu, citra merek, kualitas yang dilihat, dan posisi merek dapat memediasi hubungan antara ketiganya terhadap keinginan untuk kembali membeli. Brand Trust juga berdampak positif dan signifikan pada keinginan untuk membeli kembali. Hasilnya menunjukkan bahwa Brand Trust melalui Brand Image, Perceived Quality, dan Brand Positioning yang efektif dan efisien akan meningkatkan pembelian ulang sepatu Adidas.
Co-Authors Agus Setiawan, Anton Agustin Dwi Hastuti Anggrayuda fajar Anggun Azizah Annisa Annisa Antika, Mia Anton Agus Setyawan Arta, Muhammad Alvin Danu Ayuandira, Ririn Devi, Nur Yuliana Dwi Putri Kinasih Evita Dhewi Hananti Farhan Afifudin, Muhammad Farid Wajdi Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Gusva Nanda Prayoga Hananti, Evita Dhewi Hastuti, Agustin Dwi Ihwan Susila Jati Waskito Jufendri Laili Isrofa Lestari Rejeki Lestari Rejeki, Lestari Luluk Ria Rakhma Luqiana, Asyifa Lulu M. Rizki M. Sholahuddin Maimun, Muhammad Halim Mia Antika Muchlison Anis Muh. Tasrif Muhriza, Nurul Naisha Rahma Indraswari Nur Achmad Nur Yuliana Devi Prabowo, Kharina Febby Purwo Saputro, Edy Rahmad Ageng Handoko Rahmawati, Clara Fadhilla Ram Vemuri Ramadhaningtyas, Novendra Frida Reni Nur Alviana Riska Atqiyya Baroroh Rohmani, Nala Putriana Haidir S Soepatini Soeptaini Soeptaini Solly Aryza Sutanto, Wullyatri Dewi Risma Yessy Bangkit Forma Zulfa Irawati Zulfa Irawati, Zulfa