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Noviyanto Noviyanto, Noviyanto
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MEDIA RELATIONS MANAGEMENT OF PRIVATE UNIVERSITY IN SUPPORTING REPUTATION ENHANCEMENT Anggarina, Paula Tjatoerwidya; Irawan, Agustinus Purna; Dewi, Fransisca Iriani Roesmala; Noviyanto, Noviyanto; Putri, Dhita Widya
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2786-2797

Abstract

The reputation of private university is important factor to win the competition. One of the public relations (PR) communication activities to build reputation is media relations. The purpose of this study is how to manage media relations by private university in building reputation through PR. The research method uses a descriptive qualitative method, which combines surveys using questionnaires, interviews, and Focus Discussion Groups (FGD) focusing on the form of media relations activities, information content that has publication value, and communication channels used to support reputation enhancement. The results showed that media relations are very important and useful in supporting the reputation of private university. The forms of media relations activities that can be carried out are press conference, media gathering, news coverage, media visit, and doorstop. The use of effective communication channels in delivering information to the public is online media, social media, radio, websites, and television. Campus news content that has publication value is academic achievement, solutions to problems in society, ranking, accreditation, research, achievement of Key Performance Indicators, and community service activities. The results of this study will be one of the references in further research.
BIOACTIVITY OF ENDOPHYTIC FUNGI EXTRACTS RESIDING IN THE ROOTS OF MISTLETOE (Dendrophthoe pentandra) Oktiansyah, Rian; Habisukan, Ummi Hiras; Noviyanto, Noviyanto; Nasution, Sakinah Salman Ahmad; Febiantika, Imaniar; Octavia, Risky
Berita Biologi Vol 24 No 1 (2025): Berita Biologi
Publisher : BRIN Publishing (Penerbit BRIN)

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Abstract

Mistletoe (Dendrophthoe pentandra) is a parasitic plant that has traditional medicinal properties. This study examines the endophytic fungi found in mistletoe roots and their bioactivity. Endophytic fungal species are identified using their morphological traits. Potato Dextrose Broth (PDB) medium is utilized for both culture and extraction, with ethyl acetate as a solvent. The antioxidant test employed the DPPH method, whereas the antibacterial test used the paper disc diffusion method. Mistletoe roots yielded four endophytic fungus isolates (BR1–BR4). The findings of morphological study revealed that BR1 (Pythium sp.), BR2 (Trichoderma sp.), BR3 (Fusarium sp.), and BR4 (Mortierella sp.). The endophytic fungus BR4 (Mortierella sp.) had the highest potential antioxidant and antibacterial activities. This endophytic fungal extract has the potential to be a source of novel medications through additional investigation by isolating the pure component and in vivo studies.
Co-Authors Abdul Hamid Agung Setyo Darmawan Agus Yulianto Agustinus Purna Irawan Amirotus S, Farah Anggarina, Paula Tjatoerwidya Anggun, Wicaksono Anjar Setiawan Anwar, Hazrul Aputri, Farah Nuriessa Auliyah, Ulul Azmiati Basit, Muhammad Abdul Bimo Satrio Wibowo Damayanti Iskandar Dea Amelia, Dea Farid Thalib Fauzan, Ahmad Rizki Febiantika, Imaniar Fransisca I. R. Dewi Kharisma, Sully Pudja Kurnia, Alfia Rahma Kurniawati, Alfia Rahma Kurratul Aini, Kurratul Muhammad Arrullah Safriawan Muhammad Asmar Aqilah Muhammad Sidiq Nanda Pramudya Pangestu Nasution, Sakinah Salman Ahmad Nurokhman, Amin Octavia, Risky Oktiansyah, Rian Pancasari, Adelia Rizki Pandu Jati Laksono Pramuko Ilmu Purboputro Pratiwi, Mardiyah Putri, Dhita Widya Riza Utami, Riza Setiyo Gunawan Syarif, Junaidi Tri Widjaja Uli A, Veny Ummi Hiras Habisukan, Ummi Hiras Yogyaswari, Sekar Ayoe Yustina Hapida, Yustina