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Journal : Economic Education Analysis Journal

Strategy Analysis of Batik MSME Development Anggraeni, Siska; Srijani, Ninik; Wibawa, Ramadhan Prasetya
Economic Education Analysis Journal Vol 10 No 2 (2021): Economics Education Analysis Journal
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v10i2.46218

Abstract

This study aimed to analyze the strategies used by MSMEs of Batik Murni in developing their business. The informants in this study were 18 people. The method used was a qualitative approach. Data collection techniques used observation, interviews, documentation, and triangulation. Data analysis techniques used data reduction, data presentation and data verification. The results showed that: (1) The use of cost leadership strategies, differentiation strategies and focus strategies had an important effect on the development of MSMEs of Batik Murni. (2) The factors that affected the development strategy of MSMEs of Batik Murni consisted of capital, labor and marketing. (3) The raw materials used by MSMEs of Murni Batik in the production process were cloth and silk cloth, canting, for textile dyes by using remasol, naptol and indigosol and natural dyes, for washing by using waterglass. (4) The capital of MSMEs of Batik Murni was obtained from personal capital, capital loans to the East Java Regional Bank and to PT Industri Kereta Api (INKA). (5) The sales system used by MSMEs of Batik Murni was a direct and indirect sales system. (6) MSMEs of Batik Murni used a marketing research strategy, sales research, marketing information systems, marketing plans and evaluation. (7) The impact of the development strategy for MSMEs of Batik Murni Madiun, namely an increase in the amount of production, an increase in the amount of marketing and finally an increase in income.
Strategy Analysis of Batik MSME Development Anggraeni, Siska; Srijani, Ninik; Wibawa, Ramadhan Prasetya
Economic Education Analysis Journal Vol 10 No 2 (2021): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v10i2.46218

Abstract

This study aimed to analyze the strategies used by MSMEs of Batik Murni in developing their business. The informants in this study were 18 people. The method used was a qualitative approach. Data collection techniques used observation, interviews, documentation, and triangulation. Data analysis techniques used data reduction, data presentation and data verification. The results showed that: (1) The use of cost leadership strategies, differentiation strategies and focus strategies had an important effect on the development of MSMEs of Batik Murni. (2) The factors that affected the development strategy of MSMEs of Batik Murni consisted of capital, labor and marketing. (3) The raw materials used by MSMEs of Murni Batik in the production process were cloth and silk cloth, canting, for textile dyes by using remasol, naptol and indigosol and natural dyes, for washing by using waterglass. (4) The capital of MSMEs of Batik Murni was obtained from personal capital, capital loans to the East Java Regional Bank and to PT Industri Kereta Api (INKA). (5) The sales system used by MSMEs of Batik Murni was a direct and indirect sales system. (6) MSMEs of Batik Murni used a marketing research strategy, sales research, marketing information systems, marketing plans and evaluation. (7) The impact of the development strategy for MSMEs of Batik Murni Madiun, namely an increase in the amount of production, an increase in the amount of marketing and finally an increase in income.
Analysis Of Youth Characteristics Not in Education, Employment, Or Training (NEET) Ninik Srijani; Ramadhan Prasetya Wibawa; Intan Rafika Dewi; Ervi Aulia Rahma; Aning Prasetyo Sari
Economic Education Analysis Journal Vol 12 No 2 (2023): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v12i2.68867

Abstract

This study aims to determine the characteristics of NEET and the macro conditions in which the individual lives against the probability of an individual entering the NEET group (NEET status) in Madiun. This research uses a qualitative approach, with a purposive sample with certain considerations with informants a few 20 alumni of economics education in 2020-2022 who are not yet working. The results show factors that influence a person to become a NEET such as age, education and job qualifications needed in the field, and not having a link to work. Some informants are still choosing and sorting out the jobs to apply for, want to enjoy the process of consulting someone in the neighborhood, have fun instead of working and come from rich families. Informants have all the characteristics of NEET, namely not wanting to work and looking for work, anti-social, depending on other people to fill their days with less useful activities. The visible characteristics of NEETs are that they must fulfill their own needs, in order to actualize themselves. Starting from meeting physical needs, the need for security, being recognized by society, feeling affection, and being valued so that they are able to achieve the best version of themselves. Starting from improving relations with family, then trying to get out and socialize with society.