Claim Missing Document
Check
Articles

Found 27 Documents
Search

The Effect of Brand Image on Purchase Decision of Scarlett Cosmetics Mediated by Brand Ambassador Putri, Galih Widya; Juliati, Ratih; Fitriasari, Fika
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 3 No. 4 (2023): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i4.29294

Abstract

This study aims to determine and analyze the influence of brand image on purchasing decisions mediated by brand ambassadors. This research was conducted at the official Scarlett cosmetic store located in Malang City totaling 120 respondents. This study uses a non-probability sampling technique with purposive sampling. Data collection techniques using a questionnaire and analyzed with Smart-PLS. This study found that brand image has a positive and significant effect on purchasing decisions, brand ambassadors have a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on brand ambassadors and brand ambassadors mediate brand image on purchasing decisions.
The Effect of Financial Literacy, Attitude, Subjective Norm, and Religiosity on Investment Intention in The Islamic Capital Market Agustin, Nur Fadhila; Nurjannah, Dewi; Fitriasari, Fika
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 3 No. 4 (2023): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i03.29328

Abstract

The purpose of this study was to analyze the effect of financial literacy, attitudes, subjective norms, and religiosity on investment intentions in the Islamic capital market. The sample in this study was 100 active students of the Faculty of Economics and Business, Muhammadiyah University of Malang. The data was analyzed using multiple linear regression analysis using SPSS version 25. The results showed that financial literacy, attitudes, and religiosity have a positive and significant effect on investment intentions in the Islamic capital market and subjective norms have no significant effect on investment intentions in the Islamic capital market. The simultaneous tests show that all variables of financial literacy, attitudes, subjective norms, and religiosity simultaneously have a significant influence on investment intentions in the Islamic capital market.
Analysis of the Influence of Job Characteristics on Employee Performance with Motivation as an Intervening Variable among Employees at Cafe Sawah Pujon Kidul Harisandi, Humam Fadhil; Nurhasanah, Siti; Fitriasari, Fika
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 01 (2024): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i01.32532

Abstract

The purpose of this research is to examine the job characteristics, motivation, and performance of employees. This research was conducted on employees of the Pujon Kidul rice field café with a total of 68 respondents. With the technique of using the total sampling technique. Using a quantitative approach. The data analysis technique uses path analysis and the SPSS 25 program. In this study, it shows that job characteristics have a good range of scales. Motivation has a high scale range and employee performance has a high scale range. The results of this study indicate that job characteristics have a significant influence on employee performance. Characteristics have a significant effect on work motivation. Motivation has a significant effect on employee performance and job characteristics have a significant effect on employee performance through work motivation.
The Influence of Work-Life Balance on Employee Performance with Perceived Organizational Support as a Moderating Variable Faris, Muhammad; Rumijati, Aniek; Fitriasari, Fika
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 4 (2024): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i4.36842

Abstract

This study examines the impact of work-life balance and perceived organizational support on employee performance at PT. Cahaya Fajar Kaltim. Using a quantitative approach with purposive sampling, 70 employees were selected as respondents. Data were analyzed through moderated regression analysis (MRA) using SPSS 25. The results show that both work-life balance and perceived organizational support significantly influence employee performance. Additionally, perceived organizational support acts as a moderating variable, strengthening the relationship between work-life balance and employee performance. Key findings include good work-life balance and perceived organizational support are associated with high employee performance, work-life balance has a significant positive effect on employee performance, and perceived organizational support enhances the effect of work-life balance on performance.
Impact of interest rates & capital adequacy on stock returns: profitability's role Ivansyah, Dimas Fernanda; Widagdo, Bambang; Sa’diyah, Chalimatuz; Fitriasari, Fika
Journal of Multiperspectives on Accounting Literature Vol. 3 No. 1 (2025): Journal of Multiperspectives on Accounting Literature
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jameela.v3i1.37921

Abstract

Purpose: This research delves into the factors that determine stock returns within the banking sector listed on the IDX. The primary focus is on assessing the impact of interest rates and capital adequacy ratios, with a consideration of profitability ratios as mediating variables in the resolution Methodology/approach: Quantitative methods were employed for this research, utilizing secondary data derived from the financial reports of each company. Data collection involved the scrutiny of documentation from the annual reports of 14 banks spanning the period from 2018 to 2022, employing a purposive sampling technique. Structural Equation Modeling (SEM) operated through the PLS program was employed for data analysis Findings: The findings indicate that interest rates, capital adequacy ratios, and profitability do not exert any significant influence on stock returns within the banking sector. However, both interest rates and capital adequacy ratios significantly affect profitability. Moreover, profitability does not play a significant mediating role in the relationship between interest rates and capital adequacy ratios concerning stock returns Practical implications: In conclusion, the study suggests that stakeholders should be cautious in overemphasizing traditional financial ratios, and explore broader strategies and variables when analyzing bank stock performance and setting policies Originality/value: This study offers valuable insights into the factors shaping stock returns within the banking sector.
Asistensi Pengembangan Website Sebagai Media Transformasi Digital Pesantren Melalui Metode ABCD Ubaidillah, Aan Fardani; Fitriasari, Fika; Sakdiyyah, Dewi Ayu
International Journal of Community Service Learning Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v9i1.87108

Abstract

Website memiliki potensi besar sebagai infrastruktur yang dapat mendukung pondok pesantren untuk beradaptasi di era digital. Ketersediaan tim pengembang dan pengelola website serta kendala biaya menjadi hambatan utama pondok pesantren dalam memanfaatkan potensi website sebagai infrastruktur digital. Tujuan dari penelitian ini adalah untuk meningkatkan adaptasi pondok pesantren di era digital melalui pemberdayaan berbasis literasi digital. Penelitian ini menggunakan pendekatan Asset-Based Community Development (ABCD) dengan subjek delapan pondok pesantren di dua kecamatan di Kabupaten Gresik. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi, serta dianalisis menggunakan metode deskriptif kualitatif. Intervensi dilakukan melalui Life Skill Training yang berfokus pada literasi digital praktis, serta pemberian website domain khusus "ponpes.id" untuk masing-masing pesantren. Hasil pengabdian kepada masyarakat ini menunjukkan bahwa kegiatan ini berhasil meningkatkan kemampuan literasi digital dan memberikan identitas digital bagi pesantren yang terlibat. Hasil pengabdian ini memberikan manfaat yang nyata bagi pesantren-pesantren yang menjadi sasaran. Peningkatan pengetahuan dan keterampilan pengelola pesantren dalam literasi digital terbukti sebagai kontribusi yang berarti terhadap adaptasi pesantren dalam era digital.
Total Quality Character Education (TQCE) in Pesantren Life: an Auto-ethnographic Journey Ubaidillah, Aan Fardani; Fika Fitriasari
JURNAL PENDIDIKAN DAN PENGEMBANGAN MANUSIA Vol 10 No 1 (2025): Education and Human Development Journal
Publisher : Universitas Nahdatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores how the principles of Total Quality Management (TQM) are internalized and interpreted as Total Quality Character Education (TQCE) within pesantren life. Using an autoethnographic method, the researchers reflect on personal experiences as a student and administrator in two Indonesian pesantren, examining the formation of character through daily discipline, peer leadership, and symbolic guidance from the kyai. The data were gathered through reflexive journaling, document analysis, and embedded interactional notes, then analyzed using Spradley’s 12-step ethnographic framework. The research revealed that TQCE is not only a character education model but also a lived culture grounded in ritual consistency (standardization), collective governance (peer accountability), and moral exemplarity (kyai leadership). Routines such as tahajjud, musyawarah, and muhasabah served as formative practices shaping discipline and responsibility. Peer mentoring fostered collective responsibility, while the kyai’s symbolic leadership became the spiritual anchor guiding values and behaviors. This study concludes that TQCE integrates the procedural strength of TQM with the spiritual-cultural fabric of pesantren, offering a sustainable framework for holistic character formation.