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All Journal JURNAL MANAJEMEN AGRIBISNIS Agrilan : Jurnal Agribisnis Kepulauan Jurnal Review Pendidikan dan Pengajaran (JRPP) JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Gema Wiralodra Jurnal Biogenerasi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Agribisnis Jurnal Ilmiah Wahana Pendidikan INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS

Sarlina Noni, Sarlina

Universitas Nusa Nipa

Author-ID : 520190

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Prospek Pengembangan Usahatani Tomat di Lahan Joni Roma Farm Desa Nita Kecamatan Nita Kabupaten Sikka Yohanes Irfon Hendrian; Sarlina Noni
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 1 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Market demand for tomato commodities from year to year is increasing however, until now there are still many obstacles experienced by tomato farmers, ranging from problems of applying proper cultivation techniques, pest and disease problems to tomato crops, to problems marketing crops. This research aims to find out the Prospects for Tomato Farming Development in Joni Roma Farm Village Nita District Nita District Sikka Regency. As for the results of the research obtained that: the prospects of developing tomato farming business in Joni Roma Farm Land Nita Village Nita District Nita Sikka Regency, namely 1).increase market demand by utilizing, land area and supporting land in tomato cultivation, 2). utilizing technology and agroclimat land to improve product quality, 3) increase profits by increasing production through the utilization of labor and groups

Analisis Ekonomi Usaha Minyak Kelapa Murni (Virgin Coconut Oil) di Rumah Produksi KenaKetik Nita Maria Sharlina Yesi; Sarlina Noni
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 1 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Virgin Coconut Oil (VCO) is a modern product of coconut fruit that has the ability to improve health, treat, and even be used in the field of cosmetics. This research aims to find out the income and feasibility of pure coconut oil business in the production house Kena Ketik Nita. Use cost, revenue, acceptance and business feasibility analysis to answer research problems. As for the results of research obtained that the business of pure coconut oil production in the production house KenaKetik Nita suffered a loss of - 206,981,750 in one production. As for the results of research obtained that the business of pure coconut oil production in the production house KenaKetik Nita suffered a loss of - 206,981,750 in one production.

Prospek Pengembangan Bawang Organik di Kebun Praktek Fakultas Pertanian Universitas Nusa Nipa Indonesia Adrianus Jado; Sarlina Noni
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 1 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Onion plants are one of the horticultural plants that have good prospects and include nationally excellent plants needed by residents both domestically and abroad, rich in vitamins and other important substances for human health. purpose of this research To find out the prospects of business development Oignons biologiques et connaître les facteurs moteurs et les obstacles rencontrés par la culture de l’oignon dans la pratique de jardin UNIPA.Retrait d’échantillons jusqu’à 15 personnes, en utilisant l’échantillonnage intentionnel et en utilisant l’analyse SWOT. The results showed that there is an identification of internal and external factors consisting of strengths, weaknesses, and challenges that support the prospects for the development of onion farming. 2,) the prospect of onion development is in quadrant I or aggressive strategies, which use the power to take advantage of opportunities, namely: a). utilizing research sites that are places for onion farming development by using organic fertilizers to meet consumption levels.b). Take advantage of market demand by increasing with optimal land use

Analisis Kelayakan Usahatani Cabai Keriting (Capsicum Annum L) di Erik Farm Desa Ladogahar Kecamatan Nita Kabupaten Sikka Theresia Dua Martha; Sarlina Noni
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 1 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Curly Chili Plant (Capsicum annum L.) is a horticultural commodity in Indonesia that is widely consumed by the community. Chili plants are classified as perdu plants from the eggplant family that has the scientific name Capsicum sp. Chili plants have several benefits including: curly chili contains many carbohydrates as a source of human energy, rich in vitamin C, and vitamin B1, there is also a healthy fat content that is good for the body. This study was conducted to find out: factors that affect the production of curly chilies, the income level of curly chili farming and the feasibility of curly chili farming business in Erik Farm Ladogahar Village Nita District Sikka. The data analysis used in this study is quantitative and qualitative with the data source used i.e. primary and secondary data. The results of this study showed that the curly chili farming business in Erik Farm Ladogahar Village, Nita District, Sikka Regency, experienced a profit of Rp 61,200,000 in one growing season. The R /C value of curly chili farming business in Erik Farm Ladogahar Village, Nita District of Sikka Regency is 2.09, meaning that the production of curly chili plant farming in Erik Farm Ladogahar Village, Nita District, Sikka Regency is worth trying

STRATEGI BAURAN PEMASARAN SAYURAN DALAM MENINGKATKAN MINAT BELI KONSUMEN Rofinus Kanisius Wangge; Sarlina Noni
JURNAL AGRIBISNIS Vol. 10 No. 1 (2021): Mei 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v10i1.1523

The purpose of this study is to look at the implementing of marketing mix of vegetbles from Agriculture Faculty University of Nusa Nipa in increasing consumer buying interest. The results of the study: consumers have different abilities in mentioning the characteristics or attributes of these products. Consumers try to satisfy a need by implementing a marketing mix for buying interests :1). Organic vegetable products located in the Garden faculty of agriculture, University of Nusa Nipa, very diverse, namely: onion, cayenne pepper, tomato, papaya, watermelon, cucumber, mustard and kale. Diverse products greatly influence consumer interest because the product has many health benefits, this is very attractive for consumers who will decide to buy and consume the product they want, 2). The specified price or sales price of vegetable products can be reached by consumers or housewives, buying at an affordable price but has great benefits, for yourself, family communities and life. 3). the location of the garden is very strategic, located on the side of the road and easily reachable to customers or consumers. 4). Promoting Organic Vegetables is done either orally or in writing also through whats App and facebook. Keywords : marketing mix, consumer buying interests The purpose of this study is to look at the implementing of marketing mix of vegetbles from Agriculture Faculty University of Nusa Nipa in increasing consumer buying interest. The results of the study: consumers have different abilities in mentioning the characteristics or attributes of these products. Consumers try to satisfy a need by implementing a marketing mix for buying interests :1). Organic vegetable products located in the Garden faculty of agriculture, University of Nusa Nipa, very diverse, namely: onion, cayenne pepper, tomato, papaya, watermelon, cucumber, mustard and kale. Diverse products greatly influence consumer interest because the product has many health benefits, this is very attractive for consumers who will decide to buy and consume the product they want, 2). The specified price or sales price of vegetable products can be reached by consumers or housewives, buying at an affordable price but has great benefits, for yourself, family communities and life. 3). the location of the garden is very strategic, located on the side of the road and easily reachable to customers or consumers. 4). Promoting Organic Vegetables is done either orally or in writing also through whats App and facebook. Keywords : marketing mix, consumer buying interests

STRATEGI PEMASARAN BAWANG MERAH (Allium ascalonicum L.) DI KEBUN PRAKTEK FAKULTAS PERTANIAN UNIVERSITAS NUSA NIPA Antonius Nong Yeri; Sarlina Noni
Agrilan : Jurnal Agribisnis Kepulauan Vol 9, No 2 (2021): AGRILAN : JURNAL AGRIBISNIS KEPULAUAN
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/agrilan.v9i2.1229

Strategi pemasaran menjadi hal utama dalam mencapai tingkat keberhasilan suatu usaha. Untuk merealisasikan tingkat usaha diperlukan peran bidang pemasaran. Tujuan penelitian ini untuk mengetahui Strategi pemasaran bawang merah di kebun praktek Fakultas Pertanian Universitas Nusa Nipa (Kebun Praktek Unipa). Metode penelitian yang digunakan adalah studi lapangan dengan pendekatan kualitatif. Teknik pengumpulan data berupa wawancara mendalam dan pengamatan langsung. Data dianalisis melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa, aktifitas pemasaran di Kebun Praktek Unipa menggunakan strategi bauran pemasaran yaitu Produk yang dijual di Kebun Praktek Unipa ada berbagai tanaman hortikultura. Produk-produk yang ditawarkan oleh merupakan produk dengan mutu yang baik. Penetapan harga dengan mengambil keuntungan dari seluruh biaya yang dikeluarkan. Lokasi Kebun Praktek Fakultas Pertanian Universitas Nusa Nipa Indonesia berada pada tempat yang strategis yaitu dekat pasar sehingga mudah untuk dijangkau. Strategi promosi yang dilakukan oleh Kebun Praktek Unipa adalah dengan menggunakan media massa dan secara langsung ke masyarakat.

The Role of Marketing Communication in Influencing the Decision to Buy Organic Crop Products in the Practical Garden of the Faculty of Agriculture, University of Nusa Nipa Indonesia Elisabeth Yuvensia Paulina; Sarlina Noni
International Journal of Education, Information Technology, and Others Vol 4 No 1 (2021): International Journal of Education, Information Technology, and Others
Publisher : Peneliti.net

As an agricultural country, the agricultural sector is the main sector in Indonesia. The agricultural sector is a strategic and potential sector in the development of the national economy. One of the priorities to achieve this goal is the development of organic crop commodities. Marketing communication can change the way consumers think and behave depending on the way the communication is conveyed by the marketing party. This study aims to determine how the role of marketing communication in influencing the decision to buy organic plant products in the garden of the Faculty of Agriculture. Sampling in this study was carried out by purposive sampling method with the sample in this study were 30 people as respondents. Testing this problem using quantitative descriptive analysis method with Rank Spearman data analysis. The results of this study indicate that in increasing competitiveness and consumer buying interest, of course, the role of marketing communication is quite influential in the decision to buy organic plant products.

Analisis Pengaruh Penetapan Harga Jual Produk Terhadap Volume Penjualan Produk Hortikultura Organik Di Kebun Praktek Fakultas Teknologi Pangan, Pertanian Dan Perikanan Universitas Nusa Nipa Maria Aspina Gelu; Sarlina Noni; Yoseph Yakob Da Rato
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 3 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Sales volume is the final result achieved by the company from the results of selling products produced by the company. Product selling price determination requires various considerations that are integrated through production costs, operational costs, desired profit targets, people's purchasing power, competitors' selling prices. The determination of the selling price of the product must be a policy that must be thoroughly considered and integrated. The research was conducted in agricultural practice gardens from August 15 – December 17, 2022. The purpose of the study: to find out: to determine the Effect of Product Selling Price Determination on the Sales Volume of Organic Horticultural Products in the Practice Garden of the Faculty of Food Technology, Agriculture and Fisheries, Nusa Nipa University. The analysis method used is a qualitative method, using questionnaires and statistical tests, namely: validity test, reability test, normality test and then this data is processed using parametic statistics of correlation and simple linear regression. Based on the results of statistical test calculations, an adjusted R Square regression value of 0.174 was obtained. This suggests that variable: pricing has a positive and significant effect on sales volume which can be explained by the R value of 17.4%. The R square value obtained is a small number, meaning that the effect of the Selling Price on Sales Volume is relatively weak

Analisis Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Dalam Keputusan Pembelian Produk Holtikultura di Kebun Praktek Universitas Nusa Nipa Asterliana Subu; Yoseph Yakob Da Rato; Sarlina Noni
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 3 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Purchasing decisions are consumers' understanding of the wants and needs of a product by assessing from existing sources by setting purchase goals and identifying alternatives so that decision makers to buy are accompanied by behavior after making a purchase. Purchasing decisions are heavily influenced by cultural, social, personal, and psychological characteristics. The research was conducted in an agricultural paraktek garden from August 15 – December 17, 2022. Le but de l’étude: découvrir les facteurs qui influencent le comportement des consommateurs dans les décisions d’achat de produits horticoles dans le jardin de la Faculté de technologie alimentaire, d’agriculture et de pêche de l’Université Nusa Nipa Maumere. Based on the results of the study, there are 3 factors that influence consumer behavior in purchasing decisions, namely psychological factors, personality factors and social factors. The largest respondent response value for psychological factors on each statement was 89.82% . with indicators: feeling satisfied after buying organic vegetables (98.3%).

Pengaruh Kualitas Produk Dan Tingkat Harga Terhadap Keputusan Membeli Hortikultura Organik di Kebun Fakultas Teknologi Pangan Pertanian Dan Perikanan Universitas Nusa Nipa Maria Yulita Menge; Sarlina Noni; Fiator Nong
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 3 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Product quality is one of the important factors that can influence purchasing decisions. The better the quality of a product, the more it will increase consumer interest in choosing and then making a purchase. A product can be said to be of high quality if the product is able to meet and satisfy customer needs. The research was conducted in the agricultural paraktek garden from August 15 – December 17, 2022. Research objective: to find out: The Effect of Product Quality and Price Level on the Decision to Buy Organic Horticulture in the Garden of the Faculty of Food and Agricultural Technology, Nusa Nipa University. The an alysis method used is multiple linear regression analysis that diffuses to test the relationship between the dependent variable (Y) and two independent variables (X1 and X2). Based on the results of multiple linear regression analysis calculations, there is a positive and significant influence between product quality and price levels on purchasing decisions. With the calculation of the value of F count 127,621 > Ftabel 3.220 or Significance F 0.000 < 0.05, it means that simultaneously there is a positive and significant influence between Product Quality and Price Level on Purchasing Decisions.

Co-Authors Adrianus Jado Antonius Nong Yeri Aprinus Rizaldi Mari Asterliana Subu Bernadeta Bela Bunga Bobo, Almerto Da Rato, Yoseph Yakob DWI PUTRA DARMAWAN Elisabeth Yuvensia Paulina Elisabeth, Theresia Maria Eus Raja, Yohanes Fiator Nong Gabriel Otan Apelabi Gahu Lewar, Ferdinandus Gore, Sisislia Aurelia Hege, Yohanes Hendison Iawan Saputera Wanda, Taras Jara, Sakarias Moa Karmila, Karolina Maria Aspina Gelu Maria Otang Maria Sharlina Yesi Maria Yulita Menge Martina Moy Mawar, Maria Theresia Dua Mitan, Albertus Nelsis, Angelina May Nurak, Frederik Afelino Otan Apelabi, Gabriel Padeng, Elias Raymond Rato, Aloysius Rofinus Kanisius Wangge Rongan, Yoseph Saputera Wanda, Taras Theresia Dua Martha Wayan Suarthana Yakob Da Rato, Yoseph Yakob Da Rato, Yoseph Yakob Da Rato Yasinta Sao, Fransiska Yohanes Irfon Hendrian Yosefa Rensiana, Agustina Yosefina Jelita Numbar

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