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OPTIMALISASI PEMBERDAYAAN UMKM MELALUI EDUKASI DIGITAL MARKETING DAN AKUNTANSI Mauludin, Hanif; Sa'adah, Lailatus; Irawati, Rina
Jurnal Likhitaprajna Vol 8 No 2 (2024)
Publisher : FKIP Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v8i2.698

Abstract

Tujuan dari pengabdian ini adalah memberikan edukasi kepada UMKM tentang peran pentingnya digital marketing dan akuntansi untuk peningkatan pengelolaan usaha. Digital marketing merupakan salah satu strategi pemasaran yang sering digunakan UMKM untuk mempromosikan barangnya kepada konsumen. Melalui penyusunan laporan keuangan UMKM dapat mengetahui perkembangan usahanya. Metode pelaksanaan yang digunakan dalam pengabdian ini adalah pendampingan dan pelatihan digital marketing dan akuntansi bagi UMKM Bolen Malang Fairuziba. Permasalahan yang dihadapi mitra adalah belum optimal dalam penggunaan digital marketing dan penyusunan laporan keuangan. Dengan adanya pendampingan dan pelatihan ini, mitra mempunyai wawasan dan pengetahuan yang baru, yang dapat diterapkan, sehingga diharapkan dapat meningkatkan usahanya.
Pemasaran Produk Secara Online dan Pelatihan Akuntansi untuk Efektifitas Pengelolaan Usaha Djuharni, Darti; Sonhaji, Sonhaji; Mauludin, Hanif; Prasetyo, Irawan Budi; Djafri, Taufik; Sugiharto, Didik Priyo
Jurnal ABM Mengabdi Vol 11 No 1 (2024): Juni
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v11i1.1403

Abstract

The purpose of this article is to open the insights and knowledge and skills of MSME actors in the Blimbing area of Malang City, East Java. Activities are carried out in the form of lectures and discussions, as well as assistance related to the use of digital marketing. In addition, the discussion continued with the topic of the importance of making financial records for MSMEs. The results of this activity show that most participants already know the existence of digital marketing, but not all have used it. Those who have not used it because they do not understand and master internet technology. On the other hand, the results of this activity also show that most MSME actors have not made records of their business activities. This is because they consider the record not too important, what is important for them is that the business runs smoothly and they benefit from the results of the business called profit (profit).
Determinants of employee psychological ownership and its impact on sustainable manufacturing performance Mauludin, Hanif; Harjoyo, Hegi; Djuharni, Darti
The Indonesian Accounting Review Vol. 13 No. 2 (2023): July - December 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/tiar.v13i2.3372

Abstract

This study aims to examine the determinants of employee psychological ownership and its effect on sustainable manufacturing performance. The population in this study is employees of a cigarette company in Indonesia. The sample used is 100 respondents, consisting of workers, supervisors, front line managers, and senior managers of a large cigarette company in Indonesia who are involved in initiative programs to achieve sustainable manufacturing performance. The sampling technique used is purposive sampling. Data collection is carried out by distributing questionnaires directly to respondents and conducting focus group discussions (FGDs). The analytical tool used is Partial Least Squares with SmartPLS version 3. The results show that Servant Leadership has a significant effect on Growth Mindset and Capability Building; Growth Mindset and Capability Building have a significant effect on Employee Psychological Ownership; and Employee Psychological Ownership has a significant effect on Sustainable Manufacturing Performance. Therefore, to achieve sustainable manufacturing performance, it is necessary to have a strong employee psychological ownership by forming a mindset to always grow, accompanied by increasing individual capabilities through effective servant leadership.
The Influence of Achievement Needs and Employee Competencies on Career Achievement Wibisono, Galih; Hanif Mauludin
The Contrarian : Finance, Accounting, and Business Research Vol. 4 No. 2 (2025)
Publisher : Yayasan Widyantara Nawasena Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58784/cfabr.330

Abstract

This study examines the influence of achievement needs on career achievement and investigates the mediating role of employee competence among staff members of the Class I Correctional Institution in Malang. Employing an explanatory quantitative design, data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The findings reveal that the need for achievement has a positive and significant effect on both employee competence and career achievement. Furthermore, employee competence exerts a significant positive influence on career achievement and mediates the relationship between achievement needs and career outcomes. These results indicate that employees’ intrinsic drive to excel not only enhances their career achievement directly but also indirectly through competence improvement. Theoretically, this study contributes to the extension of McClelland’s Achievement Motivation Theory by demonstrating its applicability in a high-stress, bureaucratic public organization such as a correctional institution. Practically, the findings highlight the importance of developing programs that simultaneously foster achievement motivation and enhance competencies through training, recognition, and structured career pathways. Strengthening these aspects can improve both individual career advancement and organizational performance within correctional settings.
The Effect of Job Promotion on Work Motivation and Work Engagement Mahardianyah, Mahardianyah; Mauludin, Hanif
Journal of Industrial Engineering & Management Research Vol. 6 No. 3 (2025): June 2025
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v6i3.583

Abstract

Promotion is a form of organizational appreciation for employees who have achievements and potential, and is believed to be able to increase motivation and work involvement. However, there have not been many studies that comprehensively examine the relationship between job promotion, job motivation, and work engagement in one complete model. This study aims to analyze the effect of job promotion on employee work motivation and work engagement. The research method used is a quantitative approach with the Partial Least Square–Structural Equation Modeling (PLS-SEM) analysis technique using SmartPLS software. The sample in this study consists of employees of a government agency who have received a promotion to a position within a certain period of time. The results of the study show that promotion has a positive and significant effect on work motivation, and work motivation significantly affects work involvement. In addition, work motivation has been shown to significantly mediate the relationship between job promotion and job engagement. These findings make a theoretical contribution in strengthening the literature on organizational behavior and provide practical implications for human resource management, especially in designing promotional policies capable of increasing work engagement through increased employee motivation.
The Role of Social Media in Shaping Gen Z`s Perception About The World of Work and its Influence on IT Job Search Process Novitasari, Devi; Mauludin, Hanif
Journal of Industrial Engineering & Management Research Vol. 6 No. 5 (2025): October 2025
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v6i5.615

Abstract

This study aims to analyze the role of social media in influencing Generation Z's job search process, both directly and through perceptions of the world of work. Social media now functions not only as a means of entertainment and communication, but also as a primary source of career information for Generation Z. This study uses a quantitative approach with a survey method of Generation Z respondents. The data analysis technique used is linear regression with a mediation test. The results of the study indicate that the role of social media has a significant influence on the job search process. In addition, social media also has a significant influence on Generation Z's perceptions of the world of work. Furthermore, Generation Z's perceptions are proven to act as a mediating variable in the relationship between social media and the job search process. These findings confirm that social media plays a strategic role in shaping Generation Z's perceptions and behavior in job searching. The implication of this study is the need for more optimal use of social media, both by job seekers and by companies, especially in employer branding strategies to attract the attention of Generation Z.
Budaya Organisasi “Akhlak” dan Lingkungan Kerja Mampu Meningkatkan Kepuasan Kerja dan Kinerja ("Akhlak" Organizational Culture and Work Environment Increase Job Satisfaction and Performance) Ratnasari, Siwi Dyah; Bunyamin, Bunyamin; Bagyo, Yupono; Mauludin, Hanif; Liana, Yuyuk; Taufan, Syafriandani Irgayansah
Akutansi Bisnis & Manajemen ( ABM ) Vol 31 No 1 (2024): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v31i1.1389

Abstract

Budaya organisasi adalah persepsi bersama yang dimiliki oleh semua anggota organisasi. Budaya Organisasi dalam penelitian ini diadopsi dari nilai-nilai yang dikembangkan oleh BUMN yang dikenal dengan "Akhlak". Tujuan penelitian adalah untuk menganalisis pengaruh budaya organisasi "Akhlak" dan lingkungan kerja terhadap kepuasan kerja dan kinerja karyawan. Populasi penelitian ini adalah karyawan PT PLN (Persero) UP3 Malang. Teknik pengambilan sampel dengan metode sampel jenuh. Teknik pengumpulan data menggunakan angket. Analisis data penelitian menggunakan aplikasi PLS 3.2 cerdas. Hasil penelitian menunjukkan bahwa Budaya Organisasi " Akhlak " mampu meningkatkan kinerja karyawan. Budaya organisasi juga dapat meningkatkan kepuasan kerja. Hasil lain menunjukkan bahwa lingkungan kerja dan kepuasan kerja tidak mampu meningkatkan kinerja karyawan, tetapi memediasi pengaruh budaya organisasi terhadap kinerja. Keaslian penelitian: penelitian ini menyoroti budaya organisasi yang dimiliki BUMN di Indonesia, yaitu "AKHLAK"
The Influence of Quality Work of Life on Performance with Subjective Well-Being as a Mediator Jainudin, Syarul; Wiyarni, Wiyarni; Mauludin, Hanif
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 2 (2025): December 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i2.470

Abstract

A high-Quality Work of Life is believed to enhance employee performance, particularly when supported by strong psychological well-being. This study aims to examine the effect of Quality of Work Life on employee performance, with Subjective Well-Being as a mediating variable. A quantitative approach was employed using a survey method involving 100 permanent employees at the Class I Correctional Institution in Malang. Data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results show that Quality of Work Life has a significant effect on both Subjective Well-Being and employee performance. Furthermore, Subjective Well-Being plays a mediating role in this relationship. These findings imply that improving the quality of the work environment not only directly enhances performance but also does so indirectly through the improvement of employees' psychological well-being