Claim Missing Document
Check
Articles

Found 28 Documents
Search

Strategi Pemasaran dan Perilaku Penjual sebagai Determinan Customer Retention Hanif Mauludin; Tundung Subali Patma; Kukuh Mulyadi
Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Vol. 4 No. 2 (2020): Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen
Publisher : Jurusan Akuntansi Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.889 KB) | DOI: 10.33795/jraam.v4i2.007

Abstract

The purpose of this study was to examine the effect of marketing strategies and salesman behaviour on customer retention. Seventy-five respondents were involved in this study. The analytical method used to test hypotheses is partial least square. We find that marketing strategies and salesman behavior influence customer retention. Price and promotion are essential aspects of the marketing mix. Ethical behavior and establishing closeness with customers is a dominant aspect of salesman behavior. The novelty in this study is that this research was conducted in the Hajj and Umrah travel industries and emphasized on salesman behavior. Abstrak Tujuan penelitian adalah menguji pengaruh strategi pemasaran dan perilaku salesman terhadap customer retention. Sebanyak 75 responden yang terlibat dalam penelitian ini. Metode analisis yang digunakan untuk menguji hipotesis adalah partial least square. Kami temukan bahwa strategi pemasaran dan perilaku salesman berpengaruh pada customer retention. Harga dan promosi merupakan aspek bauran pemasaran yang penting. Perilaku yang baik dan menjalin kedekatan dengan pelanggan merupakan aspek dominan dari salesman behavior. Kebaruan dalam penelitian ini adalah meneliti industri travel haji dan umroh serta menekankan pada perilaku salesman.
PEMBINAAN ROHANI DAN MOTIVASI BERWIRAUSAHA BAGI ANAK YATIM DAN DHUAFA PADA BULAN MUHARRAM BERSAMA LAZIS SABILILLAH MALANG Yuyuk Liana; Dyah Aruning Puspita; Hanif Mauludin; Aminul Amin; Evi Maria; Bunyamin Bunyamin; Siti Munfaqiroh
Jurnal Pengabdian kepada Masyarakat Vol. 8 No. 1 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v8i1.115

Abstract

Muharram month is the month for Muslims to maximize their practice by sharing with others. For this reason, the service team of STIE Malangkucecwara together with Lazis Sabilillah Malang carried out spiritual activities with the theme of the meaning of Muharram as well as providing entrepreneurial motivation for orphans and poor people in the Sabilillah mosque area of Malang. This activity is at the same time providing compensation as a give away for orphans and dhuahas. This activity is expected to make the month of Muharram more meaningful and meaningful by making them happy and encouraging them to rise.
PERAN BRAND IMAGE SEBAGAI MODERATOR CELEBRITY ENDORSER PADA KEPUTUSAN PEMBELIAN Erawati, Sherly Hesti; Amalia, Novika Salsabila; Mauludin, Hanif; Liana, Yuyuk
Akutansi Bisnis & Manajemen ( ABM ) Vol 30 No 2 (2023): Oktober
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v30i2.1276

Abstract

In the hypercompetitive era, the use of celebrity endorser s and brand image as determinants of purchasing decisions is still a major concern of marketing practitioners. The study aims to assess the influence of celebrity endorser s and brand image on purchasing decisions. The study involved 60 respondents who used a skincare product defined as Gen Z. Using the Structural Equation Modeling (SEM) approach with Partial Least Squares (PLS) analysis, the study introduced a new perspective by positioning brand image as a moderation variable, a model with a limited precedent on previous research. The findings of this study reveal that celebrity endorser s as well as brand image have a significant influence on purchasing decisions. Furthermore, this study shows that brand image acts as a positive moderation. Strengthen the link between celebrity support and purchase decisions. The results highlight the multifaceted dynamics that play a role in consumer decision-making in the context of skin care beauty products, highlighting the important role of brand image as an important factor in increasing the influence of celebrity support on consumer purchasing decisions."
Pengaruh Pesan Iklan Menggunakan Media TV terhadap Minat Konsumen Mauludin, hanif
Akutansi Bisnis & Manajemen ( ABM ) Vol 14 No 3 (2007): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh pesan iklan yang ditinjau dari isi pesan, format pesan, dan sumber pesan terhadap minat konsumen. Sebanyak 150 responden pengguna produk kartu prabayar dari berbagai provider digunakan sebagai sampel penelitian. Penelitian ini menekankan kajian pada konsep pesan iklan ditinjau dari isi pesan, format pesan, dan sumber pesan secara signifikan berpengaruh terhadap minat konsumen.
Moderasi Personalitas atas Nilai Sosial dan Minat Karir Mahasiswa sebagai Akuntan Publik (Personality Moderation of Social Values and Career Interests of Students as Public Accountants) Sonhaji, Sonhaji; Kartika, Catharina Vira; Mauludin, Hanif
Akutansi Bisnis & Manajemen ( ABM ) Vol 29 No 2 (2022): Oktober
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v29i2.1105

Abstract

Pengaruh personalitas terhadap pemilihan karir telah banyak dikaji sebagai anteseden yang menghasilkan temuan yang berbeda. Kebaruan dari Penelitian ini adalah menguji pengaruh nilai sosial terhadap pilihan karir sebagai akuntan publik dengan personalitas sebagai moderasi. Penelitian dilakukan pada mahasiswa jurusan akuntansi sekolah ekonomi Malangkucecwara. Data dikumpulkan menggunakan kuesioner dan didistribusikan pada 52 responden. Uji hipotesis dengan partial least square. Penelitian ini membuktikan bahwa Personalitas memoderasi pengaruh nilai social terhadap minat karir mahasiswa akuntansi sebagai akuntan publik.Temuan ini sekalgus menegaskan bahwa nilai sosial dan minat karir sebaiknya tidak dilihat dari satu sisi, peran aspek personalitas juga sangat kuat.
Pengaruh Kebijakan Utang, Profitabilitas dan Kepemilikan Manajerial terhadap Nilai Perusahaan Djuharni, Darti; Kuncahyo, Adhin Achmad; Sonhaji, Sonhaji; Mauludin, Hanif
International Journal Administration, Business & Organization Vol 5 No 1 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.386

Abstract

The purpose of this study is to determine the effect of debt policy, profitability, and managerial ownership on company value mediated by dividend policy. Data was obtained from the Indonesia Stock Exchange without financial sector companies during the period 2019-2021. The population for this type of company was 264, with a purposively determined sample of 35 companies obtained over three years of observation. The results of this study show that debt policy is not able to have a positive and significant influence on company value, but profitability is able to have a positive and significant influence on company value, In addition, managerial ownership is able to have a positive and significant influence on company value, The results of this study show that dividend policy cannot mediate positively and significantly the effect of policy Debt to company value, also cannot mediate positively and significantly the effect of profitability on company value, and cannot mediate positively and significantly the effect of managerial ownership on company value
Determinants of employee psychological ownership and its impact on sustainable manufacturing performance Mauludin, Hanif; Harjoyo, Hegi; Djuharni, Darti
The Indonesian Accounting Review Vol. 13 No. 2 (2023): July - December 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/tiar.v13i2.3372

Abstract

This study aims to examine the determinants of employee psychological ownership and its effect on sustainable manufacturing performance. The population in this study is employees of a cigarette company in Indonesia. The sample used is 100 respondents, consisting of workers, supervisors, front line managers, and senior managers of a large cigarette company in Indonesia who are involved in initiative programs to achieve sustainable manufacturing performance. The sampling technique used is purposive sampling. Data collection is carried out by distributing questionnaires directly to respondents and conducting focus group discussions (FGDs). The analytical tool used is Partial Least Squares with SmartPLS version 3. The results show that Servant Leadership has a significant effect on Growth Mindset and Capability Building; Growth Mindset and Capability Building have a significant effect on Employee Psychological Ownership; and Employee Psychological Ownership has a significant effect on Sustainable Manufacturing Performance. Therefore, to achieve sustainable manufacturing performance, it is necessary to have a strong employee psychological ownership by forming a mindset to always grow, accompanied by increasing individual capabilities through effective servant leadership.
KARAKTERISTIK KUALITATIF INFORMASI AKUNTANSI MANAJEMEN BERDASARKAN MAQASHID SYARIAH DAN LOKALITAS JAWA Sonhaji, Sonhaji; Mauludin, Hanif; Tumirin, Tumirin; Leniwati, Driana; Djuharni, Darti; Haryadi, Bambang
Jurnal Akuntansi Multiparadigma Vol 15, No 3 (2024): Jurnal Akuntansi Multiparadigma (Desember 2024 - April 2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jamal.2024.15.3.40

Abstract

Abstrak – Karakteristik Kualitatif Informasi Akuntansi Manajemen Berdasarkan Maqashid Syariah dan Lokalitas JawaTujuan Utama – Penelitian ini bertujuan membangun karakteristik kualitatif informasi akuntansi manajemen berbasis maqashid syariah dan kearifan lokal Jawa.Metode – Penelitian ini menggunakan metode reflektif dan tabel silang untuk mengidentifikasi nilai dan makna. Informan dalam penelitian ini adalah beberapa pelaku bisnis, akademisi, dan budayawan Jawa.Temuan Utama – Penelitian ini menemukan nilai dan makna maqashid syariah dan kearifan lokal Jawa. Nilai tersebut terinternalisasi pada setiap elemen karakteristik kualitatif informasi akuntansi manajemen. Nilai ini juga merupakan penjelas dan arah setiap elemen karakteristik kualitatif akuntansi.Implikasi Teori dan Kebijakan – Penelitian ini menciptakan metode dan teknik akuntansi manajemen guna penyajian informasi dengan harmonisasi nilai maqashid syariah dan kearifan lokal Jawa. Konsep ini dapat mengarahkan organisasi untuk beroperasi secara keberlanjutan.Kebaruan Penelitian – Penelitian ini membangun karakteristik kualitatif informasi akuntansi manajemen berbasis maqashid syariah dan kearifan lokal Jawa. Abstract – Management Accounting Information Qualitative Characteristics based on Maqashid Syariah and Javanese LocalitiesMain Purpose – This study aims to develop qualitative characteristics of management accounting information based on maqashid sharia and Javanese local wisdom.Method – This study uses reflective and cross-tabulation methods to identify values and meanings. The informants include several businesspeople, academics, and Javanese cultural figures.Main Findings – This study finds that the values and meanings of maqashid sharia and Javanese local wisdom are internalised in each element of the qualitative characteristics of management accounting information. These values also explain and direct each element of the qualitative characteristics of accounting.Theoretical and Practical Implications – This study creates management accounting methods and techniques for presenting information in harmony with the values of maqashid sharia and Javanese local wisdom. This concept can guide organisations to operate sustainably.Novelty – This study explores the qualitative characteristics of management accounting information, drawing on maqashid sharia and Javanese local wisdom.
DAMPAK TALENT MANAGEMENT DAN KNOWLEDGE SHARING TERHADAP KAPABILITAS KARYAWAN MELALUI EMPLOYEE ENGAGEMENT DI PT. BAROKAH PERKASA GRUP, KALIMANTAN TIMUR Nilhar, Nurun Nida; Mauludin, Hanif
Jurnal Manajemen dan Profesional Vol. 5 No. 3 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i3.2345

Abstract

The increasing demand for skilled employees makes talent management and knowledge sharing increasingly important and strategic for every organization. This research aims to determine the effect of talent management and knowledge sharing on employee capability, with employee engagement as an intervening variable at PT. Barokah Gemilang Perkasa in Balikpapan. The research is quantitative with data collection techniques using questionnaires. Fifty eight respondents to this research were employee PT. Barokah Gemilang Perkasa. The analysis technique uses PLS-SEM, testing uses the outer and inner models. Based on the test, that there are related among talent management, employee capability, employee engagement, and knowledge sharing. However, no significant related was found between knowledge sharing and employee capability, suggesting that knowledge-sharing activities do not directly enhance employee capabilities. Keywords: talent management, knowledge sharing, employee capability, employee sharing
Moderation and Mediation of Meaningful Work on Job Demands and Job Resources on Work Engagement Srihadiningrat, Aria; Mauludin, Hanif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5915

Abstract

This research is important for tax employees in the public sector, who face high work demands in achieving state revenue targets. Their work engagement can be improved through managing job demands, job resources, and meaningful work, in accordance with the Job Demands-Resources (JD-R) model. By integrating these approaches, this study aims to examine the impact of job demands, job resources, and meaningful work on the work engagement of tax employees in the public sector. In addition, this study also explores the mediating and moderating role of meaningful work in the relationship between job demands, job resources, and work engagement. The research method used is a survey method with a quantitative approach. This research was conducted on 125 employees of the Primary Tax Service Office (KPP) in Malang City, East Java, where the research sample was only devoted to employees at the North and South Malang KPP. Data analysis was carried out using the SEM-PLS method. The results showed that job demands significantly and negatively affect work engagement, while job resources and meaningful work significantly and positively affect work engagement. Among these factors, meaningful work has the strongest influence. In addition, meaningful work mediates the relationship between job demands and job resources with work engagement and moderates the relationship between job demands and work engagement. Based on the results of the study, the practical implication is that the tax office can increase employee engagement by balancing job demands, providing supporting resources, and reinforcing the sense of importance of employee contributions to society.