Articles
<![CDATA[Identifikasi Kepemilikan Entrepreneurial Spirit Mahasiswa ]]>
<![CDATA[Hongdiyanto, Charly]]>
<![CDATA[ Jurnal Entrepreneur dan Entrepreneurship Vol. 3 No. 1-2 (2014): Jurnal Entrepreneur dan Entrepreneurship ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jee.v3i1-2.167
<![CDATA[Merupakan informasi yang telah dipahami banyak orang, sebagian besar penduduk Indonesia lebih memilih untuk bekerja menjadi pegawai dibandingkan memiliki usaha sendiri dengan menjadi seorang wirausahawan atau entrepreneur. Hal ini dibuktikan dengan kecilnya presentasi jumlah entrepreneur di Indonesia dibandingkan negara tetangga seperti Malaysia dan Singapura. Mayoritas penduduk Indonesia tidak memiliki jiwa entrepreneurial yang bisa terlihat dari kurangnya keberanian untuk memiliki usaha mandiri yang dinilai lebih berisiko apabila dibandingkan dengan menjadi pekerja, baik di perusahaan swasta atau pegawai negeri. Universitas Ciputra adalah lembaga pendidikan tinggi yang didirikan oleh Ir. Ciputra yang bercita-cita untuk menciptakan generasi Indonesia yang memiliki jiwa entrepreneurial. Penelitian ini bertujuan untuk mengetahui kepemilikan entrepreneurial spirit mahasiswa di Universitas Ciputra yang berasal dari Kawasan Timur Indonesia (KTI). Data dikumpulkan dengan metode in-depth interview dalam penelitian berjenis kualitatif ini.]]>
<![CDATA[The Effect of Organizational Inertia and Customer Orientation with Incremental Innovation as the Mediating Variable towards Organizational Performance ]]>
<![CDATA[Hongdiyanto, Charly]]>;
<![CDATA[Widyarini, Lydia Ari]]>;
<![CDATA[Yusup, Adi Kurniawan]]>
<![CDATA[ Jurnal Entrepreneur dan Entrepreneurship Vol. 11 No. 1 (2022): Jurnal Entrepreneur dan Entrepreneurship ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jee.v11i1.1954
<![CDATA[The purpose of this study was to find out the relationship between Organizational Inertia, Customer Orientation, Incremental Innovation and Organizational Performance. The sample used in this study were 180 MSME companies spread across East Java. The reason MSMEs are used in this study is related to the concept of organizational inertia that is attached to small-scale companies. From this study it was found that incremental innovation is not a mediating variable that links organizational inertia and customer orientation with organizational performance.]]>
<![CDATA[The Influence of Teamwork and Leadership Style towards Employee Productivity in Retail Store ]]>
<![CDATA[Jasmine, Sephia]]>;
<![CDATA[Hongdiyanto, Charly]]>
<![CDATA[ Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 2 (2023): Jurnal Entrepreneur dan Entrepreneurship ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/jee.v12i2.3326
<![CDATA[Employees are one of the most critical assets considered the driving force of operations in a company. Many companies can determine their success by paying attention to employee productivity. In the retail store, the employee’s productivity relates to how employees can carry out daily operational to-do list targets, punctuality, and initiative. Several factors, such as Leadership, teamwork, and environment, can influence employees' productivity in a company. The support of the organization is critical in creating a comfortable environment for the employees to work. Trust can be given through Leadership and a comfortable co-team. With the proper support from the externals, the employee can perform better on the work. This research was conducted to analyze the effect of teamwork and leadership style on employee productivity with Trust as a mediator. This research was conducted quantitatively, and the data will be analyzed using PLS. The subject includes employees of a store. The sampling technique used is saturated sampling. The results of this study indicate that Trust mediates the effect of leadership style on employee productivity. In addition to the mediation test, it can be concluded that Trust mediates the effect of teamwork on employee productivity.]]>
<![CDATA[Analisis Penerapan Manajemen Persediaan pada Perusahaan Goodwill ]]>
<![CDATA[Putra, Angga Kusuma]]>;
<![CDATA[Hongdiyanto, Charly]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 13 No. 3 (2015) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.21776/
<![CDATA[The purpose of this study is to determine the appropriate stock of managementsystem for Goodwill Company, for both present time and the next two years. This study usesStock Management Theory, Economic Order Quantity (EOQ) and Just In Time (JIT) Methods.EOQ method uses some calculations in order to know the optimum stock for a company,the total costs, and the re-order point. Meanwhile, JIT theory consists of information on howto apply the method in the company, including the advantages and disadvantages of usingthe method. The population of the data and sample were taken from the interviews conductedto the similar companies and masons which were involved in Goodwill's business. Resultsshow that the company has yet effectively apply the right stock management. Based on thecalculation that uses total cost formula, the EOQ methods will enable the company to savemore on total cost compared to the company's current stock management system. In addition,the JIT methods can make the company save even more on total cost compared to EOQmethods. However, judging from the present condition of the company, the company is not yetable to apply the JIT methods. Therefore, the future plan for the company is to apply the EOQmethods in the next year and the JIT methods in the next two years as its stock managementsystem. ]]>
<![CDATA[PENGARUH EVENT MARKETING DAN STORE ATMOSPHERE TERHADAP REVISIT INTENTION PENGUNJUNG DI CIPUTRA WORLD SURABAYA ]]>
<![CDATA[HONGDIYANTO, CHARLY]]>;
<![CDATA[HOMAN, HOWEN]]>
<![CDATA[ Jurnal Keuangan dan Bisnis Vol. 18 No. 2 (2020): Jurnal Keuangan dan Bisnis Volume 18 No. 2, Edisi Oktober 2020 ]]>
Publisher : <![CDATA[Catholic University Musi Charitas ]]>
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DOI: 10.32524/jkb.v18i2.65
<![CDATA[This research is intended to discover the impact of event marketing and store atmosphere on visitor’s intention to revisit Ciputra World Surabaya, due to the significancy problem on its lack of repeat visits. Researchers feel it is important to use event marketing and store atmosphere as determining variables for revisit intention apart from being supported by previous research, the pre-survey results also strengthen the writer's understanding. This research used a quantitative approach with a simple random sampling method. The number of research samples are visitors of Ciputra World Surabaya with the quantity of 100. The method used in this study is multiple linear regression analysis. The method of collecting data uses a questionnaire which is measured by a Likert scale and processed using SPSS. The independent variable in this reserach is event marketing and store atmosphere. The dependent variable in this research is the visitor’s intention to revisit. The results of this research indicates that event marketing and store atmosphere variables have a significant impact on revisit intention.]]>
<![CDATA[PELATIHAN PEMBEKALAN ASPEK KEUANGAN BAGI UMKM DI BIDANG MAKANAN DAN MINUMAN AGAR JIWA KEWIRAUSAHAAN BERTUMBUH DI KABUPATEN TULUNGAGUNG ]]>
<![CDATA[Sutanto, J.E.]]>;
<![CDATA[Hongdiyanto, Charly]]>;
<![CDATA[Hartono, Wendra]]>;
<![CDATA[Santoso, Eko Budi]]>
<![CDATA[ BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat ]]>
Publisher : <![CDATA[LPPM ITB AAS Indonesia Surakarta ]]>
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<![CDATA[Tantangan dan sekaligus peluang bagi UMKM dan hal ini Team Abdimas terus mendorong untuk melakukan melakukan upaya untuk membantu bagi UMKM khusunya di Kabupuaten Tulungagung. Dimana kegiatan yang diberikan oleh Team Abdimas Universitas Ciputra Surabaya yaitu berupa pelatihan pembekalan untuk aspek keuangan sesuai usaha UMKM di bidang makanan dan minuman. Aspek keuangan menjadi target utama Team Abdimas Universitas Ciputra Surabaya, meningat salah satu kelemahan UMKM adalah masih lemahnya pengetahuan dan pemahaman mengenai manajemen keuangan apalagi ditambah dengan pendemi Covid-19, UMKM mengalami berbagai macam persoalan. Oleh karean itu perlu adanya penguatan UMKM melalui berbagai keterampilan agar UMKM dapat bertahan selama pendemi, dan pasca pendemi. Hasil dari kegiatan ini adalah para peserta mulai diberikan materi bagaiman menyusun laporan keuangan dengan benar dan mulai mengimplementasikan manajemen keuangan terutama: cash flow yang dulunya kurang menjadi perhatian. Peserta sangat terbantu dengan adanya penyusunan laporan keuangan sebagai salah satu indikator keberlangsungan usaha yang telah dirintisnya selama ini.]]>
<![CDATA[The Mediating Effect of Organizational Culture and Work Fatigue on Work Life Balance in the Context of Work from Home among Indonesian Workers ]]>
<![CDATA[Hongdiyanto, Charly]]>;
<![CDATA[Halcon, Frederick Abainza]]>;
<![CDATA[Yusup, Adi Kurniawan]]>;
<![CDATA[Ongkowijoyo, Gracia]]>
<![CDATA[ Journal The Winners Vol. 26 No. 2 (2025): Journal The Winners (In Progress) ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/tw.v26i2.13013
<![CDATA[Remote work has existed for quite some time, but has gained popularity with the onset of the COVID-19 pandemic, as all activities had to be conducted from home. The research gap lies in the scarcity of empirical evidence on how organizational culture and work fatigue mediate the relationship between Work From Home (WFH) and work-life balance (WLB), especially in the Indonesian context. This study examined whether organizational culture and work fatigue mediate the impact of WFH on WLB among Indonesian workers. The research aimed to understand how work-life balance is affected by organizational culture and work fatigue among Indonesian remote workers. Using purposive sampling, the research gathered data from 112 respondents and analyzed them with Smart PLS. The findings indicate that the direct relationship between WFH and WLB, as well as work fatigue is not significant. Similarly, the mediating effect of organizational culture and work fatigue on the relationship between work-from-home and work-life balance were not significant. Furthermore, the link between organizational culture and work-life balance is not significant. A significant relationship is observed only between work fatigue and WLB, and between WFH and organizational culture. This research is crucial because while remote work offers flexibility, it also poses challenges such as fatigue and blurred boundaries that may jeopardize employees' well-being. Understanding these dynamics helps organizations in developing supportive cultures and strategies to enhance employee WLB in the post-pandemic digital-first era.]]>
<![CDATA[The Impact of TikTok's Live Streaming Feature on Consumer Trust Toward Online Purchases in Indonesia ]]>
<![CDATA[Ongkowijoyo, Margareth]]>;
<![CDATA[Hongdiyanto, Charly]]>
<![CDATA[ Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.38035/dijefa.v6i6.5890
<![CDATA[The integration of live streaming and e-commerce on TikTok has transformed online shopping in Indonesia. This study investigates the impact of Utilitarian Value (functional benefits) and Hedonic Value (emotional benefits) on Continuous Purchase Intention, mediated by Trust in Product and Trust in Streamer. A quantitative approach was employed, with data collected via an online questionnaire from 202 active TikTok Shop users in Indonesia. Analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) revealed that Utilitarian Value significantly builds Trust in Product and Trust in Streamer. Hedonic Value significantly strengthens Trust in Streamer and directly influences Continuous Purchase Intention, but not Trust in Product. Both types of trust significantly drive Continuous Purchase Intention. The findings provide a trust mediation framework, highlighting that both rational and emotional elements are crucial for fostering long-term consumer loyalty on live streaming platforms. Practical implications suggest businesses should balance clear product information with entertaining content to build trust and encourage repeat purchases.]]>
<![CDATA[The Dual Path to Brand Attitude: Perceived Brand Globalness and Localness in McDonald’s Indonesia and the Mediating Role of Brand Authenticity ]]>
<![CDATA[Wattimena, Ann Maritza]]>;
<![CDATA[Hongdiyanto, Charly]]>
<![CDATA[ Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026) ]]>
Publisher : <![CDATA[Dinasti Review ]]>
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DOI: 10.38035/jemsi.v7i3.7402
<![CDATA[Global brands operating in emerging markets often face the challenge of balancing global identity with local adaptation. This study aims to examine the influence of perceived brand globalness, perceived brand localness, and brand authenticity on brand attitude among consumers of McDonalds in Java. The research uses a quantitative method through a questionnaire distributed to respondents in East Java, Central Java, and West Java. The results show that perceived brand globalness and perceived brand localness do not directly influence brand attitude. However, both variables significantly increase brand authenticity. Brand authenticity becomes the strongest factor shaping brand attitude and serves as the connecting mechanism through which globalness and localness affect consumer evaluations. These findings indicate that global image and local adaptation are effective only when they build a brand perception that feels honest, consistent, and trustworthy. Overall, this study highlights the importance of authenticity in shaping positive brand attitudes toward global brands in Java, Indonesia.]]>
<![CDATA[Translating Brand Authenticity and Brand Experience Into Brand Loyalty: The Mediating Role of Brand Trust in Starbucks ]]>
<![CDATA[Josephine, Alexandra]]>;
<![CDATA[Hongdiyanto, Charly]]>
<![CDATA[ Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026) ]]>
Publisher : <![CDATA[DINASTI RESEARCH ]]>
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DOI: 10.38035/jafm.v6i6.3001
<![CDATA[In this growing and highly competitive market, coffee brands needed to start building a trustworthy relationship with their customers. This is important to make sure that brand has loyal customers, which is a major part of having a successful business. This research is done to understand some key factors, for example, brand authenticity, brand experience, brand loyalty, and it relates. Brand trust is also used as the mediating factor for each connection. This research utilizes a quantitative approach by disseminating online questionnaires to 260 respondents across Java. Data were later processed through PLS-SEM where the result shows that brand authenticity and brand experience correlates positively with brand trust and loyalty. Brand trust is also seen to hold a positive effect on brand loyalty through its mediation role. These findings show that customers’ trust is essential to deliver brand authenticity and experience to customers’ loyalty. Overall, this study emphasized the relevance of building trust to enhance brand loyalty in terms of coffee brands around Java.]]>
