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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen DERIVATIF Wikrama Parahita : Jurnal Pengabdian Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Journal of Dedicators Community Berdikari: Jurnal Pengabdian Masyarakat Indonesia International Journal of Community Service Learning EQIEN - JURNAL EKONOMI DAN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Pengabdian Al-Ikhlas Jurnal Akuntansi Kompetif Journal of Economics and Business Aseanomics Jurnal Abdi Insani Reswara: Jurnal Pengabdian Kepada Masyarakat ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Journal of Accounting, Management and Economics Research Research of Business and Management Research of Economics and Business Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Research of Finance and Banking Research of Islamic Economics (RIE) MARAS : Jurnal Penelitian Multidisplin Human Capital and Organizations Marketing and Business Strategy Taxation and Public Finance Jurnal Medika: Medika
Zainal Zawir Simon
Magister Management, Pascasarjana, Universitas YARSI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MAHASISWA MEMILIH FAKULTAS EKONOMI UNIVERSITAS YARSI La Diadhan Hukama; Zainal Zawir Simon
Derivatif : Jurnal Manajemen Vol 12, No 1 (2018): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v12i1.262

Abstract

The purpose of this research is to examine the impact of service maketing mix on student’s decision toward university choice. The objectives were: to determine factors of service marketing mix that affect student’s decision making and which factors are significantly affected it. The samples were students of Economic Faculty of YARSI University.The results of the research showed that there is only three factors from service marketing mix that significantlyhave an influence on the students’ decision. Those three factors were product(sig = 0.000), promotin, (sig = 0.042) and physical evidence (sig = 0.001), while price and place do not influence on the students’ decision. Key words: marketing mix services, students’ decision.
Co-Authors Adler H. Manurung Adler H. Manurung Ahlannisa, Lala Ainani, Nuril Amir Mahmud Andri Gunawan Anik Sofiatun Amanah Any Setianingrum Apriansyah, Fikry Asaari, Masagus Ashari , Ardhita Pramesti Astuti, Muthia Auliffi Ermian Challen Budiantoro, Harry Challen, Auliffi Ermian Efendi Zain Efendy Zain Efendy Zain Efendy Zain Efendy Zain, Efendy Effendi Zain Effendy Zain Effendy Zain Elmanizar Elmanizar Erliza Noor Fadia, Natasya Aqilla Febriyanti, Giany Ghazali, Muh. Ghazali, Muhammad Hagabean Nasution, Ananta Hukama, La Diadhan Hukama, La Diadhan Hukama, La Diadhan Imelda Sari Imelda Sari Juniarti . Juniarti Juniarti Kanaya Lapae Karimulloh, Karimulloh Kevin, Ainul Khansa Chaerunnisa Komala, Lenda La Diadhan Hukama La Diadhan Hukama La Diadhan Hukama La Diadhan Hukama Lapae, Kanaya Leli Amelia Safitri Lenda Komala Lily Deviastri Lisa Alfarizi Martua Eliakim Tambunan Masagus Asaari Mohamad Royudin Muhammad Ghazali Muhammad Ramadhan Muhammad Rofi’i Muhammad Zaki Muhammad, Baginda Munawaroh Munawaroh Munawaroh, Madaniah Muslikh Muslikh Muslikh Muslikh Muslikh Nabila, Mahdiyyah Nazwirman Nazwirman Nazwirman Nazwirman Nova Nurul Huda Oktavia, Dinda Pencya Andina Putri Penny Rahmah Fadhillah Perdana Wahyu Santosa Perdana Wahyu Santosa Putri, Gita Amalia Putri, Pencya Andina Rahman, Ryan Aulia Roy Sembel Roy Sembel Salsabila, Syahla Aulia Shabrina Zusryn, Alyta Shindi Aulia Siti Marhamah Siti Marhamah, Siti Sovi Ismawati Rahayu Suhirman Madjid Suryono, Dwi Windu Toto Heriyanto Tuzzahro, Aminah Ulfiani, Nurin Verni Y. Ismail Verni Yuliaty Ismail Vidaryanti, Retno Zain, Efendi Zhafiraah, Nazma Riska Zulihar Zulihar Zulihar Zulihar Zulihar Zulihar Zulihar Zulihar, Zulihar