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All Journal Jurnal ASPIKOM JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora KABILAH : Journal of Social Community JOURNAL OF SCIENCE AND SOCIAL RESEARCH MUHARRIK: JURNAL DAKWAH DAN SOSIAL Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Community Development Journal: Jurnal Pengabdian Masyarakat LEGAL BRIEF Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal La Sociale Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal IPTEK Bagi Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JISOS: Jurnal ilmu sosial Gudang Jurnal Multidisiplin Ilmu Riwayat: Educational Journal of History and Humanities PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora
Muhammad Alfikri
Universitas Islam Negeri Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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STRATEGI KOMUNIKASI KELOMPOK DALAM MOTIVASI BELAJAR SISWA MADRASAH TSANAWIYAH (MTs) AL-WASHLIYAH KABUPATEN BATU BARA Mhd Syarifuddin; Muhammad Alfikri
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 2 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i2.262

Abstract

Objective from his research is for know How strategy communication group in learning motivation student Of MTS AL-Washliyah Batu Bara Regency. Method study Which used in study This is descriptive analytical Which served in information form as detailed maybe and Then analyze it in shape words written. Options include in category qualitative with location study Which conducted by Madrasah Tsanawiyah, Subdistrict Fifty Coast, Regency Coal, North Sumatra. Source material study obtained through study literature. Then Source information appear from results interview deep with informant ie student MTS, Headmaster MTS AL-Washliyah, Then a number of teacher from MTS AL-Washliyah. Results study This describe communication group with use learning strategies active through method solving problem with student expectations can Study regularly active with solve problem Of class while do research only teacher Which solve problem for create intelligence, knowledge, Personality, morality noble and prowess life independent. Design Communication Which made by a person teacher Of MTS AL-Washliyah This is A Communication face against used when them expect effect change communicator behavior Because is more persuasive and use communicator (mediated communication), more often used for communication information through more contact Lots means communication, but very weak in confidence. Communication Application group led by the teacher MTS AL-Washliyah, in matter This teacher use method inquiry group Where matter This happens in this method involves student start from planning until determination women lessons and study method through study
Komunikasi Verbal Dan Nonverbal Orang Tua Kepada Anak Penyandang Autis Di SLB Melati Aisyah Deli Serdang Amelia Hanifa Rahmadani; Zuhriah; Muhammad Alfikri
Gudang Jurnal Multidisiplin Ilmu Vol. 1 No. 4 (2023): GJMI - OKTOBER
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v1i4.112

Abstract

Komunikasi mempunyai banyak elemen, antara lain seperti komunikator, isi, komunikan, dan chanel. Komunikasi verbal dan nonverbal adalah jenis pesan. Penelitian yang dilakukan ialah penelitian dengan pendekatan Kualitatif. Dengan jenis metode penelitian menggunakan metode deskriptif. Penelitian yang dilakukan mempunyai tujuan untuk mendeskripsikan / menggambarkan fenomena. Menjelaskan situasi serta menggambarkan sebuah peristiwa secara objektif. Oleh sebab itu, para orang tua murid dari penyandang autis tidak selalu menggunakan komunikasi verbal sebagai bentuk komunikasi utama orang tua kepada anaknya. Dalam konteks untuk berkomunikasi dengan anak autis komunikasi non verbal juga mempunyai peran penting dalam penyampaian atau kesuksesan pesan. Anak autis tentunya membutuhkan banyak kesabaran untuk memahami mereka. Proses komunikasi yang dilakukan harus dengan sabar dan pelan agar dapat dipahami oleh mereka.
UMKM SEBAGAI SARANA UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DI DESA SIDOMULIO Laila Afriyani Hsb; Hakim Martua Lubis; Khoirul Umri Hasibuan; Muhammad Alfikri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.18967

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) telah menjadi sarana yang signifikan untuk meningkatkan pendapatan masyarakat di desa Sidomulio. UMKM memiliki peran penting dalam mendorong pertumbuhan ekonomi lokal dan pengentasan kemiskinan. Penelitian ini bertujuan untuk mengkaji peran UMKM dalam peningkatan penghasilan masyarakat desa Sidomulio. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pengumpulan data berupa wawancara dan observasi. Hasil penelitian menunjukkan bahwa UMKM di desa Sidomulio mencakup berbagai sektor, seperti pertanian, kerajinan, dan jasa. Usaha-usaha ini telah menciptakan lapangan kerja lokal, meningkatkan akses terhadap pasar, dan meningkatkan pendapatan bagi masyarakat desa. Selain itu, UMKM juga memiliki dampak positif dalam menggerakkan ekosistem ekonomi lokal, memicu pertumbuhan bisnis lainnya, dan memperkuat jaringan sosial antar wirausaha. Namun, masih ada tantangan yang perlu diatasi, seperti akses terhadap modal, sumber daya manusia yang terbatas, dan regulasi yang kompleks. Dalam rangka memanfaatkan potensi penuh UMKM sebagai sarana untuk meningkatkan penghasilan masyarakat, diperlukan dukungan lebih lanjut dari pemerintah, organisasi non-pemerintah, dan sektor swasta. Ini termasuk akses lebih mudah terhadap pembiayaan, pelatihan keterampilan, dan bantuan dalam mengatasi hambatan-hambatan yang dihadapi UMKM. Dengan langkah-langkah ini, UMKM di desa Sidomulio dapat terus berperan sebagai motor penggerak ekonomi yang membantu meningkatkan kesejahteraan masyarakat lokal.
Tourism Department Communication Strategy in Increasing the Positive Image of Tourism Destination Development in Asahan Regency Riska Dwi*; Muhammad Alfikri
Riwayat: Educational Journal of History and Humanities Vol 7, No 3 (2024): July, Educational and Social Issue
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i3.40314

Abstract

This research examines how the Asahan district tourism office uses communication strategies to improve the positive image of tourist destinations in the region. The aim of this research is to understand the communication strategies used by the Asahan district tourism office in increasing the positive image of tourist destination development in the area. This research uses a qualitative method with a descriptive approach. Data was collected through direct observation and interviews with 5 informants, including the head of the tourism sector, canoe rowing tourism manager, mangrove tourism manager, bunkhouse tourism manager and visitors. The research results show that infrastructure development and good management of tourist groups are important to improve the positive image of tourist destinations. An active communication strategy between the Asahan district government, village heads and tourism awareness groups is needed for smooth tourism development. Good communication between relevant agencies in Asahan district is also needed, as well as the involvement of third parties as distributors of funds for developing tourist destinations. The Asahan district tourism office also uses social media Instagram and online websites to disseminate information about increasing the positive image of tourist destinations in Asahan district.
Analysis of the Influence of Competency and Motivation on Employee Performance in Government Agencies in Medan City Muhammad Alfahmi; Muhammad Albahi; Muhammad Alfikri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.5748

Abstract

This study aims to analyze the influence of competence and motivation on employee performance in government agencies in Medan City. The type of research used is quantitative with a survey method. The data was collected through a questionnaire distributed to 226 employees from five government agencies in Medan City. Data analysis was carried out using multiple linear regression with the help of the SPSS version 26 program. The results of the study show that competence has a positive and significant effect on employee performance, as well as motivation has a positive and significant influence. Simultaneously, competence and motivation contribute 62.2% to employee performance, while the rest are influenced by other factors such as work environment and leadership. These findings reinforce the theory that optimal performance is achieved through a balance between technical ability and motivation for work. Therefore, the Medan City Government is advised to strengthen competency development programs and create an effective motivation system to improve the performance of apparatus and the quality of public services.
Strategi Komunikasi Diskominfo Medan dalam Membangun Kepercayan dan Literasi Informasi Masyarakat Siti Sarah; Muhammad Alfikri
PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2026): PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/perseptif.v4i2.488

Abstract

This study aims to analyze the news reporting strategy implemented by the Medan City Communication and Informatics Office (Diskominfo) as a form of public communication practice and its impact on public trust and information literacy among urban communities. The study employed a descriptive qualitative approach. Data were collected through in-depth interviews, participant observation, and documentation. Informants were selected using purposive sampling, consisting of internal staff of the Medan City Diskominfo and members of the public as information recipients. The findings reveal that Diskominfo’s reporting strategy primarily focuses on the utilization of digital media platforms, particularly Instagram and TikTok, with a two-way communication pattern established through active social media interaction. From the public perspective, government information is perceived as accessible and relatively credible, although audiences still tend to independently verify the information they receive. The study also found that this reporting strategy contributes to improving public information literacy, despite uneven public abilities in filtering and evaluating information. The novelty of this research lies in its emphasis on the relationship between government digital reporting strategies, public trust, and information literacy within the context of urban digital communication. This study contributes to the development of public communication studies by demonstrating that government reporting functions not only as an information delivery mechanism but also as a strategic instrument for strengthening public trust and digital information literacy simultaneously.
Implementation of Competency-Based Human Resources Management on the Productivity of State Civil Apparatus in Medan City Muhammad Alfahmi; Muhammad Albahi; Muhammad Alfikri
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 4 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Mei 2026
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i4.3104

Abstract

This study aims to analyze the effect of competency-based human resource (HR) management implementation on the productivity of the State Civil Apparatus (ASN) in Medan City. The study employed a quantitative approach with an explanatory research design to examine the relationship between competency-based HR management and ASN productivity. The research was conducted within Regional Apparatus Organizations (OPD) of the Medan City Government. Data were collected through questionnaires distributed to ASN respondents using a five-point Likert scale and supported by documentation studies related to personnel management policies. The sampling technique used proportional random sampling, while data analysis was conducted using descriptive statistics and simple linear regression analysis. The findings indicate that the implementation of competency-based HR management in Medan City is categorized as good, particularly in aspects of HR planning, recruitment and selection, competency development, performance appraisal, and career development. In addition, ASN productivity was found to be relatively high in terms of work effectiveness, efficiency, quality of work results, and punctuality. The regression analysis revealed that competency-based HR management has a positive and significant effect on ASN productivity, with a determination coefficient showing that competency-based HR management contributes substantially to improving employee productivity. These findings confirm that the implementation of a competency-based HR management system can strengthen the professionalism, performance, and effectiveness of public sector employees. Therefore, local governments are encouraged to consistently enhance competency mapping, career development, and performance evaluation systems to support sustainable improvements in public service quality.
Komunikasi Humas di Media Sosial Instagram: Studi pada Kantor Pertanahan Kabupaten Nias Habib Ardi; Muhammad Alfikri
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.6922

Abstract

Government agencies are increasingly compelled to utilize social media as a means of more open and interactive public communication in the digital era. This study aims to analyze the effectiveness of public relations communication through Instagram at the Nias Regency Land Office using a qualitative phenomenological approach, in order to understand the experiences of public relations staff in managing digital communication. Informants were selected purposively, namely the public relations staff managing the Instagram account @kantahkabnias. Data were collected through interviews, observation, and documentation, with validity established through source triangulation, technique triangulation, and member checks. The findings reveal that Instagram serves as a medium for disseminating service information, documenting activities, and facilitating two-way communication through feed, stories, reels, comments, and direct message features. Communication effectiveness was assessed through several indicators, including interaction levels, accessibility of public information, admin responsiveness, and the capacity to build institutional transparency and image. The results demonstrate that Instagram is considerably effective in broadening information accessibility and fostering more responsive communication, although constraints remain, particularly limited human resources and the presentation of administrative content that has yet to fully engage the public
Marketing Communication Strategy of Wardah Products for Multigenerational Consumers in Medan City Putri Maharani; Muhammad Alfikri
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 2 (2026): Mei 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i2.2026.1493-1499

Abstract

The purpose of this study is to analyze the marketing communication strategy of Wardah products to multigenerational consumers in Medan. The increasingly competitive cosmetics industry demands companies to be able to adjust their marketing communication strategies to the characteristics of multigenerational consumers, starting from Generation X, Millennials, to Generation Z. This study uses a qualitative descriptive approach with data collection techniques through in-depth interviews, observation, and documentation. Research informants were selected purposively based on their experience using Wardah products and their involvement in receiving the product's marketing communication messages. Data are described through the stages of data reduction, data presentation, and conclusion drawing. The results of the study indicate that Wardah implements an integrated marketing communication strategy through a combination of digital and conventional media. Social media such as Instagram, Tiktok, Facebook, and YouTube are the main means of reaching Generation Z and Millennials through interactive, educational, and creative content, while television advertisements, on-the-go promotions, and interpersonal communication are still effective for Generation X. This study also found that halal image, product safety, and religious values are the main generations that are able to build multi-consumer loyalty. Furthermore, the use of influencers and brand ambassadors has proven effective in increasing brand awareness and strengthening Wardah's brand image amidst the competitive cosmetics industry.
Crisis Communication Strategy of PT Salim Ivomas Pratama Tbk in Responding to the Alleged Cooking Oil Hoarding Case in 2022 Muhammad Raihan; Muhammad Alfikri
Jurnal IPTEK Bagi Masyarakat Vol 6 No 1 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v6i1.1699

Abstract

This study examines the crisis communication strategy of PT Salim Ivomas Pratama Tbk in responding to allegations of cooking oil hoarding in 2022, which triggered a reputational crisis amid the national cooking oil shortage. Although the Situational Crisis Communication Theory (SCCT) has been widely applied in crisis communication studies, its application to reputational crises involving strategic food-sector companies in Indonesia remains limited. This study aims to analyze the company's crisis communication strategy from the perspective of SCCT. A qualitative approach with a case study method was employed. Data were collected through document analysis, media observation, online news reports, and official company publications related to the case. The data were analyzed using thematic analysis to identify patterns in the company's communication responses during the crisis. The findings indicate that the company adopted denial and justification strategies by clarifying that the cooking oil stock discovered was part of its internal distribution system rather than an act of illegal hoarding. However, these strategies were not entirely successful in mitigating negative public perceptions due to the high attribution of crisis responsibility and strong media framing. The study suggests that in crises involving essential public commodities, defensive communication strategies should be complemented by transparency, social empathy, and consistent messaging to maintain public trust.
Co-Authors Abdul Rasyid Ahmad Affandi Alwi Hanapi Hasibuan Amelia Hanifa Rahmadani Arnal Panadoli Siregar Ayu Ratna Hidayati Azizul Nazri Daulay Bintang Zalukhu Dea Amelia Rahmawati Dina Ika Sintia Erwin Kartinawati Fauzan Adli Fika Suci Ramadhani Galang Rivaldy Harahap Habib Ardi Hakim Martua Lubis Imam Jasri Nasution Khoirul Jamil Khoirul Umri Hasibuan Laila Afriyani Hsb Laila Rohani M. Yoserijal Saragih Meiliana Dwie Tamie Mhd Syarifuddin Muhammad Albahi Muhammad Albahi Muhammad Alfahmi Muhammad Ihza Hutajulu Muhammad Jailani Muhammad Raihan Nurul Putri Tantina Putri Ashikin Putri Maharani Riri Stepani Riska Dwi* Shopia Anwar Siringo ringo Siti Sarah Solihah Titin Sumanti Trisnina Luthfi Aisyah Wahyu Hamdani Yulan Savina Zuhriah Zuhriah Zuhriah Zulkarnaen Zulkarnaen