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All Journal Jurnal ASPIKOM JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora KABILAH : Journal of Social Community JOURNAL OF SCIENCE AND SOCIAL RESEARCH MUHARRIK: JURNAL DAKWAH DAN SOSIAL Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Community Development Journal: Jurnal Pengabdian Masyarakat LEGAL BRIEF Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal La Sociale Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal IPTEK Bagi Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JISOS: Jurnal ilmu sosial Gudang Jurnal Multidisiplin Ilmu Riwayat: Educational Journal of History and Humanities PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora
Muhammad Alfikri
Universitas Islam Negeri Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Communication Patterns of Content Creators in Local Wisdom-Based Tourism Development in North Sumatera Muhammad Alfikri; Zulkarnaen Zulkarnaen
Journal La Sociale Vol. 6 No. 3 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i3.2026

Abstract

This study aims to explore the communication patterns applied by content creators in developing local wisdom-based tourism in North Sumatera, an important approach in promoting the uniqueness and diversity of regional culture. Although local wisdom has great potential as a tourist attraction, efforts to optimize it in digital marketing are still limited. This study uses a qualitative approach with an in-depth interview method with several local content creators to understand the communication strategies they use, including how local values are incorporated into the narratives and visuals presented. The results of the study show that content creators can utilize local wisdom to create interesting and authentic content, build emotional connections with audiences, and strengthen the image of the destination. The conclusion of this study confirms that local wisdom-based communication by content creators not only increases tourist attractions but also supports the sustainability of tourism in North Sumatera.
STRATEGI MANAJEMEN KOMUNIKASI DALAM MENINGKATKAN KEPUASAN PELANGGAN DI PDAM TIRTANADI CABANG PADANG BULAN Wahyu Hamdani; Muhammad Alfikri
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6135

Abstract

Abstract: This study aims to analyze communication management strategies in improving customer satisfaction at PDAM Tirtanadi Padang Bulan Branch. The research employed a qualitative approach with a descriptive method. Informants were selected using purposive sampling, consisting of customer relations officers. Data were collected through in-depth interviews, observation, and documentation, and analyzed using the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The findings reveal that communication strategies are implemented through structured complaint-handling procedures, the use of communication media such as telephone, social media, and direct services, and improved responsiveness of officers in providing information. Customers perceive that response speed, clarity of information, and communicative attitudes of officers play an important role in shaping service satisfaction. This study concludes that effective communication management contributes to improving service quality and customer satisfaction.  Keywords: Communication Management, Public Service, Customer Satisfaction, PDAM.   Abstrak: Penelitian ini bertujuan menganalisis strategi manajemen komunikasi dalam meningkatkan kepuasan pelanggan pada PDAM Tirtanadi Cabang Padang Bulan. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Informan dipilih melalui purposive sampling yang terdiri dari petugas hubungan pelanggan. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, kemudian dianalisis menggunakan model Miles dan Huberman melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi komunikasi dilakukan melalui prosedur penanganan keluhan yang terstruktur, pemanfaatan media komunikasi seperti telepon, media sosial, dan layanan langsung, serta peningkatan responsivitas petugas dalam memberikan informasi. Pelanggan menilai bahwa kecepatan tanggapan, kejelasan informasi, dan sikap komunikatif petugas berperan penting dalam membentuk kepuasan terhadap layanan. Penelitian ini menyimpulkan bahwa penerapan manajemen komunikasi yang efektif mampu meningkatkan kualitas pelayanan dan kepuasan pelanggan.  Kata Kunci: Manajemen Komunikasi, Pelayanan Publik, Kepuasan Pelanggan, PDAM.
Co-Authors Abdul Rasyid Ahmad Affandi Alwi Hanapi Hasibuan Amelia Hanifa Rahmadani Arnal Panadoli Siregar Ayu Ratna Hidayati Azizul Nazri Daulay Bintang Zalukhu Dea Amelia Rahmawati Dina Ika Sintia Erwin Kartinawati Fauzan Adli Fika Suci Ramadhani Galang Rivaldy Harahap Habib Ardi Hakim Martua Lubis Imam Jasri Nasution Khoirul Jamil Khoirul Umri Hasibuan Laila Afriyani Hsb Laila Rohani M. Yoserijal Saragih Meiliana Dwie Tamie Mhd Syarifuddin Muhammad Albahi Muhammad Albahi Muhammad Alfahmi Muhammad Ihza Hutajulu Muhammad Jailani Muhammad Raihan Nurul Putri Tantina Putri Ashikin Putri Maharani Riri Stepani Riska Dwi* Shopia Anwar Siringo ringo Siti Sarah Solihah Titin Sumanti Trisnina Luthfi Aisyah Wahyu Hamdani Yulan Savina Zuhriah Zuhriah Zuhriah Zulkarnaen Zulkarnaen