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All Journal Jurnal Mantik Journal of Enterprise and Development (JED) Jurnal Ekonomika dan Bisnis Indonesian Journal of Devotion and Empowerment (IJDE) Journal Economic Insights Master Manajemen Jurnal Abdimas Ekonomi Terapan Jurnal Ekonomika dan Bisnis IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Jurnal Teknik Informatika dan Desain Komunikasi Visual
Lukman Zaini Abdullah
UNIVERSITAS SELAMAT SRI
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Determinants of repurchase intention in the Indonesian e-commerce platforms Lukman Zaini Abdullah; Nanang Apriliyanto; Sherli Junianingrum
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5iSpecial-Issue-2.8059

Abstract

Purpose — This study aims to investigate the influence of e-service quality, customer trust, and customer satisfaction on repurchase intention in the Indonesian e-commerce platforms.Method — The type of research used is causal research, which examines the relationship between variables through quantitative research. The number of samples in this study was 250 respondents. The sample for this research includes Indonesian citizens aged more than 17 years old, who are users of the Tokopedia, Shopee, and Lazada platforms on their smartphones. This study uses primary data filled out by respondents through Google Forms and focuses on research variables, which include e-service quality, customer trust, customer satisfaction, and repurchase intention. The data that have been obtained were analyzed using the Structural Equation Modeling (SEM) technique.Result — The results of this study indicate that e-service quality has a significant positive effect on customer trust and customer satisfaction. In addition, the relationship between customer trust and customer satisfaction on repurchase intention also has a significant positive influence.Contribution — This study offers a valuable academic contribution by enhancing and advancing theories associated with repurchase intention within the context of e-commerce platforms in Indonesia. Furthermore, this study addresses a significant gap in the existing literature by explicitly defining the scope and object of investigation, thereby refining the clarity and comprehensiveness of the research landscape.
Co-Authors Abdillah Nurhidayah, Siti Abdul Khafid Ageng Prasetyo Aldilla Nurfida H Anadia Ayu Nurul Hidayah Ananda Putri Iswari Astuti, Fitria Yuni Dewi Ressa Utami Dwi Astarani Aslindar Eka Kurnia Patmasari Gilang kharisma Haifa Hannum Arija Junianingrum, Sherli Kasan, Ahmad Kuwatno Lailiyah, Kusroh Mahfud Nugroho Monika Mustiani[ Nanang Apriliyanto Nurhidayah, Siti Abdillah Prattana Srisuk Ratna Dyah Kurniasari Ridhasyah, Rizki Rofifityatul Azqiyah Saraya, Sitta Setyawan, Suprihono Sherli Junianingrum Sherli Junianingrum Siti Abdillah Nurhidayah SITTA SARAYA Suprihatma Vina Mawadah