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All Journal Jurnal Pendidikan Karakter JAWARA (Jujur, Adil, Wibawa, Amanah, Religius, Akuntabel) KOMUNIKA JRK (Jurnal Riset Komunikasi) Jurnal Studi Komunikasi Prosiding Magister Ilmu Komunikasi jurnal ilmiah hospitality Jurnal Pengabdian Masyarakat IPTEKS Maarif Jurnal Ilmiah Wahana Pendidikan Indonesian Journal of Social Science Research Journal of Scientific Communication (JSC) Al Huwiyah: Journal of Woman and Children Studies Innovative: Journal Of Social Science Research Enrichment: Journal of Multidisciplinary Research and Development Jurnal Pengabdian Dinamika Jurnal Respon Komunitas dan Pemberdayaan
Nurprapti Wahyu Widyastuti, Nurprapti
Universitas Sultan Ageng Tirtayasa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Branding Untirta Jawara and HITS and Green Campus Through Media Rel Widyastuti, Nurprapti Wahyu; Winangsih, Rahmi; Aisah, Dinda
Indonesian Journal of Social Science Research Vol. 4 No. 2 (2023): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.04.02.13

Abstract

Sustainable development in the field of environmentally sound education is contained in SDGs No. 4, (Quality Education), and SDGs No. 9 (industry, innovation, and infrastructure). Untirta as an agent of chanre embodies a superior Untirta with environmental insight. Untirta's branding efforts are still partial and not optimal, therefore Untirta's vision must be understood by all stakeholders and internalized in every academic community. This study aims to determine the strategy of Branding Untirta Jawara as a Healthy, Integrated, Smart and Green (HITS and Green) Campus through a Media Relations Approach. Case study research methods, data obtained through interviews, observations and Focus group discussions. In formulating, designing and building the Untirta brand begins with the implementation of an analysis of three main parties, namely: Customers (consumer audit), Competitors (competitor audit) and Internal Stakeholders (internal audit). The research resource persons are Rectors and former Rectors, Public Relations, Lecturers, Employees and students of Untirta. To check the data, interviews were conducted with media partners, local governments and industry. The results showed that Untirta Branding was built through visual identity and brand activation process. Untirta's external branding is carried out through good relations with local and national media. To get the benefits of publication, a publication barter strategy is used, participating in the reporting of partner events at local and national events.
Pengaruh Strategi Komunikasi Pemasaran Terhadap Minat Kunjungan Wisatawan Domestik di Kabupaten Lebak (Studi Kasus Disbudpar Kabupaten Lebak) Faujiah, Lista; Sihabudin, Ahmad; Widyastuti, Nurprapti Wahyu
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10646330

Abstract

The Lebak Regency Government is trying to maximize it’s tourism potential by conducting various types of marketing communications. This is in line with the vision and mission of the Regent of Lebak who wants to make Lebak Regency a leading national tourist destination based on local potential. In the mids of budget constraints due to the Covid-19 pandemic, the government needs to know the most effective marketing communication tools to increase tourist visits in order to effectivelu use the budget. The purpose of this study was to find out the most effective marketing communication tool used by the Lebak Regency goverenment to attract domestic tourst destination in Lebak Regency. The research methode used is through path analysis testing with a cross-sectional research design on domestic tourist. From this research, it is know that the marketing communication tools that influence the interest in visiting domestic tourists are online marketing, word of mouth marketing, as well events and experiences.
Branding Untirta Jawara and HITS and Green Campus Through Media Rel Widyastuti, Nurprapti Wahyu; Winangsih, Rahmi; Aisah, Dinda
Indonesian Journal of Social Science Research Vol. 4 No. 2 (2023): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.04.02.13

Abstract

Sustainable development in the field of environmentally sound education is contained in SDGs No. 4, (Quality Education), and SDGs No. 9 (industry, innovation, and infrastructure). Untirta as an agent of chanre embodies a superior Untirta with environmental insight. Untirta's branding efforts are still partial and not optimal, therefore Untirta's vision must be understood by all stakeholders and internalized in every academic community. This study aims to determine the strategy of Branding Untirta Jawara as a Healthy, Integrated, Smart and Green (HITS and Green) Campus through a Media Relations Approach. Case study research methods, data obtained through interviews, observations and Focus group discussions. In formulating, designing and building the Untirta brand begins with the implementation of an analysis of three main parties, namely: Customers (consumer audit), Competitors (competitor audit) and Internal Stakeholders (internal audit). The research resource persons are Rectors and former Rectors, Public Relations, Lecturers, Employees and students of Untirta. To check the data, interviews were conducted with media partners, local governments and industry. The results showed that Untirta Branding was built through visual identity and brand activation process. Untirta's external branding is carried out through good relations with local and national media. To get the benefits of publication, a publication barter strategy is used, participating in the reporting of partner events at local and national events.
Halal Indonesia: creating global nation branding through communication and diplomacy Widyastuti, Nurprapti Wahyu; Rahesta, Marchela; Wahyuni, Isti Nursih
Jurnal Studi Komunikasi Vol. 9 No. 2 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i2.10423

Abstract

The global demand for halal products is continuing to rise in tandem with the growing trend of the halal lifestyle. Indonesia, with the world's largest Muslim population, aims to become a global halal hub, although it currently ranks fourth in the SGIE 2023 report. This study explored how Indonesia, through the BPJPH (Super body Government Agency for Halal Enforcement), utilised public communication and diplomacy to enhance its nation branding in the global halal industry. Using a qualitative case study approach, data were collected through interviews, website analysis, social media content, and event documentation. Findings indicate that BPJPH promotes halal branding through the SEHATI campaign, bilateral cooperation, and strategic media approaches. These efforts demonstrate the role of public communication and diplomacy in enhancing Indonesia's credibility and visibility in the global halal industry. The study highlights the significance of soft power and multi-stakeholder engagement in supporting Indonesia's goal to lead the global halal economy.
Co-Authors Abdelrahman Ali Ahmad Sihabudin Ahmad Sihabudin Aisah, Dinda Ali, Abdelrahman ANDIKA SAPUTRA Ardiyansah, Koko Yusuf Asep Suryana Darwis Sagita Dawam Syukron Dhian Arofah Dinda Aisah Euis Suhartini Faujiah, Lista Haifa Mujahida Hairun Nisa Ibnu Chalis Maulana Ima Maisaroh Kurniawati, Nia Kania Kurniawati, Rd. Nia Kania Lusiana Laras Kristanti Maulia Pratiwi Mia Dwianna Widyaningtyas Mien Hidayat Muhammad Ihsan Alifi Muhammad Jaiz Mujahida, Haifa Muldi, Ail Namira Aurum Salsabila Nia Kania Kurniawati Nina Winangsih Syam Rahesta, Marchela Rahmi Winangsih Rahmi Winangsih Rahmi Winangsih Rahmmawati Rahmmawati Rizky Indra Purnama Salsabila, Namira Aurum Sofiyani, Kiki Wahyuni, Isti Nursih Widyastuti, Yeni Yeni Widyastuti