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All Journal Jurnal Bisnis dan Manajemen Al-Hikmah J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Sketsa Bisnis Journal Technology and Implementation Bussines Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science Bima Abdi: Jurnal Pengabdian Masyarakat Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Jurnal Bisnis Administrasi (BIS-A) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Economic Education and Entrepreneurship Studies Research Horizon Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) BULLET : Jurnal Multidisiplin Ilmu Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Simangunsong Journal of Business Administration, Management, Economic and Accounting Journal Business Administration (JBA): Entrepreneurship and Creative Indutry PENG: Jurnal Ekonomi dan Manajemen International Journal of Social Science and Community Service Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK)
Ainun Mardhiyah, Ainun
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences Other

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Journal : Research Horizon

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Business Development Strategy in Furniture Business Using Business Model Canvas Approach Mardhiyah, Ainun; Khairifa, Feni
Research Horizon Vol. 4 No. 2 (2024): Research Horizon - April 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.2.2024.232

Abstract

Business Model Canvas (BMC) has a Customer Segment element in the furniture business, namely the upper middle class and specialized. The research aims to find out the furniture business strategy implemented by BMC. The study used a qualitative descriptive method by conducting interviews with informants, namely furniture owners and employees. The results of the study used 9 (nine) BMC elements. The customer segment is from the upper middle class and specialized value Proposition, namely the value of loyalty to provide the best and guarantee quality. The channel uses online and offline media. Customer Relationships build excellent and effective communication. Revenue stream from the sale of products produced. Key Activities purchase quality raw materials and processed labour and distribute them using supporting resources. Key Partners use vendors who provide raw materials and e-commerce parties. Key Resources look for raw material resources for labor to process. The cost structure consists of fixed costs and variable costs. Research implications can contribute to furniture entrepreneurs in Indonesia and internationally, especially Medan City. Using BMC to find strengths and weaknesses to get a solution. The results of using BMC increase productivity and welfare.
The Influence of Online Media Marketing Communication Among Youth in Medan City Khairifa, Feni; Mardhiyah, Ainun
Research Horizon Vol. 3 No. 4 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.4.2023.141

Abstract

As social beings, communication plays a crucial role in human life. Communication activities naturally occur when humans interact with one another, demonstrating that communication is an inherent outcome of social relations. This definition underscores that communication is inseparable from human existence, whether at an individual or group level. This research aims to investigate the influence of social media and e-commerce on online marketing communication among youth in Medan City. This study explores the impact of online platforms on adolescent online commerce communication. It uses a mixed-methods approach, combining interviews and Focus Group Discussions (FGD) with quantitative data collected through questionnaires. The findings show that online media, including social media and e-commerce, significantly influence how adolescents in Medan city communicate when buying and selling online.
Co-Authors Adila, Nahda Adinda Aldy Khusairi, Mhd Alfina, Shinta Rizki Alvin, Mhd Amani, Nil Aminullah, Eji Anjani, Marissa Ayuka, Yeyen Azzura, Nurul Conita, Tiara Daulay, Nabila Addiva Anggia Putri Delvina Siregar, Viona Diah Pratiwi, Adinda Uci Digdowiseiso , Kumba Dwianjani, Prisha Olivia Gami, Emelia Rahmadany Putri Garcia, Feilicia Gideon Maruli Simamora, Naek Haenilah, Tasya Harahap, Musthafa Baga Haura, Alya Al Iskandar Muda Ismaya, Lala Tri Kacaribu, Farah Amelia Karyatun, Subur Khairifa, Feni Kristina H. Lumbanraja, Berkat Lubis, Nabila Dwi Afifah Maharani Maharani, Maharani Maisarah Maisarah, Maisarah Matakena, Selli Megawati, Lydia Nasution, Beti Ningrum, Safelinda Setya Nur Azizah Nurfatimah Pangaribuan, Ferina Angela Pratiwi, Okky Rahmadana, Risky Sa’diyah, Maemunah Sahdina, Tiara Vany Salati Asmahasanah Sari, Bintang Permata Setiawan Siahaan, Glenesia Angelica Sabina Siahaan, Josepin Sihombing , Marlon Simanjorang, Feronica Siregar, Onan Marakali Situmorang, Reynaldy Susmihara Susmihara Syahfitri, Khofifah Dwi Tanjung, Ayu Febriyana Wicaksana Kuswara, Satria widya astuti Yance