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All Journal Jurnal Bisnis dan Manajemen Al-Hikmah J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Sketsa Bisnis Journal Technology and Implementation Bussines Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Lazuardi Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Jurnal Bisnis Administrasi (BIS-A) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Economic Education and Entrepreneurship Studies Madani: Multidisciplinary Scientific Journal Research Horizon Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) BULLET : Jurnal Multidisiplin Ilmu Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Simangunsong Journal of Business Administration, Management, Economic and Accounting Journal Business Administration (JBA): Entrepreneurship and Creative Indutry PENG: Jurnal Ekonomi dan Manajemen International Journal of Social Science and Community Service Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK)
Ainun Mardhiyah, Ainun
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Journal : International Journal of Social Science and Community Service

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The Effect of Product Quality and Price on the Purchasing Decision of Scarlett in the People of the City of Medan Maisarah, Maisarah; Mardhiyah, Ainun
International Journal of Social Science and Community Service Vol. 3 No. 1 (2025): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i1.66

Abstract

The currently beauty products have become one of the primary needs, apart from being used to enhance appearance to make them look more beautiful and attractive, the use of beauty products has also become a lifestyle which is now increasing considered to increase self-cinfidence when using them. In fact,sometimes they don’t hesitate to spend more to get a quality product. There are numerous factors that impact the decisions customers make when it comes to purchasing products and choosing a particular brand, including product quality and pricing. Scarlett must take both of these factors into account in order to effectively compete with other companies. The objective of this study is to examine the impact of product quality and pricing on Scarlett's purchasing choices among consumers in the city of Medan. The connection between the price of a product and its quality will be analyzed in part and at the same time to gain insight into its impact on consumer buying choices. The research employed a quantitative methodology combined with an associative technique. Participants were chosen through purposive sampling, with a sample size of 100 individuals. Throughout the research, the main information was gathered through interviews, questionnaires, and Google Forms, while secondary data was collected from research papers. The analysis included validity and reliability tests, as well as classic assumption, regression, and hypothesis tests. The findings indicate that product quality and pricing are important factors influencing the purchasing decisions of individuals in Medan city. The test of coefficient determination indicates a relatively strong connection between product quality and price in influencing purchasing choices, with an R value of 0.782. The adjusted R square value reveals that product quality and price play a significant role in determining 69.9% of the purchasing decisions, leaving 30.1% to be influenced by other factors not explored in this research.
Co-Authors Adila, Nahda Adinda Aldy Khusairi, Mhd Alfina, Shinta Rizki Alvin, Mhd Amani, Nil Aminullah, Eji Anjani, Marissa Ayuka, Yeyen Azzahroh, Maziah Azzura, Nurul Conita, Tiara Daulay, Nabila Addiva Anggia Putri Delvina Siregar, Viona Diah Pratiwi, Adinda Uci Digdowiseiso , Kumba Dwianjani, Prisha Olivia Gami, Emelia Rahmadany Putri Garcia, Feilicia Gideon Maruli Simamora, Naek Haenilah, Tasya Harahap, Musthafa Baga Haura, Alya Al Iskandar Muda Ismaya, Lala Tri Jama, Karolus Budiman Kacaribu, Farah Amelia Karyatun, Subur Khairifa, Feni Kristina H. Lumbanraja, Berkat Lubis, Nabila Dwi Afifah Maharani Maharani, Maharani Maisarah Maisarah, Maisarah Matakena, Selli Megawati, Lydia Nai, Firmina Angela Nasution, Beti Ningrum, Safelinda Setya Nur Azizah Nurfatimah Pangaribuan, Ferina Angela Pratiwi, Okky Putra Hulu, Billy Steven Naldo Rahmadana, Risky Ruslan, Nur Zafika Sa’diyah, Maemunah Sahdina, Tiara Vany Salati Asmahasanah Sari, Bintang Permata Setiawan Siahaan, Glenesia Angelica Sabina Siahaan, Josepin Sihombing , Marlon Silaen, Nerli Cinthya Delvi Simangunsong, Marintan Simanjorang, Feronica Siregar, Onan Marakali Situmorang, Reynaldy Susmihara Susmihara Syahfitri, Khofifah Dwi Tanjung, Ayu Febriyana Tarigan, Adriel Enda Hagana Wicaksana Kuswara, Satria widya astuti Yance