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All Journal Jurnal Mirai Management JURNAL PENDIDIKAN TAMBUSAI Quantitative Economics and Management Studies Jurnal Ekonomi Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Jurnal Manajemen, Organisasi, Dan Bisnis International Journal of Economics and Management Research Innovative: Journal Of Social Science Research SABAJAYA Jurnal Pengabdian Kepada Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah J-CEKI SEMANIS
Etty Zuliawati Zed
Universitas Pelita Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Jurnal Ekonomi

 1 
LITERATURE REVIEW: ANALYSIS OF FACTORS INFLUENCING PURCHASING DECISIONS, PRODUCT QUALITY AND COMPETITIVE PRICING Etty Zuliawaty Rajasa; Abdul Manap; Putu Doddy Heka Ardana; Muhammad Yusuf; Harizahayu Harizahayu
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Product quality is a combination of properties and characteristics that determines the extent to which the output can meet the conditions of customer needs. The purpose of this study is to analyze the factors that influence purchasing decisions, including product quality and competitive prices. This scientific article was written using qualitative methods, literature study, and library research. Reviewing literary books that are in accordance with the theory being discussed, especially in the context of strategic management. This includes reviewing both respected and less respected scientific articles from journals. Mendeley and Google Scholar serve as the sources for all scientific articles. Based on the discussion in this article, it can be concluded that: (1) product quality has a significant positive effect on purchasing decisions (2) Price has a significant positive effect on purchasing decisions.
THE INFLUENCE OF LIFESTYLE AND CULTURAL TRADITION ON TEGAL CITY COMMUNITY Tri Mulyani Kartini; Etty Zuliawati Zed
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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This research was conducted to examine the influence of lifestyle and cultural traditions on the people of Tegal City. The population in this study were residents of the city of Tegal, amounting to 70 people. This study uses a quantitative approach, the data for this study were obtained through questionnaires that had been filled out by residents of the city of Tegal, namely a number of 70 respondents. The data analysis method used is the SPSS method of multiple linear regression. This study examines three variables, namely: lifestyle (X1), cultural traditions (X2) as the independent variable and society (Y) as the dependent variable. The results show that lifestyle and cultural traditions have a significant effect on the people of the city of Tegal .
INTENTION TO USE DIGITAL BANK: ROLE OF PERCEIVED EASE OF USE, CUSTOMER KNOWLEDGE, SERVICE QUALITY, AND SYSTEM SECURITY Andrianto Prasetya Nugroho; Etty Zuliawati Zed; Fitri Syakila
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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The purpose of this study is to evaluate the factors affecting the intention to use digital banking on Jenius application users. Empirical studies were conducted to determine the effect of perceived ease of use, customer knowledge, service quality, and system security on the intention to use Jenius digital bank. Data were collected from 100 users of Jenius digital bank. The analysis result show that: (1) perceived ease of use has no effect on the intention to use the service; (2) customer knowledge has no effect on the intention to use the service; (3) service quality has a positive effect on the intention to use toward the service; (4) system security has a positive impact on intention to use toward the service. Service quality and system security are essential for further attention, considering that digital banks carry out almost all of their operations digitally without physical branches. Perceived ease of use, customer knowledge, service quality, and system security are able to explain intention to use Jenius digital bank by 80,2%.
CONSUMER BUYING BEHAVIOR IN GROCERY SHOPPING POST-COVID-19: THE ROLE OF SOCIAL MEDIA MARKETING, COUPON PRONENESS, PRICE DISCOUNT, AND PRODUCT BUNDLING Andrianto Prasetya Nugroho; Etty Zuliawati; Tri Mulyani Kartini; Sang Dewi Roro Basuki
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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The aim of this study is to evaluate factors affecting consumer buying behavior in grocery shopping post-covid-19 era. Empirical studies were conducted to determine the role of social media marketing, coupon proneness, price discount, and product bundling in grocery shopping. The sample was determined with 125 respondents from Indonesia with the criteria of consumers who have shopped at grocery stores in 2023 and followed their social media. The findings show that: (1) social media marketing has a positive impact on consumer buying behavior; (2) coupon proneness has no effect on consumer buying behavior; (3) price discount has a positive impact on consumer buying behavior; (4) product bundling has a positive impact on consumer buying behavior in grocery shopping. Social media marketing, price discount and product bundling are effective ways to influence consumer buying behavior during the covid-19 pandemic and after, while respondents were neutral when asked how important it was to them about coupon offers. Social media marketing, coupon proneness, price discount, and product bundling are able to explain consumer buying behavior by 61,1%.
THE INFLUENCE OF BRAND IMAGE, PRICE, AND PRODUCT QUALITY ON THE PURCHASE DECISION OF MS GLOW ACNE SERIES IN CENTRAL CIKARANG Erina Eka Dyah Agustin; Etty Zuliawati Zed
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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In the era of globalization like today, competition in doing business is very tight. The company must be able to meet the needs of each of its consumers. To know every consumer need, companies must use the right marketing strategy. This study aims to determine the influence of Brand Image, Price, and Product Quality on the Purchase Decision of MS Glow Acne Series in Central Cikarang. The type of research used is quantitative. Sampling using Non Probability Sampling technique with purposive sampling method. The population in this study is all users of Acne Series MS Glow in Central Cikarang. The sample was determined with 80 respondents using the Slovin formula. The data collection methods used include the distribution of questionnaires and literature studies. Analysis methods are validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis tests using determination coefficient tests, F tests and t tests. The results of the analysis show that brand image has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, and brand image, price and product quality have a positive and significant effect simultaneously on purchasing decisions. The amount of influence given by the independent variable on the dependent variable was 50.4% and the remaining 49.6% was influenced by other variables outside this study.
ANALYSIS OF ONLINE E-COMMERCE MARKETING AND DIGITAL MARKETING IN CONSUMER INTEREST TO BUY SHOES PRODUCTS IN THE KARAWANG REGION Etty Zuliawati Zed; Zulfa Zakiatul Hidayah; Andrianto Prasetya Nugroho
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Running a business sometimes gets a big profit and sometimes gets a loss from a business. Technology and digital media that are increasingly developing have changed people's activities from offline shopping to online. The lack of marketing methods in a business and the company's lack of innovative strategies in product sales promotion result in high costs. This makes the company's cash depleted only for promotional activities. This study aims to determine the extent of the influence of online e-commerce marketing Tokopedia and digital marketing on the interest in buying Adidas shoes in Karawang. With the Equation Stuctural Equation Modeling (SEM) method, it can be used to estimate the direct, indirect and total effects. The study conducted by researchers is to measure the positive influence of several indicators on each variable in it by using a statistical test tool, namely Partial Least Square (PLS) using SmartPLS 3.0 software. The results of this study indicate that online marketing and digital marketing have a positive effect on buying interest.
THE INFLUENCE OF BRAND IMAGE, PRICE AND PROMOTION ON CUSTOMER PURCHASE INTEREST IN GOOD DAY CAPPUCCINO SACHET COFFEE AT THE CANTEEN OF MM SMAN 1 SUKATANI KAB. BEKASI Mega Sri Ningsih; Etty Zuliawati Zed
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study is motivated by the lack of problems regarding brand image and promotion on buying interest in Good Day Cappuccino sachet coffee products at the MM SMAN 1 Sukatani Canteen which does not match the price offered, so that consumers do not feel they have an interest in buying these products. This study was conducted to determine the effect of brand image, price, and promotion on customer buying interest in Good Day Cappuccino sachet coffee at the MM SMAN 1 Sukatani canteen, Bekasi Regency. The type of research used in this study uses quantitative research methods. The research design is used as a research reference. Structured questionnaires were used to obtain data from respondents. The number of samples was determined based on incidental sampling (by chance), a total of 90 respondents were used for the study. The data was analyzed using multiple regression analysis using the SPSS 29 application. Based on the test results, it shows that the t-count test results (partial) brand image variables partially have a significant effect on buying interest, price and promotion variables partially have no significant effect on buying interest. Based on the results of the F test, it can be concluded that there is a significant influence between brand image (X1), price (X2) and promotion (X3) together on buying interest (Y).
THE INFLUENCE OF PRODUCT QUALITY PRICE AND PROMOTION ON PURCHASE DECISIONS OF HIJAB RABBANI SYAR'I MODEL AT THE RABBANI VILLA MUTIARA CIKARANG SELATAN STORE Yuniwinarti Yuniwinarti; Etty Zuliawati Zed
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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The development of fashion in Indonesia is currently growing rapidly. Public interest in the hijab, which is part of Muslim fashion, is increasing day by day. Rabbani is one of the first and largest fashion brand product companies in Indonesia by releasing flagship products in the form of instant headscarves and other products. Many factors are done by consumers before deciding to buy a product. Purchasing decisions by consumers are decisions that involve perceptions of product quality, price and promotion. The formulation of the problem in this study is to find out whether product quality, price and promotion can influence purchasing decisions. As well as the objectives of each variable Product Quality, Price and Promotion can influence Purchase Decisions on Hijab Rabbani Syar'i Models at the Rabbani Villa Mutiara Store, Cikarang Selatan. This study uses quantitative methods in data collection and data analysis. The population used in this research is Rabbani hijab users at the Rabbani Villa Mutiara Cikarang Store with a sample size of 120 people. The data analysis techniques used are validity and reliability tests, classic assumption tests, and multiple regression analysis using SPSS Ver. 29. Based on the analysis of this research, the results show that 1) product quality has a positive and significant effect on purchasing decisions for the Rabbani hijab syar'i model at the Rabbani Villa Mutiara Cikarang store, 2) price has a positive and significant effect on purchasing decisions for the Rabbani hijab syar'i model at the Rabbani Villa Mutiara Cikarang store, 3) promotion has a positive and significant effect on purchasing decisions for the Rabbani hijab syar'i model at the Rabbani Villa Mutiara Cikarang store, 4) product quality, price and promotion have a positive and significant effect on purchasing decisions for the Rabbani hijab syar'i model at the Rabbani Villa Mutiara Cikarang store.
THE EFFECT OF FINANCIAL LITERACY, FINANCIAL INCLUSION AND INFORMATION TECHNOLOGY ON THE FINANCIAL PERFORMANCE OF SMEs, BEKASI REGENCY Sesri Sellina; Etty Zuliawati Zed
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to examine and analyze: (1) the effect of financial literacy on financial performance, (2) the effect of financial inclusion on financial performance and (3) the effect of information technology on financial performance. The population in this study are all MSME actors in Bekasi Regency that we can reach. In this study, the samples obtained were 230 respondents obtained using the convenience sampling method. This study uses primary data by distributing questionnaires. The analytical method used in this research is multiple linear regression analysis using the t-test hypothesis test. The test results prove that the variables of financial literacy, financial inclusion and information technology have an effect on the financial performance of MSMEs. The effect of the independent variable on the dependent variable is 59.75%, while the remaining 40.25% is influenced by other factors not examined in this study.
Co-Authors Abdul Manap Adelia Putri Solekha Andrianto Prasetya Nugroho Arum Tarina Diah Ayu Fatmawati Elisa Nabila Erina Eka Dyah Agustin Fitri Syakila Halipi Hazizan Harizahayu, Harizahayu Indra Permana Jefri Putri Nugraha Karyono Karyono Mega Sri Ningsih Muhammad Hery Santoso Muhammad Luthfi Radian Muhammad Yusuf Nawiyah Nawiyah Putu Doddy Heka Ardana Ridwan Muhsoni Sang Dewi Roro Basuki Sesri Sellina Sesri Sellinai Tarigan, Miska Irani Tithania Anzhani Tri Mulyani Kartini Tri Mulyani Kartini Yunita Ramadhani Ratnaningsih Yunita Ramadhani RDS Yuniwinarti Yuniwinarti Zulfa Zakiatul Hidayah